Sculptureum NZ

Name

Sculptureum NZ

Legal name

Sculptureum

Website

https://sculptureum.nz

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Art Gallery and Sculpture Garden

NAICS

Museums, Historical Sites, and Similar Institutions (7121), Museums (712110), Museums (71211), Art Dealers (459920)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Art Museums (THAJADAA)

akta.pro secondary industries

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH), Art, Street Art & Creative Scene Tours (THAJAAAE), Museum, Zoo & Attraction Gift Shops (CRALAJAG), Specialty & Historic Venues (Landmarks, Estates) (THAHAAAK)

Keywords

• Sculpture garden experiences
• Art gallery tours
• Cultural venue admissions
• Fine dining restaurant
• Event venue hire

Headquarters

HQ city

Matakana

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Ticket Sales: Admission fees for accessing sculpture gardens and galleries. Tiered pricing for NZ residents vs international visitors, with child discounts available.
2. Rothko Restaurant Dining: Fine dining restaurant on-site offering wood-fire cooking and house-made fermented ingredients. Lunch and dinner service Thursday through Sunday with reservation requirements.
3. Design Store Retail: On-site gift shop selling curated homewares, art-inspired gifts, ceramics, glassware, and locally made products.
4. Gift Vouchers: E-gift cards and physical gift vouchers available for purchase, providing flexible admission experiences as gifts.
5. Event Hosting: Venue hire for corporate events, weddings, birthday celebrations, and group experiences. In-house events team handles 15-70 guests; external partner Source Kitchen manages larger events.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Sculptureum operates a ticketed art and garden destination in Matakana featuring 800+ artworks across six indoor galleries and three outdoor sculpture gardens along a 1.4km accessible trail. The core experience is complemented by on-site Rothko Restaurant fine dining, a Design Store retail outlet, gift vouchers, and the Pavilion Marquee for private events and group bookings of 15-70+ guests.

Product overview

Sculptureum NZ is a unified art and garden destination in Matakana, offering the core Sculptureum Experience as its primary ticketed product—a 2-3 hour journey through 800+ artworks across six galleries, outdoor sculpture gardens (Palm Garden, Pink Snail Garden), and the Dale Chihuly Room. The experience is enhanced by complementary offerings: Rothko Restaurant (fine dining with wood-fire cooking), the seasonal Sculptureum Food Truck (casual dining), and the Design Store (curated homewares and gifts). Additional services include gift vouchers, private event hire via the Pavilion Marquee for groups of 15+ guests, and an exclusive commemorative book 'The Sculptureum Story' sold in-store. All offerings are unified under one venue, creating an integrated cultural destination approximately 1 hour from Auckland.

Differentiator

Problem solved

Functional benefit

Products and services

• Sculptureum Experience A ticketed art and garden destination featuring 800+ sculptures across indoor galleries and outdoor gardens along a 1.4km trail. Visitors explore the Garden of Creative Diversity, six world-class art galleries, the Palm Garden, Pink Snail Garden, and the Dale Chihuly Room. The experience takes 2-3 hours.
• Rothko Restaurant On-site fine dining restaurant at Sculptureum featuring wood-fire cooking and house-made fermented ingredients, led by Head Chef Neil Sapitula. Open for lunch Thursday-Sunday 11am-3pm and dinner Thursday-Sunday 5:30pm-10pm. Reservations strongly recommended.
• Sculptureum Design Store On-site gift shop offering a curated collection of homewares, art-inspired gifts, ceramics, glassware, and locally made products. Also sells exclusive 'The Sculptureum Story' book and gift vouchers.
• Sculptureum Gift Vouchers Sculptureum gift vouchers available as e-gift cards (purchasable online) or physical gift vouchers (purchasable on-site). Valid for six months from purchase.
• Pavilion Marquee Event Venue An event venue space at Sculptureum available for private events including weddings, corporate celebrations, and group dining. In-house events team handles 15-70 guests; Source Kitchen partner manages 70+ guests for celebrations.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Auckland and Beyond ToursminorChannel Partner/ Reseller/ DistributorAuckland-based tour company offering day trips to Sculptureum as part of their North Island excursion packages.
• Experience KartminorChannel Partner/ Reseller/ DistributorAuckland-based tour operator providing day trip experiences to Sculptureum for visitors.
• Your NZ DriverminorChannel Partner/ Reseller/ DistributorAuckland-based driver service offering personalised transportation to Sculptureum for visitors planning to enjoy wine over lunch or dinner.
• Source KitchencoreImplementation/ SI/ Consulting PartnerExpert event partner managing Sculptureum's Pavilion Marquee space for celebrations of 70+ guests. Event planning contact: [email protected].
• Mai RideminorChannel Partner/ Reseller/ DistributorLocal transport service recommended for guests planning to enjoy Sculptureum wine over lunch or dinner who may wish to avoid driving.
• MatakabsminorChannel Partner/ Reseller/ DistributorLocal transport service in the Matakana area recommended for guests who plan to enjoy wine at the venue.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Brick Bay: Note: Listed above as Brick Bay Wines & Sculpture Trail. Provides a Wine, art, and dining experience in Matakana, an extremely close competitor in the same local tourism corridor.
• Hamilton Gardens: Major themed garden destination in NZ offering immersive outdoor cultural experiences with food and event facilities. Comparable in scale of outdoor themed visitor experience and event hosting.
• Brick Bay Wines & Sculpture Trail: Matakana-based wine and sculpture destination combining outdoor art with food and beverage. Closely mirrors Sculptureum's integrated art + hospitality + wine-tourism model in the same geographic corridor.
• Gibbs Farm: Large-scale open-air sculpture park in Kaipara, NZ, featuring monumental works by international artists. The most direct comparable in NZ in terms of sculpture-park format, scale, and visitor model.

Broad incumbents

• Storm King Art Center: Iconic US outdoor sculpture park with 500-acre grounds, dining, and ticketed admissions. Global benchmark for large-scale outdoor sculpture tourism with comparable premium ticketed visitation model.
• Museum of New Zealand Te Papa Tongarewa: NZ's national museum in Wellington with broad cultural collections. Competes for cultural-tourism spend in NZ but operates as a public institution with a different scale and visitor model.
• Yorkshire Sculpture Park: UK-based landscape-scale sculpture park with galleries, dining, and event hosting. Closest international analogue in terms of integrated outdoor sculpture, indoor gallery, dining, and event offerings.
• Auckland Art Gallery Toi o Tāmaki: NZ's largest art institution, located in central Auckland. Competes for the cultural-art visitor segment in the Auckland region but operates as a traditional gallery model rather than a garden destination.

Regional players

• Waitangi Treaty Grounds: Northland NZ cultural heritage site with ticketed admissions, dining, and event hosting. Comparable NZ cultural-tourism destination with ticketed admission + dining + event venue model.
• McClelland Sculpture Park + Gallery: Australian sculpture park and gallery in Victoria combining outdoor sculpture with curated galleries. Comparable format of outdoor sculpture collection + gallery + café, but operates in a different geography (Melbourne).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sculptureum-nz

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sculptureum NZ