StoneCraft Studios
StoneCraft Studios is a Wauwatosa, Wisconsin-based custom fireplace, masonry, and stone design-build firm serving residential homeowners and home builders in the greater Milwaukee area, with dealer and authorized-service relationships with Kingsman|Marquis, Mendota, and Magrahearth.
- Company typePrivate
- Founded-
- HeadquartersWauwatosa, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What StoneCraft Studios does
StoneCraft Studios is a privately held, founder-owned custom fireplace and masonry design/build business headquartered in Wauwatosa, Wisconsin, serving residential homeowners and residential builders primarily in the greater Milwaukee and surrounding Wisconsin area. The company designs and installs custom fireplaces (gas and wood), fireplace inserts, stone veneer, tile work, masonry kitchen range hoods, wine cellars, and related hearth products, drawing on a palette of thin-veneer stone, tile, wood, iron, tin, and other natural materials that are combined into custom compositions rather than catalog designs. Owner Craig Podlesnik personally leads a blank-slate design consultation that the company uses to translate client preferences into unique, project-specific installations, supported by dealer relationships with Kingsman|Marquis, Mendota, and Magrahearth and an authorized service offering for the first two brands.
The business operates a by-appointment-only model from a single studio location at 11717A W Dearbourn Ave., with sales conducted through direct consultations, phone, and web inquiry forms, and leads sourced primarily from residential builder referrals and customer word-of-mouth. Revenue is generated across three streams: (1) custom installation and design/build services for new construction and remodeling, (2) resale of hearth products as an authorized dealer, and (3) recurring maintenance and diagnostic services (tune & clean, CO testing, diagnostics) on installed fireplaces. Pricing is project-specific and quote-based with no publicly disclosed rate card, and the company's stated scale signals are limited to a reputation for unique custom work within a regional Wisconsin footprint rather than any growth, headcount, or revenue disclosures.
StoneCraft is not a software, technology, or platform business: it has no app, no API, no AI or ML features in evidence, and no disclosed integrations or digital tooling. Its competitive position rests on the artisan design capability of its owner, a local reputation for non-cookie-cutter installations, builder relationships that generate referrals, and authorized dealer/service status with named hearth brands. The model is inherently constrained by the personal capacity of the owner/designer and the depth of the regional builder network, and there are no indications of institutional investment, outside ownership, or plans for geographic or operational scaling.
StoneCraft Studios firmographics
Firmographics- Name
- StoneCraft Studios
- Legal name
- StoneCraft Studios
- Website
- https://stonecraftstudios.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- StoneCraft Studios is a Wauwatosa, Wisconsin-based custom fireplace, masonry, and stone design-build firm serving residential homeowners and home builders in the greater Milwaukee area, with dealer and authorized-service relationships with Kingsman|Marquis, Mendota, and Magrahearth.
- Ownership category
- akta.pro rank
StoneCraft Studios industry classification
Industry- Product category
- Custom Masonry & Fireplace Services
- NAICS
- Other Building Material Dealers (44418), Other Building Material Dealers (444180)
- SIC
- Cut Stone & Stone Products (3281), Retail-Lumber & Other Building Materials Dealers (5211)
- akta.pro primary industry
- Fire Pits & Outdoor Fireplaces (HSAIACAG)
- akta.pro secondary industries
- Masonry Veneer Units (Thin Brick, Stone Veneer) (IMADABAI), Outdoor Heating, Fire Pits & Fireplaces Retail (CRAIAIAI)
Keywords
Where StoneCraft Studios is headquartered
LocationHeadquarters
- HQ city
- Wauwatosa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
StoneCraft Studios business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Custom Installation Services: Custom fireplace, stone, and masonry installation services for new construction and remodeling projects. Services include full replacement/refacing, design/build for new and existing structures.
- Hearth Products Sales: Sales of fireplace products including Kingsman, Marquis, and Mendota fireplaces, gas and wood inserts, custom glass doors, surrounds, custom log inserts, and custom mantels as a dealer.
- Service and Maintenance: Ongoing service work on Kingsman and Mendota fireplaces including tune-ups, cleaning, diagnostics, and CO testing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom project pricing based on design consultation |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
StoneCraft Studios product offering
Product offeringCore offering
StoneCraft Studios designs, fabricates, and installs custom residential fireplaces (gas and wood), fireplace inserts, stone-veneer and masonry features, mantels, surrounds, range hoods, tile work, and wine cellars. The company also sells hearth products as an authorized dealer of Kingsman|Marquis, Mendota, and Magrahearth non-combustible products, and provides ongoing maintenance, tune-up, diagnostics, and CO testing services for the fireplace brands it represents.
Product overview
StoneCraft Studios is a custom fireplace and masonry design/build company offering a unified portfolio of products and services. The core offering includes Gas & Wood Fireplaces and Fireplace Inserts as primary products, supplemented by Custom Glass Doors, Custom Mantels, and Custom Rock Collections as add-on modules. Service offerings encompass full masonry design/build (exterior/interior), fireplace tune & clean maintenance, diagnostics with CO testing, and authorized service for Kingsman|Marquis and Mendota fireplace brands. The company operates as a single-service provider rather than a software platform, with all products and services delivered through in-house craftsmanship and design consultations.
Differentiator
Problem solved
Functional benefit
Products and services
- Gas & Wood Fireplaces New residential fireplace installations available in both gas and wood fuel options, sourced through the company's Kingsman|Marquis and Mendota dealer relationships, providing heating and ambiance for living spaces.
- Gas & Wood Fireplace Inserts High-efficiency retrofit fireplace inserts available in gas and wood options, designed to improve the efficiency of existing residential fireplaces.
- Custom Mantels Custom non-combustible mantels, surrounds, and wall systems, supplied in part through the company's Magrahearth dealer partnership, tailored to individual design preferences.
- Custom Rock Collections Custom stone veneer installations using natural or manufactured stone for fireplace surrounds and interior/exterior wall applications, integrating with the firm's multi-material design approach.
- Exterior & Interior Masonry Design/Build Design/build masonry services for new and existing residential structures, covering both exterior and interior applications including natural and manufactured stone projects.
- Full Replacement/Reface Complete fireplace replacement or refacing services for existing residential installations, updating the look and performance of older hearths.
- Kitchen Range Hoods Custom masonry construction of kitchen range hoods, designed to harmonize with the home's broader stone and material palette.
- Tile Installation Tile installation services for residential applications such as kitchen and kitchenette backsplashes, often integrated with fireplace designs for material continuity.
- Wine Cellars Custom design and construction of residential wine cellars using masonry and stone materials tailored to the homeowner's aesthetic and space.
- Fireplace Tune & Clean Ongoing maintenance service for residential fireplaces and gas logs, including tune-up and cleaning to keep units operating safely and efficiently.
- Fireplace Diagnostics & CO Testing Diagnostic testing services for residential fireplaces, including carbon monoxide safety testing to ensure proper operation and home safety.
- Authorized Service for Kingsman|Marquis and Mendota Fireplaces Authorized service work for owners of Kingsman|Marquis and Mendota brand fireplaces, provided through the company's dealer relationship with these manufacturers.
Quantifiable outcome
- Builder customers impressed enough to use StoneCraft for their own personal homes after seeing model home results
Companies that use StoneCraft Studios
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
StoneCraft Studios technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
StoneCraft Studios partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Kingsman|Marquis FireplacescoreStoneCraft Studios is an authorized dealer of Kingsman and Marquis fireplace products including gas and wood fireplaces, fireplace inserts, and related hearth products. They also provide service work on Kingsman fireplaces.
- Mendota FireplacescoreStoneCraft Studios is an authorized dealer of Mendota Fireplaces, offering their full line of gas and wood fireplaces and inserts. They also provide service work on Mendota fireplaces.
- MagrahearthminorStoneCraft Studios is a proud dealer of Magrahearth non-combustible mantels, surrounds, and wall systems, offering these products as part of their custom fireplace and stone installation services.
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
StoneCraft Studios competitors and assessment
Company assessmentRegional players
- Bachman's: Regional Midwest home, garden, and landscaping retailer with installation services including masonry and hardscape work; comparable as a regional home-services competitor addressing overlapping homeowner and builder segments in adjacent Upper-Midwest geographies.
Broad incumbents
- Mendota Hearth: Premium American-made gas and wood fireplace manufacturer distributed through authorized dealers; StoneCraft is an authorized Mendota dealer, making it a directly relevant brand partner whose product roadmap influences StoneCraft's offering.
- Napoleon Fireplaces: Large North American hearth manufacturer offering gas, wood, and electric fireplaces through dealer/installer networks; comparable as another premium brand StoneCraft's customers may specify and a benchmark for dealer-program structure.
- Heatilator: Long-established fireplace brand owned by Hearth & Home Technologies, supplying builder- and consumer-grade hearth products through dealer channels; comparable as a brand frequently installed in residential new construction alongside custom masonry work.
- Kozy Heat Fireplaces: Manufacturer of gas fireplaces, inserts, and stoves sold through a North American dealer network; comparable as a premium gas-hearth brand a custom installer like StoneCraft may specify or compete with on installations.
- Travis Industries: U.S. manufacturer of Lopi, Fireplace Xtrordinair, and DaVinci Custom fireplaces distributed through specialty dealers; comparable as a multi-brand hearth manufacturer operating in the same authorized-dealer channel as StoneCraft.
- Heat & Glo (Hearth & Home Technologies): Major manufacturer of gas, wood, and electric fireplaces sold through authorized dealers like StoneCraft; comparable because it sits upstream of the dealer network StoneCraft operates within and shapes the premium hearth category the firm competes in.
- Hearthstone: Manufacturer of premium soapstone and cast-iron hearth products sold through specialty dealers; comparable as a premium-brand alternative specified within custom fireplace design conversations similar to those StoneCraft facilitates.
Emerging players
- Buckley Rumford Fireplaces: Specialty maker of masonry fireplace systems and components focused on authentic, high-performance Rumford-style fireplaces; comparable because their products are often integrated into custom stone-and-masonry installations similar to StoneCraft's projects.
Direct peers
- Fireside Hearth & Home: Multi-location hearth retailer and installer with showrooms across the Midwest, offering custom fireplace design, installation, and service — a closely aligned business model to StoneCraft's consultation-led, design/build, and authorized-dealer approach.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
StoneCraft Studios social profiles
Digital presenceStoneCraft Studios financial estimates
Financial estimateRevenue estimate
Valuation estimate
StoneCraft Studios leadership team
Management profileNumber of profiles
Profiles1 record
StoneCraft Studios funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StoneCraft Studios M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StoneCraft Studios
What does StoneCraft Studios do?
StoneCraft Studios designs, fabricates, and installs custom residential fireplaces (gas and wood), fireplace inserts, stone-veneer and masonry features, mantels, surrounds, range hoods, tile work, and wine cellars. The company also sells hearth products as an authorized dealer of Kingsman|Marquis, Mendota, and Magrahearth non-combustible products, and provides ongoing maintenance, tune-up, diagnostics, and CO testing services for the fireplace brands it represents.
Is StoneCraft Studios a public or private company?
StoneCraft Studios is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was StoneCraft Studios founded?
StoneCraft Studios was founded in -1. It employs 1 to 10 people.
Where is StoneCraft Studios based?
StoneCraft Studios is headquartered in Wauwatosa, United States, in the North America region.
How does StoneCraft Studios make money?
Three revenue lines are on record. Custom Installation Services are the primary driver. The others are hearth Products Sales and service and Maintenance.
Who are StoneCraft Studios's main competitors?
Bachman's is listed as a regional player. Broad incumbents are Mendota Hearth, Napoleon Fireplaces, Heatilator, Kozy Heat Fireplaces, Travis Industries, Heat & Glo (Hearth & Home Technologies) and Hearthstone. Buckley Rumford Fireplaces is listed as an emerging player. Fireside Hearth & Home is listed as a direct peer.
Does StoneCraft Studios have an API?
No public API is recorded for StoneCraft Studios.
What industry is StoneCraft Studios in?
StoneCraft Studios's product category is Custom Masonry & Fireplace Services. Its primary akta.pro industry code is HSAIACAG, Fire Pits & Outdoor Fireplaces, with a secondary code of IMADABAI, Masonry Veneer Units (Thin Brick, Stone Veneer). Its NAICS code is 44418 and its SIC code is 3281.