What Spivey Hall does

Spivey Hall is a 390-400 seat acoustically superior recital hall located on the campus of Clayton State University in Morrow, Georgia, operated as a unit of the University System of Georgia. Opened to the public in winter 1991 and built as a gift from the Walter & Emilie Spivey Foundation ($2.5 million of the $4.5 million construction cost), the venue presents performances by outstanding international classical, jazz, and world-music artists and houses the Albert Schweitzer Memorial Organ, a 79-rank, 3-manual, 4,413-pipe organ built by Fratelli Ruffatti of Padua, Italy, installed in 1992. The hall's acoustics were designed by acoustician Rein Pirn before architectural planning, and its programming has earned national exposure through American Public Media's Performance Today and BBC Music magazine, as well as local amplification via WABE FM 90.1. Its primary audiences are metro Atlanta classical and jazz patrons; secondary audiences include families and school-age children reached through educational programming. Spivey Hall's products and services span live concert presentations (single tickets and Season 36 subscriptions), the three-ensemble Children's Choir Program, Summer Music Camp ($185 registration, $160 siblings), Choral and Chamber Orchestra Workshops serving 250 young artists annually, Young People's Concert Series reaching 13,000 children across 17 counties, audio recording rentals for commercial and non-commercial use, venue tours, and educational distance-learning resources (the award-winning "King of Instruments" video).

The business model combines earned and contributed revenue streams: ticket sales and season subscriptions form the core commercial income, supplemented by tiered Friends memberships (with benefits scaling from $100 same-day exchange up to $2,500+ Concert Sponsorship eligibility), Concert Sponsorships ($2,500-$3,000+) that include meet-and-greets and backstage access, audio recording rental fees, education program fees with scholarships, and tax-deductible donations channeled through the Clayton State University Foundation. The Walter & Emilie Spivey Foundation endowment provides long-term financial anchoring. Marketing relies on public radio broadcasts, email newsletters, the venue website, press coverage, and community outreach, with distribution handled via direct box office sales, online ticket purchasing (Salesforce-based), season subscriptions, and school group sales. Marketing channels include American Public Media's Performance Today (top-of-funnel national earned media), WABE FM 90.1 (Atlanta-area radio), email newsletter, website, and regional press coverage in the Atlanta Journal-Constitution, GPB, and Ear Relevant. The venue is sustained by a small staff of roughly 10-12 full-time roles plus a volunteer usher corps, under Executive & Artistic Director Katherine Lehman (appointed 2023).

Name

Spivey Hall

Legal name

Spivey Hall (a unit of Clayton State University, University System of Georgia)

Website

https://spiveyhall.org

Company type

Private

Founded year

1991

Operating status

Operating

Short description

Spivey Hall is a 390-400 seat acoustically superior recital hall at Clayton State University in Morrow, Georgia, presenting international classical, jazz, and world-music performances since 1991 and serving metro Atlanta audiences and education programs reaching 13,000 children annually.

Ownership category

akta.pro rank

Product category

Performing Arts Venue

NAICS

Musical Groups and Artists (71113), Fine Arts Schools (61161)

akta.pro primary industry

Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)

akta.pro secondary industry

Music Schools & Conservatory Prep (Pre-College) (EDAMANAE)

Keywords

• Performing arts venue
• Classical music concerts
• Music education programs
• Children's choir training
• Concert hall rentals

Headquarters

HQ city

Morrow

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Concert Tickets and Subscriptions: Revenue from single tickets and season subscriptions for the concert series featuring classical, jazz, and world music performances. Season 36 subscriptions are currently on sale with single tickets released August 4, 2026.
2. Concert Sponsorship: Concert sponsorship opportunities available to individuals and organizations making gifts of $3,000 or more to Spivey Hall Friends, including endowment funds. Sponsorships are available at $2,500 and higher, vary by artist/concert, and include recognition, meet-and-greet opportunities, and backstage access.
3. Spivey Hall Friends Membership: Annual donations from Spivey Hall Friends play a critical role in sustaining artistic excellence. Friends receive recognition in program books, priority seating, invitations to special events, and at higher levels, same-day ticket exchange privileges and Ambassador Program tickets.
4. Venue Recording Rentals: Spivey Hall is available for both commercial (CD, online release) and non-commercial (auditions, grant applications) audio recording sessions. Recording rates available upon request. A professional audio engineer is required at renter's expense.
5. Education Programs: Revenue from Summer Music Camp ($185 registration, $160 for siblings) and educational concert programs. Scholarships are available.
6. Donations: Tax-deductible donations through Clayton State University Foundation supporting concert series and education programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Spivey Hall is a 390-400 seat acoustically-superb recital hall on the Clayton State University campus that presents performances by international classical, jazz, and world-music artists. It supplements its concert programming with the Spivey Hall Children's Choir Program, Summer Music Camp, Young People's Concert Series, Choral and Chamber Orchestra Workshops, free venue tours, and audio recording rentals using the hall's signature acoustics and the Albert Schweitzer Memorial Organ.

Product overview

Spivey Hall is a performing arts venue (concert hall) at Clayton State University offering live musical performances, education programs, and venue rentals. The venue features the Albert Schweitzer Memorial Organ, hosts the Children's Choir Program with three ensembles, provides Summer Music Camp, and offers recording sessions. Its primary offerings center on presenting international classical, jazz, and world-music artists in its acoustically-superb 390-400 seat recital hall, supplemented by education outreach programs serving thousands of students annually.

Differentiator

Problem solved

Functional benefit

Brands

• Spivey Hall Children's Choir Program: Professional-level instruction in vocal technique, music theory, sight singing, ear training, and presentation for young people, with three ensembles: Young Artists, Children's Choir, and Tour Choir.

Products and services

• Concert Venue & Performance Hall
• Spivey Hall Children's Choir Program
• Summer Music Camp
• Young People's Concert Series & Education Outreach
• Audio Recording & Venue Rental Services
• Venue Tours

Quantifiable outcome

• Serves 13,000 children annually through Young People's Concert Series across 17 counties
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Clayton State UniversitycoreStrategic or Co-development PartnerSpivey Hall is located on the campus of Clayton State University. Built as a gift to Clayton State College, the hall is a unit of the University System of Georgia. The university provides institutional support and hosts various student music programs at the venue.
• Robert ShawminorStrategic or Co-development PartnerChoral legend Robert Shaw served as Distinguished Visiting Professor of Music at Clayton State College, lent his name and prestige to the hall in early years, and launched the Robert Shaw Choral Workshop in 1994, which became the successful annual Spivey Hall Choral Workshop.
• American Public MediaminorGTM or Marketing PartnerSpivey Hall performances are regularly featured on American Public Media's Performance Today, heard on public radio stations nationwide, contributing to national reputation.
• WABE FM 90.1minorGTM or Marketing PartnerLocal radio partnership with WABE FM 90.1 Atlanta for 'The Atlanta Music Scene' program featuring Spivey Hall content. Underwriting provided by ACA Digital Recording.

Scale indicators6 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Chamber Music Society of Lincoln Center: Presents a classical chamber music recital series featuring internationally renowned artists in intimate venues, with a comparable subscriber-and-single-ticket revenue model. Both organizations program classical chamber and recital repertoire rather than full symphonic productions.
• Cal Performances: University-based classical, jazz, and world music presenter with subscriber, donor, and education revenue streams. Spivey Hall shares the university-affiliated presenter model and the donor-supported operational structure.
• Celebrity Series of Boston: Curates and presents classical, jazz, world music, and dance performances with a subscription-based revenue model and education programs. Both organizations compete for similar artist rosters on the touring presenter circuit.
• Da Camera Society: Chamber music presenting organization with an intimate-venue recital focus and education programs. Comparable in scale and operational model to Spivey Hall's recital series and education outreach.
• Ravinia Festival: Presents classical and jazz performances with a strong education/outreach mission (e.g., Ravinia Steans Music Institute). Comparable subscription, donor, and education revenue mix to Spivey Hall's model.
• La Jolla Music Society: Operates a recital-style concert presenter model with strong education and community engagement programs, comparable in scale and artist roster to Spivey Hall. Both serve as regional classical/jazz presenters supplementing a major metro market.
• Washington Performing Arts: Presents international classical, jazz, and world music artists with substantial education and community outreach components. Both rely on ticket revenue, memberships/donations, and corporate sponsorship as core streams.
• 92nd Street Y (92NY): Combines an intimate concert venue with extensive adult and youth arts education programming. Both organizations pair high-caliber performing arts presenting with a parallel education/community engagement operation.

Regional players

• Atlanta Symphony Orchestra: The dominant Atlanta classical music presenter, based at Symphony Hall. Operates in the same metro market as Spivey Hall and competes for the same subscriber base, but offers symphonic rather than chamber-recital programming.

Broad incumbents

• Carnegie Hall: The preeminent US classical recital and orchestral presenting venue — broader in scale and brand than Spivey Hall but operating the same presenter + donor + education business model and competing for the same headliner artists.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@spiveyhallmorrow7422
• Instagraminstagram.com/spiveyhall
• Facebookfacebook.com/SpiveyHall
• LinkedInlinkedin.com/company/spivey-hall

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spivey Hall