Steans Beans B.v.
Steans Beans B.v. is a Dutch specialty coffee roaster founded in 2016 that sources single-origin coffee directly from East African smallholder farmers in Kenya, Rwanda, and Uganda, and serves consumers, HORECA clients, and offices through e-commerce, wholesale supply, equipment leasing, and private labelling.
- Company typePrivate
- Founded2016
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Steans Beans B.v. does
Steans Beans B.v. is a vertically integrated specialty coffee company founded in 2016 and headquartered in Amsterdam, Netherlands, with a second roastery opened in Nairobi in September 2024 through a partnership with BBROOD Kenya. The company sources green coffee directly from smallholder farmers in Kenya, Rwanda, and Uganda — including decade-long partnerships with Liza Coffee Washing Station (Rwanda) and Kamavindi Estate (Kenya) covering roughly 1,850 farmers — and roasts it on energy-efficient Loring machines at its Amsterdam facility, with a solar-powered Nairobi operation supplying East African demand. The proprietary Lipia platform tracks each coffee lot handler-to-handler with GPS and triggers direct SMS payments to farmers, supporting both transparent farmer compensation and EUDR compliance positioning.
The commercial model is multi-stream: direct-to-consumer sales of single-origin East African coffees (cupping scores 86–87.5) via a Shopify storefront internationalized across 30+ countries; B2B HORECA wholesale with equipment leasing, barista training, and maintenance for cafés, restaurants, and hotels (named accounts include Marriott Amsterdam, Clapham, and Nomad); office coffee programs; private labelling with in-house design; green coffee wholesale to other roasters; and the Kawaida Coffee sister brand targeting entry-level specialty venues. Equipment offerings span consumer and professional espresso machines, grinders, and barista accessories from brands including La Marzocco, Sanremo, Profitec, and Mahlkonig, with hardware financed through monthly leases starting at €100.
Operations remain small at 1–10 employees with no disclosed external funding or revenue. Go-to-market blends e-commerce DTC with field-led B2B sales, supported by content marketing, an active social presence across Instagram, Facebook, YouTube, TikTok, and LinkedIn, and a free-sample program for HORECA prospects. The strategic direction is best characterized as platform-building around origin depth — packaging traceability, equipment, training, and multiple brand tiers into a single specialty coffee offering anchored by direct farmer relationships in East Africa.
Steans Beans B.v. firmographics
Firmographics- Name
- Steans Beans B.v.
- Legal name
- Steans Beans BV
- Website
- https://steansbeans.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Steans Beans B.v. is a Dutch specialty coffee roaster founded in 2016 that sources single-origin coffee directly from East African smallholder farmers in Kenya, Rwanda, and Uganda, and serves consumers, HORECA clients, and offices through e-commerce, wholesale supply, equipment leasing, and private labelling.
- Ownership category
- akta.pro rank
Steans Beans B.v. industry classification
Industry- Product category
- Specialty Coffee Roasting
- NAICS
- Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)
- akta.pro primary industry
- Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)
- akta.pro secondary industries
- Coffee (Roasted, Ground, Whole Bean) (CRADAHAG), Coffee, Tea & Cocoa Trading/Wholesale (AFAIAKAD), Green Coffee Processing (Hulling, Grading, Decaffeination) (AFAFADAA)
Keywords
Where Steans Beans B.v. is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Steans Beans B.v. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Specialty Coffee Product Sales: Direct sales of roasted specialty coffee to consumers and businesses. Includes single-origin coffees from Kenya, Rwanda, and Uganda with varying roast profiles and processing methods. Also offers decaffeinated versions.
- Equipment and Accessories Sales: Sales of espresso machines, grinders, barista equipment, and brewing accessories. Includes products from brands like La Marzocco, Sanremo, Profitec, Franke, Fiorenzato, and Hario.
- B2B Wholesale Coffee Supply: Bulk coffee supply to cafes, restaurants, hotels (HORECA) and offices. Includes tailored supply agreements, regular scheduled deliveries, and direct debit payment options.
- Equipment Leasing: Machine leasing programs for B2B customers including options like Yunio X90 from €100/month and Sanremo machines from €148-174/month. Includes maintenance assistance.
- Private Labelling: Custom branding services for packaging, takeaway cups, and ceramic cups. In-house design team creates packaging that reflects customer brand identity.
- Green Coffee Sales: Sales of unroasted green coffee beans sourced from smallholder farmers in East Africa to other roasters.
- Kawaida Coffee (Sister Brand): Entry-level specialty coffee brand at lower price point. Accessible specialty coffee for specialty bars, clothing stores, hairdressers and similar venues.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Specialty Coffee (Consumer) |
| Unit Pricing | Pay-as-you-go | Espresso Machines |
| Unit Pricing | Pay-as-you-go | Grinders |
| Unit Pricing | Pay-as-you-go | Barista Equipment |
| Subscription | Monthly | B2B HORECA |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels5 records
Steans Beans B.v. product offering
Product offeringCore offering
Steans Beans B.v. is a specialty coffee roaster that sources single-origin coffees directly from smallholder farmers across Kenya, Rwanda, and Uganda, roasts them at facilities in Amsterdam and Nairobi, and sells the finished product to consumers through DTC e-commerce and to businesses through HORECA wholesale, green coffee supply to other roasters, private labelling, and equipment leasing with complimentary barista training.
Product overview
Steans Beans B.v. is a specialty coffee company operating as a vertically integrated specialty coffee business. The core product offering centers on single-origin specialty coffees sourced from Kenya, including named varieties such as Mbili, Osha, Kirma, Amka, Asili, Kavu, Hewa, Juisi, Moja, and Tatu, along with decaffeinated versions and Limited Edition seasonal releases. The company extends its portfolio through complementary products including professional espresso machines (La Marzocco, Sanremo, Profitec, Nivona), grinders (Fiorenzato, Mahlkonig, Timemore), barista equipment (Aeropress, Hario V60, knockboxes, measuring accessories), maintenance products (Urnex), and the NitroPress Pro cold brew system. Service offerings include HORECA wholesale, equipment servicing, barista training, private labelling, and green coffee for home roasters. A sister brand, Kawaida Coffee, offers Japanese-inspired coffee products.
Differentiator
Problem solved
Functional benefit
Brands
- Kawaida Coffee: Wholesale sister brand offering entry-level specialty coffee at a lower price point for places from specialty bars to clothing stores to hairdressers.
Products and services
- Specialty Single-Origin Coffee (Mbili, Osha, Kirma, Amka, Asili, Kavu, Hewa, Juisi, Moja, Tatu)
Quantifiable outcome
- Full traceability from farm to cup through Lipia app with QR code scanning
- +2 more outcomes
Companies that use Steans Beans B.v.
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
Steans Beans B.v. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Steans Beans B.v. partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and secondary.
- BBROOD KenyacoreJoint venture partnership to establish dedicated roastery in Nairobi, co-located at BBROOD bakery on Magadi Road. BBROOD has been a loyal customer for many years. The partnership enables shared resources (logistics, energy, waste management), solar-powered roasting, and e-bike/e-boda delivery. Roastery opened September 2024.
- Liza Coffee Washing StationcoreLongstanding partnership spanning over 10 years. Located in Rwanda's Kivu Belt region. Partners with 1,850 local farmers. Source of Mbili coffee and other Rwandan origins.
- Kamavindi Coffee EstatecoreThird-generation family farm owned by the Mbature family in Kenya. Known for attention to detail and innovative quality practices. Source of Asili, Kirmara, and other Kenyan coffees.
- Bariguna CoffeesecondarySmall family-run enterprise in Uganda's Mount Elgon region. Stean's Beans sources through trusted partner Stephan Katongole who works closely with local farmers for traceability, quality, and community impact.
- LipiacoreStean's Beans developed Lipia (meaning 'payment' in Swahili) as a track-and-trace tool for coffee supply chain. Each lot is logged from handler to handler with GPS tracking. Farmers receive direct SMS payments. Serves as proof of sustainably sourced coffee for EUDR compliance.
- La MarzoccosecondaryEquipment brand offered through HORECA supply. Stean's Beans supplies La Marzocco machines including Linea Mini, GS3, and Micra models as part of B2B coffee supply packages.
- SanremosecondaryEquipment brand offered through HORECA supply. Stean's Beans supplies Sanremo machines including Cube, Zoe, and D8 models with B2B lease options.
- Nuova SimonellisecondaryEquipment brand mentioned as part of equipment supply for HORECA sector alongside La Marzocco and Sanremo brands.
Scale indicators4 records
Recent moves7 records
Expansion highlights7 records
Steans Beans B.v. competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Steans Beans B.v. social profiles
Digital presenceSteans Beans B.v. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Steans Beans B.v. leadership team
Management profileNumber of profiles
Profiles1 record
Steans Beans B.v. subsidiaries and ownership
Company hierarchySubsidiaries1 record
Steans Beans B.v. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Steans Beans B.v. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Steans Beans B.v.
What does Steans Beans B.v. do?
Steans Beans B.v. is a specialty coffee roaster that sources single-origin coffees directly from smallholder farmers across Kenya, Rwanda, and Uganda, roasts them at facilities in Amsterdam and Nairobi, and sells the finished product to consumers through DTC e-commerce and to businesses through HORECA wholesale, green coffee supply to other roasters, private labelling, and equipment leasing with complimentary barista training.
Is Steans Beans B.v. a public or private company?
Steans Beans B.v. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Steans Beans B.v. founded?
Steans Beans B.v. was founded in 2016. It employs 1 to 10 people.
Where is Steans Beans B.v. based?
Steans Beans B.v. is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Steans Beans B.v. make money?
Seven revenue lines are on record. Specialty Coffee Product Sales are the primary driver. The others are equipment and Accessories Sales, B2B Wholesale Coffee Supply, equipment Leasing, private Labelling, green Coffee Sales and kawaida Coffee (Sister Brand).
Does Steans Beans B.v. have an API?
No public API is recorded for Steans Beans B.v..
What industry is Steans Beans B.v. in?
Steans Beans B.v.'s product category is Specialty Coffee Roasting. Its primary akta.pro industry code is AFAFADAJ, Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing, with a secondary code of CRADAHAG, Coffee (Roasted, Ground, Whole Bean). Its NAICS code is 311920 and its SIC code is 2090.