Sattler USA
Sattler USA is the North American subsidiary of Austria's Sattler Group, manufacturing solution-dyed acrylic performance fabrics for outdoor furniture (OUTDURA), commercial shade, and marine applications, sold B2B with a 10-year warranty.
- Company typePrivate
- Founded1875
- HeadquartersHudson, United States
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What Sattler USA does
Sattler USA is the North American subsidiary of Sattler Group, a 5th-generation, family-owned Austrian textile company founded in 1875 in Graz and the second-largest solution-dyed acrylic manufacturer globally. The company operates a weaving and finishing facility in Hudson, North Carolina (acquired in 2010), producing performance fabrics sold under the OUTDURA casual-furniture brand and the SATTLER SHADE and SATTLER Marine lines, all backed by a 10-year warranty on OUTDURA upholstery. Its core technology is solution-dyed acrylic fiber combined with high-performance jacquard looms for custom pattern weaving and proprietary weatherproof finishing applications, delivering UV resistance, color fastness, bleach cleanability, and (for marine products) 100% waterproofing that is safe for gelcoats and teak.
The product portfolio is organized into three primary categories — casual-furniture upholstery (OUTDURA, including the Ovation 4, Ovation 2.3, and Modern Textures collections), shade fabrics (tiered LUMERA, ELEMENTS, and TWILIGHT lines plus Firemaster FR and Trio), and marine protection fabrics — and serves residential outdoor furniture, commercial hospitality and shade, marine OEM/dealer, and cover-application segments. Commercial model is direct B2B sales (phone and email quote-based, no public pricing) targeting mid-market and enterprise buyers in North America, with parent-group regional sites extending reach across Europe, the Americas, Asia, Africa, and Oceania. The company is private, family-owned, and discloses no revenue or external funding; its expansion has historically been acquisition-led at the parent level (SUN-TEX, PRO-TEX, SOLUTION-TEX subsidiaries) and product-tier-driven within Sattler USA.
Sattler USA firmographics
Firmographics- Name
- Sattler USA
- Legal name
- Sattler Corp.
- Website
- https://sattler-usa.com
- Company type
- Private
- Founded year
- 1875
- Operating status
- Operating
- Short description
- Sattler USA is the North American subsidiary of Austria's Sattler Group, manufacturing solution-dyed acrylic performance fabrics for outdoor furniture (OUTDURA), commercial shade, and marine applications, sold B2B with a 10-year warranty.
- Ownership category
- akta.pro rank
Sattler USA industry classification
Industry- Product category
- Outdoor Performance Textiles
- NAICS
- Broadwoven Fabric Mills (313210), Textile and Fabric Finishing and Fabric Coating Mills (3133)
- SIC
- Broadwoven Fabric Mills, Man Made Fiber & Silk (2221)
- akta.pro primary industry
- Technical Fabric Mills (Performance/Protective/Medical Substrates) (IMAOABAH)
- akta.pro secondary industries
- Outdoor & Performance Home Textiles Manufacturing (Awning/Patio Cushions/UV-Resistant Home Fabrics) (IMAOAKAJ), Dyeing, Printing & Finishing (Chemical & Mechanical) (CRAAAMAJ), Coating & Finishing Chemicals Application (Resins/Softening/Water-Repellent/FR/Antimicrobial) (IMAOACAD)
Keywords
Where Sattler USA is headquartered
LocationHeadquarters
- HQ city
- Hudson
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Sattler USA business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Performance Fabric Manufacturing and Distribution: Sattler USA manufactures and distributes performance fabrics including outdoor casual furniture upholstery (OUTDURA brand), shade fabrics, and marine fabrics through direct sales channels in North America. Products are sold with a 10-year warranty, indicating a focus on quality and durability positioning.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B direct sales pricing - quote-based |
Distribution channels2 records
Marketing channels4 records
Sattler USA product offering
Product offeringCore offering
Sattler USA manufactures and distributes solution-dyed acrylic performance fabrics for outdoor applications under the OUTDURA, SATTLER Shade, and SATTLER Marine brands. The company weaves and finishes fabrics at its Hudson, North Carolina facility using high-performance jacquard looms and proprietary weatherproof finishing processes. Products include upholstery fabrics for casual outdoor furniture, sun protection fabrics for shade structures, and 100% waterproof marine protection fabrics.
Product overview
Sattler USA offers a diversified portfolio of performance textiles for outdoor applications under the OUTDURA brand and SATTLER umbrella. The core product lines include OUTDURA upholstery fabrics (casual furniture), SATTLER shade fabrics (sun protection), and SATTLER marine fabrics, all made from solution-dyed acrylic with weatherproof and UV-resistant properties. The company also operates design selection tools for product browsing. All casual furniture fabrics are produced in North Carolina with a 10-Year Warranty. Sattler USA is part of the SATTLER Group, a 5th generation family-owned company founded in 1875, and is the second largest solution-dyed acrylic manufacturer globally.
Differentiator
Problem solved
Functional benefit
Products and services
- OUTDURA Upholstery Fabric Performance fabric for casual outdoor furniture made from 100% solution-dyed acrylic with bleach-cleanable properties, outstanding light and color fastness, UV-resistance, and durability. Produced in the USA with a 10-Year Warranty. Sold to furniture manufacturers, retailers, and outdoor living brands.
- SATTLER SHADE Fabrics Sun protection fabrics offering shade and weather resistance for residential and commercial applications including awnings, umbrellas, cabanas, and shade structures. Includes quality tiers LUMERA (premium), ELEMENTS, TWILIGHT, and Firemaster (fire-resistant) variants.
- SATTLER Marine Fabrics Solution-dyed acrylic marine protection fabrics with tighter woven canvas products offering added years of protection, 100% waterproof security, and compatibility with gelcoats and teak finishes. Sold to marine dealers and boat manufacturers for boat covers, bimini tops, sail covers, and marine upholstery.
Companies that use Sattler USA
Customer profileSegments4 records
Ideal customer profiles3 records
Sattler USA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
Sattler USA partnerships and signals
Strategic signalScale indicators5 records
Recent moves7 records
Expansion highlights5 records
Sattler USA competitors and assessment
Company assessmentDirect peers
- Serge Ferrari: Serge Ferrari is a French manufacturer of technical flexible composite materials for architectural shade, marine, and outdoor furniture applications. It competes with SATTLER Shade and SATTLER Marine in commercial and architectural textile projects globally.
- Herculite Products: Herculite manufactures coated and laminated technical textiles for marine, awning, signage, and industrial applications. It overlaps with SATTLER's coated fabrics and SUN-TEX/PRO-TEX subsidiaries in weatherproof performance textiles.
- Recasens: Recasens is a Spanish manufacturer of solution-dyed acrylic outdoor fabrics for awnings, marine, and outdoor furniture. It is a direct competitor in shade and marine fabrics, particularly across European and Latin American distribution channels.
- Dickson (Glen Raven): Dickson, owned by Glen Raven, is a European manufacturer of solution-dyed acrylic outdoor and technical fabrics. It competes directly with SATTLER Shade and SATTLER Marine across European architectural, hospitality, and marine end-markets.
- Cooley Group: Cooley Group manufactures coated and laminated technical fabrics for outdoor, marine, and industrial end-uses. It competes with SATTLER's coated and specialty technical fabric lines (PRO-TEX, SOLUTION-TEX) in commercial performance textiles.
- Twitchell Corporation: Twitchell produces performance textiles including solution-dyed acrylics, coated fabrics, and outdoor upholstery materials. It is a direct competitor in the outdoor casual furniture and marine fabric categories served by OUTDURA and SATTLER Marine.
- Docril (Citel Group): Docril, part of Citel Group, is a Spanish manufacturer of solution-dyed acrylic outdoor fabrics for awnings, umbrellas, and outdoor furniture. It competes directly with SATTLER Shade and OUTDURA in European and export markets.
- Glen Raven (Sunbrella): Sunbrella is the global market leader in solution-dyed acrylic outdoor fabrics used in casual furniture, marine, and shade. Glen Raven is the closest direct competitor to Sattler/OUTDURA, competing head-to-head on the same OEM and dealer channels in North America.
- Tempotest (Parà Group): Tempotest is an Italian solution-dyed acrylic outdoor performance fabric brand owned by Parà Group. It is a direct competitor to OUTDURA in residential and contract outdoor upholstery and shade across European and North American channels.
- Mehler Texnologies (Low & Bonar): Mehler Texnologies produces technical coated textiles for architectural membranes, awnings, and outdoor applications. It is a direct competitor in the commercial shade and architectural fabric segments targeted by SATTLER Shade.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sattler USA social profiles
Digital presenceSattler USA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sattler USA leadership team
Management profileNumber of profiles
Sattler USA subsidiaries and ownership
Company hierarchySubsidiaries3 records
Sattler USA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sattler USA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sattler USA
What does Sattler USA do?
Sattler USA manufactures and distributes solution-dyed acrylic performance fabrics for outdoor applications under the OUTDURA, SATTLER Shade, and SATTLER Marine brands. The company weaves and finishes fabrics at its Hudson, North Carolina facility using high-performance jacquard looms and proprietary weatherproof finishing processes. Products include upholstery fabrics for casual outdoor furniture, sun protection fabrics for shade structures, and 100% waterproof marine protection fabrics.
Is Sattler USA a public or private company?
Sattler USA is a private company. It is classified as family owned and is currently operating.
When was Sattler USA founded?
Sattler USA was founded in 1875.
Where is Sattler USA based?
Sattler USA is headquartered in Hudson, United States, in the North America region.
How does Sattler USA make money?
One revenue line is on record: performance Fabric Manufacturing and Distribution.
Who are Sattler USA's main competitors?
Direct peers on record are Serge Ferrari, Herculite Products, Recasens, Dickson (Glen Raven), Cooley Group, Twitchell Corporation, Docril (Citel Group), Glen Raven (Sunbrella), Tempotest (Parà Group) and Mehler Texnologies (Low & Bonar).
Does Sattler USA have an API?
No public API is recorded for Sattler USA.
What industry is Sattler USA in?
Sattler USA's product category is Outdoor Performance Textiles. Its primary akta.pro industry code is IMAOABAH, Technical Fabric Mills (Performance/Protective/Medical Substrates), with a secondary code of IMAOAKAJ, Outdoor & Performance Home Textiles Manufacturing (Awning/Patio Cushions/UV-Resistant Home Fabrics). Its NAICS code is 313210 and its SIC code is 2221.