What Yappli does

Yappli (株式会社ヤプリ, Yappli Inc.) is a Tokyo-headquartered, privately held Japanese software company that operates a no-code cloud platform for developing, deploying, and analyzing branded smartphone applications. The platform supports native iOS and Android apps, web apps (Yappli WebX), LINE mini-apps (Yappli MiniApp), mobile ordering (Yappli MobileOrder), and internal employee apps (Yappli UNITE), with add-on modules for customer relationship management (Yappli CRM), data and analytics (Yappli Data Hub), and app store submission support (App Support by Yappli). The technical core is a CMS-based authoring environment with a patented reconstruction feature that allows instant app updates without re-submission to the Apple App Store or Google Play, plus automatic handling of iOS/Android OS version updates. Approximately 900 enterprise applications run on the platform, with a stated 99% customer retention rate, and Yappli has held the #1 share position in Japan's no-code platform category for five consecutive years (2021-2025) per Deloitte Touche Tohmatsu MIC.

Name

Yappli

Legal name

株式会社ヤプリ (Yappli, Inc.)

Website

https://yapp.li

Company type

Private

Operating status

Operating

Short description

Yappli is a Tokyo-based no-code platform that enables Japanese enterprises to build, operate, and analyze native mobile apps, web apps, LINE mini-apps, and internal employee apps without programming, serving approximately 900 enterprise customers with a 99% retention rate.

Ownership category

akta.pro rank

Product category

No-code mobile app development platform

NAICS

Software Publishers (5132), Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

App Monetization & Subscription Management Platforms (BPAMADAI)

akta.pro secondary industries

Enterprise & Private App Stores (MDM/MAM) (BPAMADAE), Cloud-Native Application Development (Containers/Kubernetes/Serverless) (BPAEAFAE), Digital Experience Monitoring (DEM: RUM/Synthetic) (HDABAJAH)

Keywords

• No-code app development
• Mobile app platform
• Enterprise mobile apps
• Customer engagement apps
• App store support services

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Monthly or annual subscription-based access to the Yappli no-code app development platform. Pricing is based on app usage tiers, feature sets, and number of apps. Operates on a quote-based model with custom pricing determined through consultation and estimation requests.
2. Yappli CRM Add-on: Optional CRM module (Yappli CRM) providing customer management, point systems, push notification segmentation, and marketing automation capabilities. Sold as an add-on to the core platform subscription.
3. App Support Service: App store submission and approval support service, assisting with App Store and Google Play review processes. Includes rejection handling and resubmission support for additional fees.
4. Yappli UNITE (Employee Apps): Dedicated solution for internal employee communication apps, positioned as a separate product offering for organizational engagement and internal communications.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Yappli provides a no-code cloud platform that enables enterprises to develop, operate, and analyze native iOS/Android mobile apps, web apps, LINE mini apps, mobile ordering solutions, and internal employee apps without programming knowledge. The subscription-based platform includes add-on modules for CRM, data analytics, and app store submission support, and is sold via quote-based enterprise pricing in Japan.

Product overview

Yappli is a no-code mobile app development and operations platform for enterprises, encompassing a core app development platform plus a portfolio of specialized modules: Yappli WebX (web app development), Yappli MiniApp (LINE mini apps), Yappli MobileOrder (mobile ordering), Yappli UNITE (internal employee apps), Yappli CRM (customer loyalty and CRM), Yappli Data Hub (data analytics and BI connectivity), and App Support by Yappli (app store submission support). The company holds a leading market share position (No.1) in Japan's no-code platform market and serves approximately 900 apps with a 99% continuation rate.

Differentiator

Problem solved

Functional benefit

Brands

• Yappli CRM: Customer relationship management solution integrated with the Yappli platform for managing customer data, point systems, and targeted push notifications.
• Yappli WebX
• Yappli MiniApp
• Yappli MobileOrder
• UNITE（社内アプリ）
• App Support by Yappli（アップサポート）
• Yappli Data Hub

Products and services

• Yappli (Core Platform) No-code smartphone app development, operation, and analytics platform enabling enterprises to build and manage branded iOS/Android mobile apps without coding. Features include member cards, push notifications, coupon management, stamp cards, personalization, store locator, and e-commerce integration.
• Yappli WebX Web application development module within the Yappli platform, enabling businesses to deploy web-based apps alongside their native mobile applications.
• Yappli MiniApp LINE mini app integration module enabling businesses to deploy lightweight apps within the LINE messaging platform.
• Yappli MobileOrder Mobile ordering solution for restaurants and retail, enabling customers to place orders via mobile app.
• Yappli UNITE Internal employee app platform for corporate communications, enabling organizations to distribute internal news, shift schedules, training materials, and employee engagement content via a branded mobile app.
• App Support by Yappli App store submission and approval support service providing Apple/Google review management, rejection handling, and release coordination. Reports 95% first-time iOS approval rate and 1,500+ annual case handling.
• Yappli CRM Customer relationship management module integrated into the Yappli platform, providing customer data management, point management, rank management, push notification segmentation, and loyalty program capabilities. Features an Open API for external system integration.
• Yappli Data Hub Data analytics and integration module that captures app-generated behavior data, event logs, and attribute data, connecting them to external BI tools (Looker, Tableau) and CRM/CDP platforms for advanced customer analytics.

Quantifiable outcome

• Customer retention rate of 99%
• +6 more outcomes

Named customers22 records

Segments9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration31 records

AI capability3 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core.

• ShopifycoreTechnology or Integration · 1 January 2025EC platform integration partner. Yappli apps can integrate with Shopify for unified commerce experiences, enabling features like inventory sync and checkout integration.
• KARTEcoreTechnology or IntegrationMA/CRM/CDP integration partner. Yappli connects with KARTE for customer behavior analysis and marketing automation capabilities.
• ReprocoreTechnology or IntegrationMA/CRM/CDP integration partner for app analytics and user engagement optimization.
• ecbeingcoreTechnology or IntegrationJapanese EC platform partner enabling integration with ecbeing-based online stores.
• EC CUBEcoreTechnology or IntegrationJapanese open-source EC platform integration partner.
• Salesforce Japan (Marketing Cloud Account Engagement)coreTechnology or IntegrationExternal marketing automation tool used on Yappli service website for website visitor tracking and lead management.
• TREASURE DATAcoreTechnology or IntegrationCDP integration partner for customer data platform capabilities and unified customer profiles.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• AppSheet (Google): Google-owned no-code mobile and web app platform serving enterprise and SMB use cases. Direct functional competitor to Yappli's core app-building platform, with broader distribution via Google Workspace.
• Microsoft Power Apps: Microsoft's low-code platform within the Power Platform suite, deeply integrated with Microsoft 365 and Azure. Competes with Yappli in enterprise mobile app building, bundled with Microsoft's broader enterprise ecosystem.
• Salesforce Platform (Lightning / Experience Cloud): Salesforce's low-code app-building capabilities within its broader CRM and customer engagement ecosystem. Competes with Yappli's enterprise app-building plus CRM/loyalty modules.

Direct peers

• OutSystems: Enterprise low-code platform for building and deploying custom mobile and web applications at scale. Closely comparable to Yappli in low-code mobile app development, with stronger international footprint.
• Mendix (Siemens): Siemens-owned low-code application development platform targeting enterprise digital transformation. Comparable to Yappli's no-code/low-code enterprise app building focus with similar visual development model.

Emerging players

• Bubble: No-code platform focused on web application development, increasingly adding native app support. Comparable to Yappli's no-code development paradigm, though stronger in web than native mobile.
• Glide: No-code platform for building mobile and web apps from spreadsheets, targeting SMBs and individual creators. Comparable no-code app-building approach to Yappli, with US-centric focus and lighter enterprise feature set.

Regional players

• ADOC (AppDirect): Japanese-focused app development and digital marketing platform serving enterprise marketing needs. Direct Japanese market competitor to Yappli in the no-code enterprise app builder category.
• Kintone (Cybozu): Cybozu's no-code business application platform dominant among Japanese SMBs for internal apps. Comparable no-code philosophy to Yappli UNITE, though primarily internal/operational apps rather than consumer-facing.
• Goodpatch: Japanese design-led digital product studio building enterprise and consumer apps with prototyping tools (Prott, ReDesigner). Adjacent competitor for high-end Japanese enterprise app design engagements versus Yappli's self-service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/yappli_jp
• Facebookfacebook.com/yappli

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yappli