ACOG publications Inc.

What ACOG publications Inc. does

ACOG publications Inc. operates as the commercial and operational arm of the American College of Obstetricians and Gynecologists, a private nonprofit professional membership organization founded in 1951 and headquartered in Washington, D.C. The organization serves a 62,000+ member community across 12 Districts covering the United States, Canada, and Central and South America, comprising practicing ob-gyns, residents, medical students, and related health professionals. Its core product is ACOG Clinical, a clinical decision support platform that delivers expert-reviewed Practice Bulletins, Committee Opinions, Obstetric Care Consensus documents, and Technology Assessments, complemented by the peer-reviewed Obstetrics & Gynecology journal (Green Journal) and its open-access companion O&G Open.

The organization monetizes through a diversified, largely recurring revenue stack: tiered membership dues, paid ACOG Clinical subscriptions, publication and product sales through the ACOG Store (books, PROLOG educational series, coding manuals, patient pamphlets), continuing medical education through PathLMS-hosted eModules and webinars, event registrations for the 6,000+ attendee Annual Clinical & Scientific Meeting, Congressional Leadership Conference, and District Meetings, plus advertising and sponsorship. Patient education is delivered through the Every Stage Health website, which received over 14 million views in 2024. The 2026 maternal immunization schedule was jointly endorsed by 14 medical societies, and ACOG has recently partnered with OpenEvidence to extend its clinical guidance into AI-enabled access channels.

ACOG's go-to-market is community-led through its 12 Districts and Sections, reinforced by event-driven engagement (annual and regional meetings) and sales-driven subscriptions and store sales. The marketing stack spans the ACOG website, targeted email, social media (Facebook, LinkedIn, Instagram, YouTube), the ACOG Engage online community, PR and earned media, and dedicated patient-facing properties. A wholly-owned nonprofit affiliate, the ACOG Foundation, supports charitable and educational initiatives through corporate giving partnerships.

Name

ACOG publications Inc.

Legal name

American College of Obstetricians and Gynecologists

Website

https://acog.org

Company type

Private

Founded year

1951

Operating status

Operating

Short description

ACOG publications Inc. is the operating arm of the American College of Obstetricians and Gynecologists, a 75-year-old nonprofit professional membership organization serving 62,000+ ob-gyns, residents, and medical students across the Americas with clinical guidance, journals, CME, and patient education.

Ownership category

akta.pro rank

Product category

Professional Medical Association Services and Clinical Guidance Publishing

NAICS

Book Publishers (513130), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Medical & Clinical Reference (Physicians, Nursing, Allied Health) (EDAGAGAA)

akta.pro secondary industry

Regulatory Submissions & Clinical Content Management (eCTD/Publishing) (HLACAOAN)

Keywords

• Obstetrics gynecology guidelines
• Continuing medical education
• Professional medical membership
• Clinical practice guidance
• Womens health education

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Membership Dues: Annual membership fees for ob-gyns, residents, medical students, and related professionals. Multiple membership tiers with varying benefits including access to clinical guidance, publications, and member discounts.
2. Clinical Subscriptions: ACOG Clinical subscription provides access to gated clinical guidance documents, practice management resources, and decision support tools for non-members and practices.
3. Publication and Product Sales: Sales of clinical books, PROLOG educational materials, coding manuals, patient education materials, and merchandise through the ACOG Store. Includes digital pamphlet subscriptions.
4. CME and Educational Programs: Revenue from continuing medical education activities including eModules, webinars, simulations, courses, and meeting registrations. CME credits support professional development needs.
5. Event Registrations: Registration fees for Annual Clinical & Scientific Meeting, district meetings, Congressional Leadership Conference, and other educational events.
6. Advertising and Sponsorship: Advertising opportunities on ACOG websites and publications, including promotional placements in newsletters and on the website.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

ACOG publications Inc. is the publishing and product arm of the American College of Obstetricians and Gynecologists, producing evidence-based clinical practice guidelines (Practice Bulletins, Committee Opinions, Clinical Consensus statements, Practice Advisories, Technology Assessments), peer-reviewed journals (Obstetrics & Gynecology 'Green Journal' and O&G Open), patient education pamphlets and books, the PROLOG educational series, the annual Payment in Practice ob-gyn coding manual, simulation training (Emergencies in Clinical Obstetrics), and CME-accredited eModules and webinars delivered through the PathLMS platform. Products are sold via the ACOG Store, ACOG Clinical subscription, and at in-person events such as the Annual Clinical & Scientific Meeting and District Meetings.

Product overview

ACOG publications Inc. operates as a professional membership organization for obstetricians and gynecologists offering a comprehensive suite of digital and physical products organized around several core platforms: ACOG Clinical (decision support and clinical guidance), the ACOG Store (publications, coding resources, and merchandise), the ACOG Online Learning/Path LMS platform (webinars and eModules), member portals (MyACOG, ACOG Engage community), and journals (Obstetrics & Gynecology/Green Journal and O&G Open). Key sub-brands include PROLOG educational series, the Maternal Immunization Schedule, Patient Education Materials, Every Stage Health patient website, the National Well-Being Program, and the Mentorship Program. The organization also produces major events including the Annual Clinical & Scientific Meeting, Congressional Leadership Conference, and Annual District Meetings. Educational offerings range from CME-accredited eModules and simulations (Emergencies in Clinical Obstetrics) to clinical resources like coding manuals, physician FAQs, and policy statements.

Differentiator

Problem solved

Functional benefit

Brands

• ACOG Clinical: Clinical decision support resource for women's health care providers
• Obstetrics & Gynecology (Green Journal)
• O&G Open
• ACOG Engage
• Every Stage Health
• CREOG
• Ob-GynPAC

Products and services

• ACOG Clinical Clinical decision support resource providing reliable, evidence-based clinical guidance for women's health care providers, including clinical consensus documents, practice guidelines, committee opinions, and practice bulletins; available via annual subscription.
• ACOG Store E-commerce platform offering ACOG publications, patient education materials, clinical resources, PROLOG courses, coding manuals, and merchandise for ob-gyn professionals.
• Obstetrics & Gynecology (Green Journal) Official peer-reviewed publication of ACOG, known as 'The Green Journal', publishing evidence-based research and clinical guidance in obstetrics and gynecology; available via individual and institutional subscriptions.
• O&G Open Journal Online open-access companion journal to Obstetrics & Gynecology for submitting and reading research in obstetrics, gynecology, and women's health.
• PROLOG Comprehensive self-assessment and educational book series for ob-gyn professionals covering various subspecialties including Urogynecology, Reconstructive Pelvic Surgery, and other topics.
• ACOG eModules Online learning modules offering CME credits covering topics such as fetal heart rate management, menopause, women's heart health, and clinical skills, sold at member and non-member pricing.
• ACOG Online Learning (Path LMS) Web-based learning management system hosting ACOG webinars, on-demand education, and professional development content for ob-gyns.
• Patient Education Materials Comprehensive resources including pamphlets, fast facts, guides, videos, and infographics to share with patients, available in English and Spanish, sold via print and digital pamphlet subscriptions.
• Payment in Practice: Ob-Gyn Coding Manual Annual coding reference providing updated CPT and ICD-10-CM codes, guidelines, and expert insights for obstetric and gynecologic billing; sold annually through the ACOG Store at member and non-member pricing.
• Emergencies in Clinical Obstetrics (ECO) Simulation-based training program for managing obstetric emergencies, providing hands-on clinical skills development for ob-gyn teams.
• ACOG Annual Clinical & Scientific Meeting Annual national conference bringing together ob-gyns for education, networking, and celebration of the profession, held annually with registration fees varying by membership status.
• Congressional Leadership Conference (CLC) Annual advocacy event in Washington, D.C., providing opportunities to build relationships with Congress and influence legislation affecting the ob-gyn specialty.
• Annual District Meetings Regional gatherings held across ACOG's 12 Districts for local networking, education, and professional development.
• Every Stage Health Patient-facing website providing accessible, reliable ob-gyn health information powered by ACOG guidance, covering topics from pregnancy to menopause; includes sale of patient books such as Your Pregnancy and Childbirth and Menopause guides.
• ACOG Membership Annual membership program with multiple tiers for ob-gyns, residents, medical students, and related professionals, providing access to clinical guidance, peer-reviewed journals, CME opportunities, advocacy representation, and member discounts across products and events.

Quantifiable outcome

• 14 million patient education website views in 2024
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature4 records

Partnerships

Six partnerships are on record, tiered strategic, core and supporting.

• OpenEvidencestrategicStrategic or Co-development Partner · 4 May 2026ACOG and OpenEvidence announced a strategic collaboration to expand access to ACOG's evidence-based clinical guidance and develop insights to help inform the future of ob-gyn care and women's health. The partnership aims to leverage AI and technology to enhance the accessibility and utility of ACOG's clinical resources.
• American Academy of Family Physicians (AAFP)coreOthersAAFP endorsed ACOG's 2026 maternal immunization schedule, representing cross-specialty collaboration on evidence-based vaccine recommendations for pregnant patients.
• American Academy of Pediatrics (AAP)coreOthersAAP endorsed ACOG's 2026 maternal immunization schedule, demonstrating alignment between ob-gyn and pediatric organizations on maternal immunization guidance.
• Society for Maternal-Fetal Medicine (SMFM)coreOthersSMFM endorsed ACOG's 2026 maternal immunization schedule and jointly develops Obstetric Care Consensus documents with ACOG, representing close collaboration on high-risk pregnancy guidance.
• Additional Endorsing Organizations (11 additional)supportingOthersAdditional organizations endorsing the 2026 maternal immunization schedule include: American College of Nurse-Midwives (ACNM), American Academy of Physician Associates (AAPA), Association of Physician Associates in Obstetrics and Gynecology (APAOG), American Pharmacists Association (APhA), American Society of Health-System Pharmacists (ASHP), Association of Women's Health, Obstetric and Neonatal Nurses (AWHONN), Council of Medical Specialty Societies (CMSS), Infectious Diseases Society of America (IDSA), Infectious Diseases Society for Obstetrics and Gynecology (IDSOG), National Medical Association (NMA), National Association of Nurse Practitioners in Women's Health (NPWH).
• Society for Maternal-Fetal Medicine (SMFM) - Joint PublicationscoreStrategic or Co-development PartnerACOG and SMFM jointly develop Obstetric Care Consensus documents, combining expertise in ob-gyn and maternal-fetal medicine to produce comprehensive guidance on high-risk pregnancy care.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• American College of Physicians (ACP): Specialty society for internists publishing Annals of Internal Medicine and clinical guidelines. Comparable to ACOG in revenue model (membership dues, subscriptions, CME, meetings) and clinical-content publishing structure for a defined physician specialty.
• Society for Maternal-Fetal Medicine (SMFM): Subspecialty society for maternal-fetal medicine that jointly develops Obstetric Care Consensus documents with ACOG. Closely aligned on clinical content, membership model, and meetings; competes for the same high-acuity ob-gyn audience.
• American Medical Association (AMA): The largest US physician membership organization, publishing JAMA and clinical guidance across all specialties. Directly comparable to ACOG as a clinical-guidance publishing and advocacy society with tiered membership, journals, CME, and major annual meetings.
• American Academy of Family Physicians (AAFP): Specialty society for family physicians that co-endorses ACOG's maternal immunization schedule. Comparable to ACOG in tiered membership, clinical guidance publishing, CME, advocacy, and patient education offerings aimed at primary-care women's health.
• American Academy of Pediatrics (AAP): Specialty society for pediatricians and a co-endorser of ACOG's maternal immunization schedule. Highly comparable as a specialty society that publishes clinical guidelines (Red Book, policy statements), patient education, and runs a large annual conference.
• Royal College of Obstetricians & Gynaecologists (RCOG): The UK equivalent professional body for ob-gyns, publishing Green-top Guidelines and the BJOG journal. Directly comparable as the international counterpart producing ob-gyn clinical guidance, training, and patient information, with overlap on global standards.

Broad incumbents

• American College of Surgeons (ACS): Established specialty college for surgeons publishing the Journal of the American College of Surgeons and clinical guidelines. Comparable as a large, multi-tier membership and clinical-publishing society, though in a different specialty.
• American Heart Association (AHA): Large US nonprofit publishing Circulation and cardiovascular clinical guidelines, with major meetings and patient content. Comparable to ACOG in scale, multi-stream nonprofit revenue (membership, publications, events, corporate giving), and consumer health publishing.

Emerging players

• UpToDate (Wolters Kluwer Clinical Solutions): Subscription clinical decision-support platform used by ob-gyns at the point of care. Competes with ACOG Clinical as a substitute for evidence-based guidance and could pressure ACOG's subscription economics if clinicians prefer consolidated AI/aggregator workflows.

Others

• Wolters Kluwer / Lippincott (publisher of Green Journal): Publisher partner that distributes ACOG's Obstetrics & Gynecology (Green Journal) and O&G Open via LWW. Relevant as a publishing-services enabler and indirect channel to institutional journal subscribers and library licensing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key highlights6 records

Customer concentration

• YouTubeinstagram.com/acog_org
• Facebookfacebook.com/ACOGNational
• LinkedInlinkedin.com/company/acog
• Instagraminstagram.com/acog_org

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ACOG publications Inc.