The Center For Excellence In Emdr Therapy

What The Center For Excellence In Emdr Therapy does

The Center for Excellence in EMDR Therapy is a private, founder-led clinical training organization headquartered in Washington, DC, that delivers a full continuum of EMDR (Eye Movement Desensitization and Reprocessing) therapy education to licensed mental health professionals. Its portfolio spans Basic EMDR Training, Intermediate ('The Craft of EMDR Therapy'), Advanced, and Master-level programs, alongside a proprietary Relational EMDR Therapy (R-EMDR) approach, case consultation services, Master Certification, and self-paced on-demand courses. Underlying content is built on the Adaptive Information Processing (AIP) model and includes specialized protocols such as R-TEP, G-TEP, and bilateral stimulation techniques for treating PTSD, complex trauma, and attachment injuries.

The company generates revenue through one-time course fees ranging from $45 for on-demand modules to $1,895 for Basic Training Bundles, plus multi-year Master Certification engagements that include recurring small-group case consultation. Distribution is direct-to-consumer via the emdrtherapy.com website with three delivery formats — in-person events, live online/virtual training, and self-paced on-demand programs — supplemented by international channel partnerships with EMDR Italy, EMDR Europe, EMDR Netherlands, EMDR Greece, and Balkan country networks. The Center holds EMDRIA EC Provider (#00017) accreditation and is jointly approved by ACCME, ACPE, ANCC, APA, ASWB, and NBCC to issue continuing education credits across the major mental-health licensing boards.

The organization is operated by founder and director Deany Laliotis, who was mentored by EMDR originator Francine Shapiro from 1993 until Shapiro's death in 2019 and previously served as Director of Training for EMDR Institute Inc. The Center has trained over 1,000 clinicians worldwide through its Master-level programs and operates with 1-10 employees, with no external funding, parent company, or acquisition activity disclosed. It also maintains DEI-focused partnerships with Open Paths (Los Angeles) and The Dorm (NYC/DC) and offers special tuition rates for BIPOC clinicians.

Name

The Center For Excellence In Emdr Therapy

Legal name

The Center for Excellence in EMDR Therapy, Inc.

Website

https://emdrtherapy.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

The Center for Excellence in EMDR Therapy is a founder-led, Washington, DC-based private training organization that delivers EMDR therapy education — including a proprietary Relational EMDR Therapy track — to licensed mental health professionals worldwide through in-person, virtual, and on-demand formats.

Ownership category

akta.pro rank

Product category

Mental Health Professional Training

NAICS

Educational Support Services (61171), Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAAALAD

Behavioral Health & Counseling (Social Work, Psychology, Substance Use CE)

Education/Adult & Continuing Education/Professional Licensure & Continuing Professional Education (CE/CPE)

Keywords

• EMDR therapy training
• Trauma treatment certification
• Continuing education credits
• Mental health professional training
• EMDRIA-approved training

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. EMDR Training Programs: Revenue generated from structured EMDR training programs at various levels: Basic Training Part I ($750), Bundle Programs ($1,895), Part II ($1,295), Intermediate Training ($1,395-$1,595), Advanced Training ($246-$515), and Master EMDR Training ($660-$720). Prices vary by early bird, standard, and late registration periods.
2. On-Demand Training Programs: Self-paced online training programs such as 'EMDR as a Therapy of Change' offered at $45 per course, providing fundamental EMDR principles and continuing education credits.
3. EMDR Case Consultation: Case consultation groups where EMDR therapists meet with expert EMDR therapists individually or in groups to discuss cases and reflect on their work. Consultation is included in Part II and Bundle trainings, with additional consultation services available.
4. EMDR Certification Programs: Certification programs including EMDRIA certification for EMDR Therapist status and Master Certification in Relational EMDR Therapy. These recognition programs support career advancement for trained therapists.
5. Continuing Education Credits: Accredited CE credits for psychologists, social workers, counselors, marriage and family therapists, and addiction professionals. The Center is jointly accredited by multiple state boards and national organizations including EMDRIA, NBCC, and APA.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

The Center for Excellence in EMDR Therapy provides a full continuum of EMDRIA-approved EMDR therapy training programs for licensed mental health professionals, ranging from foundational Basic Training through Master Certification in Relational EMDR Therapy. Offerings include in-person training events, live online/virtual sessions, and self-paced on-demand programs, supplemented by case consultation, certification preparation support, and continuing education credits accredited across multiple professional boards.

Product overview

The Center for Excellence in EMDR Therapy offers a comprehensive continuum of EMDR (Eye Movement Desensitization and Reprocessing) therapy training programs for mental health professionals. The portfolio spans from foundational Basic EMDR Training through Master-level certifications, including Intermediate (The Craft of EMDR Therapy), Advanced, and Master EMDR Training programs. The center also offers specialized Relational EMDR Therapy training and Master Certification, EMDR On Demand programs (Explorer and Specialist), individual courses like 'Back to the Future' refresher and 'EMDR as a Therapy of Change', plus case consultation services. All training is EMDRIA-approved and incorporates continuing education credits for licensed professionals.

Differentiator

Problem solved

Functional benefit

Brands

• Relational EMDR Therapy®: A proprietary approach to EMDR therapy pioneered by founder Deany Laliotis that integrates theory, the Self of the therapist, and deep relational attunement to treat attachment trauma.

Products and services

• Basic EMDR Training Foundational EMDRIA-approved training course for licensed mental health professionals covering the theoretical background of EMDR, the specific protocols and procedures, and practical skills for implementing EMDR therapy. Includes Part I and Part II components with case consultation.
• Intermediate EMDR Training (The Craft of EMDR Therapy) Advanced training for EMDR therapists who have completed Basic Training, focusing on complex trauma, attachment injuries, and clinical interweaves with hands-on practice. Provides 32 CE credits plus a bonus Refresher course.
• Advanced EMDR Training Specialized attachment-focused training applying interpersonal neurobiology, attachment styles, and parts work through an EMDR framework for treating developmental trauma, including G-TEP and Thinking AIP advanced courses.
• Master EMDR Training (Masterclass) Three-day intensive training introducing Relational EMDR Therapy for treating attachment trauma using the therapeutic relationship as a vehicle for change. Includes 18 CE credits.
• Masterclass EMDR Retreats Intensive retreats focused on personal and professional growth for experienced Relational EMDR therapists, emphasizing the Self of the therapist.
• EMDR Case Consultation Individual or group consultation services with expert EMDR therapists where clinicians discuss cases, deepen understanding of case conceptualization, and reflect on their therapeutic work. Includes 10.5 hours of consultation as part of the Basic Training Bundle.
• Relational EMDR Therapy Master Certification Multi-year intensive certification program including advanced Master-level courses, three years of small-group case consultation, and focus on relational attunement for experienced EMDR therapists.
• EMDR On Demand - Explorer Program Self-paced on-demand learning experience covering fundamental EMDR principles and techniques for mental health professionals who are new to EMDR.
• EMDR On Demand - Specialist Program Self-paced on-demand training program for specialized EMDR learning beyond the Explorer level.
• EMDR as a Therapy of Change On-demand introductory course at $45 explaining how memory informs human experience and the benefits of EMDR therapy; provides 2 CE credits.
• Back to the Future Refresher Course in EMDR Therapy One-day refresher course for clinicians who have completed Basic Training, covering AIP framework and standard protocol essentials; provides 6 CE credits and is available free with The Craft registration.
• G-TEP (Group Traumatic Episode Protocol) Training Training in the Group Traumatic Episode Protocol (G-TEP) for working with one or more clients when trauma hits; provides 6 EMDRIA and NBCC credits.
• EMDR Certification Preparation Training and support program to help therapists meet EMDRIA requirements for EMDR practitioner and consultant certification.

Quantifiable outcome

• Over 1,000 clinicians trained internationally through Master-level Relational EMDR trainings
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered major and core.

• EMDR Therapists of the Balkans (Serbia, Croatia, Bosnia, Romania)majorStrategic or Co-development Partner · 1 January 2023Deany Laliotis led a two-day online training for 50 EMDR therapists from Serbia, Croatia, Bosnia, and Romania, focusing on healing the long-lasting impacts of war trauma in the Balkan region.
• EMDR NetherlandsmajorStrategic or Co-development Partner · 1 January 2023EMDR Netherlands hosted Deany Laliotis for advanced training 'Healing the Wounds of Attachment' for Dutch EMDR therapists. Training focused on embracing EMDR as comprehensive psychotherapy beyond symptom relief.
• EMDR GreecemajorStrategic or Co-development Partner · 1 January 2023EMDR Greece hosted Deany Laliotis for 'Healing the Wounds of Attachment' training for Greek EMDR therapists, with emphasis on the Self of the therapist's integral role in the client's healing journey.
• EMDR ItalymajorStrategic or Co-development Partner · 1 January 2022EMDR Italy hosted Deany Laliotis for 3-day in-person training in Milan, Italy, attended by over 1500 EMDR therapists. The training focused on the robustness of EMDR as a model with broad applications. EMDR Italy has volunteers treating Ukrainian refugees using recent events protocols.
• EMDR EuropemajorStrategic or Co-development Partner · 1 January 2022EMDR Europe held annual Research & Practice Conference in Valencia, Spain, hosting the Council of Scholars symposium. Deany Laliotis served alongside co-chair Suzy Matthijssen, working on seminal papers on EMDR therapy's past, present, and future directions.
• Open Paths (Western Los Angeles)coreStrategic or Co-development PartnerMutually supportive partnership with Open Paths counseling center in western Los Angeles, focused on expanding training outreach to diverse populations of therapist-trainees. Open Paths serves clients who are actively working to improve accessibility to psychotherapy services in their community.
• The Dorm (New York City and Washington, DC)coreStrategic or Co-development PartnerPartnership with The Dorm in New York City and Washington, DC as part of The Center's commitment to diversity, equity, and inclusion. The Dorm provides services for young adults struggling with mental health challenges, aligning with The Center's mission to expand training accessibility.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Polyvagal Institute (Dr. Stephen Porges): Offers training and certification in Polyvagal Theory-based clinical applications for trauma and mental health. Comparable as an emerging specialist training provider for trauma-informed clinicians, intersecting with The Center's Advanced and Relational EMDR content.
• The Touchstone Institute for Trauma & Embodiment: Offers trauma-focused training for therapists integrating somatic and attachment-based approaches. Comparable as a niche specialist training provider serving licensed clinicians seeking advanced trauma treatment certifications.

Broad incumbents

• NICABM (National Institute for the Clinical Application of Behavioral Medicine): Long-standing provider of continuing education courses, certifications, and online training programs for mental health professionals. Comparable audience and CE-credit-driven model, though broader than EMDR specialization.
• PESI (Provider of Educational Services International): Large-scale CE/CME provider for mental health, healthcare, and social work professionals. Competes with The Center for the same licensed clinician's training budget and CE credit hours, but across a much broader topic portfolio rather than specializing in EMDR.

Direct peers

• Maiberger Institute: EMDRIA-approved EMDR training organization offering Basic through advanced training for mental health professionals. Competes for the same EMDRIA certification-pathway trainees in the same continuing education market.
• Somatic Experiencing (SE) Trauma Institute: Founded by Peter Levine, offers Somatic Experiencing® training programs for trauma treatment across multiple levels with certification. Comparable as a tiered, proprietary, trauma-focused training brand serving the same licensed clinician audience with multi-year progression.
• Sensorimotor Psychotherapy Institute: Provides multi-level professional training for therapists in sensorimotor psychotherapy for trauma treatment. Closely comparable as a specialized trauma-focused psychotherapy training provider serving licensed clinicians with proprietary methodology and certification pathways.
• EMDR Institute Inc. The original EMDR training organization founded by Francine Shapiro, offering Basic and advanced EMDRIA-approved training globally. Directly comparable as the foundational EMDR training provider against which The Center positions itself; Deany Laliotis previously served as Director of Training here.
• EMDR Humanitarian Assistance Program (EMDR-HAP): Nonprofit offering EMDR training and pro bono clinical services, particularly in disaster and conflict-affected regions. Comparable in EMDRIA-approved curriculum delivery and trauma-focused training, especially relevant to The Center's G-TEP/R-TEP refugee work.
• Parnell Institute: EMDRIA-approved training provider led by Dr. Robert Miller, offering Attachment-Focused EMDR training. Directly competes with The Center's Intermediate, Advanced, and Masterclass Relational EMDR programming for the same licensed clinician audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/DeanyLaliotis
• YouTubeyoutube.com/channel/UCy1CM8u7aN5oeV-ymlmrOIQ
• Facebookfacebook.com/thecenterforexcellenceinemdrtherapy
• LinkedInlinkedin.com/company/deany-laliotis-licsw
• Instagraminstagram.com/thecenterforexcellence

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about The Center For Excellence In Emdr Therapy