Templeshape

What Templeshape does

Templeshape GmbH is a Zürich-based boutique fitness studio operating under the legal entity Templeshape GmbH (CHE, private limited company), founded by Mira and Dani in 2017. The company delivers small-group fitness (6–12 participants per class) across two physical studio locations — Health Temple CITY at Manessestrasse 120 in Zürich Wiedikon and Health Temple AIRPORT at Circle 61 in Kloten (the latter operated through a partnership with Novu Campus) — spanning Pilates (Classic, Fire, Flow), Yoga (Vinyasa, Hatha, Yin, Prenatal, Handstand, Mamasté), Bootcamp and HYROXSTAR training, Strength, Breathwork (including Transformative Breathwork with sound bowls), Cold Plunge/Eisbaden with infrared sauna, Personal Training, and the Motherhood Club sub-brand for postnatal mothers. Its technology stack is intentionally lightweight: a Shopify-based booking and e-commerce layer, Stripe Checkout for retreat deposits and balances, dedicated iOS and Android mobile apps, and standard consent-mode-compliant analytics (Google Tag Manager, Microsoft Clarity, Cloudflare Web Analytics, Plausible), with no proprietary AI/ML components.

Templeshape monetizes through a credit-based membership model anchored by The Starter 4 (99 CHF/month, 4 credits) and The Routine 16 (139 CHF/month, 16 credits), supplemented by 30 CHF drop-ins, 270 CHF 10-class cards, 15 CHF trial classes, Motherhood Club passes, Ice Club yearly memberships at 349 CHF, Cold Plunge monthly memberships at 59 CHF, Personal Training (75–150 CHF/session or 1,300 CHF for 10), Corporate Fitness packages (750 CHF trial, 250 CHF/hour weekly, 1,150–2,000 CHF credit packs), and premium international retreats such as the Kreta, Greece 2026 retreat at 2,199–2,799 CHF per guest. Its go-to-market is community-led, relying on word-of-mouth, organic content (158+ blog articles), Google reviews (5.0/162+), and personal founder networks rather than paid acquisition. The customer base spans individual fitness enthusiasts (primarily women aged 25–55 in the Zürich region), new mothers, corporate clients including Samsung, 25h Hotel Zürich, Orell Füssli, and Schweiz Tourismus, and retreat seekers across Europe. The company is founder-owned and bootstrapped, with no disclosed external funding, headquarters in Zürich, Switzerland, and a headcount in the 1–10 range.

Name

Templeshape

Legal name

Templeshape GmbH

Website

https://templeshape.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Templeshape is a Zürich-based boutique fitness studio operating two locations (Health Temple CITY in Wiedikon and Health Temple AIRPORT in Kloten) that delivers small-group Pilates, yoga, bootcamp, HYROX, strength, breathwork, cold plunge, postnatal, personal training, corporate and international retreat services to individual members and Zürich-area corporate clients.

Ownership category

akta.pro rank

Product category

Boutique Fitness & Wellness Services

SIC

Services-Membership Sports & Recreation Clubs (7997), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA)

akta.pro secondary industries

Wellness Retreat Centers (Yoga, Meditation & Mindfulness) (THAGAMAB), Wellness Retreats & Immersions (Multi-day, Digital Detox, Mind-Body Programs) (THAJAHAB), Fitness & Performance Retreats (Bootcamps, Sports Conditioning) (THAGAMAH), Wellness & Mindfulness Classes (Yoga Workshops, Meditation, Breathwork) (THAJAKAK)

Keywords

• Boutique fitness studio
• Group fitness classes
• Yoga pilates instruction
• Corporate wellness programs
• Wellness retreat experiences

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Subscriptions: Monthly membership plans (The Starter 4 for 99 CHF with 4 credits, The Routine 16 for 139 CHF with 16 credits) providing recurring monthly revenue from studio classes including Pilates, yoga, bootcamp, and HYROX sessions.
2. Drop-in Classes and Credit Packs: Single class drop-in at 30 CHF or 10-class card at 270 CHF (27 CHF per hour) for flexible access to all class types.
3. Retreat Packages: All-inclusive retreat offerings in Crete, Greece (October 2026) at 2199 CHF per person for shared 2-bed room or 2799 CHF for single room with double bed, including accommodation, meals, activities, and airport transfers. Additional 199 CHF deposit for booking.
4. Corporate Fitness Packages: B2B offerings including trial packages (750 CHF for 3 sessions), weekly courses (250 CHF/hour), and credit packages (50 credits at 1150 CHF, 100 credits at 2000 CHF) for corporate team wellness programs.
5. Personal Training: 1:1 personal training sessions at 150 CHF per session or 1300 CHF for 10-session package. Includes private yoga, Pilates, bootcamp, and strength training with individualized programming.
6. Motherhood Club: Specialized postnatal fitness classes (Mamalates, Mamapower, Mamasté) at 35 CHF drop-in or 299 CHF for 10-pass valid 15 weeks, targeting mothers with babies from 3 months.
7. Cold Plunge Memberships: Intro session at 59 CHF, monthly membership (59 CHF/month for 6 credits) or yearly Ice Club membership at 349 CHF/year for unlimited cold plunge access with tea included.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Templeshape is a boutique fitness studio in Zürich operating small-group classes (6-12 participants) across Pilates, Yoga, Bootcamp/HYROX, Strength Training, Breathwork, and Cold Plunge, supplemented by 1:1 Personal Training, a postnatal Motherhood Club sub-brand, corporate wellness programs, and international wellness retreats in Crete, Greece. Revenue is generated through tiered monthly memberships, drop-in classes, credit packs, retreat packages, and corporate fitness contracts.

Product overview

Templeshape is a boutique fitness studio in Zürich operating two locations: Health Temple CITY in Zürich Wiedikon and Health Temple AIRPORT at Circle 61, Kloten. The core offering is small-group fitness classes (6-12 people) centered around five disciplines: Pilates (Classic, Fire, Flow styles), Yoga (Vinyasa, Hatha, Yin, Prenatal, Handstand), Bootcamp & HYROX, Strength Training, and Breathwork. The studio also offers Personal Training (1:1 coaching), Eisbaden (Cold Plunge with ice pool and infrared sauna), and the Motherhood Club (postnatal fitness for mothers with babies). Memberships are credit-based with monthly plans from 99-139 CHF. The company also operates a Corporate Fitness division providing team training, employee credits, team events, and retreats for businesses. Retreats are a premium offering, with international destinations like Kreta, Greece. Founded in 2017 as Bootcamp & Brunch, the studio has expanded from a pop-up fitness concept to a multi-location boutique fitness studio.

Differentiator

Problem solved

Functional benefit

Brands

• Motherhood Club: Mama fitness and wellbeing club offering Mamalates, Mamapower, and Mamasté classes for mothers with babies
• Ice Club
• Health Temple
• HYROXSTAR

Products and services

• Pilates Classes Small-group matwork Pilates classes offered in three styles—CLASSIC (controlled Matwork with props for precise technique), FIRE (intensive with sweat and burn focus), and FLOW (dynamic and fluid)—for beginners through advanced participants at both CITY and AIRPORT locations.
• Yoga Classes Yoga instruction across Vinyasa (dynamic, flowing), Dynamic Vinyasa and Power Yoga (intense), Hatha Yoga (alignment-focused), Yin Yoga & Sound (passive, regenerative with sound bowls), Prenatal Yoga, Mamaste (yoga with children), and Handstand Class, targeting adults across all levels.
• Bootcamp & HYROX Training HIIT and functional training classes in small groups of 6-12 participants combining bodyweight exercises, kettlebells, and resistance bands, including the proprietary HYROXSTAR format for HYROX competition preparation. Delivered indoor at CITY and outdoor at various Zürich locations.
• Strength Training Strength training classes using kettlebells, dumbbells, and bodyweight exercises that emphasize fundamental movement patterns (Squats, Hinges, Push, Pull, Core, Carry) with clean technique and progressions suitable for all levels.
• Breathwork Sessions Guided breathwork sessions including Conscious Connected Breathwork and Transformative Breathwork journeys, combined with sound bowls (Klangschalen) for nervous system regulation and stress relief.
• Personal Training & Privatstunden One-on-one coaching covering Yoga, Pilates, Bootcamp, and Strength Training with personalized programs. Available as Trial Session (75 CHF), single session (150 CHF), or a 10-session package (1,300 CHF, equivalent to 130 CHF per session). Private studio space available.
• Cold Plunge / Eisbaden Ice bathing experience with private intro sessions (59 CHF for 60 minutes), Ice Club yearly membership (349 CHF/year for unlimited access), and monthly membership (59 CHF/month for 6 credits). Includes access to the ice pool and optional infrared sauna combination.
• Motherhood Club Postnatal fitness and yoga program for mothers with babies from 3 months, including Mamalates (Pilates), Mamapower (fitness), and Mamasté (yoga). Drop-in at 35 CHF or 10-pack at 299 CHF valid for 15 weeks.
• Corporate Fitness Programs Corporate wellness programs comprising Team Training (on-site or in-studio), Employee Credits (flexible access to public classes), Team Events, and Retreats & Offsites. Pricing from 750 CHF for a 3-session trial; weekly courses at 250 CHF per hour; 50-credit package at 1,150 CHF; 100-credit package at 2,000 CHF.
• Wellness Retreats All-inclusive wellness retreats combining fitness, yoga, Pilates, surf, and relaxation at curated destinations. Current offering: Kreta, Greece in October 2026 at a 9-bedroom luxury villa with sea view; shared 2-bed room at 2,199 CHF per person; single room at 2,799 CHF per person, with full board, activities, and airport transfers included; plus a 199 CHF non-refundable booking deposit.
• Memberships & Credit Packs Recurring monthly subscriptions and one-time credit packs for accessing group classes across all modalities. Includes The Starter 4 (99 CHF/month for 4 credits), The Routine 16 (139 CHF/month for 16 credits), Drop-in single class (30 CHF), 10-class card (270 CHF for 10 hours), and a 15 CHF trial class.

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

One partnership is on record.

• Novu CampuscoreStrategic or Co-development PartnerNovu Campus hosts Templeshape's Health Temple AIRPORT location at Circle 61 in Kloten. The partnership provides Templeshape with dedicated space for group fitness classes (Pilates, Yoga, HYROX) within the Novu Campus wellness ecosystem. Customers access the studio through the Novu Campus Coffee Bar entrance.

Scale indicators3 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• F45 Training: F45 is a global functional-training boutique franchise offering HIIT and HYROX-style workouts in small groups. Its HYROX-adjacent class formats and franchise scale directly overlap Templeshape\u2019s HYROXSTAR and Bootcamp offerings, though F45 is far larger and more standardized.
• Orangetheory Fitness: Orangetheory is a global boutique fitness franchise offering coach-led, heart-rate-based interval training in small groups. While broader in scope than Templeshape, its group-format, premium positioning, and DACH expansion make it a useful scale comparable for HYROX/Strength classes.
• Holmes Place: Holmes Place operates premium health clubs across Europe (including Z\u00fcrich) offering group fitness, yoga, Pilates, and personal training. As a wider-portfolio incumbent in the same Swiss premium segment, it overlaps with Templeshape\u2019s class offerings but lacks the boutique-only, small-group focus.

Regional players

• Kieser Training: Kieser is a Swiss-founded strength-training chain with locations across Switzerland and Germany. It directly competes in the same Zürich catchment with strength-focused programming and subscription memberships, making it the closest domestic comparable for Templeshape\u2019s Strength and Bootcamp lines.
• Mrs. Sporty: Mrs. Sporty is a German-speaking-market boutique fitness franchise targeting women with small-group training. Its DACH footprint and female-focused, community-led positioning closely mirror Templeshape\u2019s primary customer persona.
• Basefit / Activ Fitness: Basefit (formerly Activ Fitness) is Switzerland\u2019s largest low-cost gym chain with locations across Z\u00fcrich. They compete in the same metro for fitness spend, particularly price-sensitive customers, representing the value-segment alternative to Templeshape\u2019s premium boutique experience.

Direct peers

• Pure Yoga (London): Pure is a premium boutique yoga and fitness studio operator founded in London with multiple global locations offering group classes in small groups, mirroring Templeshape\u2019s model of boutique yoga, Pilates and mindfulness programming in a community-led setting.
• SoulCycle: SoulCycle pioneered the premium boutique group-fitness model with strong community branding, instructor-led classes, and aspirational positioning. While cycling-specific, its operating playbook (small groups, premium pricing, community rituals) closely parallels Templeshape\u2019s boutique-fitness approach.
• Barry's Bootcamp: Barry's is the archetypal global boutique fitness brand, offering instructor-led HIIT/bootcamp in small groups with a premium pricing and community model. Templeshape\u2019s HYROX/Bootcamp classes, small-group format, and repeat-class pricing logic mirror Barry's operating thesis.
• 1Rebel: 1Rebel is a London-based premium boutique fitness studio known for its design-led spaces, small-group training, and integrated retail/community experience. Comparable to Templeshape as a design-forward European boutique operating multiple class disciplines under one brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/templeshape

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Templeshape