The Canine Center For Training And Behavior Llc
The Canine Center For Training And Behavior LLC is a founder-owned, force-free dog training and behavior modification facility in Austin, Texas, serving Central Texas pet owners with multi-week classes, private lessons, behavior consulting, day care, youth camps, and seasonal off-site canine adventure events.
- Company typePrivate
- Founded2002
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Canine Center For Training And Behavior Llc does
The Canine Center For Training And Behavior LLC is a privately held, founder-owned dog training and behavior modification facility based in Austin, Texas, operating since 2002. The company delivers force-free, reward-based training across a 14-acre property featuring eight outdoor training fields, four agility courses, a covered event area, over a mile of hiking trails, and a wet-weather creek. Core products include multi-week group classes (4-6 week series ranging from puppy primer to advanced agility, nose work, and rally), one-on-one private lessons, behavior modification services for aggression, anxiety, feral and special-needs dogs, a drop-off Tutor Day training program ($55/session or $500 for 10 sessions), an individualized RECESS day care program ($40/session or $360 for 10 sessions), youth camps for children ages 8-13, and seasonal Canine Camps plus adventure trips at off-site Texas ranches and in Colorado.
The business is run by Owner Jane Del Re, Director of Training & Behavior Programs Shari Stormer, and a team of approximately 11-50 trainers, behavior consultants, and administrative staff. Customer acquisition relies on community reputation, veterinarian referrals, rescue organization partnerships, SEO-optimized content (morefunthandirt.com), and active social media. Scheduling and enrollment are handled through MindBody Online. Revenue streams are diversified across one-time class enrollments, private sessions, drop-off day programs, behavioral consulting, youth camps, and event-based adventure packages, with rescue-rate discounts available for qualifying organizations. The company claims 16,000+ families served and 12,000+ class sessions conducted, serving primarily Central Texas consumers and a small set of nonprofit rescue partners.
The operating model is essentially a single-site, services-only business with no disclosed funding, no parent company, no intellectual property portfolio, no certifications, and no AI/technology platform. Growth levers are constrained by the physical capacity of the Austin facility and the founder-led operating structure, with modest optionality from off-site events and the youth camp segment.
The Canine Center For Training And Behavior Llc firmographics
Firmographics- Name
- The Canine Center For Training And Behavior Llc
- Legal name
- The Canine Center For Training And Behavior LLC
- Website
- https://morefunthandirt.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Canine Center For Training And Behavior LLC is a founder-owned, force-free dog training and behavior modification facility in Austin, Texas, serving Central Texas pet owners with multi-week classes, private lessons, behavior consulting, day care, youth camps, and seasonal off-site canine adventure events.
- Ownership category
- akta.pro rank
The Canine Center For Training And Behavior Llc industry classification
Industry- Product category
- Pet Training Services
- NAICS
- Pet Care (except Veterinary) Services (81291), Sports and Recreation Instruction (61162), Pet Care (except Veterinary) Services (812910)
- SIC
- Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Training-Integrated Dog Daycare (Day Training) (HSANAFAE)
- akta.pro secondary industries
- Small-Group / Structured Dog Daycare (HSANAFAD), Puppy Daycare (HSANAFAG)
Keywords
Where The Canine Center For Training And Behavior Llc is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
The Canine Center For Training And Behavior Llc business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Group Training Classes: Multi-week training classes (4-6 week series) teaching fundamental skills from puppy basics to advanced sports training. Includes agility, nose work, fieldwork, rally, and canine good citizen programs.
- Private Training/Lessons: One-on-one training sessions for topics including aggression, fearful behaviors, separation anxiety, feral dogs, disabled dogs, and service dog training.
- Tutor Day Program: Day training program where dogs are dropped off and trainers work on reinforcement throughout the day. Offers individual sessions or 10-session packs.
- Doggie Day Care (RECESS): One-on-one playtime with staff, trail walks on 14-acre property, and interactive toy play. Individual sessions or 10-session packs available.
- Youth Camps: Summer camps for kids ages 8-13 with their dogs. Activities include agility, scent work, and scavenger hunts while teaching canine care fundamentals.
- Behavioral Services: Behavior consulting, evaluation, and modification programs. Includes expert witness and consulting for dog bite cases and dangerous dog designations.
- Adventures and Canine Camp: Organized trips and overnight camping events including ski trips to Colorado and fall/spring canine camps at resort locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | RECESS Dog Day Care - Single Session |
| Unit Pricing | Pay-as-you-go | RECESS Dog Day Care - 10 Session Pack |
| Unit Pricing | Pay-as-you-go | Tutor Day Training - Single Session |
| Unit Pricing | Pay-as-you-go | Tutor Day Training - 10 Session Pack |
| Unit Pricing | Pay-as-you-go | Private Lessons and Evaluations |
| Unit Pricing | Multi-year contract | Group Classes (4 or 6 weeks) |
| Unit Pricing | Pay-as-you-go | Boarding Services |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
The Canine Center For Training And Behavior Llc product offering
Product offeringCore offering
The Canine Center provides force-free, reward-based dog training and behavior modification services from a 14-acre Austin facility. Its core offerings include multi-week group classes (puppy basics through advanced canine sports), one-on-one private lessons, behavior rehabilitation for aggression, anxiety, fear, and reactivity, supervised individual day care (RECESS), drop-off tutor day training, youth camps for children ages 8-13, and organized adventure trips and weekend canine camps.
Product overview
The Canine Center is a force-free, reward-based dog training and behavior facility offering a comprehensive suite of training programs. The core offerings include Multi-Week Classes for group training in basics through advanced sports, Private Classes for one-on-one behavioral and obedience work, One Off Classes for topic-specific single sessions, and Behavioral Services for specialized behavior modification. Additional programs include Youth Camps for kids and dogs, Doggie Day Care (RECESS) for supervised individual play and socialization, Tutoring Program for reinforcement training, Adventures/Trips for canine-friendly travel, and Canine Camp for weekend immersion experiences. The 14-acre Austin facility features 8 outdoor training fields, covered event areas, four agility courses, and over a mile of hiking trails.
Differentiator
Problem solved
Functional benefit
Products and services
- Multi-Week Classes Group training classes offered in 4-week or 6-week series covering basic training skills for puppies and adult dogs, including Puppy Primer, Confidence Building for Fearful and Reactive Dogs, and advanced sports training such as agility, nose work, fieldwork, air scenting, Canine Good Citizen, rally, and lure.
- Behavioral Services Specialized behavior modification services staffed by Behavior Consultants handling aggression, under-socialization, feral dogs, fearful behaviors, separation anxiety, general anxiety, and physically disabled dogs. Also offers expert witness and consulting services for dog bite cases.
- Private Classes One-on-one training sessions available for aggression, fearful behaviors, separation and general anxiety, under-socialization and feral dogs, physically disabled dogs, service dog consultation and training, and clients preferring private instruction.
- One Off Classes Single-session topic-driven classes focusing on specific training topics such as recall, leash skills, and canine sports. Classes are designed to advance skills in real-life situations under new distractions.
- Youth Camps Summer camps for kids ages 8-13 and their dogs featuring activities including agility, scent work, scavenger hunts, and canine care fundamentals taught by professional trainers.
- Doggie Day Care / RECESS Day care program offering one-on-one playtime with staff, trail walks through 14-acre property, and interactive toy play. RECESS is a drop-off program with individual attention rather than group play for safety and behavioral learning.
- Tutoring Program / Drop Off Tutoring Day training extension program where trainers work with dogs throughout the day to reinforce skills from classes or private lessons. Dogs are housed in a shaded Tutor Barn with weather protection and large runs.
- Adventures / Trips Organized trips throughout the year designed for dogs and owners, including ski trips in Colorado and other canine-friendly travel adventures.
- Canine Camp Weekend camps at Texas ranches featuring a wide array of classes, seminars, and recreational activities for dogs and owners. Events held at 7A Ranch Resort in Wimberley, Texas and Texas Dude Ranch in Ingram, Texas.
Quantifiable outcome
- Over 16,000 families helped integrate dogs into their families
- +1 more outcomes
Companies that use The Canine Center For Training And Behavior Llc
Customer profileNamed customers5 records
Segments7 records
Ideal customer profiles6 records
The Canine Center For Training And Behavior Llc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
The Canine Center For Training And Behavior Llc partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Local VeterinarianscoreActive partnership with veterinarians to ensure holistic approach to rehabilitation. Behavior consultants work closely with veterinary professionals for comprehensive treatment plans.
- Canine Acupuncture PractitionersminorReferral relationships with canine acupuncture practitioners to provide complementary therapies for behavioral rehabilitation.
- Canine Massage PractitionersminorPartnership with massage practitioners offering therapeutic massage services for dogs undergoing behavior modification.
- Tellington TTouch PractitionersminorPartnership with Tellington TTouch practitioners for alternative rehabilitation methods. Owner Jane Del Re is a Tellington TTouch student.
- Texas German Short Hair Pointer RescueminorVolunteer support and training expertise provided to rescue organization for rehabilitation of German Short Hair Pointers.
- Dalmatian Rescue of ColoradominorVolunteer support and training consultation for Dalmatian rescue operations.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
The Canine Center For Training And Behavior Llc competitors and assessment
Company assessmentEmerging players
- Rover: Online marketplace for pet sitting, dog walking, and boarding. Indirect competitor for the day care and pet-sitting side of The Canine Center's business; emerging platform player reshaping how owners access pet care services.
- Wag!: On-demand pet care marketplace for dog walking, sitting, and training. Adjacent platform competitor for lower-acuity services; an emerging channel that could either compete with or feed into traditional training operators.
Broad incumbents
- Petco Dog Training: National pet retail chain providing group classes, private lessons, and behavioral consultations. Overlapping service categories at lower price points; broad incumbent with a wide portfolio beyond training.
- PetSmart Dog Training: National pet retail chain offering in-store group obedience classes across hundreds of locations. Competes on price and convenience for entry-level training; broad incumbent rather than a behavior specialist.
Direct peers
- Camp Bow Wow: Multi-unit dog daycare and boarding franchise. Comparable day care and enrichment programming, with franchise infrastructure that represents an alternative growth path for an independent operator.
- Zoom Room Dog Training: Multi-unit dog training franchise offering group classes, private lessons, and agility/sports programs. Directly comparable service mix (group classes, private training, enrichment) and franchise-based growth model that The Canine Center could emulate.
- Sirius Dog Training: Established dog training company offering group classes, puppy training, and board-and-train programs. Closely aligned service portfolio (group classes, board/train, behavior) and comparable premium positioning.
- Dogtopia: Dog daycare franchise with an integrated training curriculum. Directly comparable daycare-plus-training offering and franchise scale model that contrasts with The Canine Center's independent structure.
- Bark Busters Home Dog Training: Largest in-home dog training franchise globally, focused on behavior modification and obedience. Comparable methodology emphasis on behavior issues and a similar direct-to-consumer, instructor-led delivery model.
Regional players
- Citizen Canine: Austin-area dog daycare and boarding facility with training add-ons. Direct geographic peer in the same local market, competing for overlapping Central Texas pet-owning households.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
The Canine Center For Training And Behavior Llc social profiles
Digital presenceThe Canine Center For Training And Behavior Llc financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Canine Center For Training And Behavior Llc leadership team
Management profileNumber of profiles
Profiles12 records
The Canine Center For Training And Behavior Llc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Canine Center For Training And Behavior Llc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Canine Center For Training And Behavior Llc
What does The Canine Center For Training And Behavior Llc do?
The Canine Center provides force-free, reward-based dog training and behavior modification services from a 14-acre Austin facility. Its core offerings include multi-week group classes (puppy basics through advanced canine sports), one-on-one private lessons, behavior rehabilitation for aggression, anxiety, fear, and reactivity, supervised individual day care (RECESS), drop-off tutor day training, youth camps for children ages 8-13, and organized adventure trips and weekend canine camps.
Is The Canine Center For Training And Behavior Llc a public or private company?
The Canine Center For Training And Behavior Llc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Canine Center For Training And Behavior Llc founded?
The Canine Center For Training And Behavior Llc was founded in 2002. It employs 11 to 50 people.
Where is The Canine Center For Training And Behavior Llc based?
The Canine Center For Training And Behavior Llc is headquartered in Austin, United States, in the North America region.
How does The Canine Center For Training And Behavior Llc make money?
Seven revenue lines are on record. Group Training Classes are the primary driver. The others are private Training/Lessons, tutor Day Program, doggie Day Care (RECESS), youth Camps, behavioral Services and adventures and Canine Camp.
Who are The Canine Center For Training And Behavior Llc's main competitors?
Emerging players on record are Rover and Wag!. Broad incumbents are Petco Dog Training and PetSmart Dog Training. Direct peers are Camp Bow Wow, Zoom Room Dog Training, Sirius Dog Training, Dogtopia and Bark Busters Home Dog Training. Citizen Canine is listed as a regional player.
Does The Canine Center For Training And Behavior Llc have an API?
No public API is recorded for The Canine Center For Training And Behavior Llc.
What industry is The Canine Center For Training And Behavior Llc in?
The Canine Center For Training And Behavior Llc's product category is Pet Training Services. Its primary akta.pro industry code is HSANAFAE, Training-Integrated Dog Daycare (Day Training), with a secondary code of HSANAFAD, Small-Group / Structured Dog Daycare. Its NAICS code is 81291 and its SIC code is 8200.