The Canine Center For Training And Behavior Llc

What The Canine Center For Training And Behavior Llc does

The Canine Center For Training And Behavior LLC is a privately held, founder-owned dog training and behavior modification facility based in Austin, Texas, operating since 2002. The company delivers force-free, reward-based training across a 14-acre property featuring eight outdoor training fields, four agility courses, a covered event area, over a mile of hiking trails, and a wet-weather creek. Core products include multi-week group classes (4-6 week series ranging from puppy primer to advanced agility, nose work, and rally), one-on-one private lessons, behavior modification services for aggression, anxiety, feral and special-needs dogs, a drop-off Tutor Day training program ($55/session or $500 for 10 sessions), an individualized RECESS day care program ($40/session or $360 for 10 sessions), youth camps for children ages 8-13, and seasonal Canine Camps plus adventure trips at off-site Texas ranches and in Colorado.

The business is run by Owner Jane Del Re, Director of Training & Behavior Programs Shari Stormer, and a team of approximately 11-50 trainers, behavior consultants, and administrative staff. Customer acquisition relies on community reputation, veterinarian referrals, rescue organization partnerships, SEO-optimized content (morefunthandirt.com), and active social media. Scheduling and enrollment are handled through MindBody Online. Revenue streams are diversified across one-time class enrollments, private sessions, drop-off day programs, behavioral consulting, youth camps, and event-based adventure packages, with rescue-rate discounts available for qualifying organizations. The company claims 16,000+ families served and 12,000+ class sessions conducted, serving primarily Central Texas consumers and a small set of nonprofit rescue partners.

The operating model is essentially a single-site, services-only business with no disclosed funding, no parent company, no intellectual property portfolio, no certifications, and no AI/technology platform. Growth levers are constrained by the physical capacity of the Austin facility and the founder-led operating structure, with modest optionality from off-site events and the youth camp segment.

Name

The Canine Center For Training And Behavior Llc

Legal name

The Canine Center For Training And Behavior LLC

Website

https://morefunthandirt.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

The Canine Center For Training And Behavior LLC is a founder-owned, force-free dog training and behavior modification facility in Austin, Texas, serving Central Texas pet owners with multi-week classes, private lessons, behavior consulting, day care, youth camps, and seasonal off-site canine adventure events.

Ownership category

akta.pro rank

Product category

Pet Training Services

NAICS

Pet Care (except Veterinary) Services (81291), Sports and Recreation Instruction (61162), Pet Care (except Veterinary) Services (812910)

SIC

Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Training-Integrated Dog Daycare (Day Training) (HSANAFAE)

akta.pro secondary industries

Small-Group / Structured Dog Daycare (HSANAFAD), Puppy Daycare (HSANAFAG)

Keywords

• Dog training services
• Canine behavior modification
• Puppy obedience classes
• Dog day care
• Youth dog camps

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Group Training Classes: Multi-week training classes (4-6 week series) teaching fundamental skills from puppy basics to advanced sports training. Includes agility, nose work, fieldwork, rally, and canine good citizen programs.
2. Private Training/Lessons: One-on-one training sessions for topics including aggression, fearful behaviors, separation anxiety, feral dogs, disabled dogs, and service dog training.
3. Tutor Day Program: Day training program where dogs are dropped off and trainers work on reinforcement throughout the day. Offers individual sessions or 10-session packs.
4. Doggie Day Care (RECESS): One-on-one playtime with staff, trail walks on 14-acre property, and interactive toy play. Individual sessions or 10-session packs available.
5. Youth Camps: Summer camps for kids ages 8-13 with their dogs. Activities include agility, scent work, and scavenger hunts while teaching canine care fundamentals.
6. Behavioral Services: Behavior consulting, evaluation, and modification programs. Includes expert witness and consulting for dog bite cases and dangerous dog designations.
7. Adventures and Canine Camp: Organized trips and overnight camping events including ski trips to Colorado and fall/spring canine camps at resort locations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

The Canine Center provides force-free, reward-based dog training and behavior modification services from a 14-acre Austin facility. Its core offerings include multi-week group classes (puppy basics through advanced canine sports), one-on-one private lessons, behavior rehabilitation for aggression, anxiety, fear, and reactivity, supervised individual day care (RECESS), drop-off tutor day training, youth camps for children ages 8-13, and organized adventure trips and weekend canine camps.

Product overview

The Canine Center is a force-free, reward-based dog training and behavior facility offering a comprehensive suite of training programs. The core offerings include Multi-Week Classes for group training in basics through advanced sports, Private Classes for one-on-one behavioral and obedience work, One Off Classes for topic-specific single sessions, and Behavioral Services for specialized behavior modification. Additional programs include Youth Camps for kids and dogs, Doggie Day Care (RECESS) for supervised individual play and socialization, Tutoring Program for reinforcement training, Adventures/Trips for canine-friendly travel, and Canine Camp for weekend immersion experiences. The 14-acre Austin facility features 8 outdoor training fields, covered event areas, four agility courses, and over a mile of hiking trails.

Differentiator

Problem solved

Functional benefit

Products and services

• Multi-Week Classes Group training classes offered in 4-week or 6-week series covering basic training skills for puppies and adult dogs, including Puppy Primer, Confidence Building for Fearful and Reactive Dogs, and advanced sports training such as agility, nose work, fieldwork, air scenting, Canine Good Citizen, rally, and lure.
• Behavioral Services Specialized behavior modification services staffed by Behavior Consultants handling aggression, under-socialization, feral dogs, fearful behaviors, separation anxiety, general anxiety, and physically disabled dogs. Also offers expert witness and consulting services for dog bite cases.
• Private Classes One-on-one training sessions available for aggression, fearful behaviors, separation and general anxiety, under-socialization and feral dogs, physically disabled dogs, service dog consultation and training, and clients preferring private instruction.
• One Off Classes Single-session topic-driven classes focusing on specific training topics such as recall, leash skills, and canine sports. Classes are designed to advance skills in real-life situations under new distractions.
• Youth Camps Summer camps for kids ages 8-13 and their dogs featuring activities including agility, scent work, scavenger hunts, and canine care fundamentals taught by professional trainers.
• Doggie Day Care / RECESS Day care program offering one-on-one playtime with staff, trail walks through 14-acre property, and interactive toy play. RECESS is a drop-off program with individual attention rather than group play for safety and behavioral learning.
• Tutoring Program / Drop Off Tutoring Day training extension program where trainers work with dogs throughout the day to reinforce skills from classes or private lessons. Dogs are housed in a shaded Tutor Barn with weather protection and large runs.
• Adventures / Trips Organized trips throughout the year designed for dogs and owners, including ski trips in Colorado and other canine-friendly travel adventures.
• Canine Camp Weekend camps at Texas ranches featuring a wide array of classes, seminars, and recreational activities for dogs and owners. Events held at 7A Ranch Resort in Wimberley, Texas and Texas Dude Ranch in Ingram, Texas.

Quantifiable outcome

• Over 16,000 families helped integrate dogs into their families
• +1 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Local VeterinarianscoreStrategic or Co-development PartnerActive partnership with veterinarians to ensure holistic approach to rehabilitation. Behavior consultants work closely with veterinary professionals for comprehensive treatment plans.
• Canine Acupuncture PractitionersminorStrategic or Co-development PartnerReferral relationships with canine acupuncture practitioners to provide complementary therapies for behavioral rehabilitation.
• Canine Massage PractitionersminorStrategic or Co-development PartnerPartnership with massage practitioners offering therapeutic massage services for dogs undergoing behavior modification.
• Tellington TTouch PractitionersminorStrategic or Co-development PartnerPartnership with Tellington TTouch practitioners for alternative rehabilitation methods. Owner Jane Del Re is a Tellington TTouch student.
• Texas German Short Hair Pointer RescueminorStrategic or Co-development PartnerVolunteer support and training expertise provided to rescue organization for rehabilitation of German Short Hair Pointers.
• Dalmatian Rescue of ColoradominorStrategic or Co-development PartnerVolunteer support and training consultation for Dalmatian rescue operations.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Rover: Online marketplace for pet sitting, dog walking, and boarding. Indirect competitor for the day care and pet-sitting side of The Canine Center's business; emerging platform player reshaping how owners access pet care services.
• Wag!: On-demand pet care marketplace for dog walking, sitting, and training. Adjacent platform competitor for lower-acuity services; an emerging channel that could either compete with or feed into traditional training operators.

Broad incumbents

• Petco Dog Training: National pet retail chain providing group classes, private lessons, and behavioral consultations. Overlapping service categories at lower price points; broad incumbent with a wide portfolio beyond training.
• PetSmart Dog Training: National pet retail chain offering in-store group obedience classes across hundreds of locations. Competes on price and convenience for entry-level training; broad incumbent rather than a behavior specialist.

Direct peers

• Camp Bow Wow: Multi-unit dog daycare and boarding franchise. Comparable day care and enrichment programming, with franchise infrastructure that represents an alternative growth path for an independent operator.
• Zoom Room Dog Training: Multi-unit dog training franchise offering group classes, private lessons, and agility/sports programs. Directly comparable service mix (group classes, private training, enrichment) and franchise-based growth model that The Canine Center could emulate.
• Sirius Dog Training: Established dog training company offering group classes, puppy training, and board-and-train programs. Closely aligned service portfolio (group classes, board/train, behavior) and comparable premium positioning.
• Dogtopia: Dog daycare franchise with an integrated training curriculum. Directly comparable daycare-plus-training offering and franchise scale model that contrasts with The Canine Center's independent structure.
• Bark Busters Home Dog Training: Largest in-home dog training franchise globally, focused on behavior modification and obedience. Comparable methodology emphasis on behavior issues and a similar direct-to-consumer, instructor-led delivery model.

Regional players

• Citizen Canine: Austin-area dog daycare and boarding facility with training add-ons. Direct geographic peer in the same local market, competing for overlapping Central Texas pet-owning households.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/morefunthandirt
• Facebookfacebook.com/thecaninecenter
• LinkedInlinkedin.com/company/the-canine-center-for-training-and-behavior
• Instagraminstagram.com/explore/locations/13131771/the-canine-center-for-training-and-behavior

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Canine Center For Training And Behavior Llc