The Good Concierge

What The Good Concierge does

The Good Concierge (legal entity TGB Consultoría / THE GOOD CONCIERGE SL) is a Madrid-based strategic sustainability consultancy dedicated to the Spanish hotel and tourism sector. Founded in 2021 as a spinout from Grupo Hotusa, an international hotel consortium with more than 40 years of hospitality experience, the firm advises hotels on sustainability strategy, certification, regulatory compliance, training, circularity planning, ESG reporting, and technical assistance.

Its service portfolio is organized around six interconnected offerings: Estrategia Sostenible (outsourced sustainability department function), Planes de Circularidad (compliance with Spain's Ley 3/2022 for Balearic tourism establishments), Certificación Sostenible (end-to-end certification advisory), Reporting (non-financial, equality, sustainability, and corporate roadmap reporting), Capacitación y Formación de Equipos (online or in-person sustainability training), and Asistencia Técnica (ad-hoc ESG advisory including grant management). These services are sold directly to hotel decision-makers — general managers, commercial directors, and operations directors — via a consultative enterprise field-sales motion, with a contact form on the company website and a 'Guía de Buenas Prácticas' lead magnet supporting top-of-funnel demand generation.

The company has served more than 150 hotels since 2021 and counts over 100 active hotel clients, including Hotel Foners, Suittes Hotel, Grupo deLuna, and Hotel TRH La Motilla. Revenue is generated through custom-quoted, project-based professional services engagements with potential for ongoing advisory relationships; pricing is not publicly disclosed. The firm employs 1-10 people, operates exclusively in Spain, and does not maintain a proprietary technology platform, mobile application, or API.

Name

The Good Concierge

Legal name

TGB Consultoría

Website

https://thegoodconcierge.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

The Good Concierge is a Madrid-based sustainability consultancy founded in 2021 that advises Spanish hotels on circularity planning, ESG reporting, certification, training, and sustainability strategy. It is a Grupo Hotusa spinout and has served over 150 hotels.

Ownership category

akta.pro rank

Product category

Hospitality Sustainability Consulting

NAICS

Environmental Consulting Services (54162), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

General Personal Concierge Services (HSACAIAA)

Keywords

• Hotel sustainability consulting
• ESG advisory services
• Circularity planning
• Sustainability certification
• Tourism sustainability

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Sustainability Consulting Services: The company generates revenue through professional consulting services including sustainability strategy development, certification support, training programs, circularity plans, and ESG reporting. Services include sustainable strategy, certification, training and formation, circularity plans, reporting, and technical assistance. Revenue appears to be project-based and potentially recurring through ongoing advisory relationships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The Good Concierge provides strategic sustainability consulting services to hotels, including sustainable strategy development, sustainability certification advisory, team training (online or in-person), circularity plans (per Spanish Ley 3/2022), non-financial and ESG reporting, and technical assistance on grants and documentation. Services are delivered as customized consulting engagements to independent hotels and hotel chains, primarily in Spain.

Product overview

The Good Concierge is a strategic sustainability consultancy for hotels that operates as a unified consulting service portfolio rather than a software platform. The company offers six interconnected consulting services: Capacitación y Formación de Equipos (sustainability training), Planes de Circularidad (circularity planning per Law 3/2022), Reporting (ESG/non-financial reporting), Certificación Sostenible (sustainable certification advisory), Asistencia Técnica (technical/ESG advisory), and Estrategia Sostenible (outsourced sustainability department). These services work together to help hotels implement sustainable strategies, achieve certifications, meet regulatory requirements, and optimize resources. The company was founded in 2021 by Grupo Hotusa and has worked with over 100 hotel clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Estrategia Sostenible (Sustainable Strategy) Outsourced sustainability department service for hotels that establishes sustainable strategy, required steps, ongoing monitoring, reporting, policies, and necessary protocols for hotel clients seeking to professionalize sustainability management.
• Certificación Sostenible (Sustainable Certification) End-to-end sustainable certification advisory for hotels, including situation diagnosis, certification recommendation tailored to hotel characteristics, highlighting existing sustainable actions, and proposing improvement plans to help properties obtain recognized sustainability certifications.
• Capacitación y Formación de Equipos (Team Training) Training services delivered online or in-person that equip hotel teams with the knowledge and tools to implement sustainability practices transversally across hotel operations, customized to the specific needs of each property.
• Planes de Circularidad (Circularity Plans) Circularity planning services for tourism establishments in the Balearic Islands, required under Law 3/2022, including circular planning (action lines and operationalization) and circular evaluation (progress measurement of the circular strategy).
• Reporting Non-financial reporting and corporate social responsibility communication services for hotels, including non-financial information reports (per Ley 11/2018), equality plans (per RDL 6/2019), sustainability reports, corporate commitment letters, corporate roadmaps, regenerative competitive balance sheets, and custom protocols by activity and department.
• Asistencia Técnica (Technical Assistance) Technical advisory services for hotels on sustainability and ESG matters, including subsidy management and the drafting of technical reports for specific hotel sustainability projects.

Quantifiable outcome

• More than 150 hotels served since 2021
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Grupo HotusacoreStrategic or Co-development Partner · 1 January 2021The project was born in partnership with Grupo Hotusa, an international hotel consortium with more than 40 years of experience in the hospitality industry. This parent company relationship provides The Good Concierge with deep industry expertise, credibility in the Spanish hotel market, and operational foundation. Grupo Hotusa is explicitly mentioned as the founding partner of the sustainability consulting initiative.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Carbon Trust: Carbon Trust is an established climate and sustainability consultancy offering carbon footprinting, certification, and advisory services. It is a broad incumbent that competes in hotel carbon measurement and certification work similar to The Good Concierge's portfolio.
• Bureau Veritas: Bureau Veritas is a global testing, inspection, and certification company with sustainability and ESG service lines. It is a broad incumbent that competes in hotel certification and sustainability verification adjacent to The Good Concierge's core offerings.
• Anthesis Group: Anthesis is a global sustainability consulting firm offering strategy, ESG advisory, and reporting across industries including hospitality. It is a broad incumbent that competes for hotel ESG consulting budgets at the enterprise end of the market.
• ERM (Environmental Resources Management): ERM is one of the world's largest environmental, health, safety, and sustainability consulting firms. It is a broad incumbent that serves hospitality clients with ESG strategy, reporting, and compliance services competing with The Good Concierge's core offerings.

Direct peers

• Biosphere Sustainable: Biosphere is a Spanish sustainable tourism certification system with strong penetration in Spanish-speaking markets. It is one of the most direct competitors to The Good Concierge in Spanish hotel certification and ESG advisory services.
• Travelife: Travelife is a sustainability management and certification system specifically for hotels and the tourism industry. It directly competes with The Good Concierge's certification advisory and reporting services for European hotel clients.
• EarthCheck: EarthCheck provides science-based certification, benchmarking, and consulting for the travel and tourism industry. It is a direct peer in hotel sustainability certification and advisory, with comparable target customers and methodology.
• Green Key: Green Key is a leading eco-certification programme for hotels and hospitality establishments globally. It competes directly with The Good Concierge's sustainable certification advisory offering for the same target customer (hotels seeking ESG credentials).

Emerging players

• BeCause: BeCause is a sustainability data and workflow platform built for the hospitality industry, helping hotels manage ESG data and certifications. It is an emerging technology-enabled competitor to The Good Concierge's manual consulting services for the same hotel customer.

Others

• EcoVadis: EcoVadis is a global sustainability ratings platform used by enterprises to assess supplier ESG performance. While not a direct competitor to The Good Concierge's hotel consulting, it is an enabling/adjacent platform that increasingly influences hotel ESG procurement and reporting decisions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/thegoodconcierge

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Good Concierge