The Gordon House Conservancy

What The Gordon House Conservancy does

The Gordon House Conservancy is a 501(c)(3) nonprofit organization that owns, preserves, and operates the Gordon House, a Frank Lloyd Wright-designed Usonian residence relocated to the Oregon Garden in Silverton, Oregon in 2001. The Conservancy is the steward of the only Frank Lloyd Wright-designed home in Oregon and the only Wright site offering regular public tours in the Pacific Northwest, serving tourists, architecture enthusiasts, members, school groups, and event clients. Its underlying technology stack is conventional: the organization runs a Squarespace-based website for marketing, ticketing, memberships, and e-commerce, with no proprietary software or AI components.

The Conservancy's revenue model blends admissions, memberships, event rentals, merchandise, and donations. Guided 45-minute tours are capped at roughly 15 visitors at a time, with ticket prices ranging from $5 to $20 and memberships priced $30 to $100 per year. A premium 'A Night with Wright' overnight experience is priced at $599, and the interior and exterior of the house are available for weddings and private events at $1,000 to $2,500. A gift shop offers Wright-themed books and merchandise priced $15 to $30, and a Learning Laboratory supports K-12 field trips. Operating economics are non-profit and donor-supported; no revenue, headcount, or financial figures are disclosed.

Name

The Gordon House Conservancy

Legal name

The Gordon House Conservancy

Website

https://thegordonhouse.org

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

The Gordon House Conservancy is a 501(c)(3) nonprofit that preserves and operates the Frank Lloyd Wright-designed Gordon House at the Oregon Garden in Silverton, Oregon, serving tourists, architecture enthusiasts, members, school groups, and event clients through tours, memberships, and rentals.

Ownership category

akta.pro rank

Headquarters

HQ city

Silverton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Tour Admissions: Revenue from guided tours of the Frank Lloyd Wright-designed Gordon House. Adults $20, college students $10, youth $5, children and members free.
2. Memberships: Annual memberships providing free admission, discounts, and reciprocal benefits with other Wright sites. Levels include Individual ($45), Senior ($30), Family ($75), and Friend ($100).
3. Event & Wedding Rentals: Revenue from renting the Gordon House for weddings, ceremonies, receptions, meetings, parties, photo shoots, and other events. Seasonal pricing from $1,000-$2,500 for weddings; day rates $500-$1,000 for other events.
4. Gift Shop/Merchandise: E-commerce sales of Gordon House branded merchandise including eco totes, dad hats, waffle beanies, and mugs featuring the signature fretwork design.
5. Night with Wright Experience: Premium overnight stay experience at the Gordon House for $599 (plus tax), accommodating up to four guests with wine, Oregon Garden passes, and guided tour passes included.
6. Donations & Planned Giving: Tax-deductible donations supporting restoration and preservation efforts. Includes Wright Cornerstone Society for $1,000+ donors with estate planning options.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

The Gordon House Conservancy preserves, operates, and provides public access to the Gordon House, a Frank Lloyd Wright Usonian house in Silverton, Oregon. It sells guided architectural tours, overnight "Night with Wright" stays, wedding and private event rentals, K-12 and university educational field trips, annual memberships, and branded merchandise.

Product overview

The Gordon House Conservancy operates the Gordon House, a historic Frank Lloyd Wright Usonian house museum in Silverton, Oregon. The organization's product portfolio centers on guided tours of the architectural landmark, supplemented by event venue rentals (weddings and private events), an overnight 'Night with Wright' experience, educational field trip programs, and a gift shop selling fretwork-inspired merchandise. Membership programs provide ongoing visitor engagement with reciprocal benefits at other Wright sites.

Differentiator

Problem solved

Functional benefit

Products and services

• Guided Tours of the Gordon House Forty-five-minute guided tours of the Frank Lloyd Wright-designed Gordon House, the only Wright design built in Oregon. Tours cover Wright's Usonian vision, the homeowners Conrad and Evelyn Gordon, and the house's relocation from Wilsonville to Silverton. Adults $20, college/university students $10, youth (12-18) $5, and children/members free.
• Night with Wright Experience Overnight stay experience at the Gordon House for up to four guests at $599 (plus tax), ages 12 and up. Includes one year of free guided tour passes, Oregon Garden passes, and a bottle of Oregon wine.
• Event Rentals and Wedding Packages Venue rentals for weddings, ceremonies, receptions, dinners, parties, meetings, photo shoots, concerts, and retreats. Capacity up to 80 guests. Seasonal wedding pricing runs $1,000-$2,500 by duration; other events at $150-$350/hour or $500-$1,000 day rates.
• Educational Field Trips and Learning Programs Guided educational tours for students grades 3 through post-graduate, adapted to curriculum goals, including a Learning Laboratory experience and online resource library. K-12 students $3 each; university students $5 each; instructors, teachers, and professors attend free.
• Annual Membership Program Annual memberships providing free admission for one year, merchandise discounts, advance event notice, and reciprocal benefits at other Wright sites including Oak Park studio, the Guggenheim Museum, and Fallingwater. Levels include Individual ($45), Senior ($30), Family ($75), and Friend ($100).
• Gordon House Gift Shop Merchandise Fretwork-inspired branded merchandise sold online, including eco tote bags ($20), organic dad hats ($30), waffle beanies ($25), and ceramic mugs ($15).

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Frank Lloyd Wright Building ConservancycoreStrategic or Co-development Partner · 1 January 2001The Frank Lloyd Wright Building Conservancy stepped forward in 2000 when the Wilsonville property was sold and the new owners did not plan to preserve the house. They signed an agreement with the new owners to save the house on the condition it be moved from the site, and subsequently arranged the partnership with the Oregon Garden Foundation to relocate the Gordon House to Silverton.
• Oregon Garden FoundationcoreStrategic or Co-development Partner · 1 January 2001Agreement signed to move the Gordon House 40 miles south to the Oregon Garden in Silverton. The house was sited in an oak grove on The Garden grounds to match the Wilsonville site as closely as possible. The Relocation Team documented, dismantled, packaged and labeled all components for transport.
• Oregon GardenminorGTM or Marketing PartnerThe Gordon House is located next to the Oregon Garden in Silverton, Oregon. Night with Wright guests receive passes to visit the Oregon Garden. Many tour groups combine visits to both the Gordon House and the Alvar Aalto Library at Mt. Angel Abbey.
• Architecture Foundation of OregonminorGTM or Marketing PartnerListed as a resource partner providing student and parent resources through their Architects-in-Schools program, linked from the Gordon House educational resources page.
• Frank Lloyd Wright FoundationminorGTM or Marketing PartnerThe Frank Lloyd Wright Foundation provides 3D virtual tours of Taliesin West and pre- and post-tour activities, linked as educational resources from the Gordon House website.
• Harvard UniversityminorGTM or Marketing PartnerHarvard's online course 'The Architectural Imagination' is listed as an educational resource for adult learners on the Gordon House website.
• Other Wright Sites (Oak Park, Guggenheim Museum, Fallingwater)minorGTM or Marketing PartnerFriend-level memberships ($100+) and higher receive admission and discounts at other Wright sites including Wright's home and studio at Oak Park, the Guggenheim Museum, and Fallingwater.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Others

• Frank Lloyd Wright Building Conservancy: The national preservation nonprofit that brokered the 2001 rescue and relocation of the Gordon House. Functions as parent saviors/industry convener rather than direct operating competitor, but its network is the strategic backbone of the Gordon House's relevance.
• Oregon Garden Foundation: Operating landlord and visitor-flow partner on whose grounds the Gordon House sits. Co-markets with the Conservancy (Night with Wright includes Oregon Garden passes) and is the conduit through which the bulk of Gordon House foot traffic arrives.

Broad incumbents

• The Biltmore Company (Biltmore Estate, Asheville, NC): A much larger historic-house tourism and event-rentals operator that shares the same core model (tours + weddings + lodging + merchandise + memberships) but at an order-of-magnitude larger scale, illustrating the upper bound of the category the Gordon House sits within.

Direct peers

• Taliesin / Taliesin West (Frank Lloyd Wright Foundation): Wright's own homes and studios in Wisconsin and Arizona, operated by the Frank Lloyd Wright Foundation as tour destinations and cross-promoted through the Gordon House's educational resource portal as a complementary Wright site.
• Fallingwater (Western Pennsylvania Conservancy): Operated by the Western Pennsylvania Conservancy as a public Frank Lloyd Wright house museum with guided tours, education programs, and group events — the gold-standard analog to the Gordon House operating model within the Wright site ecosystem.
• Frank Lloyd Wright Trust (Home & Studio and Unity Temple, Oak Park, IL): Manages Wright's Oak Park Home & Studio plus other FLW sites as tour-and-education destinations. Operates reciprocal membership relationships with the Gordon House Conservancy, making it both a direct operating peer and a structural partner.
• The Gamble House (Pasadena, CA): Historic house museum operated by USC offering guided tours, education, and event rentals — a near-textbook twin of the Gordon House operating model outside the Wright portfolio, demonstrating the preservation-to-tourism business pattern.
• Hollyhock House (Barnsdall Art Park, Los Angeles): Another Frank Lloyd Wright house operated as a public tour and event site in a city park setting (Barnsdall Art Park). Closely mirrors Gordon House in combining architectural tourism, education, and event rentals around a single Wright landmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TheGordonHouse
• Instagraminstagram.com/the_gordon_house
• LinkedInlinkedin.com/company/flw-gordon-house-conservancy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Gordon House Conservancy