CANADIAN ALLIANCE ON MENTAL ILLNESS AND MENTAL HEALTH (CAMIMH)

What CANADIAN ALLIANCE ON MENTAL ILLNESS AND MENTAL HEALTH (CAMIMH) does

The Canadian Alliance on Mental Illness and Mental Health (CAMIMH) is a federally focused non-profit advocacy coalition based in Canada, operating as an umbrella body that unifies mental health organizations to collectively advocate for improved mental health policy, services, and parity with other health conditions. It serves Canadians with lived experience of mental illness and their families and care providers, with the stated objective of securing timely access to care, support, and respect in parity with other health conditions. CAMIMH does not sell products or services; its core "offerings" are advocacy and awareness initiatives, including the Champions of Mental Health awards (recognizing 7 Canadians annually), Mental Illness Awareness Week, the Faces Campaign (now repositioned as a tribute), and the National Mental Health and Substance Use Health Report Card, which grades access to mental health and substance use health services across Canadian provinces and territories.

The organization is structured around three functional pillars: (1) campaigns and public awareness (MIAW, Faces, Champions of Mental Health); (2) advocacy and policy engagement (Parity Pledge, Briefs to Government, Elections advocacy, Reports); and (3) coalition governance (Board of Directors, Members, Partners/Sponsors). Its technology footprint is minimal — a Wix-hosted website at camimh.ca with social channels on Facebook, Twitter/X, YouTube, and Instagram used primarily for top-of-funnel awareness. Revenue mechanics are non-commercial: CAMIMH is funded through corporate sponsorships (e.g., 2024 Gold Partners CN Railway and Mental Health Commission of Canada) and likely member contributions and grants, though specific funding figures are not disclosed. The organization is privately held (non-profit), domiciled in Canada, and currently operating with ongoing annual programming.

Name

CANADIAN ALLIANCE ON MENTAL ILLNESS AND MENTAL HEALTH (CAMIMH)

Legal name

Canadian Alliance on Mental Illness and Mental Health

Website

https://camimh.ca

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Canadian Alliance on Mental Illness and Mental Health (CAMIMH) is a federally focused Canadian non-profit advocacy coalition that unites mental health organizations to advance policy, parity, and public awareness on mental illness and substance use health.

Ownership category

akta.pro rank

Product category

Mental Health Advocacy

NAICS

Civic and Social Organizations (813410), Professional Organizations (81392), Social Assistance (624)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro industry

PRIMARYBPAGACAD

Mental Health & Crisis Support Services

Business & Public Services/Nonprofit, NGO & Social Services/Health & Medical Nonprofits

SECONDARYBPADAIAK

Non-Communicable Diseases (NCDs) & Mental Health Programs

Business & Public Services/International Organizations & Development/Global Health & Population Programs

SECONDARYHLAJAKAD

International & Local Implementing NGOs

Healthcare & Life Sciences/Public Health, Government & Regulators/Global Health & Development Agencies (NGOs/Multilaterals)

Keywords

• Mental health advocacy
• Awareness campaigns
• Policy advocacy
• Non-profit coalition
• Mental health reporting

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Marketing channels4 records

Core offering

Canadian Alliance on Mental Illness and Mental Health (CAMIMH) is a non-profit national coalition that advocates for mental health and substance use health in Canada. It delivers public awareness campaigns (Mental Illness Awareness Week, Faces Campaign), runs an annual recognition program (Champions of Mental Health Awards honoring 7 Canadians each year), and publishes an annual National Mental Health and Substance Use Health Report Card grading access to mental health services across Canada.

Product overview

CAMIMH is a mental health advocacy coalition rather than a product company. The organization operates awareness campaigns and publishes research reports. The core offerings include the Champions of Mental Health Awards (annual recognition program), Mental Illness Awareness Week (national awareness campaign), Faces Campaign (storytelling initiative), and the National Mental Health and Substance Use Health Report Card (annual assessment publication). These are advocacy and awareness initiatives, not technology products or services.

Differentiator

Problem solved

Functional benefit

Products and services

• Champions of Mental Health Awards Annual recognition program honoring 7 Canadians whose work has helped advance the mental health agenda across the country.
• Mental Illness Awareness Week (MIAW) Annual national campaign to raise awareness about mental illness and reduce stigma.
• Faces Campaign Campaign featuring personal stories of Canadians affected by mental illness to increase understanding and reduce stigma.
• National Mental Health and Substance Use Health Report Card Annual report assessing access to mental health and substance use health services across Canada, providing failing/poor grades by province/territory.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered gold partner.

• CN Railwaygold partnerOthersGold Partner for 2024, supporting CAMIMH's mental health advocacy initiatives and campaigns across Canada.
• Mental Health Commission of Canadagold partnerStrategic or Co-development PartnerGold Partner for 2024, collaborating on mental health advocacy efforts and supporting national mental health initiatives.

Recent moves6 records

Expansion highlights4 records

Emerging players

• Kids Help Phone: Kids Help Phone is a Canadian e-mental health service providing 24/7 support to young people. It is a partial peer as it operates nationally in Canada around mental health awareness and support, but focuses on youth service delivery rather than policy coalition advocacy.
• Canadian Centre on Substance Use and Addiction (CCSA): CCSA is a federally funded Canadian organization providing national leadership on substance use policy, research, and awareness. It is comparable to CAMIMH as a Canadian policy-influencing body with overlapping focus on substance use health, as reflected in CAMIMH's Report Card scope.

Regional players

• Mental Health America (MHA): Mental Health America is a US-based community nonprofit focused on mental health advocacy, awareness, and screening. It is comparable to CAMIMH's awareness and policy advocacy mission but operates US-wide rather than in Canada.
• National Alliance on Mental Illness (NAMI): NAMI is the largest US-based grassroots mental health advocacy organization, with state affiliates and federal policy engagement. It is comparable to CAMIMH as a federation-style advocacy coalition, but operates primarily in the United States rather than competing in Canada.

Direct peers

• Anxiety Canada: Anxiety Canada is a Canadian nonprofit providing anxiety-related advocacy, education, and resources. It is a direct peer because it operates as a national Canadian mental health advocacy nonprofit competing for awareness campaigns, member engagement, and similar sponsor relationships.
• Canadian Mental Health Association (CMHA): CMHA is a Canada-wide mental health advocacy and service organization operating branches across all provinces and territories. It is the most direct peer to CAMIMH because both operate nationally in Canada around mental health policy advocacy, awareness, and member-based governance models.
• Schizophrenia Society of Canada: Schizophrenia Society of Canada is a national advocacy organization focused on schizophrenia and psychotic illnesses, with member-based chapters and policy engagement. It is comparable to CAMIMH as both are condition-and-population-focused national mental health advocacy coalitions seeking government and corporate support.
• Mood Disorders Society of Canada: Mood Disorders Society of Canada is a national nonprofit advocating for Canadians affected by depression, bipolar disorder, and related conditions. It is a direct peer as it competes for the same mental health advocacy audience, government engagement, and corporate sponsorship pool in Canada.
• Mental Health Commission of Canada (MHCC): MHCC is a federal mental health agency that develops national policy, strategy, and standards for mental health in Canada. It is comparable to CAMIMH as both shape Canadian mental health policy and operate awareness initiatives, and MHCC is also an actual CAMIMH partner.

Broad incumbents

• Centre for Addiction and Mental Health (CAMH): CAMH is Canada's largest mental health and addiction teaching hospital and research center, headquartered in Toronto. It is comparable to CAMIMH as a high-profile Canadian mental health institution engaged in policy advocacy and public campaigns, but operates primarily as a clinical and research provider rather than a pure coalition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/CAMIMH_ACMMSM
• YouTubeyoutube.com/channel/UC5FYmhss5_T-4zw79m8djtg
• Facebookfacebook.com/CAMIMHACMMSM
• Instagraminstagram.com/camimh_canada
• LinkedInlinkedin.com/company/canadian-alliance-on-mental-illness-and-mental-health

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CANADIAN ALLIANCE ON MENTAL ILLNESS AND MENTAL HEALTH (CAMIMH)