Canadian Association of Cognitive and Behavioural Therapies

What Canadian Association of Cognitive and Behavioural Therapies does

The Canadian Association of Cognitive and Behavioural Therapies (CACBT-ACTCC) is a Burlington, Ontario-based not-for-profit professional membership association founded in 2010 to advance cognitive behavioural therapy (CBT) in Canada. It serves licensed mental health practitioners across regulated disciplines (psychologists, psychotherapists, social workers, occupational therapists, nurses, physicians, case workers, and addictions counsellors) operating in every Canadian province. The association delivers its mission through four core pillars: training, knowledge advancement, advocacy, and certification. CACBT's service portfolio comprises a two-pathway CBT Certification Program (Option A: $400 total for new applicants; Option B: $150 for holders of prior certification from recognized bodies), a Webinar Library (live and on-demand), an Annual Conference, a public Find a Certified Therapist Directory, a member-only Clinical Consultants Directory, the CACBT Blog, the annual World CBT Day awareness initiative, and a Fellowship Program.

CACBT does not develop proprietary technology products. Its digital infrastructure consists of a Squarespace-hosted public website (cacbt.ca) and a Member365-hosted Member Portal (cacbt.member365.ca) for membership management, discussion forums, certification applications, and webinar/event registration. The organization is supported by a paid executive team of two (Executive Director Diana Dunnell and Executive Admin Jenaé Goffi) and governed by a 10-member volunteer Board of Directors with three-year elected terms.

Revenue is generated through a diversified mix of annual membership dues (Full Member $155 + tax, Student Member $70 + tax, with free Retired Affiliate and Indigenous categories), one-time certification fees ($150-$400), annual conference registration (tiered by membership status), webinar fees for non-members ($15 student, $30 early career), advertising (direct email $250 + tax and training listings $100 + tax for non-members), and donations (not charity-registered). CACBT serves exclusively the Canadian market, with international reach limited to knowledge exchange through affiliations with the World Confederation of CBT (WCCBT) and the European Association for Behavioural and Cognitive Therapies (EABCT).

Name

Canadian Association of Cognitive and Behavioural Therapies

Legal name

Canadian Association of Cognitive and Behavioural Therapies

Website

https://cacbt.ca

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Canadian Association of Cognitive and Behavioural Therapies (CACBT) is a Burlington, Ontario-based not-for-profit professional membership association founded in 2010 that delivers CBT certification, training, webinars, an annual conference, and advocacy for licensed mental health practitioners across Canada.

Ownership category

akta.pro rank

Product category

Professional Association - Mental Health Certification

NAICS

Professional Organizations (813920), Business Associations (813910)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAAANAI

Healthcare & Clinical Professional Certifications

Education/Adult & Continuing Education/Professional Certification Programs

SECONDARYEDAAALAD

Behavioral Health & Counseling (Social Work, Psychology, Substance Use CE)

Education/Adult & Continuing Education/Professional Licensure & Continuing Professional Education (CE/CPE)

SECONDARYEDADACAF

Continuing Education (CE/CPD) & Provider Accreditation Bodies

Education/Education Administration, Accreditation & Policy/Accreditation Bodies (Institutional & Programmatic)

SECONDARYHLAJACAH

Medical Professional Standards & Scope-of-Practice Regulators

Healthcare & Life Sciences/Public Health, Government & Regulators/Health Policy, Regulation & Compliance Authorities

Keywords

• Cognitive behavioural therapy
• Professional certification programs
• Mental health training
• Continuing professional education
• Therapist membership services

Headquarters

HQ city

Burlington

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Full Membership Dues: Annual membership fees charged to licensed mental health professionals. Full Member rate is $155 plus tax per year (January 1 to December 31). Membership is required to access certification, the member portal, discounted conference rates, and other benefits.
2. Student Membership Dues: Reduced annual membership fee of $70 plus tax for students enrolled in mental health-related post-secondary programs and recent graduates pursuing graduate-level training.
3. Retired Affiliate Membership: Free annual membership for retiring members meeting eligibility criteria (5 of last 10 years as member plus Certified, Past Board, or Fellow status). Provides continued portal access.
4. Indigenous Member Membership: Free membership for Full and Student members who identify as Indigenous, as part of CACBT's commitment to improving access to culturally adapted CBT interventions.
5. Certification Fees - Option A: Two-stage certification process for members without prior certification from a recognized CBT organization. Stage 1 costs $150 plus tax; Stage 2 costs $250 plus tax. Total $400 for the full certification pathway.
6. Certification Fees - Option B: One-stage certification process for members already certified by a recognized CBT organization (ABPP, Beck Institute, Academy of CBT, BABCP, Ontario Structured Psychotherapy Program). Fee is $150 plus tax.
7. Advertising - Direct Email: Bulk email advertising service sent directly to member inboxes. Non-member rate is $250 plus tax per email. Members receive free posting in the discussion forum for workshops, educational materials, and job/postdoc opportunities.
8. Advertising - CBT Training Website Listings: CBT training opportunities posted on the CACBT website. Members who facilitate workshops can list free of charge. Non-members pay $100 plus tax per listing.
9. Conference Registration Fees: Annual conference registration with discounted rates for Full Members, Student Members, and Retired Affiliates. Member discounts are a stated membership benefit. Non-member rates are higher.
10. Webinar Registration Fees: Webinars are complimentary for CACBT members. Non-members pay modest fees: $15 for students and $30 for early career non-members per webinar.

Pricing tiers

Go-to-market motion3 records

Distribution channels10 records

Marketing channels10 records

Core offering

CACBT is a national not-for-profit professional membership association that delivers cognitive behavioural therapy (CBT) certification, training resources, webinars, and an annual conference to Canadian mental health practitioners. The association validates clinician competency through a multi-stage certification process, hosts an annual scientific conference, commissions CBT webinars, and maintains a public directory of certified therapists. Membership is offered in Full, Student, Retired Affiliate, and Indigenous categories with corresponding benefits and access to the member portal discussion forum.

Product overview

CACBT is a national professional membership association offering a suite of interconnected services for cognitive and behavioural therapy practitioners in Canada. The core offerings include: (1) a Certification Program with two pathways (Option A and Option B) that validates clinician competency in CBT; (2) CBT Training Resources including national guidelines and a training directory; (3) a Webinar Library with on-demand and live educational content; (4) an Annual Conference for networking and professional development; (5) a Fellowship Program recognizing outstanding contributions to the field; (6) a Clinical Consultants Directory for member consultation services; (7) a public Find a Certified Therapist Directory; (8) Membership with three categories providing access to the Member Portal and benefits; (9) the CACBT Blog for knowledge sharing; and (10) World CBT Day awareness initiatives. The organization operates primarily through its Squarespace-hosted website and Member365 portal for membership management.

Differentiator

Problem solved

Functional benefit

Products and services

• CBT Certification Program

Quantifiable outcome

• 471 healthcare providers trained in CBT through ECHO Ontario program led by a CACBT Fellow
• +3 more outcomes

Named customers9 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• World Confederation of Cognitive and Behavioural Therapies (WCCBT)coreStrategic or Co-development PartnerCACBT is a proud member association of the WCCBT. The WCCBT Liaison Officer (Dr. David Dozois) serves as the official representative of CACBT at the WCCBT, fostering communication and collaboration between the two organizations. CACBT participates in World CBT Day initiatives coordinated through WCCBT.
• European Association for Behavioural and Cognitive Therapies (EABCT)coreStrategic or Co-development PartnerCACBT is a proud member association of EABCT, which brings together 54 full member and 6 affiliate associations from 44 countries. EABCT is committed to developing the highest standard of clinical practice through training, continuing professional development, and evidence-based practice. CACBT members present at and attend EABCT annual congresses.
• Academy of Cognitive TherapyminorOthersListed as a resource partner on CACBT's Affiliations and Resources page. Also recognized as a recognized CBT organization for Option B certification eligibility.
• Association for Behavioral and Cognitive Therapies (ABCT)minorOthersListed as a resource partner on CACBT's Affiliations and Resources page. US-based professional association for CBT practitioners.
• British Association for Behavioural and Cognitive Psychotherapies (BABCP)minorOthersListed as a resource partner on CACBT's Affiliations and Resources page. Also recognized as a recognized CBT organization for Option B certification eligibility. UK-based professional association.
• The Australian Association for Cognitive and Behavioural Therapies (AACBT)minorOthersListed as a resource partner on CACBT's Affiliations and Resources page. Australian national body for CBT practitioners.
• The Asian CBT AssociationminorOthersListed as a resource partner on CACBT's Affiliations and Resources page. Regional association for CBT practitioners in Asia.
• The Latin American Association of CBT (ALAMOC)minorOthersListed as a resource partner on CACBT's Affiliations and Resources page. Regional association covering Latin American countries.
• Canadian Register of Health Service Psychologists (CRHSP)minorOthersListed as a resource partner on CACBT's Affiliations and Resources page. Canadian credentialing body for health service psychologists.
• Sick Kids Community Centre for Community Mental Health Learning Institute (CCMH Learning Institute)minorGTM or Marketing PartnerCACBT members receive a 15% discount on all trainings offered through the CCMH Learning Institute. This partnership provides a member benefit and cross-promotional value.
• Park'N FlyminorGTM or Marketing PartnerCACBT has arranged a partnership with Park'N Fly offering members savings up to 40% (depending on destination), complimentary EV charging at select locations, and optional detailing and oil change services. The discount applies to both business and leisure travel.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Ontario Psychological Association (OPA): OPA is the provincial professional association for psychologists in Ontario, of which CACBT President Marlene Taube-Schiff is a Past President. While OPA represents the broader psychology profession in Ontario, it overlaps with CACBT in serving psychologists practicing CBT and could be considered a regional peer with overlapping professional membership base.
• Ordre des psychologues du Québec: The Ordre des psychologues du Québec is the provincial regulatory body for psychologists in Quebec, where CACBT has dedicated Francophone representation. As a provincial regulator (rather than voluntary association), it represents an adjacent structural peer addressing CBT competency in a different manner and geography.

Emerging players

• PsyHub: PsyHub is a digital mental health training and credentialing platform that offers online CBT training and clinician certification programs. While CACBT operates a traditional association model, PsyHub represents the emerging digital-native credentialing model that could disrupt traditional CBT association certification pathways.

Direct peers

• Association for Behavioral and Cognitive Therapies (ABCT): ABCT is the largest US-based professional association for behavioral and cognitive therapies, providing conferences, journals, training, and credentialing. It is listed as a CACBT resource partner and is recognized as a credentialing authority for CACBT Option B certification, making it a key direct peer in the North American CBT association space.
• Academy of Cognitive Therapy: The Academy of Cognitive Therapy is a US-based credentialing organization that certifies clinicians in cognitive therapy and is recognized by CACBT as a credentialing authority for Option B certification. It is a direct peer in CBT clinician certification, though more narrowly focused on credentials than CACBT's broader association scope.
• British Association for Behavioural and Cognitive Psychotherapies (BABCP): BABCP is the UK's national professional association for CBT practitioners, offering accreditation, training, conferences, and a member directory. It is CACBT's closest international peer in scope and is explicitly recognized by CACBT as a credentialing authority for Option B certification eligibility.
• Australian Association for Cognitive and Behavioural Therapies (AACBT): AACBT is Australia's national professional association for CBT practitioners, offering training, conferences, and credentialing. It is listed as a CACBT resource partner and shares the same Anglophone Commonwealth CBT association model, making it a structurally direct peer.
• Canadian Register of Health Service Psychologists (CRHSP): CRHSP is a Canadian credentialing body for health service psychologists and is listed as a CACBT resource partner. It serves as a comparable Canadian credentialing organization for the broader psychologist profession, with some overlap in addressing competency verification in clinical practice.

Broad incumbents

• European Association for Behavioural and Cognitive Therapies (EABCT): EABCT is the umbrella organization bringing together 54 CBT associations across 44 countries. CACBT is a member association of EABCT. As a federated body, EABCT is a broad incumbent that operates above CACBT in the association hierarchy rather than competing directly.
• World Confederation of Cognitive and Behavioural Therapies (WCCBT): WCCBT is the global umbrella organization for CBT associations worldwide and co-organizer of World CBT Day. CACBT is a member association of WCCBT. Like EABCT, WCCBT sits above CACBT in the international association structure rather than competing directly.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CACBT
• LinkedInlinkedin.com/company/cacbt

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Canadian Association of Cognitive and Behavioural Therapies