Canadian Insurance Brokers Inc

What Canadian Insurance Brokers Inc does

Canadian Insurance Brokers Inc (CIBI) is a privately held independent insurance brokerage headquartered in North York, Ontario, serving individuals and small-to-mid-sized businesses in the Greater Toronto Area and across Ontario/Canada. The firm operates as an intermediary that compares and places insurance and investment products from multiple major Canadian carriers — including RBC, BMO, Canada Life, and Sun Life — with a portfolio spanning life and group insurance, travel insurance, disability and critical illness coverage, partnership insurance, and investment products (RRSP, TFSA, SEG Funds, Annuities, GICs). Brian Neal, Life and Investment Division Manager with 25+ years of industry experience (formerly a Career Agent at SunLife Financial), leads the insurance and investment division; Andrea Johnston, a Mortgage Specialist with 23+ years of experience operating through Mortgage Edge, runs the mortgage solutions practice through a dedicated website (mortgagesbyandrea.com) and an online application portal via the Scarlett Network.

The business model is commission-based brokerage: revenue is generated on new policy placements, policy renewals, cross-selling of additional coverage lines, and mortgage originations routed through partner lenders. Pricing is individualized, quote-based, and not publicly disclosed; the go-to-market is sales-led, relying on direct outreach, website quote requests, and referrals rather than automated or scaled marketing channels. CIBI does not have a proprietary technology platform; its digital footprint is limited to a basic corporate website and a third-party mortgage application portal, with no disclosed AI, data, or automation capabilities. Distribution is regional (Ontario-focused) with a stated reach across Canada, and there is no evidence of institutional backing, outside funding, or M&A activity. The firm operates a wholly owned subsidiary, Canadian Insurance Brokers Life Inc, which handles life and group insurance services under the parent brand.

Name

Canadian Insurance Brokers Inc

Legal name

Canadian Insurance Brokers Inc

Website

https://canadianinsurancebrokersinc.com

Company type

Private

Operating status

Operating

Short description

Canadian Insurance Brokers Inc is a privately held independent insurance brokerage and mortgage solutions provider in North York, Ontario, serving individuals and small businesses across Ontario and Canada through multi-carrier placements (RBC, BMO, Canada Life, Sun Life) and Mortgage Edge lending partnerships.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (52421), Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Insurance Agents, Brokers & Service (6411), Loan Brokers (6163)

akta.pro industry

PRIMARYFSAEADAB

Commercial Lines Insurance Brokerage

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Insurance Brokerage & Risk Advisory

SECONDARYFSAEADAA

Retail (Personal Lines) Insurance Brokerage

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Insurance Brokerage & Risk Advisory

Keywords

• Independent insurance brokerage
• Life insurance
• Group health plans
• Mortgage brokerage
• Investment products

Headquarters

HQ city

North York

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Brokerage Commissions: The company operates as an independent insurance broker earning commissions from insurance providers (RBC, BMO, Canada Life, Sun Life) when policies are placed with clients. Revenue is generated through new policy placements, policy renewals, and cross-selling additional coverage such as travel, group health, disability, and life insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Canadian Insurance Brokers Inc operates as an independent insurance and mortgage brokerage that compares and places coverage from multiple top Canadian providers (RBC, BMO, Canada Life, Sun Life) for individuals and small businesses. The firm offers life insurance, group health plans, travel insurance, disability and critical illness coverage, partnership insurance, investment products (RRSP, TFSA, SEG Funds, Annuities, GICs), and mortgage solutions through Mortgage Edge and the Scarlett Network online portal.

Product overview

Canadian Insurance Brokers Inc operates as an independent insurance brokerage offering a portfolio of insurance and financial products. The core offerings center on Life & Group Insurance and Mortgage Solutions, supported by supplementary products including Travel Insurance, Disability & Critical Illness coverage, Partnership Insurance, and Investment Products. Brian Neal serves as Life and Investment Division Manager while Andrea Johnston handles mortgage services. The company works with major financial institutions including RBC, BMO, Canada Life, and Sun Life to provide competitive insurance policies and mortgage solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Canadian Insurance Brokers Life Inc: Life and group insurance services subsidiary brand operated under the Canadian Insurance Brokers Inc umbrella.

Products and services

• Life & Group Insurance Core insurance offering providing life insurance products including term life and whole life, as well as group health plans, for individuals and businesses seeking financial protection and employee benefits. Coverage is sourced from top Canadian insurers (RBC, BMO, Canada Life, Sun Life).
• Mortgage Solutions Mortgage brokerage services provided through Andrea Johnston, offering home purchases, refinancing, and renewals with access to multiple lenders across Ontario and Canada via Mortgage Edge and the Scarlett Network online portal.
• Travel Insurance Travel insurance for Canadians including emergency medical coverage, trip cancellation, and lost baggage protection, compared across multiple top providers and quoted via email request.
• Disability & Critical Illness Insurance Income protection insurance covering expenses if illness or injury prevents working, providing financial stability during disability periods and supplementing life insurance offerings.
• Partnership Insurance Business insurance for companies with multiple owners, ensuring smooth ownership transitions if a partner cannot continue and protecting business continuity.
• Investment Products Financial investment services including SEG Funds, Annuities, GICs, RRSPs, and TFSAs offered in partnership with major financial institutions (RBC, BMO, Canada Life, Sun Life).

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Five partnerships are on record, tiered core.

• RBC (Royal Bank of Canada)coreChannel Partner/ Reseller/ DistributorMajor Canadian financial institution whose insurance and investment products are distributed through CIBI as an independent broker. CIBI compares RBC products alongside other providers to find optimal coverage for clients.
• BMO (Bank of Montreal)coreChannel Partner/ Reseller/ DistributorMajor Canadian financial institution whose insurance and investment products are distributed through CIBI as an independent broker. CIBI compares BMO products alongside other providers to find optimal coverage for clients.
• Canada LifecoreChannel Partner/ Reseller/ DistributorMajor Canadian insurance and financial services company whose products are distributed through CIBI as an independent broker. CIBI compares Canada Life products alongside other providers to find optimal coverage for clients.
• Sun LifecoreChannel Partner/ Reseller/ DistributorMajor Canadian insurance and financial services company whose products are distributed through CIBI as an independent broker. Brian Neal launched his insurance career at SunLife Financial, establishing an early relationship that continues as a broker partnership for insurance and investment products.
• Mortgage EdgecoreChannel Partner/ Reseller/ DistributorAndrea Johnston works with Mortgage Edge as a trusted mortgage professional with access to a wide lender network. Mortgage Edge provides the platform and lender relationships that enable Andrea to offer tailored mortgage solutions to clients across Ontario and Canada.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• BrokerLink: One of Canada's largest independent insurance brokerage chains, offering personal and commercial lines through hundreds of branches. Directly comparable as a multi-line independent broker serving individuals and businesses across Canada, but at vastly greater scale than CIBI.
• CAA Insurance: Canadian insurance brokerage and club-affiliated insurance provider offering home, auto, and life coverage across multiple provinces. Comparable independent broker-adjacent model serving Ontario consumers similar to CIBI's customer base.
• NFP Canada (now Marsh NFP): National insurance brokerage and consulting firm serving personal and commercial clients across Canada. Comparable independent broker model with multi-carrier placement and broader service portfolio.
• BFL Canada: One of Canada's largest employee-owned commercial insurance brokerages. Comparable to CIBI as an independent brokerage but focused on commercial specialty lines and serving larger corporate clients.
• Hub International Canada: Global insurance brokerage with significant Canadian operations providing personal, commercial, and employee benefits solutions. Directly comparable independent broker model but at substantially larger scale.

Direct peers

• Verico: Canadian mortgage brokerage network providing mortgage origination through independent mortgage professionals. Directly comparable to CIBI's mortgage brokerage arm in business model and target customer.
• Dominion Lending Centres: Canada's largest national mortgage brokerage network, matching CIBI's Andrea Johnston mortgage services with a multi-lender independent broker model serving Ontario and across Canada.
• Pembridge Insurance: Independent Canadian insurance brokerage providing personal and commercial coverage across multiple provinces. Operates the same independent broker model as CIBI, working with multiple carrier partners and serving individuals and SMBs.

Emerging players

• Sonnet Insurance: Digital-first Canadian insurance provider offering home and auto online. While not a broker, it competes with CIBI for the same personal-lines customers with a direct-to-consumer model, representing a structural threat.
• Surex: Canadian online insurance brokerage comparing quotes from multiple providers for home, auto, life, and commercial insurance. Comparable to CIBI's independent broker model but emphasizes digital/self-serve rather than advisor-led sales.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Canadian Insurance Brokers Inc