TasteFull Excursions

What TasteFull Excursions does

TasteFull Excursions is a privately-held Canadian ground transportation and tour operator founded in 2013 and headquartered in Kamloops, British Columbia. The company provides guided wine tours, inter-resort and airport shuttle services, private charter transfers, golf tours, and helicopter ski charter arrangements across the BC interior corridor, serving leisure visitors (wine enthusiasts, ski and golf tourists) and event or corporate clients requiring point-to-point ground transport between destinations such as Kamloops, Sun Peaks, Big White, SilverStar, Revelstoke, Kelowna, Whistler, and Vancouver.

The core operating asset is a passenger van fleet built around Ford Transit 14-passenger vehicles (the company website reports nine units; a third-party source cites three Transits plus a GMC Yukon for smaller groups). Operations are governed by a BC Passenger Transportation Authority licence (#72373), and the firm draws on a pool of 15-plus professional driver-hosts who double as tour curators for wine and sightseeing itineraries. The public-facing technology stack is a conventional online booking/reservation platform with no disclosed proprietary software components, AI systems, or algorithmic routing engines.

The business model is asset- and labor-intensive. Revenue is generated per-seat on shared tours and shuttle runs (CA$150–CA$299 per person) and per-charter on private bookings (CA$1,220–CA$2,030). Distribution relies on direct web traffic, the company's own brand channels, and third-party review platforms — most notably the 2024 Tripadvisor Travellers' Choice Award — for demand capture from inbound tourists planning BC interior travel. Customer mix is fully B2C and highly fragmented, with seasonal demand peaking in winter (ski) and summer (wine/golf) travel windows.

Name

TasteFull Excursions

Legal name

Tastefull Excursions

Website

https://tastefullexcursions.ca

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

TasteFull Excursions is a Kamloops, BC-based tour and shuttle operator founded in 2013, offering guided wine tours, ski-resort transfers, golf tours, and private charters across the British Columbia interior corridor.

Ownership category

akta.pro rank

Product category

Ground Transportation and Tour Services

NAICS

Tour Operators (561520), Scenic and Sightseeing Transportation, Land (487110), Scenic and Sightseeing Transportation (487)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

akta.pro secondary industries

Culinary & Wine Travel Agencies (THAKAFAH), Food, Market & Culinary Culture Tours (THAJAAAG)

Keywords

• Guided wine tours
• Airport shuttle services
• Ski resort transfers
• Private charter transportation
• Wine tourism

Headquarters

HQ city

Kamloops

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Guided Wine Tours: Curated wine tours through Thompson Valley, Okanagan, Shuswap, Kamloops, Lake Country, and Gold Country wine regions with transportation, tasting fees, and professional guides
2. Shuttle Services: Scheduled and private shuttle transfers between airports (Kamloops YKA, Kelowna YLW, Vancouver YVR) and ski resorts (Sun Peaks, SilverStar, Big White, Whistler, Revelstoke, Apex), billed per person or as private charters
3. Private Charter Services: Exclusive private transfers and charter flights to ski destinations including Heli-ski charters, serving weddings, corporate events, and special occasions from Kamloops, Kelowna, and Vancouver
4. Golf Tours: Private transfers to BC premier golf courses including Tobiano, Rivershore Estate, Sagebrush Golf Club, and Sun Peaks Golf Course

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

TasteFull Excursions provides premium guided wine and beverage tours, scheduled and shared shuttle transfers to airports and ski resorts, and exclusive private charter services across British Columbia. Offerings span curated wine tours through Thompson Valley, Okanagan, Shuswap, Kamloops, Lake Country, and Gold Country regions, inter-resort ski transfers, and private charters for weddings, corporate events, and Heli-ski destinations, all operated with commercially licensed drivers in a Ford Transit and GMC Yukon fleet.

Product overview

TasteFull Excursions is a premium tour and transportation service offering guided wine tours and shuttle services across British Columbia. The company operates three interconnected service lines: Guided Tours (including Lake Country Wine Tour, Sun Peaks Huckleberry Finn Tour, Secret Sips of Shuswap, Mini Kamloops Tour, Wildlife & Wine Tour, Brew'd In The Loops, Taste of Kamloops, and Golf Tours), Shuttle Services (including Kamloops Airport Shuttle and Inter Resort Transfer Service), and Private Shuttles (exclusive charter services). The fleet consists of 15-seat Ford Transit vans and a 7-seat GMC Yukon, all with professional driver hosts holding valid commercial licenses.

Differentiator

Problem solved

Functional benefit

Products and services

• Guided Tours Premium guided tours through British Columbia wine regions including Kamloops, Shuswap, Lake Country, Gold Country, and Okanagan, featuring curated stops at wineries and distilleries with comfortable transportation and knowledgeable guides.
• Shuttle Service Year-round shuttle service to airports, ski resorts, events, and destinations across British Columbia in clean, comfortable vehicles with professional drivers.
• Private Shuttles Exclusive private charter flights and transfers from Kamloops, Kelowna, and Vancouver to ski destinations including Sun Peaks, SilverStar, Big White, Mike Wiegele, CMH Valemount, and Whistler, plus services for weddings, corporate events, and special occasions.
• Inter Resort Transfer Service Daily inter-mountain transfer services between Sun Peaks and Whistler, Silver Star, Big White, Revelstoke, Apex, Kelowna International Airport, and Vancouver International Airport, available as shared seating or private charter.
• Kamloops Airport Shuttle Year-round shuttle service from Kamloops Airport (YKA) to Sun Peaks Resort, scheduled to align with flight arrivals and accommodating delayed flights.
• Lake Country Wine Tour 8-hour tour visiting five award-winning wineries in Lake Country overlooking Lake Okanagan, including Gray Monk Estate Winery, with a vineyard lunch stop and facility tour. Ages 19+, minimum 5 guests.
• Sun Peaks Huckleberry Finn Tour 8-hour tour from Sun Peaks traveling to the historic McLure Ferry for a scenic circle tour around the Kamloops Wine Trail, visiting three wineries (Privato, Monte Creek Ranch, Route 1 Distillery) with a scenic boat tour. Ages 19+.
• Secret Sips of Shuswap 8-hour tour featuring scenic drives and visits to four Shuswap wineries (Larch Hills, Marionette, Ovino, Recline Ridge, Sunnybrae, Waterside) or three wineries plus Shuswap Cider Co., with lunch at Barley Station Brew Pub. Ages 19+, minimum 5 guests.
• Mini Kamloops Tour 3.5-4 hour tour visiting Monte Creek Winery and Route 1 Distillery, featuring award-winning wines, craft spirits, and complimentary chilled bottled water. Ages 19+, minimum 4 guests.
• Wildlife & Wine Tour 5-hour tour combining B.C. Wildlife Park visit (featuring Clover the Spirit Bear, wolves, cougars, grizzlies) with wine tastings at two wineries (Monte Creek Ranch, Harper's Trail Estate Winery). Park entry fees included. Minimum 4 guests.
• Brew'd In The Loops 5-hour tour exploring Kamloops' beverage scene with four venue choices including Privato Vineyard, Red Collar Brew Pub, Iron Road Brewing, Bright Eye Brewing, Noble Pig Brewhouse, and Alchemy. All ages, minimum 4 guests.
• Taste of Kamloops 6.5-hour tour featuring wine tastings at Privato and Monte Creek Wineries, with optional gourmet picnics, complimentary water, and secure wine storage. Ages 19+, minimum 4 guests.
• Golf Tours Private transfer services to B.C.'s premier golf destinations including The Dunes, Big Horn Golf Course, Tobiano Golf Course, Rivershore Estate & Golf Links, Sun Peaks Golf Course, and Sagebrush Golf Club.

Quantifiable outcome

• Recognized with Tripadvisor Travellers' Choice Award in 2024
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• YVR Skylynx: Scheduled bus/van service between Vancouver International Airport (YVR) and Whistler. Direct competitor on the YVR–Whistler ski/airport transfer route where TasteFull also runs shared and private shuttles.
• Pacific Coach Lines: Established BC intercity coach service connecting Vancouver, Whistler, and YVR. Larger incumbent with overlapping airport-to-resort transfer routes on the Vancouver–Whistler corridor where TasteFull also operates shuttle services.

Direct peers

• Kelowna Wine Tours: Kelowna-based wine tour company offering guided tastings across the Okanagan with chauffeured transport. Closely comparable product, geography, and customer base to TasteFull's Okanagan and Lake Country tours.
• Discover Okanagan Tours: Okanagan-based tour operator providing wine tours, brewery tours, and sightseeing excursions across the Okanagan Valley. Comparable business model of multi-stop guided tours with chauffeured transport, overlapping with TasteFull's Lake Country and Okanagan wine tour offerings.
• BC Wine Tours: A BC-based wine tour operator offering guided wine tours across the Okanagan and surrounding regions. Directly competes with TasteFull on the same wine tour routes and customer segments (tourists, bachelorette/birthday groups, wine enthusiasts).
• Vancouver Winery Tours: Guided wine tour operator running group and private tours from Vancouver to the Fraser Valley and Okanagan wine regions. Comparable chauffeured wine tour product serving Canadian tourists and special occasion groups.

Regional players

• Sun Peaks Resort Shuttle Services: Resort-operated and partner shuttle services connecting Kamloops Airport (YKA) and Okanagan hubs to Sun Peaks. Overlaps with TasteFull's Kamloops Airport Shuttle and Sun Peaks transfer routes.
• Whistler Resort Carshare / Whistler Connection: Whistler-based shuttle and private transfer provider serving YVR–Whistler and Sea-to-Sky corridor routes. Directly competes with TasteFull on the Whistler ski transfer and airport shuttle segments.

Others

• FareHarbor (Booking Platform): Booking and distribution platform used by TasteFull to process reservations. Functions as both an enabling technology partner and indirect aggregator of competing tour operators, making it a key ecosystem participant rather than a direct competitor.

Emerging players

• Mike Wiegele Helicopter Skiing Transport: Helicopter skiing operator with private charter transfers overnights to Blue River. TasteFull serves as ground transfer partner for Mike Wiegele Resort guests, representing an adjacent high-end mountain tourism peer with overlapping customer base.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tastefull-excursions

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TasteFull Excursions