The Bridge Radio

What The Bridge Radio does

The Bridge Radio operates a single FCC-licensed Non-Commercial Education (NCE) Christian radio station on 88.7 FM from a headquarters in Slidell, Louisiana. It broadcasts contemporary Christian music, syndicated programming such as the Brant Hansen Show, and locally produced devotionals and faith-based articles, with simultaneous worldwide online streaming via its website (thebridge.fm). The underlying infrastructure is a 100,000-watt FM transmission — the maximum allowable power for the region — that was awarded competitively out of more than ten qualified applicants during an FCC application window; this license covers the Greater New Orleans area, the North Shore of Lake Pontchartrain, and most of the Mississippi Gulf Coast, a top-50 Arbitron market with a potential audience exceeding two million residents.

The business is structured as a non-profit operating ministry under The Raymond Collective, with a small staff (1-10 employees) supplemented by contributing writers, on-air hosts (e.g., Sherri Lynn, Lisa Barry, Doug Hannah, Andy Youso, Theresa Ross, Melissa Stover, Dave Moore), and pastoral contributors. Distribution spans FM broadcast, online streaming, a Wix-hosted blog ("Uplifting Articles" with sections such as "The Graceful Grind," "Encouraging Word," and "Something to Ponder"), social channels (Facebook, Instagram), and partnerships with local churches.

Revenue is generated through two streams: tax-deductible listener donations accepted online (via GivingFuel), by mail, or by phone, and on-air underwriting/sponsorship packages sold to local businesses in the Greater New Orleans region. Underwriting packages offer a 25% airtime discount and accept trade dollars through a 985 Trade partnership, targeting SMB advertisers seeking access to a mission-driven audience. The station also sells community features such as prayer-request submissions. No external institutional investment or public ownership structure is evidenced.

Name

The Bridge Radio

Legal name

The Bridge Radio

Website

https://thebridge.fm

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Bridge Radio is a non-profit Christian radio station broadcasting on 88.7 FM from Slidell, Louisiana, delivering contemporary Christian music, syndicated and local programming, and faith-based editorial to over two million residents across the Greater New Orleans area and Mississippi Gulf Coast.

Ownership category

akta.pro rank

Product category

Religious Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Christian Broadcasting (TV & Radio) (MPABALAA)

akta.pro secondary industries

Religious Music & Worship Broadcasting (MPABALAN), Local Religious/Faith-Based Stations (MPABACAL), Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)

Keywords

• Christian radio broadcasting
• FM radio broadcast
• Online radio streaming
• Faith-based programming
• Underwriting sponsorship

Headquarters

HQ city

Metairie

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Listener Donations: Tax-deductible donations from listeners to support the Christian radio ministry. Donations can be made online, by mail, or over the phone.
2. Underwriting/Sponsorship: On-air advertising spots sold to local businesses. Exclusive underwriting packages offer 25% discount on airtime and accept trade dollars. The station reaches over two million residents in the coverage area.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

The Bridge Radio is a non-profit Christian radio station broadcasting contemporary Christian music, devotional content, and faith-based programming on 88.7 FM at 100,000 watts, covering the Greater New Orleans area, North Shore of Lake Pontchartrain, and Mississippi Gulf Coast, with worldwide access via online streaming. The station also sells on-air underwriting/sponsorship packages to local businesses and accepts tax-deductible donations to support the ministry.

Product overview

The Bridge Radio operates as a unified Christian radio broadcasting platform combining a 100,000-watt FM radio station (88.7 FM) with live online streaming, on-air syndicated and local programming (including the Brant Hansen Show), a faith-based editorial blog ('Uplifting Articles'), community engagement features (prayer requests and testimonials), and commercial underwriting/advertising services. The station positions itself as a ministry tool for advancing the Gospel across Southern Louisiana and the Mississippi Gulf Coast, with a potential audience exceeding two million residents and global reach via its streaming website.

Differentiator

Problem solved

Functional benefit

Brands

• The Brant Hansen Show: Weekday morning show from 6AM-10AM and Saturdays 10AM-3PM, syndicated by Christian FM to over 200 stations nationwide
• The Graceful Grind

Products and services

• The Bridge Radio 88.7 FM A 100,000-watt Non-Commercial Education (NCE) Christian radio station broadcasting contemporary Christian music and faith-based programming across the Greater New Orleans area, North Shore of Lake Pontchartrain, and Mississippi Gulf Coast, reaching a potential audience of more than two million residents.
• Live Online Streaming
• On-Air Programming (Brant Hansen Show and Local Hosts)
• Underwriting / Advertising Sponsorship

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• WAY-FM Media Group: Non-commercial Contemporary Christian Music radio network operating numerous FM stations across the U.S. WAY-FM is a directly comparable peer in format, non-profit funding structure, and regional FM station operations.
• CSN International (Calvary Satellite Network): Non-commercial Christian radio network broadcasting teaching, music, and worship programming on FM affiliates nationwide. Comparable peer to The Bridge Radio in non-profit listener-supported model and faith-based format.
• Relevant Radio: Non-profit Catholic-leaning Christian radio network with owned and affiliated FM stations broadcasting faith-based programming across multiple states. Comparable in non-profit funding model, FM distribution, and faith-based content mission.
• Bott Radio Network: National network of Christian teaching and music radio stations with multiple owned-and-operated FM signals across the U.S. Bott is a direct format peer to The Bridge Radio and represents a comparable operating model of regional faith-based FM stations funded by donations and underwriting.
• Moody Radio: Non-commercial radio ministry of Moody Bible Institute operating a network of FM stations with Christian teaching and music programming. Directly comparable to The Bridge Radio in non-profit funding model, faith-based programming, and FM distribution.
• American Family Radio: Non-commercial Christian radio network operated by the American Family Association with FM affiliates across the U.S. AFR competes directly with The Bridge Radio for the same conservative Christian listener and donor base, particularly in the Southeast.
• Worship FM: Network of contemporary worship and Christian music FM stations in the U.S., operating in similar markets with comparable listener-supported, faith-based programming. A close format peer to The Bridge Radio's contemporary Christian music positioning.

Broad incumbents

• Air1: Sister network to K-LOVE under Educational Media Foundation, broadcasting contemporary Christian music on FM affiliates nationwide. Air1 overlaps with The Bridge Radio's format and Gulf Coast footprint and competes for the same donor and listener base.
• K-LOVE: Educational Media Foundation's national contemporary Christian music network operating on hundreds of FM signals across the U.S. K-LOVE is the dominant large-scale Christian FM brand and directly competes with The Bridge Radio for the same listenership in overlapping Gulf Coast markets.

Emerging players

• The Christian FM Network: Syndicator of contemporary Christian music programming to affiliated non-commercial FM stations, including the Brant Hansen Show that The Bridge Radio carries. Functions as an emerging content and distribution peer rather than a direct on-air competitor, but shares donor-supported ministry economics.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/branthansen
• YouTubeyoutube.com/branthansen
• Facebookfacebook.com/TheBridgeRadio
• Instagraminstagram.com/thebridge887
• LinkedInlinkedin.com/company/kgbi

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Bridge Radio