What The Beaudesert Trust does

The Beaudesert Trust is a UK-registered charity (Charity Number 522603) operating Beaudesert Outdoor Adventures from a 120-acre estate on Cannock Chase in Cannock Wood, Rugeley, Staffordshire. Founded in 1937 when the Marquis of Anglesey gifted the parkland to a charitable trust for youth organisations, it has provided outdoor adventure experiences for young people for over 60 years. The trust is governed independently with no parent company or external investment, and trades as Beaudesert Outdoor Adventures under Operations Manager Martin Kirby.

The trust's core offerings are outdoor activity programmes (including zip lining, bushcraft, and team challenges), guided heritage walks exploring the site's history (including the Castle Ring Iron Age hill fort and former Beaudesert Hall), and on-site residential accommodation with self-catering options. Programmes are delivered directly at the Beaudesert site and structured around school residentials (including Year 7 transition programmes linked to PE, Geography, Science and PSHE curricula), Scout and Guide weekends, youth group visits, and corporate team-building days. Supplementary self-led resources (orienteering courses, photo trails, puzzle sheets) support lower-cost visits.

Revenue is generated through activity and event fees on a one-time per-visit basis, with a 25% deposit required to secure bookings and the balance due four weeks before arrival. Public-facing events include history walks at £10 per person and the Wilderness 2026 weekend at £50 per person (free for leaders). Marketing is conducted primarily through the charity's website and partner referrals, and the organisation holds AALA licensing, Adventuremark accreditation, LOtC Quality Badge, and BAPA membership, which together constitute the compliance baseline required to deliver regulated adventure activities to young people in the UK.

Name

The Beaudesert Trust

Legal name

The Beaudesert Trust

Website

https://beaudesert.org.uk

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

11–50 employees

Short description

The Beaudesert Trust is a UK registered charity operating Beaudesert Outdoor Adventures, a 120-acre outdoor activity and residential centre on Cannock Chase in Staffordshire delivering adventure programmes, heritage walks, and accommodation for schools, Scouts/Guides, youth groups, and corporate clients.

Ownership category

akta.pro rank

Product category

Outdoor Adventure & Education Centre

NAICS

Nature Parks and Other Similar Institutions (712190)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Outdoor Adventure Tour Operators (Hiking, Rafting, Climbing, Safari) (THAAAAAE)

akta.pro secondary industry

Adventure & Outdoor Local Operators (Trekking/Safari/Diving) (THAKAEAF)

Keywords

• Outdoor adventure activities
• Outdoor education centre
• School residential trips
• Team building experiences
• Heritage guided walks

Headquarters

HQ city

Rugeley

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Activity and Event Fees: Fees charged for participation in outdoor activities, day visits, and special events such as history walks and wilderness weekends

Pricing tiers

Distribution channels2 records

Marketing channels3 records

Core offering

The Beaudesert Trust operates Beaudesert Outdoor Adventures, a 120-acre outdoor activity centre on Cannock Chase in Staffordshire. The Trust delivers supervised adventure activities (zip lining, bushcraft, team challenges), guided history walks, and on-site accommodation primarily to schools, Scouts and Guides, youth groups, and corporate clients. It is a registered charity (No. 522603) established in 1937, trading as Beaudesert Outdoor Adventures to fund its charitable purpose.

Product overview

Beaudesert Outdoor Adventures operates as a charitable outdoor activity center on 120 acres of Cannock Chase, offering a unified experience combining structured adventure activities, residential accommodation, and educational programs. The core offering includes outdoor activities (zip lining, bushcraft, team challenges), guided history walks exploring the site's heritage, and accommodation services for residential visits. Supplementary self-led activity resources such as orienteering courses and puzzle sheets are provided to support visits. The organization serves schools, scout groups, youth organizations, and corporate clients through day visits and multi-day residential packages.

Differentiator

Problem solved

Functional benefit

Products and services

• Outdoor Adventure Activities Supervised adventure sessions delivered on a 120-acre site including zip lining, bushcraft, and team challenges, primarily booked by schools, youth groups, and corporate teams.
• Guided History Walks Guided heritage walks on Cannock Chase led by an experienced guide, including an accompanying history talk, priced at £10 per person and open to individuals and groups.
• Residential Accommodation On-site residential accommodation at Beaudesert used by school groups, youth organisations, and visiting groups undertaking activity programmes.
• Wilderness 2026 Weekend Event Special weekend event Wilderness 2026 priced at £50 per person, offering an extended adventure experience on the Cannock Chase site.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Cannock Chase National LandscapecoreStrategic or Co-development PartnerCollaborative partnership for heritage preservation. Cannock Chase National Landscape supported the creation of nine new heritage information boards at Beaudesert, unveiled in May 2026 with the Marquis of Anglesey and Lord-Lieutenant of Staffordshire in attendance.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Scout Adventures (The Scout Association): Scout Adventures operates a national network of residential activity centres run by the UK Scout Association. Beaudesert has historic ties to the Scout/Guide movement and targets the same audience; Scout Adventures is a broader incumbent with overlapping but nationwide capability.

Emerging players

• The Bushcraft Company: The Bushcraft Company runs residential bushcraft, survival, and outdoor adventure camps for children, schools, and families across UK sites. Comparable in bushcraft and outdoor skills programming, overlapping school and youth segment.

Direct peers

• PGL Travel: PGL is the UK's largest commercial operator of outdoor adventure activity centres serving schools and youth groups with residential packages. It is the most direct competitive comparable in product, customer base (schools/scouts), and multi-activity adventure programming.
• Petty Pool Trust: Petty Pool is a small UK charity operating an outdoor adventure centre in Cheshire serving schools and youth groups. Closely comparable in charity structure, single-site scale, school/youth focus, and adventure activity mix.
• Rock UK: Rock UK runs outdoor adventure centres as a Christian charity, serving schools, youth groups, and churches. Comparable as a fellow charity-sector outdoor operator with multi-site adventure facilities and school residentials.
• Avon Tyrrell UK Youth Outdoor Centre: Avon Tyrrell is a UK Youth charity outdoor activity centre in the New Forest offering residentials, adventure activities, and outdoor learning for schools and youth groups. Comparable charity structure, heritage estate, and curriculum-linked programming.
• Hollowford Trust (Lindley Education): Hollowford Trust is a charity outdoor education centre in the Peak District providing adventure activities and residentials for schools and youth groups. Comparable in small charity model, single-site adventure centre, and school residential focus.
• Kingswood: Kingswood operates a national network of residential outdoor activity centres targeting UK schools with adventure, team-building, and curriculum-linked programmes. Closely comparable in customer segment, residential offering, and structured school booking model.
• Phasels Wood Activity Centre: Phasels Wood is a Scout-run charity outdoor activity centre in Hertfordshire offering adventure activities and residentials for scout, guide, and school groups. Comparable in heritage, charity governance, and youth/adventure residential model.
• Bewerley Park Outdoor Education Centre: Bewerley Park is a charity-run outdoor education centre in North Yorkshire delivering adventure activities and residentials for schools and youth groups. Comparable in charity model, curriculum-linked outdoor learning, and residential adventure programming.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-beaudesert-trust

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Beaudesert Trust