The Boise Farmers Market Inc

What The Boise Farmers Market Inc does

The Boise Farmers Market Inc is an Idaho-incorporated nonprofit operating a food-centric farmers market serving the Boise and Treasure Valley region. Its core product is the seasonal Walk-Thru Market, held Saturdays 9am-1pm from April through October at 1500 Shoreline Drive, Boise, with over 100 participating vendors offering local produce, proteins, baked goods, and specialty foods curated under a "Farmers You Can Trust, Food You Can Trace" positioning. The organization has extended its reach through two additional channels: a Drive-Thru Market leveraging the Local Food Marketplace e-commerce platform for online ordering (Tuesday-Wednesday shop window with Saturday pickup) and a Mobile Market in partnership with City of Good that brings produce via weekday routes to underserved Boise neighborhoods at locations including parks, libraries, and City Hall.

The market operates on a hybrid revenue model combining vendor fees (transaction-based across 100+ vendors), sponsor and donation funding (City of Boise, St. Luke's, St. Alphonsus Foundation, Boise Co-Op, and community donors), and contributions from community programs such as the Double Up Food Bucks SNAP matching initiative (1:1 match up to $20 per EBT transaction) and the Sprouts Kids Club children's program. Programming is delivered through partnerships with the Idaho Farmers Market Association, Anser Charter School, Boise Urban Garden School, and Ada County Soil & Water Conservation District. The underlying technology is third-party SaaS — Local Food Connect for vendor management and Local Food Marketplace for the Drive-Thru storefront — with proprietary token systems (Double Up Food Bucks and Sprouts tokens) issued at the information booth and accepted as cash by vendors. The organization has 1-10 employees and is preparing to relocate to a permanent home at the Idaho Botanical Garden in November 2026.

Name

The Boise Farmers Market Inc

Legal name

The Boise Farmers Market Inc

Website

https://theboisefarmersmarket.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

The Boise Farmers Market Inc is an Idaho nonprofit operating a food-centric farmers market in Boise with seasonal Saturday Walk-Thru, online Drive-Thru ordering, and a weekday Mobile Market, serving Treasure Valley residents, SNAP recipients, children, and underserved neighborhoods through 100+ local vendors and community food-access programs.

Ownership category

akta.pro rank

Product category

Farmers Market Services

NAICS

Fruit and Vegetable Retailers (445230)

SIC

Retail-Food Stores (5400)

akta.pro primary industry

Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE)

akta.pro secondary industry

Farmstead & Local Artisan Food Markets (Retail Shops) (CRAHAGAO)

Keywords

• Farmers market operations
• Local food access
• Community food programs
• SNAP/EBT matching
• Mobile produce distribution

Headquarters

HQ city

Boise

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Vendor Fees and Market Operations: Fees collected from over 100 participating vendors throughout the market season. Market operates as a seasonal marketplace with drive-thru and walk-thru options.
2. Online Ordering and Pickup Service: Drive-Thru online marketplace where customers shop local produce, proteins and products from vendors, with scheduled Saturday pickup.
3. Donations and Sponsorships: Funding from sponsors for Double Up Food Bucks program and Mobile Market expansion. Includes donations from City of Boise, St. Luke's, St. Alphonsus Foundation, Boise Co-Op, and community donors.
4. Mobile Market Pay What You Choose: Flexible pricing model where customers choose what they pay for Mobile Market produce, with FOOD FOR ALL program providing free groceries.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

The Boise Farmers Market operates a food-centric farmers market connecting consumers with locally grown and crafted products. It runs a Saturday Walk-Thru Market (April-October), a Drive-Thru online ordering system with Saturday pickup, and a Mobile Market serving underserved Boise neighborhoods via weekday routes. The organization supports food access through SNAP/EBT acceptance with Double Up Food Bucks matching and engages children ages 5-12 through the Sprouts Kids Club program.

Product overview

The Boise Farmers Market operates a portfolio of market channels including the Walk-Thru Market (traditional Saturday farmers market with 100+ vendors), Drive-Thru Market (online ordering with Saturday pickup), and Mobile Market (neighborhood delivery program). The organization supports food access through SNAP/EBT acceptance and Double Up Food Bucks matching, and engages youth through the Sprouts Kids Club. A recipe content library and annual Harvest Moon Dinner event round out the service offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Walk-Thru Market
• Drive-Thru Market

Quantifiable outcome

• On November 1, 2025, served 551 SNAP households and distributed $21,976 to struggling households
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Idaho Botanical GardencoreStrategic or Co-development Partner · 1 November 2026Boise Farmers Market will be moving to permanent home at Idaho Botanical Garden in November 2026, providing a dedicated venue for the market's operations.
• City of GoodcoreStrategic or Co-development PartnerPartnership between Boise Farmers Market and City of Good to provide access to locally grown produce through Mobile Market weekday routes. Ensures equitable access to local food for ALL Boise residents. Expansion made possible by City of Boise, St. Luke's, St. Alphonsus Foundation, Boise Co-Op, and donations.
• City of BoisecoreGTM or Marketing PartnerSponsor of Double Up Food Bucks program providing incentives for SNAP recipients to purchase fresh produce at the market. Also supports Mobile Market expansion for equitable food access.
• Idaho Farmers Market AssociationminorStrategic or Co-development PartnerSponsor of Double Up Food Bucks program supporting SNAP matching initiatives at farmers markets across Idaho.
• Anser Charter SchoolminorGTM or Marketing PartnerSupporting partner of Sprouts Kids Club program educating children about local food systems.
• Boise Urban Garden School (BUGS)minorGTM or Marketing PartnerSupporting partner of Sprouts Kids Club program for children's food education.
• Ada County Soil & Water Conservation DistrictminorGTM or Marketing PartnerSupporting partner of Sprouts Kids Club children's education program.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Others

• Farmers Market Coalition: National trade association supporting farmers markets with SNAP/EBT program administration, Double Up Food Bucks coordination, and policy advocacy. Boise Farmers Market operates within its national framework for food access programs.
• Local Food Marketplace: Technology vendor providing the online marketplace platform that powers Boise Farmers Market's Drive-Thru ordering. Not a competitor but a critical enabling infrastructure provider with deep operational knowledge of farmers market e-commerce economics.

Direct peers

• Ferry Plaza Farmers Market (CUESA): Center for Urban Education about Sustainable Agriculture operates the Ferry Plaza Farmers Market in San Francisco — a flagship nonprofit food-centric farmers market with vendor fees, food access programming (including SNAP matching), and educational initiatives structurally comparable to the Boise Farmers Market.
• Kingfield Farmers Market: Minneapolis neighborhood nonprofit farmers market operating a Sunday seasonal market with vendor fees, food access programs, and community partnerships. Comparable in size, mission, and stakeholder structure to the Boise operation.
• Portland Farmers Market: Nonprofit operating multiple farmers markets in the Portland metro area with SNAP acceptance, Double Up matching, kids programs, and a vendor-fee revenue model — directly comparable in mission, scale, and program structure to Boise Farmers Market.
• Davis Farmers Market: Nonprofit farmers market in Davis, California running year-round and seasonal markets with a similar mix of vendor stalls, SNAP/EBT acceptance, kids' activities, and community programming — closely analogous mid-sized nonprofit market operation.

Broad incumbents

• GrowNYC Greenmarket: NYC-based nonprofit operating a network of 80+ farmers markets with extensive food access programs, EBT/SNAP matching, and wholesale distribution. Larger in scale but conceptually identical nonprofit farmers market model, making it the closest broad incumbent peer.

Regional players

• Capital City Public Market: Boise-based nonprofit farmers/maker market operating in the same city as Boise Farmers Market. Closest geographic peer and direct same-market competitor for vendor and shopper attention.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/boisefarmersmarket
• Instagraminstagram.com/boisefarmersmarket
• LinkedInlinkedin.com/company/boise-farmers-market-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Boise Farmers Market Inc