Tapizados Moradillo Sa

What Tapizados Moradillo Sa does

Tapizados Moradillo S.A. is a Spanish upholstered furniture manufacturer founded in 1972 in Madrid and headquartered in Fuenlabrada, Spain. The company designs and produces customizable sofas, sofa beds, armchairs, pouffes, and a dedicated children's seating line, with made-to-order manufacturing that allows specification of dimensions, modular configurations, mechanisms, arm styles, finishes, and upholstery across a broad range of fabrics and leathers. Core technology rests on artisanal upholstery manufacturing combined with proprietary features including German-engineered relaxation mechanisms with "pared cero" (zero-wall) recline technology, sliding/removable seats, fully or partially removable covers, and Aquaclean anti-stain fabric treatments. Certifications include OEKO-TEX Standard 100 on selected fabric lines and GDPR-compliant data handling.

The company's business model centers on one-time purchase sales of made-to-order furniture priced individually by configuration: custom sofas range from approximately €1,401 to €6,350, armchairs from €599 to €1,950, and sofa beds from €1,290. It monetizes through a dual retail-channel approach (owned Moradillo Store retail locations with personalized advisory and 3D configurator visualization, plus an own e-commerce storefront with free shipping across mainland Spain), supplemented by a network of authorized distributors. A Professional Program for interior designers and architects is supported by a SIMnet virtual office platform, and a specialized tourist accommodations line targets hospitality and holiday rental operators.

Moradillo serves three primary customer segments: individual homeowners seeking custom furniture for personal residences, tourist accommodation operators needing durable high-traffic seating, and interior design professionals. The company employs 11-50 people, operates exclusively within Spanish mainland territory, and is privately held with no disclosed external funding, M&A activity, or leadership changes.

Name

Tapizados Moradillo Sa

Legal name

TAPIZADOS MORADILLO, S.A.

Website

https://www.moradillo.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Tapizados Moradillo S.A. is a Spanish family-owned upholstered furniture manufacturer founded in 1972, designing customizable sofas, armchairs, sofa beds, and pouffes for individual homeowners, interior designers, and tourist accommodation operators in Spain.

Ownership category

akta.pro rank

Headquarters

HQ city

Fuenlabrada

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Upholstered Furniture Sales: One-time purchase of custom upholstered furniture including sofas, sofa beds, armchairs, and pouffes. Products are manufactured to order with extensive customization options in dimensions, configuration, fabrics, and finishes.
2. Professional/B2B Sales: Sales to hospitality sector including tourist accommodations and holiday rentals, as well as interior design professionals through dedicated professional programs.
3. Online Store Sales: E-commerce sales of ready-to-ship products through the Moradillo online store with delivery to Spanish mainland.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Tapizados Moradillo S.A. designs, manufactures, and sells made-to-order upholstered furniture — primarily custom sofas (modular, chaise longue, sliding, reclining), sofa beds, armchairs (including German-mechanism relax models), pouffes, and a dedicated kids line — produced in its Fuenlabrada workshop and offered with extensive customization across dimensions, configuration, fabrics, and finishes. Products are sold to consumers via company-owned Moradillo Store retail locations and an online store across Spanish mainland, alongside a professional/hospitality B2B program.

Product overview

Tapizados Moradillo S.A. is a Spanish furniture manufacturer founded in 1972 in Madrid, specializing in custom upholstered furniture. The company's product portfolio centers on four core categories — custom sofas (sofás a medida), sofa beds (sofás cama), armchairs (butacas), and pouffes (pufs) — supported by a dedicated Moradillo Kids line for children. Products are organized under sub-brands including the Casual Collection (informal/chic removable-cover pieces) and the Zen Collection (premium relax armchairs with German-technology reclining mechanisms). A specialized tourist accommodations line serves the hospitality sector. Offerings are unified by extensive customization: every sofa and armchair can be configured in custom dimensions, modular compositions, arm styles, leg finishes, seat firmness levels, and a broad range of upholstery fabrics (including Aquaclean stain-resistant textiles, natural fibers, and leathers) or genuine leathers. Products are sold through company-owned Moradillo Store retail locations across Spain — which feature 3D configurator tools for in-store design — and a dedicated online store for selected models across mainland Spain. A Professional Program provides volume and project support for interior designers, architects, and hospitality operators.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• MRWoperationalOthersLogistics partner for product delivery services. MRW handles transportation and delivery of orders to customers with SMS notifications about delivery dates. Two delivery attempts included at no additional cost.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fama Sofas: Fama is a Spanish manufacturer of upholstered sofas, sofa beds, and armchairs with deep customization, similar artisanal heritage, and multi-channel distribution. Highly comparable product portfolio, customer base (homeowners + hospitality), and Spain-focused go-to-market.
• Mobella Sofás: Mobella is a Spanish upholstered furniture maker offering customizable sofas, armchairs, and sofa beds through its own stores and dealer network. Directly competes with Moradillo on product, channel model, and target customer in the Spanish market.
• Roche Bobois: Roche Bobois is a premium French-Italian upholstered furniture brand with made-to-order customization and a global showroom network. Comparable on premium positioning, modular/custom sofa offerings, and design-led value proposition for affluent consumers.
• Natuzzi: Natuzzi is an Italian manufacturer and global retailer of upholstered sofas and armchairs, with custom configurations and a multi-brand portfolio. Comparable on upholstered furniture manufacturing, customization, and showroom-driven distribution.
• Poltronesofà: Poltronesofà is a large Italian sofa manufacturer specializing in customizable upholstered seating sold through owned retail stores. Highly relevant peer given similar direct-to-consumer showroom model and made-to-order sofa business.
• Kibuc: Kibuc is a Spanish home furniture brand offering sofas, armchairs, and complementary home furnishings through its own retail network. Comparable on Spanish market focus, multi-product showroom retail model, and mid-premium positioning.

Broad incumbents

• IKEA: IKEA is the global flat-pack furniture incumbent with deep penetration in Spain via multiple megastores. Competes for furniture budget on the value end of the market, exerting pricing pressure and shaping consumer expectations around customization vs. immediacy.
• Maisons du Monde: Maisons du Monde is a French home furniture and decor retailer operating across Europe with showrooms and e-commerce. Comparable broad incumbent in the same category — sofas, armchairs, and home furnishings — with overlapping Spanish footprint.
• Conforama: Conforama is a major European furniture retailer with a significant Spanish store network selling sofas, bedding, and home furnishings. Comparable incumbent competing on price, range, and same-day availability vs. Moradillo's custom-made model.

Emerging players

• Westwing Group: Westwing is a European online home and living retailer with curated furniture and decor assortments. Comparable as a digitally native player targeting similar design-conscious consumers in Spain and broader EU, increasingly overlapping with custom upholstery demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/moradillo

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tapizados Moradillo Sa