What Storytellers for Change does

Storytellers for Change is a Seattle-based limited liability company founded in 2010 by Luis Ortega that delivers storytelling training and narrative strategy services to social-impact organizations, educators, facilitators, and youth. The company's core intellectual property is the Story-Centered Impact model and the Storyteller Praxis methodology, which integrates story-listening, story-crafting, and story-sharing, grounded in academic frameworks on racial equity, asset-based community development, and healing-centered engagement (drawing on bell hooks, Gloria Ladson-Billings, Shaun Ginwright, and Jeffrey Duncan-Andrade).

The product portfolio spans self-paced and cohort-based online courses hosted on Teachable (Storytelling for Changemakers, Social Impact Storytelling, the three-course Asset-Based Storytelling Certificate, and the 2026 Storytellers Cohort at $1,000 tuition), alongside in-person and virtual workshops for organizations, educators, leadership programs, and youth (group sizes 25-250), as well as strategic consulting (gathering design, narrative strategy, participatory engagement, leadership development), speaking engagements featuring the founder, and the quarterly Narrative Labs community of practice. Delivery is human-facilitated; the company has no proprietary technology platform, no app, and no AI products.

The business is a bootstrapped, founder-led professional services and content business. Revenue is generated through course tuition, workshop and facilitation fees (quote-based), consulting engagements, and speaking bookings, supplemented by scholarships and economic justice pricing for BIPOC and grassroots organizations. The company reports 100+ organizational clients, 14,000+ cross-sector leaders engaged, 10,000+ educators reached, and 16,000+ youth impacted since founding.

Name

Storytellers for Change

Legal name

Storytellers for Change LLC

Website

https://storytellersforchange.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Storytellers for Change is a Seattle-based consultancy offering storytelling courses, cohort programs, workshops, consulting, and speaking engagements for changemakers, educators, organizations, and youth, grounded in equity-centered, asset-based narrative frameworks.

Ownership category

akta.pro rank

Product category

Professional Training and Education Services

NAICS

Professional and Management Development Training (611430)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Online & Hybrid Creative Writing Workshops (EDAMAMAL)

akta.pro secondary industries

Writing Retreats & Intensive Bootcamps (EDAMAMAK), Writing Critique Groups & Peer Workshops (EDAMAMAJ), Creative Nonfiction & Memoir Workshops (EDAMAMAC)

Keywords

• Storytelling training services
• Narrative strategy consulting
• Equity-centered education
• Leadership development workshops
• Social impact facilitation

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Self-Paced Online Courses: Self-guided storytelling courses accessible via Teachable platform for 6 months with community access and members-only workshops.
2. Cohort Programs: Cohort-based learning with self-guided coursework, virtual workshops, and coaching sessions. 2026 cohort tuition is $1,000.
3. Workshops & Facilitation: Professional development sessions for educators, facilitators, youth development workers, and teams. Offered virtual, blended, and in-person with group sizes from 25-250 participants.
4. Consulting Services: Strategic consulting using Story-Centered Impact model including gathering design, narrative strategy, participatory engagement, and leadership development.
5. Speaking Engagements: Keynote presentations, TEDx talks, and speaking engagements featuring founder Luis Ortega on storytelling, narrative change, and social justice.
6. Asset-Based Storytelling Certificate: Online certificate program with three courses (Equity-Centered Storytelling, Storytelling for Narrative Change, Crafting Asset-Based Stories) including coaching and community access.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Storytellers for Change provides storytelling education and training services for changemakers, educators, youth, and social-impact organizations. The portfolio includes self-paced online courses, cohort-based programs, the Asset-Based Storytelling Certificate, virtual and in-person workshops, consulting engagements, speaking presentations, and recurring Narrative Labs community gatherings. All offerings are built around the proprietary Story-Centered Impact model and Storyteller Praxis methodology integrating story-listening, story-crafting, and story-sharing grounded in racial equity, healing-centered engagement, and asset-based frameworks.

Product overview

Storytellers for Change is a consultancy offering a portfolio of educational products centered on storytelling for social change. The core offerings include self-paced online courses hosted on Teachable (Storytelling for Changemakers, Social Impact Storytelling), a three-course Asset-Based Storytelling Certificate program, and cohort-based learning programs. These are complemented by in-person and virtual workshops tailored for youth, educators, facilitators, and organizations covering topics like narrative strategy, equity-centered storytelling, and leadership development. The company also provides consulting services (narrative strategy, gathering design, participatory engagement), speaking engagements, the Storyteller's Toolkit digital resource, and Narrative Labs community gatherings. All offerings are grounded in the Storyteller Praxis model (story-listening, story-crafting, story-sharing) and employ racial equity and healing-centered frameworks. The company serves cross-sector leaders, organizations, educators, and youth, with a commitment to economic justice through scholarships and grants.

Differentiator

Problem solved

Functional benefit

Brands

• Narrative Labs: Virtual gatherings for practicing storytelling as a living, embodied, and collective act, designed for reflection, meaning-making, and community building.
• Asset-Based Storytelling Certificate
• Storytelling for Changemakers
• Social Impact Storytelling

Products and services

• Storytelling for Changemakers (Self-Paced Course)

Quantifiable outcome

• 95% of evaluation respondents rated DAISA Enterprises workshop as 'excellent' or 'good'
• +1 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Big Duck: A communications firm specializing in nonprofit branding, storytelling, and campaigns — an adjacent peer that delivers storytelling strategy and training to nonprofit clients in a comparable niche.

Broad incumbents

• IDEO: A globally recognized design and innovation consultancy that runs human-centered workshops, facilitation, and leadership training — overlapping with S4C's workshop, facilitation, and participatory engagement offerings but at vastly larger scale.
• Race Forward: A larger racial-equity organization offering training, consulting, and publications on racial justice — a broader incumbent that overlaps with S4C's equity-centered storytelling and consulting for social-impact organizations.
• Movement Strategy Center: A national organization providing narrative strategy, research, and training for social movements — an incumbent peer offering comparable narrative-change services to foundations and grassroots organizations.
• Spitfire Strategies: A strategic communications and narrative-change consultancy serving nonprofits and foundations — a more established incumbent offering overlapping narrative-strategy and storytelling consulting at greater scale.

Direct peers

• The Moth: The Moth runs storytelling workshops, community events, and educational programs that build personal narrative craft — closely overlapping with Storytellers for Change's workshop and community offerings, though oriented toward a broader consumer audience rather than social-impact changemakers.
• The OpEd Project: The OpEd Project runs writing and storytelling workshops and cohorts to amplify underrepresented voices in public discourse — overlapping with S4C's cohort-based courses and changemaker/educator audience.
• Center for Story-Based Strategy: A movement-building organization that teaches narrative strategy and storytelling for social change campaigns — directly comparable in serving changemakers, organizers, and movement leaders with narrative-change training.
• Narrative 4: Narrative 4 is a nonprofit focused on using storytelling to build empathy and social change, with educational programs for schools and communities — directly comparable in mission, methodology (story exchange), and target audiences of educators and youth.

Regional players

• Community Wealth Partners: A consulting firm working with nonprofits and philanthropies on leadership development, strategy, and narrative work — comparable in serving changemaker organizations with consulting and capacity-building engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Storytellers for Change