SunWater Spa
SunWater Spa is a single-location destination wellness spa in Manitou Springs, Colorado, offering mineral-water soaking in cedar tubs, professional spa services, and yoga classes using naturally mineral-rich water from 7 Minute Spring for individual consumers, tourists, and local residents.
- Company typePrivate
- Founded2014
- HeadquartersManitou Springs, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What SunWater Spa does
SunWater Spa is a single-location destination wellness spa operating in Manitou Springs, Colorado, under the legal entity Sunwater Ventures, LLC. Founded in 2014, the company generates revenue through four core service streams: mineral-water soaking reservations in twelve named outdoor cedar hot tubs, professional spa services (massage, skincare, body treatments using Éminence Organic Skincare products), yoga and movement classes in an open-air Heart Center studio, and private event rentals of its Cloud Lounge floor. The spa's central technological differentiator is its access to 7 Minute Spring, a natural mineral-rich water source fed by Manitou's karst aquifer, with documented therapeutic mineral content including calcium (303 mg/L), lithium, magnesium, and silica. Each 90-minute soaking reservation includes access to traditional sauna, two cold plunges, and an indoor saline pool. The facility operates Tuesday through Sunday, 8:00 am to 10:00 pm, serving a distributed base of wellness-seeking individual consumers, tourists to the Pikes Peak region, Manitou Springs residents, yoga and movement practitioners, and private event groups.
The company's go-to-market motion is direct-to-consumer, relying on online booking via the SpaTime platform, phone reservations, walk-in inquiries, and community-driven marketing through social media, special events, and partnerships with Manitou Springs tourism entities. Pricing follows a unit-pricing model with pay-as-you-go billing across most services, supplemented by an Early Bird discount ($28 per person for Tuesday-Thursday 8 am soaks) and an annual Manitou Membership program offering 20% off Wednesday soaking for verified local residents. Distribution channels are exclusively regional and physical, with no e-commerce products shipped. SunWater Spa has not raised institutional funding and operates as a privately held, founder-controlled entity with no disclosed parent company, subsidiaries, or merger activity.
SunWater Spa firmographics
Firmographics- Name
- SunWater Spa
- Legal name
- Sunwater Ventures, LLC
- Website
- https://sunwaterspa.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SunWater Spa is a single-location destination wellness spa in Manitou Springs, Colorado, offering mineral-water soaking in cedar tubs, professional spa services, and yoga classes using naturally mineral-rich water from 7 Minute Spring for individual consumers, tourists, and local residents.
- Ownership category
- akta.pro rank
SunWater Spa industry classification
Industry- Product category
- Day Spa and Wellness Services
- akta.pro primary industry
- Spa Body Wraps & Cocoon Treatments (HSALAFAD)
- akta.pro secondary industries
- Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds) (THAJAHAD), Hot/Cold Contrast Therapy (Hot Tubs, Plunge Pools & Hydrotherapy) (HSADAKAD)
Keywords
Where SunWater Spa is headquartered
LocationHeadquarters
- HQ city
- Manitou Springs
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SunWater Spa business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Mineral Water Soaking Reservations: 90-minute soaking reservations in personal cedar tubs including access to traditional sauna, cold plunges, and indoor saline pool area. Tubs available for 2-6 people with mountain views.
- Spa Services: Traditional and specialty massage, skincare, body treatments, hydrotherapy, and brow/lash/waxing services performed by licensed therapists using Eminence Organic Skincare products.
- Movement Classes: Yoga and movement classes offered six days a week in the open-air Heart Center studio, including traditional yoga, dance, community events, and special celebrations. Free community class offered Sundays at 4:30pm.
- Floor/Cloud Lounge Rentals: Private event rental of third-floor Cloud Lounge including four outdoor tubs, indoor tipi lounge, and dedicated restrooms. Maximum capacity 18 people for 90-minute reservations.
- Gift Cards and Retail: Gift cards sold in any dollar amount or for specific services. Products from Eminence Organic Skincare available for purchase through affiliate link.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Early Bird Soak - $28 per person |
| Subscription | Annual | Manitou Locals Membership - 20% discount |
| Unit Pricing | Pay-as-you-go | Regular Soaking Reservations |
| Unit Pricing | Pay-as-you-go | Cloud Lounge Rental - up to 18 people |
| Unit Pricing | Pay-as-you-go | Spa Services |
| Unit Pricing | Pay-as-you-go | Movement Classes |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
SunWater Spa product offering
Product offeringCore offering
SunWater Spa provides 90-minute mineral water soaking reservations in personal outdoor cedar hot tubs fed by mineral-rich water from the 7 Minute Spring aquifer in Manitou Springs, CO. The core offering is complemented by licensed spa services (massage, skincare, body treatments using Éminence Organic Skincare) and yoga/movement classes in the open-air Heart Center studio, with shared access to a traditional sauna, cold plunges, and an indoor saline pool.
Product overview
SunWater Spa is a wellness spa offering mineral water soaking, spa treatments, and movement classes. The core offering is mineral water soaking in outdoor cedar hot tubs fed by natural mineral-rich water from 7 Minute Spring in Manitou Springs, Colorado. Supporting services include spa services (massage, skincare, body treatments) and movement classes (yoga, sound healing, meditation) held in an open-air Heart Center studio. The spa also offers floor rentals for private events, gift cards, and a Manitou Springs residents membership program.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Tub temperatures maintained between 99-104°F for optimal soaking comfort
- +3 more outcomes
Companies that use SunWater Spa
Customer profileSegments5 records
Ideal customer profiles4 records
SunWater Spa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
SunWater Spa partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Éminence Organic SkincarecoreSunWater Spa proudly partners with Éminence Organic Skincare to ensure the highest quality service for any skin type. Skincare products are available for purchase through an affiliate link on the spa website, with proceeds supporting SunWater Spa. The partnership provides organic, natural skincare products for spa services and retail sales to clients.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
SunWater Spa competitors and assessment
Company assessmentDirect peers
- The Springs Resort & Spa (Pagosa Springs): Thermal hot springs resort in Pagosa Springs, CO featuring multiple mineral soaking pools, spa services, and wellness programming. Comparable destination mineral-soaking experience serving Colorado tourists and wellness seekers.
- Ten Thousand Waves: Japanese-inspired day spa in Santa Fe, NM with private outdoor cedar soaking tubs, cold plunges, sauna, massage, and skincare services, including a Japanese-style Ofuro tub similar to SunWater's Mount Rosa. Highly comparable private-tub soaking + spa operator.
- Mt. Princeton Hot Springs Resort: Hot springs resort in Nathrop, CO with multiple natural mineral soaking pools, spa services, and yoga/wellness programming serving Pikes Peak and Arkansas River Valley visitors. Direct geographic and product analog in the Colorado hot springs market.
- Strawberry Park Hot Springs: Natural mineral hot springs soaking destination in Steamboat Springs, CO. Directly comparable as a Colorado outdoor mineral-soaking experience offering cedar and stone tubs, cold plunges, and massage against a tourist + local customer base.
- Iron Mountain Hot Springs: Mineral hot springs pools and soaking facility in Glenwood Springs, CO, offering multiple outdoor soaking pools fed by natural mineral water plus spa services and a year-round visitor model. Closest regional analog to SunWater's outdoor mineral-soaking + spa mix.
- Indian Hot Springs: Historic mineral hot springs facility in Idaho Springs, CO offering outdoor soaking pools, private tubs, sauna, and spa services. Directly comparable Colorado mineral-soaking destination with a tourism-centric customer base.
- Ojo Caliente Mineral Springs Resort & Spa: Historic mineral springs resort in Ojo Caliente, NM with multiple private and communal mineral soaking pools, full spa services, and yoga classes. Comparable as a destination mineral water wellness operation serving both tourists and locals.
- Avalanche Hot Springs: Natural hot springs soaking destination in Idaho Springs, CO with multiple mineral pools and spa-adjacent offerings. Comparable Colorado hot springs peer with similar tourism + local customer mix.
Broad incumbents
- Glen Ivy Hot Springs: Large destination mineral hot springs resort in Temescal Valley, CA offering extensive pools, spa treatments, and wellness programming. Larger incumbent in the destination mineral spa category with broader amenity footprint and longer operating history.
Regional players
- Allegria Spa at Park Hyatt Beaver Creek: Colorado mountain destination spa in Beaver Creek offering hydrotherapy, massage, skincare, and wellness classes in a resort setting. Comparable Colorado mountain wellness spa serving tourists with multi-modality services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SunWater Spa social profiles
Digital presenceSunWater Spa financial estimates
Financial estimateRevenue estimate
Valuation estimate
SunWater Spa leadership team
Management profileNumber of profiles
SunWater Spa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SunWater Spa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SunWater Spa
What does SunWater Spa do?
SunWater Spa provides 90-minute mineral water soaking reservations in personal outdoor cedar hot tubs fed by mineral-rich water from the 7 Minute Spring aquifer in Manitou Springs, CO. The core offering is complemented by licensed spa services (massage, skincare, body treatments using Éminence Organic Skincare) and yoga/movement classes in the open-air Heart Center studio, with shared access to a traditional sauna, cold plunges, and an indoor saline pool.
Is SunWater Spa a public or private company?
SunWater Spa is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SunWater Spa founded?
SunWater Spa was founded in 2014. It employs 11 to 50 people.
Where is SunWater Spa based?
SunWater Spa is headquartered in Manitou Springs, United States, in the North America region.
How does SunWater Spa make money?
Five revenue lines are on record. Mineral Water Soaking Reservations are the primary driver. The others are spa Services, movement Classes, floor/Cloud Lounge Rentals and gift Cards and Retail.
Who are SunWater Spa's main competitors?
Direct peers on record are The Springs Resort & Spa (Pagosa Springs), Ten Thousand Waves, Mt. Princeton Hot Springs Resort, Strawberry Park Hot Springs, Iron Mountain Hot Springs, Indian Hot Springs, Ojo Caliente Mineral Springs Resort & Spa and Avalanche Hot Springs. Glen Ivy Hot Springs is listed as a broad incumbent. Allegria Spa at Park Hyatt Beaver Creek is listed as a regional player.
Does SunWater Spa have an API?
No public API is recorded for SunWater Spa.
What industry is SunWater Spa in?
SunWater Spa's product category is Day Spa and Wellness Services. Its primary akta.pro industry code is HSALAFAD, Spa Body Wraps & Cocoon Treatments, with a secondary code of THAJAHAD, Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds).