Steel E.D. & Patton
Steel E.D. & Patton is a New Zealand custom architectural metalwork firm serving construction companies, government, healthcare, and hospitality with design-to-installation fabrication in aluminium, stainless steel, and other metals across Wellington and Hawke's Bay.
- Company typePrivate
- Founded2023
- HeadquartersLower Hutt, New Zealand
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Steel E.D. & Patton does
Steel E.D. & Patton is a New Zealand custom architectural metalwork company formed in 2023 through the partnership of Steel E.D. (a Wellington aluminium and stainless steel specialist operating since approximately 2016) and Patton Engineering (an engineering firm established in 1952 in Hawke's Bay with over 100 staff). The company operates from a purpose-built facility in Korokoro, Wellington, with Patton Engineering maintaining its Hawke's Bay base as a sister brand. Steel E.D. & Patton serves construction companies, government entities, hospitality operators, and healthcare providers, delivering a project-based fabrication service covering the full lifecycle from design consultation through manufacturing, finishing, and installation.
The company's core services are delivered through an in-house fabrication capability built around a MAXIEM 1530 abrasive water jet cutter, a 4.1mtr 125 ton brake press with automatic table crowning, MIG/TIG/ARC/CD stud welding equipment, and a suite of finishing options including powder coating, anodizing, galvanizing, zinc arc spraying, and painting. It works across aluminium, stainless steel, carbon steel, copper, and brass, supported by 3D CAD detailing, prototyping, and end-to-end project management. Notable completed projects include Tākina Wellington Convention Centre (for Wellington City Council), Wellington Children's Hospital (for Wellington District Health, delivered with McKee Fehl), the Sebel Hotel (with Watts & Hughes), and Site 9 commercial office space (for Willis Bond), with LT McGuinness identified as a recurring main-contractor partner.
Revenue is generated through custom project-based quotes under both supply-only and supply-and-install models, with no public pricing tiers and customer engagement occurring primarily through direct relationships with main contractors, architects, and developers. The go-to-market is sales-led and relationship-driven, supported by a project portfolio on its website and direct email outreach. No external institutional investment, public listing, or disclosed revenue figures are recorded; the entity remains privately held under the combined management of Dean Murphy (Managing Director), Johno Williams (Managing Director, Patton Engineering), Chris Kooge (Director of Business Development), and Andrew Burn (Director and Workshop Manager, Patton Engineering).
Steel E.D. & Patton firmographics
Firmographics- Name
- Steel E.D. & Patton
- Legal name
- Steel E.D. & Patton Limited
- Website
- https://sandp.co.nz
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Steel E.D. & Patton is a New Zealand custom architectural metalwork firm serving construction companies, government, healthcare, and hospitality with design-to-installation fabrication in aluminium, stainless steel, and other metals across Wellington and Hawke's Bay.
- Ownership category
- akta.pro rank
Steel E.D. & Patton industry classification
Industry- Product category
- Custom Architectural Metalwork Fabrication
- NAICS
- Architectural and Structural Metals Manufacturing (3323), Ornamental and Architectural Metal Products Manufacturing (33232), Sheet Metal Work Manufacturing (332322), Fabricated Structural Metal Manufacturing (332312)
- SIC
- Fabricated Structural Metal Products (3440), Sheet Metal Work (3444)
- akta.pro industry
- Architectural & Miscellaneous Metals (Stairs, Railings, Ladders)Industrials, Manufacturing & Construction/Building Materials & Products/Structural Steel & Metal Building ProductsSteel Plate, Sections & Welded AssembliesIndustrials, Manufacturing & Construction/Building Materials & Products/Structural Steel & Metal Building ProductsProtective Coatings, Galvanizing & Metal Finishing for Structural SteelIndustrials, Manufacturing & Construction/Building Materials & Products/Structural Steel & Metal Building Products
Keywords
Where Steel E.D. & Patton is headquartered
LocationHeadquarters
- HQ city
- Lower Hutt
- HQ country
- New Zealand
- HQ region
- Oceania
Offices2 records
Markets served
Steel E.D. & Patton business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Architectural Metalwork Fabrication: Project-based fabrication services for architectural metalwork including design, manufacturing, and installation. Services include supply only and supply and install models. Revenue generated through custom project quotes for construction companies, government, hospitality, and healthcare sectors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Steel E.D. & Patton product offering
Product offeringCore offering
Steel E.D. & Patton provides custom architectural metalwork fabrication services for commercial construction projects, working in aluminium, stainless steel, carbon steel, copper, and brass. The company offers an integrated service portfolio spanning 3D CAD design, CNC water jet cutting, precision folding, MIG/TIG/ARC welding, and surface finishing (powder coating, anodizing, galvanizing, painting), delivering finished architectural metalwork products such as balustrades, facades, handrails, structural beams, cladding, and seismic elements under supply-only or supply-and-install contracts. End-to-end project management from concept through manufacturing and delivery is bundled into each engagement.
Product overview
Steel E.D. & Patton is a custom architectural metalwork company offering a unified portfolio of integrated fabrication services spanning CNC abrasive water jet cutting, brake press folding, specialist sheet metal fabrication (aluminium, stainless steel, carbon steel, copper, brass), welding (MIG, TIG, ARC, CD stud), and surface finishing (powder coating, anodizing, galvanizing, painting). The company provides design consultation using 3D CAD and project management from concept to completion, serving commercial construction projects including hospitals, hotels, convention centres, and office spaces. Their service line also includes supporting capabilities like guillotine cutting, sheet rolling, lathe, and mill operations. The product portfolio functions as a one-stop shop for architectural metalwork, managing projects from initial design through manufacturing, finishing, and delivery.
Differentiator
Problem solved
Functional benefit
Brands
- Patton Engineering: Sister brand operating from Hawke's Bay, established in 1952. Considered the leading supplier of high quality engineering in Hawke's Bay, employing over 100 staff.
Products and services
- Custom Architectural Metalwork Fabrication
- CNC Abrasive Water Jet Cutting
- Precision Folding and Brake Press Services
- Welding Services
- Metal Finishing Services
- Additional Fabrication Services
- Design and Consult Services
- End-to-End Project Management
Companies that use Steel E.D. & Patton
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Steel E.D. & Patton technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Steel E.D. & Patton partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- Ullrich AluminiumcoreSteel E.D. has joined forces with Ullrich Aluminium to bring cutting edge technology in aluminium fabrication, resetting the standard in the architectural metalworking landscape.
- Patton EngineeringflagshipSteel E.D. & Patton is the new brand combining Steel E.D.'s commitment to craftsmanship and customer service with Patton Engineering's preeminent high quality engineering in Hawke's Bay. Patton Engineering established 1952 by George Patton, employs over 100 staff.
- LT McGuinnesscoreLeading Wellington construction company that has worked with Steel E.D. on multiple high-profile projects including Tākina Wellington Convention Centre and Site 9 commercial office space.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Steel E.D. & Patton competitors and assessment
Company assessmentBroad incumbents
- Pacific Steel (NZ): New Zealand's largest wire manufacturer and reinforcing steel supplier, part of the Fletcher Building group. Adjacent peer in fabricated metal products and structural supply for the NZ construction sector, though oriented toward reinforcing rather than architectural metalwork.
- John Jones Steel (JNL): One of New Zealand's largest structural steel suppliers and fabricators, serving commercial construction and infrastructure at national scale. A broader incumbent that overlaps with Steel E.D. & Patton on architectural and structural metalwork but competes across a much wider portfolio.
- Fletcher Steel: Part of the Fletcher Building group, Fletcher Steel is a major New Zealand distributor and fabricator of structural and architectural steel. A broad incumbent with overlapping capability on fabricated structural metal products, though operating at significantly larger scale than Steel E.D. & Patton.
Others
- Steel Construction New Zealand (SCNZ): Industry body representing New Zealand's structural steel fabrication sector. Included as an ecosystem peer that helps benchmark competitive dynamics, certification standards, and downstream demand for Steel E.D. & Patton's structural and architectural metalwork services.
- Ullrich Aluminium: Strategic partner of Steel E.D. and a major Australasian aluminium products supplier/manufacturer. Included as an ecosystem peer: it both supplies raw aluminium to the firm and overlaps in downstream aluminium fabrication capability, shaping competitive dynamics in architectural aluminium.
Regional players
- Advanced Sheetmetals: New Zealand sheet metal fabricator providing custom sheet metal components for commercial and industrial customers. Comparable on CNC cutting, folding, welding and finishing capability, though typically serving different regional markets and broader industrial customers than Steel E.D. & Patton's architectural focus.
Direct peers
- Harris Steel (New Zealand): NZ structural steel fabricator supplying beams, columns, stairs, balustrades and architectural metalwork for commercial buildings and infrastructure — directly comparable in offering mix and reliance on main contractors for project-driven revenue.
- Patton Engineering: Sister brand within the same parent group (Steel E.D. & Patton), established 1952 in Hawke's Bay with 100+ staff. Directly comparable as a New Zealand architectural and structural metal fabricator serving construction, government, and industrial customers across overlapping service lines.
- Eastbridge Steel: New Zealand structural and architectural steel fabricator delivering fabricated steel components, stairs, balustrades and architectural metalwork for commercial construction projects — a directly comparable custom architectural metalwork peer operating in the same domestic market.
- D&H Steel: New Zealand-based steel fabrication business providing structural steel and architectural metalwork to commercial and industrial construction — comparable in product scope (steel structures, beams, balustrades) and customer base (main contractors, developers).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Steel E.D. & Patton social profiles
Digital presenceSteel E.D. & Patton financial estimates
Financial estimateRevenue estimate
Valuation estimate
Steel E.D. & Patton leadership team
Management profileNumber of profiles
Profiles4 records
Steel E.D. & Patton subsidiaries and ownership
Company hierarchySubsidiaries1 record
Steel E.D. & Patton funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Steel E.D. & Patton M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Steel E.D. & Patton
What does Steel E.D. & Patton do?
Steel E.D. & Patton provides custom architectural metalwork fabrication services for commercial construction projects, working in aluminium, stainless steel, carbon steel, copper, and brass. The company offers an integrated service portfolio spanning 3D CAD design, CNC water jet cutting, precision folding, MIG/TIG/ARC welding, and surface finishing (powder coating, anodizing, galvanizing, painting), delivering finished architectural metalwork products such as balustrades, facades, handrails, structural beams, cladding, and seismic elements under supply-only or supply-and-install contracts. End-to-end project management from concept through manufacturing and delivery is bundled into each engagement.
Is Steel E.D. & Patton a public or private company?
Steel E.D. & Patton is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Steel E.D. & Patton founded?
Steel E.D. & Patton was founded in 2023. It employs 1 to 10 people.
Where is Steel E.D. & Patton based?
Steel E.D. & Patton is headquartered in Lower Hutt, New Zealand, in the Oceania region.
How does Steel E.D. & Patton make money?
One revenue line is on record: architectural Metalwork Fabrication.
Who are Steel E.D. & Patton's main competitors?
Broad incumbents on record are Pacific Steel (NZ), John Jones Steel (JNL) and Fletcher Steel. Others are Steel Construction New Zealand (SCNZ) and Ullrich Aluminium. Advanced Sheetmetals is listed as a regional player. Direct peers are Harris Steel (New Zealand), Patton Engineering, Eastbridge Steel and D&H Steel.
Does Steel E.D. & Patton have an API?
No public API is recorded for Steel E.D. & Patton.
What industry is Steel E.D. & Patton in?
Steel E.D. & Patton's product category is Custom Architectural Metalwork Fabrication. Its primary akta.pro industry code is IMADACAE, Architectural & Miscellaneous Metals (Stairs, Railings, Ladders), with a secondary code of IMADACAD, Steel Plate, Sections & Welded Assemblies. Its NAICS code is 3323 and its SIC code is 3440.