What Springtime Holding B.v. does

Springtime Holding B.v. is a privately held, founder-owned design and innovation studio headquartered in Amsterdam, Netherlands, founded in 1995 by John Kock and Marcel Schreuder. The studio specializes in sustainable urban mobility design, serving clients across the spectrum from early-stage startups to multinationals and government entities. Its portfolio spans e-bikes, bicycles, scooters, mopeds, micro-cars, shared mobility systems, strollers, and last-mile delivery vehicles, with notable clients including Nike, Dell, Lyft, Heineken, Dutch Rail (NS), Mobike, Lemmo, and Whooler.

The firm's core technical offering is a 9-phase development process — Define (Research & Scoping, Concept design), Design (Detailed design, Prototyping, Final design), Design support, Design Engineering, and Deliver (Pre-production Engineering, Certification and Production) — delivered through Discovery, Industrial Design, Brand Design, and Delivery service lines. A signature specialization is the Motor-Battery-IoT trifecta integration for electric mobility products. Springtime supplements project work with the Urban Mobility Lab (UML), an in-house think/do tank that develops and spins off ventures in sustainable urban mobility, offering partners IP co-ownership and first rights to invest in resulting spin-offs.

Revenue is generated primarily through fee-based professional services on a quote-by-project basis, supplemented by royalty or equity arrangements with early-stage startups, crowdfunding support, and pitch deck design. The studio employs a hybrid go-to-market combining direct sales-led outreach with community-led entrepreneurial engagement via the UML platform. Manufacturing and specialist execution is delivered through an extensive international network of component manufacturers, assemblers, and prototyping/mechatronics partners rather than in-house production assets. The firm holds no patents or trademarks in the disclosed record but has accumulated dozens of international design awards and a portfolio of launched products over its 30-year operating history.

Name

Springtime Holding B.v.

Legal name

Springtime Holding B.v.

Website

https://springtime.nl

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Springtime Holding B.v. is an Amsterdam-based design studio, founded in 1995, specializing in sustainable urban mobility products, brand identities, and physical-digital experiences for startups, enterprises, and government clients worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Fee-based Design Projects: Traditional consultancy fees for design research, industrial design, and branding services. Springtime provides Discover, Design, and Deliver services for clients ranging from startups to multinationals.
2. Startup Support with Alternative Rewarding: Royalty or equity agreements, crowdfunding support, and pitch deck design for early-stage ventures. Alternative rewarding systems to support customers in early development stages.
3. Urban Mobility Lab (UML) Equity: Equity participation in spin-off ventures developed through UML. Shareholders have first right to invest in ventures created within the Urban Mobility Lab.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Springtime Design is a design and innovation studio for sustainable urban mobility providing end-to-end services from discovery through delivery. Core offerings include Discovery (research and scoping), Industrial Design, Brand Design, and Delivery (manufacturing support), supported by an Urban Mobility Lab for entrepreneurial ventures and startup support services. The studio specializes in bicycle and e-bike design, stroller design, and New Mobility design covering the spectrum between walking and cars.

Product overview

Springtime Design is a design and innovation studio for sustainable urban mobility based in Amsterdam, providing end-to-end services from opportunity discovery through product design to manufacturing delivery. The company operates as a consultancy with service offerings including Discovery (research and scoping), Industrial Design, Brand Design, and Delivery (manufacturing support), supplemented by an Urban Mobility Lab for entrepreneurial ventures and startup support services. Their core specializations span bicycle and e-bike design, stroller design, and New Mobility design encompassing the full spectrum between walking and cars including micromobility, mopeds, motorcycles, and last-mile delivery vehicles. The portfolio showcases numerous completed projects for clients worldwide including Lemmo ONE E+Bike, Lemmo POD, Dispatch cargo vehicles, RoodRunner electric mail trike, Whooler ADAPT stroller, and various shared mobility solutions, demonstrating expertise in integrating Motor-Battery-IoT components and designing for various ownership models (private, shared, commercial).

Differentiator

Problem solved

Functional benefit

Brands

• Urban Mobility Lab (UML): A specialist think/do tank that initiates, develops and spins-off products and services in the realm of sustainable urban mobility. UML shareholders have a say in ideas to develop, co-own any IP developed within UML, and own the first right to invest in spin-off ventures.

Products and services

• Discovery (Research & Scoping) Market insights and user research services combining desktop and real-world research to uncover trends and identify business opportunities for sustainable urban mobility products. Targeted at mobility brands, OEMs, and startups seeking to validate concepts before product development.
• Industrial Design Product design services translating business opportunities into creative concepts through brainstorming, sketch ideation, generative AI exploration, and detailed 3D CAD development. Targeted at mobility brands and OEMs developing new physical products.
• Brand Design Visual and verbal brand expression services from corporate identity to physical products, including design language, product design guidelines, and brand book development. Targeted at companies seeking to establish or refresh their brand identity in the mobility and consumer space.
• Delivery (Manufacturing Support) Product realization services bridging concept to market including design engineering, prototyping, supplier sourcing, and certification/homologation support. Targeted at clients needing end-to-end support to bring designed products into production.
• Urban Mobility Lab (UML) Entrepreneurial think/do tank initiative that initiates, develops and spins off products and services in sustainable urban mobility. XML shareholders have a say in ideas to develop, co-own IP developed within UML, and own the first right to invest in spin-off ventures. Targeted at early-stage ventures and innovation partners in urban mobility.
• Startup Support Services Flexible arrangements for startups including royalty or equity agreements, business plan support, crowdfunding support, pitch deck design, and MVP prototyping. Targeted at early-stage entrepreneurs with groundbreaking ideas in urban mobility who need professional design deliverables but have limited budgets.
• Bicycle and E-bike Design Specialized design services for bicycles and e-bikes including riding geometry analysis, motorization, battery configuration, and connectivity integration. Targeted at bicycle and e-bike brands and OEMs developing new urban mobility products.
• Stroller Design Child mobility product design including frame principles, softgoods design, EN1888 compliance, and sustainable materials like recycled plastics and bio-based alternatives. Targeted at baby and juvenile product companies developing strollers and child mobility products.
• New Mobility Design Design services for the spectrum between walking and cars including micromobility, mopeds, motorcycles, mini-mobility vehicles, and integration of Motor-Battery-IoT trifecta. Targeted at traditional automotive companies transitioning to mobility and new mobility entrants.

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Urban Mobility Lab (UML) PartnerscoreStrategic or Co-development PartnerUML is a specialist think/do tank that initiates, develops and spins-off products and services in sustainable urban mobility. Partners can participate as project partners, investors, or both. UML shareholders have say in ideas to develop, co-own IP developed within UML, and first right to invest in spin-off ventures. Currently discussing projects including Dispatch last-mile delivery vehicle development.
• Industry Leaders in Electric Mobility ComponentscoreTechnology or IntegrationSpringtime has established strong connections with industry leaders, granting access to the latest specifications and designs for Motor, Battery, and IoT components. This enables Springtime to stay ahead in the competitive EV design landscape and develop cutting-edge electric mobility solutions.
• Manufacturing NetworkcoreImplementation/ SI/ Consulting PartnerExtensive international network for manufacturing options for both component manufacturing and assembly services, particularly in the micromobility field. Also supports with sourcing manufacturing options through manufacturing liaisons.
• Specialist Network (User Research, Prototyping, Branding)minorImplementation/ SI/ Consulting PartnerGreat international network of specialists in user research, consumer testing, marketing, PR, advertising, branding, web/app development, prototyping and mechatronics. Drawn upon as needed for project execution.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• PriestmanGoode: London-based design consultancy specializing in transport, mobility, and product design with deep relationships in rail, aviation, and urban mobility. Highly comparable to Springtime in domain focus, end-to-end design process, and similar studio size serving global clients.
• Seymourpowell: Independent London-based product and transport design consultancy with a 40+ year track record across mobility, consumer products, and brand. Comparable to Springtime in studio model, end-to-end design capability, and emphasis on human-centered design in transport.
• Ammunition Group: Independent product design studio with a strong portfolio in consumer electronics, mobility, and lifestyle products. Comparable to Springtime in its independent consultancy model, focus on hardware-intensive product categories, and emphasis on branding integrated with industrial design.
• fuseproject: San Francisco-based design studio led by Yves Béhar, working across consumer products, mobility, and connected devices. Comparable to Springtime in its integration of brand, industrial design, and emerging technology in mobility-adjacent categories.
• Layer Design: London-based design agency founded by Benjamin Hubert, focused on industrial design, mobility, and emerging technology products. Comparable to Springtime in studio size, focus on connected and electric mobility products, and integrated brand-plus-product offering.
• Map (Map Project Office): Independent London design studio specializing in product, mobility, and consumer goods design with end-to-end capabilities. Comparable to Springtime in boutique consultancy model, hardware-centric product focus, and integrated design-to-delivery process.

Broad incumbents

• Designworks (BMW Group): BMW-owned design consultancy operating across mobility, transportation, and lifestyle products with global reach. Comparable to Springtime in its focus on sustainable mobility design but with much greater scale, multi-disciplinary teams, and parent-company backing.
• IDEO: Pioneering global design consultancy with multi-disciplinary teams working across mobility, consumer products, and digital services. Comparable as an end-to-end design partner but operating at significantly greater scale with a broader portfolio.
• frog design: Global design consultancy with deep mobility and consumer product practices, including work with automotive and micromobility clients. Comparable to Springtime in design-led product development but with substantially larger teams and broader sector coverage.

Emerging players

• NewDealDesign: San Francisco-based product design studio with a track record in connected devices and mobility-adjacent products. Comparable to Springtime in studio scale, end-to-end industrial design capabilities, and interest in human-centered mobility solutions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/springtime.amsterdam
• LinkedInlinkedin.com/company/springtimedesign
• Instagraminstagram.com/springtime_amsterdam

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Springtime Holding B.v.