Stocker Srl

What Stocker Srl does

Stocker Srl is an Italian manufacturer and distributor of gardening tools, plant protection systems, greenhouses, and training courses, headquartered in Lana, South Tyrol (Alto Adige), and operating as a privately held Srl since 1985. The company's core technology is a proprietary 21V lithium-ion battery platform branded as 'Power 21V' that is shared across a diversified product range — battery-powered and manual pruning shears, chainsaws and saws, electric and backpack sprayers, the Magma modular pruning/harvesting system, irrigation equipment, greenhouses, plant protection fabrics, and work clothing under the NUCLOR line. It also distributes premium Original LÖWE pruning shears under an exclusive Italian partnership and ECOVACS robot lawn mowers and window cleaning robots. The Geyser and Geyser Pro programmable automatic mosquito control systems, with perimeter coverage up to 3,600 sqm and a dedicated mobile app, represent a differentiated proprietary system within the portfolio.

Stocker generates revenue primarily through hardware sales across its product range, complemented by spare parts and consumables, a paid PRO extended warranty tier layered over a free Basic warranty, and pruning training courses sold via in-store Content Cards and direct website registration. The go-to-market is channel-led: products are sold through Garden Centers and specialized retailers in Italy, Germany, Spain, and English-speaking markets, supported by Technical Assistance Centers (CAT) and dedicated Geyser Pro Service points, alongside a direct e-commerce storefront at stockergarden.com. Marketing combines a content platform (La Guida guides, Il Giornalino newsletter, video tutorials), social media (Facebook, Instagram, YouTube), and promotional engagement campaigns such as the 'Schiaccia la Zanzara' prize game.

The company serves two primary customer personas — hobbyist gardeners and professional gardeners, farmers, and arborists — through a horizontal segmentation approach. Operational footprint is described as Europe with Italy as the primary market; headcount is reported at 1–10 employees and registered capital is €80,000, indicating a small, privately held operating model. Despite the small team, the breadth of product categories, multi-country reseller network, exclusive LÖWE partnership, and active product pipeline suggest an established niche specialty player rather than an early-stage venture.

Name

Stocker Srl

Legal name

Stocker Srl

Website

https://stockergarden.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

Stocker Srl designs and sells gardening tools, plant protection systems, greenhouses, and pruning training courses in Italy and select European markets, serving both hobbyist gardeners and professional farmers/arborists via Garden Centers, a reseller/service network, and direct e-commerce.

Ownership category

akta.pro rank

Product category

Garden Tools and Equipment

NAICS

Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing (333112), Outdoor Power Equipment Retailers (444230), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Battery Manufacturing (33591)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)

akta.pro primary industry

Battery Modules & Packs (Industrial/Commercial pack assembly) (IMAGAHAB)

akta.pro secondary industry

Pump & Compressor Packages (Skids, Booster Sets) (IMAHANAG)

Keywords

• Battery garden tools
• Pruning equipment
• Mosquito control systems
• Garden irrigation equipment
• Plant protection fabrics

Headquarters

HQ city

Lana

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware Sales - Garden Tools: Sale of battery-powered and manual garden tools including pruning shears, loppers, saws, chainsaws, sprayers, and accessories through retail distribution and direct-to-consumer e-commerce.
2. Mosquito Control Systems (Geyser): Sale of Geyser and Geyser Pro automated mosquito control systems including kits, nebulizers, nozzles, tubing, and treatment liquids for residential and commercial perimeter barrier applications.
3. Spare Parts and Accessories: Replacement parts, accessories, and consumables for the full product range including batteries, blades, filters, hoses, and specialized nozzles.
4. Warranty Extensions: Paid extended warranty programs (PRO tier) alongside free basic warranty activation for product protection beyond standard coverage.
5. Training Courses: Pruning courses available through Content Cards purchased at garden centers or directly on the website, including both physical attendance and digital formats.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Stocker Srl designs, manufactures, and sells battery-powered and manual garden tools, plant protection systems (sprayers, protective fabrics and netting), irrigation equipment, greenhouses, work clothing, and pruning/cultivation training courses. The commercial core is the proprietary POWER 21V lithium-ion battery platform shared across shears, saws, sprayers, and pruning equipment, with the Geyser automated mosquito control system and Magma modular tool system as flagship proprietary offerings, complemented by exclusive Italian distribution of Original LÖWE premium pruning shears.

Product overview

Stocker Srl is a garden equipment manufacturer based in Lana, South Tyrol, Italy, offering a diversified portfolio of battery-powered and manual tools for gardening, agriculture, and mosquito control. The core product ecosystem is the Power 21 V line of interchangeable battery tools, which includes shears, chainsaws, and sprayers. Complementary product lines include the Magma System for pruning and olive harvesting, the LÖWE premium shears (partner brand), and the Geyser/Geyser Pro automatic mosquito control systems. Additional offerings span irrigation systems, hand tools, plant protection fabrics, greenhouses, clothing, and spare parts. The company also distributes ECOVACS robot lawn mowers and window cleaning robots. Products target both hobbyist gardeners and professional users in agriculture and horticulture.

Differentiator

Problem solved

Functional benefit

Products and services

• POWER 21V Battery-Powered Tool Line (Linea Power 21 V) Brand-defining 21-volt battery-powered tool ecosystem for pruning, harvesting, and garden maintenance, designed for both hobbyists and professionals, with interchangeable batteries across the product line.
• Forbici — Pruning Shears (battery, manual, professional, garden, harvesting, lopper, hedge, grass, long-handled, telescopic) Extensive range of pruning shears covering battery-powered, manual, professional, garden, harvesting, lopper, hedge shear, grass shear, long-handled, and telescopic variants for diverse cutting applications and user segments.
• Forbici LÖWE — Original LÖWE Premium Pruning Shears and Loppers Premium German-engineered pruning shears and loppers from Original LÖWE featuring proprietary anvil and bypass blade technologies, distributed exclusively in Italy via Stocker with dedicated spare parts service.
• Motoseghe e Seghetti — Battery Chainsaws and Pruning Saws Battery-powered chainsaws and pruning saws (including telescopic models for safely reaching high branches) sold for garden, orchard, and arboricultural applications.
• Pompe — Sprayers and Pumps (electric, battery, backpack, shoulder-strap, wheelbarrow, manual) Electric and battery-powered sprayers in backpack, shoulder-strap, wheelbarrow, and manual configurations for applying liquid plant protection products and treatments, with ultra-fine FPM nebulization reducing operator fatigue and improving coverage uniformity.
• Geyser System — Automatic Mosquito Control Automatic mosquito control system featuring programmable nebulizers that create a perimeter barrier against mosquitoes, covering up to 3,600 square meters.
• Geyser Pro — Professional Mosquito Control Nebulizer Kits Professional-grade mosquito control nebulizer system with programmable treatments, available in multiple kit/pipe configurations (100m, 150m, 240m) for commercial perimeter installations.
• Magma System — Modular Pruning and Olive Harvesting Tools Modular battery-powered tool system for pruning and olive harvesting, with telescopic capabilities and interchangeable attachments adapting a single platform to various plant types and working conditions.
• Casa e Giardino — Home and Garden Equipment (pressure washers, vacuum cleaners, fans, lighting, blowers) Home cleaning and garden-maintenance equipment including pressure washers, vacuum cleaners, fans, lighting, and blowers for household and outdoor use.
• Irrigazione — Micro-Irrigation, Sprinklers, Hoses, Water Timers, Blumat Micro-irrigation systems, connectors, spray guns and lances, sprinklers, water timers, hose reels, hoses, and Blumat irrigation solutions for residential and small-commercial garden watering.
• Attrezzi — Manual Garden Tools (rakes, shovels, hoes, watering cans, snow shovels, kids tools, compost accessories, gloves) Manual garden tools covering rakes, shovels, hoes, watering cans, snow shovels, kids' garden tools, compost accessories, bird houses, flowerbed borders, and gloves for hobbyist and household gardening.
• Legatrici, Coltelli, Asce e Roncole — Binders, Knives, Axes, and Billhooks Cutting tools for forestry and gardening, including axes, billhooks, and binding/taping machines, supported by a dedicated spare-parts offering.
• Legacci — Plant Tying Materials (twines, flat wires, coconut-fiber ties, binding tapes, grafting buddy tape) Plant-tying consumables including binding twines, strings, flat wires, coconut-fiber ties, tapes for binding machines, and grafting buddy tape for orchards, vineyards, and ornamental cultivation.
• Protezioni — Protective Fabrics and Netting (mulching fabrics, shading, bird, anti-insect, hail nets, scarecrows) Protective fabrics and netting including mulching fabrics (sheet and roll, including biodegradable variants), shading nets, bird nets, anti-insect nets, hail protection nets, climbing nets, scarecrows, and traps for crop and garden protection.
• Abbigliamento NUCLOR — Garden Work Clothing and Protective Wear Work clothing and protective wear under the NUCLOR sub-brand, including hats, garden shoes, rubber boots, and garden pads for outdoor work.
• Serre — Greenhouses and Mini-Greenhouses Greenhouses and mini-greenhouses for professional and hobbyist plant cultivation, along with coconut-fiber tabs and peat pots as cultivation accessories.
• Spandiconcime — Fertilizer Drop Spreaders Fertilizer drop spreaders for even distribution of lawn and garden treatments across residential and small-commercial properties.
• Tutori — Plant Supports (bamboo, steel, plastic, coconut fiber) Plant support solutions spanning bamboo sticks, bamboo supports, steel supports, plastic supports, and coconut-fiber supports for orchards, vineyards, and ornamental gardening.
• Ricambi — Spare Parts and Accessories Comprehensive spare-parts and consumables range for the full Stocker product portfolio, including batteries, blades, filters, hoses, and specialized nozzles for battery shears, chainsaws, harvesters, saws, loppers, hedge shears, and telescopic tools.
• ECOVACS Robot Lawn Mowers (distributed) Distributed robot lawn mowers featuring integrated edging for clean lawn borders, sold under the company's partnership with ECOVACS.
• ECOVACS WINBOT Window and Pool Cleaning Robots (distributed) Distributed automatic window and pool cleaning robots from ECOVACS, offered as automated home-maintenance solutions through the Stocker sales channels.
• Corsi di Potatura — Pruning Training Courses (Content Card / direct online) Paid pruning and cultivation training courses accessed via Content Cards purchased at Garden Centers (redeemed online with a unique code) or bought directly on stockergarden.com, with options for in-person or digital attendance.

Quantifiable outcome

• Geyser Pro covers up to 3,600 sqm of outdoor area
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Original LÖWE (Geräte GmbH)coreTechnology or IntegrationExclusive partnership for LÖWE professional pruning shears and loppers. LÖWE is a German manufacturer known for premium cutting tools with proprietary anvil and bypass technologies. Stocker distributes LÖWE products in Italy and operates dedicated LÖWE spare parts service.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Husqvarna Group: Swedish manufacturer of outdoor power products (chainsaws, robotic mowers, irrigation via Gardena). Comparable on battery-powered outdoor tools and irrigation, and a competitor in Stocker's broader European garden-tool category.
• Gardena (Husqvarna Group): German garden tools and irrigation brand owned by Husqvarna Group. Overlaps directly with Stocker's irrigation, sprayers, and cordless garden tools categories across European garden centers.
• Fiskars Group: Finnish-founded global housewares and outdoor tools conglomerate (Fiskars, Gerber, Silky). A broad incumbent with overlapping garden shears, axes, and hand tools competing for the same European retail shelf space as Stocker.
• STIHL: German global leader in chainsaws and outdoor power equipment with growing cordless garden tool lines. Overlaps with Stocker's battery-powered chainsaws and shears and competes for professional and prosumer European customers.
• Wolf-Garten: German garden tools and modular combi-system brand (now under Stanley Black & Decker's MTD portfolio). Comparable in manual and modular garden tools, retail positioning, and European garden-center presence.

Direct peers

• Bahco: Swedish hand-tool and pruning-shears brand owned by Snap-on. Overlaps with Stocker's manual and professional pruning offerings and operates a similar European garden-center and professional-channel distribution model.
• Comet S.p.A. Italian manufacturer of pumps, sprayers, and spraying equipment. Direct head-to-head comparator to Stocker's Pompe (sprayers), wheelbarrow pumps, and micronizzatori sold through Italian and Southern European retail channels.
• Felco: Swiss manufacturer of professional-grade pruning shears and loppers. Directly comparable to Stocker's Forbici and LöWE-distributed lines for professional gardeners, arborists, and orchard operators across Europe.
• Original LöWE Geräte GmbH: German manufacturer of premium pruning shears and loppers and Stocker's exclusive Italian distribution partner. Comparable as a competitor in pruning tools outside Italy and as a benchmark partner-brand in Stocker's home market.

Emerging players

• ARS Corporation (Okatsune): Japanese professional pruning tools specialist. Comparable in high-end pruning shears, loppers, and harvest tools used by orchard and vineyard professionals — a segment where Stocker's Magma and LöWE lines compete.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/stockergarden
• Facebookfacebook.com/Stockergarden
• Instagraminstagram.com/stockergardenitalia
• LinkedInlinkedin.com/company/stocker-srl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stocker Srl