Rumor Design + Redesign, Llc
Rumor Design + Redesign is a Steamboat Springs interior design firm founded in 2008 that delivers full-service residential and commercial design, a multi-tier service model, a 4,000 sq ft retail showroom, and exclusive AMBLE developer furnishing packages.
- Company typePrivate
- Founded2008
- HeadquartersSteamboat Springs, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Rumor Design + Redesign, Llc does
Rumor Design + Redesign, LLC, founded in 2008 by Valerie Stafford in Steamboat Springs, Colorado, is a privately held interior design firm that delivers full-service interior design, decor, and architectural review for residential and commercial clients. The company operates through a multi-tier engagement model — Hourly Design Services, Design Consultations, and Flat-Rate Design Packages — and in 2021 expanded into a 4,000 sq ft combined showroom, retail floor, and design studio in the historic Hugus Building at 912 Lincoln Avenue. A team of approximately 15 professionals, led by partners Valerie Stafford and Lindsey Jamison, executes projects ranging from remodels and additions to new builds and furnishing packages, with capabilities spanning custom cabinetry, tile, plumbing, flooring selection, and an in-house Advanced Journeyman for installation work.
The firm's commercial model rests on three revenue streams: professional design fees (hourly, consultations, flat-rate packages); retail furniture and home furnishings sales through the r|d home showroom (including curated artisan pieces, ready-to-buy sofas, and accessories); and the AMBLE X RUMOR partnership, which packages pre-fixed home furnishings (Alpine Chalet, Highlander, Mountain House; starting at $135,000 per bedroom) exclusively for buyers at the AMBLE ski-base development. Distribution is direct-to-consumer via the physical showroom, the company's website (rumordesigns.com), social channels (Instagram, Facebook, Pinterest, Houzz), earned media in national design publications, and the exclusive developer channel. The firm has accumulated sustained regional and national recognition, including 7 Best of the Boat awards (2014–2023), the 2021 HGTV Designer of the Year People's Choice Award, and 2026 recognitions from Sunset Magazine and Mountain Living.
The business is unencumbered by external capital — no funding rounds, parent company, or subsidiaries are disclosed — and is operated as a two-partner LLC serving a primary clientele of high-end residential homeowners in the Steamboat Springs/Yampa Valley mountain market, with secondary commercial and developer-anchored segments. Go-to-market is sales-led and partnership-augmented, anchored by brand strength, a specialized mountain modern design aesthetic, and end-to-end white-glove execution.
Rumor Design + Redesign, Llc firmographics
Firmographics- Name
- Rumor Design + Redesign, Llc
- Legal name
- Rumor Design + Redesign, LLC
- Website
- https://www.rumordesigns.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Short description
- Rumor Design + Redesign is a Steamboat Springs interior design firm founded in 2008 that delivers full-service residential and commercial design, a multi-tier service model, a 4,000 sq ft retail showroom, and exclusive AMBLE developer furnishing packages.
- Ownership category
- akta.pro rank
Rumor Design + Redesign, Llc industry classification
Industry- Product category
- Interior Design Services
- NAICS
- Interior Design Services (54141), Home Furnishings Retailers (44912), Furniture and Home Furnishings Retailers (4491)
- SIC
- Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Pre-Sale / Move-In Whole-Home Refresh & Modernization (HSAPAEAJ)
- akta.pro secondary industries
- Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI), Construction, Home Improvement & Building Materials Marketplaces (CRAFABAO)
Keywords
Where Rumor Design + Redesign, Llc is headquartered
LocationHeadquarters
- HQ city
- Steamboat Springs
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rumor Design + Redesign, Llc business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Interior Design Services: Hourly design services, design consultations, and flat-rate design packages for residential and commercial interior design projects. Revenue generated through professional design fees based on engagement level.
- Furniture and Home Furnishings Retail: Sale of furniture, decor, and home accessories through the RD Home retail showroom. Includes ready-to-buy sofas, one-of-a-kind chairs, accent tables, curated home accessories, vintage glassware, and artisan pieces.
- Amble Package Program: Pre-fixed home furnishing packages starting at $135,000 for 1 Bedroom units. Pricing based on number of bedrooms. Includes all services related to finished home setup including freight, delivery, storage, installation, and assembly.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Hourly Design Services |
| Others | Pay-as-you-go | Design Consultations |
| One time/ perpetual license | Pay-as-you-go | Flat-Rate Design Packages |
| Unit Pricing | Multi-year contract | Amble Package Program |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Rumor Design + Redesign, Llc product offering
Product offeringCore offering
Rumor Design + Redesign provides full-service interior design and decor for residential and commercial projects in the Steamboat Springs / Yampa Valley market, offering three engagement tiers — Hourly Design Services, Design Consultations, and Flat-Rate Design Packages — and a 4,000 sq ft retail showroom (r|d home) selling furniture and home accessories. The firm also offers the AMBLE X RUMOR pre-fixed home furnishing packages (Alpine Chalet, The Highlander, Mountain House) targeting new-construction buyers at the AMBLE ski-area development.
Product overview
Rumor Design + Redesign, LLC operates as an interior design firm offering a unified portfolio of design services and products. The core offering consists of interior design and decor services (residential and commercial) established in 2008, supplemented by three distinct service tiers: Hourly Design Services, Design Consultations, and Flat-Rate Design Packages. The company also offers the AMBLE X RUMOR pre-fixed furniture package program with three branded options (Alpine Chalet, The Highlander, and Mountain House) targeting new base area residences. A retail showroom called r|d home provides furniture and home furnishings directly to consumers, including ready-to-buy sofas, one-of-a-kind chairs, accent tables, and curated accessories. The Mountain Modern Farmhouse Design + Build series showcases full project execution capabilities. Services include custom cabinetry, tile, plumbing, and flooring consultation, with a dedicated detail drawing service.
Differentiator
Problem solved
Functional benefit
Brands
- Amble x Rumor: A partnership with the AMBLE development at the base of the ski area offering pre-fixed home furnishing packages for residential properties.
Products and services
- Interior Design + Decor Services Full-service interior design and decor services for residential and commercial projects, focusing on interiors, exteriors, and architectural review. The portfolio is structured as three engagement tiers — Hourly Design Services, Design Consultations, and Flat-Rate Design Packages — serving homeowners and commercial clients.
- AMBLE X RUMOR Furniture Packages Pre-fixed, move-in-ready home furnishing packages offered exclusively in partnership with the AMBLE development at the base of the Steamboat ski area. Includes three curated style options (Alpine Chalet, The Highlander, Mountain House), priced by bedroom count starting at $135,000 for a 1 Bedroom unit, with full white-glove service covering freight, delivery, storage, installation, unpacking, trash removal, wallpaper installation, felt pads, rug pads, mattresses, and assembly.
- r|d Home Retail Showroom 4,000 sq ft retail showroom in the historic Hugus Building at 912 Lincoln Ave, Steamboat Springs, featuring ready-to-buy sofas, one-of-a-kind chairs, accent tables, curated home accessories, vintage glassware, artisan pieces, a fabric nook, samples for custom cabinetry, tile, plumbing, and flooring, and a coffee bar. Open Monday-Saturday 12-6pm.
Quantifiable outcome
- 33+ million page views during HGTV Designer of the Year People's Choice voting period
- +2 more outcomes
Companies that use Rumor Design + Redesign, Llc
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Rumor Design + Redesign, Llc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Rumor Design + Redesign, Llc partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- AMBLE DevelopmentcoreExclusive partnership with AMBLE development at the base of the ski area to offer pre-fixed home furnishing packages for their residential developments. Rumor provides complete design services including furniture selection, procurement, installation, and setup. Three package options: Alpine Chalet, Highlander, and Mountain House.
- Rogue ConstructionminorBuilder partner for Mountain Modern Farmhouse and other residential projects. Collaborates on design-build projects.
- Alpenglow EngineeringminorEngineering partner for Mountain Modern Farmhouse project. Provides structural and mechanical engineering expertise.
- Masters TileminorTile installation partner for Mountain Modern Farmhouse and other projects requiring specialized tile work.
- Timberline ConstructionminorBuilder partner for Spring Creek residential project.
- Mountain ArchitectureminorArchitectural partner for Spring Creek residential project.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Rumor Design + Redesign, Llc competitors and assessment
Company assessmentDirect peers
- Kate Marker Interiors: Mid-sized residential interior design firm offering full-service design, custom furnishings, and an e-commerce line. Comparable in service tiers, publication features, and multi-revenue-stream approach (services + product).
- Studio McGee: National interior design and home furnishings brand based in Salt Lake City with comparable residential design services, retail product line, and HGTV-driven media presence (Dream Home Makeover). Most directly comparable peer given similar scale, retail extension, and media-driven growth.
- Bria Hammel Interiors: Full-service residential interior design firm with a strong national brand, retail product collaborations, and signature aesthetic. Comparable in service model (hourly and project-based design), publication presence, and team structure.
- Lauren Liess Interiors: Residential interior design firm with a signature design philosophy, product line, and strong publication following. Comparable in aesthetic specialization, multi-revenue model, and emphasis on personal design voice.
- Robin Bond Interiors: Residential interior design firm focused on custom, high-end residential projects with strong publication portfolio. Comparable in project size, luxury positioning, and design-build collaboration approach.
- Barclay Butera Interiors: Luxury residential interior design firm with product lines, retail partnerships, and resort-market expertise. Comparable in luxury positioning, mountain/coastal aesthetic specialization, and productized offerings.
- Hendricks Churchill: Boutique residential interior design firm serving affluent homeowners with full-service design and custom furnishings. Comparable in team size, project scope, and bespoke residential positioning.
- Heather Chadduck Interiors: Residential interior design firm with publication presence and retail product collaborations. Comparable in design services model, signature aesthetic, and product extension strategy.
Broad incumbents
- Emily Henderson Design: Established interior design brand with national media presence, blog, product line, and large design team. Comparable as a design firm with strong media/brand presence but operates at significantly larger scale and broader aesthetic portfolio.
- Amber Interiors: Los Angeles-based interior design firm with e-commerce retail line and significant national following. Comparable as a residential design firm with productized retail offering but operates at significantly larger scale and broader geographic reach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Rumor Design + Redesign, Llc social profiles
Digital presenceRumor Design + Redesign, Llc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rumor Design + Redesign, Llc leadership team
Management profileNumber of profiles
Profiles16 records
Rumor Design + Redesign, Llc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rumor Design + Redesign, Llc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rumor Design + Redesign, Llc
What does Rumor Design + Redesign, Llc do?
Rumor Design + Redesign provides full-service interior design and decor for residential and commercial projects in the Steamboat Springs / Yampa Valley market, offering three engagement tiers — Hourly Design Services, Design Consultations, and Flat-Rate Design Packages — and a 4,000 sq ft retail showroom (r|d home) selling furniture and home accessories. The firm also offers the AMBLE X RUMOR pre-fixed home furnishing packages (Alpine Chalet, The Highlander, Mountain House) targeting new-construction buyers at the AMBLE ski-area development.
Is Rumor Design + Redesign, Llc a public or private company?
Rumor Design + Redesign, Llc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rumor Design + Redesign, Llc founded?
Rumor Design + Redesign, Llc was founded in 2008.
Where is Rumor Design + Redesign, Llc based?
Rumor Design + Redesign, Llc is headquartered in Steamboat Springs, United States, in the North America region.
How does Rumor Design + Redesign, Llc make money?
Three revenue lines are on record. Interior Design Services are the primary driver. The others are furniture and Home Furnishings Retail and amble Package Program.
Who are Rumor Design + Redesign, Llc's main competitors?
Direct peers on record are Kate Marker Interiors, Studio McGee, Bria Hammel Interiors, Lauren Liess Interiors, Robin Bond Interiors, Barclay Butera Interiors, Hendricks Churchill and Heather Chadduck Interiors. Broad incumbents are Emily Henderson Design and Amber Interiors.
Does Rumor Design + Redesign, Llc have an API?
No public API is recorded for Rumor Design + Redesign, Llc.
What industry is Rumor Design + Redesign, Llc in?
Rumor Design + Redesign, Llc's product category is Interior Design Services. Its primary akta.pro industry code is HSAPAEAJ, Pre-Sale / Move-In Whole-Home Refresh & Modernization, with a secondary code of HSAPAEAI, Luxury Whole-Home Renovation (High-End Finishes & Custom Build). Its NAICS code is 54141 and its SIC code is 5712.