Streetwise Security Products a division of Cutting Edge Products, Inc.
Streetwise Security Products, a division of Cutting Edge Products, Inc., is a wholesale distributor of self-defense products including stun guns, pepper spray, TASER devices, and tactical gear, supplying 2,500+ authorized dealers across the US and worldwide since 1990.
- Company typePrivate
- Founded1990
- HeadquartersWinterville, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Streetwise Security Products a division of Cutting Edge Products, Inc. does
Streetwise Security Products operates as a wholesale division of Cutting Edge Products, Inc., founded in 1990 by Ray Gilbarte in North Carolina. The company distributes self-defense, security, and tactical products to a network of 2,500+ authorized dealers across the United States and internationally, with no minimum order quantity required and a separate retail storefront at streetwisesecuritystore.com serving end consumers at MSRP pricing. Streetwise maintains a 454+ SKU catalog spanning stun guns, pepper spray, TASER devices and compatible cartridges, personal alarms, expandable batons, ballistic gear (Level IIIA vests, shields, bulletproof bags), handcuffs, tactical knives, diversion safes, tactical flashlights, self-defense keychains, pepper ball launchers, and DVR/surveillance equipment, sourced from manufacturers in the United States, China, Taiwan, Mexico, Pakistan, and South Africa.
The company's technology base centers on proprietary electromechanical safety innovations under the Streetwise brand, including 12+ patented designs such as Auto Stun Technology (automatic activation when drawn from holster), Squeeze-N-Stun Technology (grip-pressure activation), Touch Sensing Safety (hand-detection sensor that disables the safety switch), Triple Stun Technology (three-point electrical discharge), and Stun-Now-Works-With-Light-On. A US Design Patent (D889,591 S) protects a Smart Keychain Stun Gun, which the company claims is the world's first "smart" stun gun at approximately one-quarter traditional size. In addition to proprietary Streetwise products, the company operates as an authorized distributor of third-party brands including TASER/Axon, SABRE, Fox Labs, Police Force Tactical, JOLT, ElitEdge, Crossbreed Holsters, Zero Carry, Blackhawk, Energizer, and Flipo.
The business model is wholesale-only B2B with multiple revenue streams: (1) standard wholesale sales with no MOQ, tiered volume discounts activating at $500+, and weekly rotating specials updated every Monday; (2) dropship fulfillment at $2.50 per order under $50, with blind shipping under the dealer's name and full CSV product feeds for ecommerce platforms; (3) a distributor program with dedicated account management for higher-volume buyers; and (4) MAP policy enforcement that protects dealer margins (250% markup minimum on items under $50 wholesale, 200% plus $0.95 above). Pricing is gated behind dealer application (free, 90-second form, 1–2 business day approval). The company operates a single warehouse/distribution facility at 235-F Forlines Road, Winterville, NC, with average order fulfillment under 24 hours via UPS, FedEx, and USPS. Geographic reach includes domestic and international drop-ship (international requires $100 minimum and Dept. of Commerce screening), with Amazon third-party marketplace sales explicitly prohibited to protect dealer margins.
Streetwise Security Products a division of Cutting Edge Products, Inc. firmographics
Firmographics- Name
- Streetwise Security Products a division of Cutting Edge Products, Inc.
- Legal name
- Cutting Edge Products Inc.
- Website
- https://streetwisesecurity.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Streetwise Security Products, a division of Cutting Edge Products, Inc., is a wholesale distributor of self-defense products including stun guns, pepper spray, TASER devices, and tactical gear, supplying 2,500+ authorized dealers across the US and worldwide since 1990.
- Ownership category
- akta.pro rank
Where Streetwise Security Products a division of Cutting Edge Products, Inc. is headquartered
LocationHeadquarters
- HQ city
- Winterville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Streetwise Security Products a division of Cutting Edge Products, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Wholesale Self-Defense Product Sales: Wholesale product sales to authorized dealers, including stun guns, pepper spray, TASER devices, personal alarms, batons, ballistic gear, knives, safes, and accessories. Products are warehoused and shipped by the company. No MOQ for standard wholesale orders. Tiered volume discounts activate on orders of $500 or more. Weekly rotating specials updated every Monday.
- Dropshipping Services: Direct-to-customer shipping on behalf of dealer customers. Dealers submit drop-ship orders online or via email. A handling fee of $2.50 per order applies for orders under $50. Dealers pay before shipment; the company ships blind with the dealer listed as shipper. International drop-shipping available with a $100 minimum.
- Distributor Program: Higher-volume pricing and dedicated account relationships for distributors, with direct contact via [email protected].
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Wholesale — no minimum order quantity |
| Unit Pricing | Pay-as-you-go | Volume Discount Tiers — activating at $500+ orders |
| Unit Pricing | Weekly | Weekly Rotating Specials |
| Unit Pricing | Pay-as-you-go | Distributor-Level Pricing |
| Transaction based/ take rate | Per-order | Drop-Ship Handling Fee |
| Unit Pricing | Pay-as-you-go | First-Time Wholesale Minimum |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Streetwise Security Products a division of Cutting Edge Products, Inc. product offering
Product offeringCore offering
Streetwise Security Products is a wholesale distributor of self-defense, security, and tactical products supplying 2,500+ authorized dealers across the United States and worldwide. The company warehouses and ships a catalog of 454+ SKUs spanning stun guns, pepper spray, TASER devices, personal alarms, tactical batons, bulletproof gear, knives, diversion safes, handcuffs, tactical flashlights, self-defense keychains, pepper ball launchers, and DVR/surveillance equipment, with 12+ patented safety innovations on the Streetwise brand. Dealers are approved within 1–2 business days, with no minimum order quantity for standard wholesale and dropship-ready inventory supported by full CSV product feeds.
Product overview
Streetwise Security Products is a wholesale self-defense product manufacturer and distributor operating since 1990 under parent company Cutting Edge Products Inc. The company offers a comprehensive portfolio of over 454 self-defense products primarily for authorized dealers, gun show vendors, retail stores, and dropshippers. Their core product lines include Streetwise, JOLT, and Police Force branded stun guns (featuring proprietary Squeeze-N-Stun, Auto Stun, and Touch Sensing technologies), pepper spray products (Streetwise 18, Police Force 23, Fox Labs, MACE, and SABRE), TASER devices with compatible cartridges, tactical knives (ElitEdge, automatic OTF, butterfly, and karambit), bulletproof gear including Level IIIA ballistic vests and shields, expandable batons, handcuffs, diversion safes, tactical flashlights, personal alarms, self-defense keychains, pepper ball launchers, and DVR/surveillance equipment. The company supplies 2,500+ active dealers with no minimum order quantity and ships within 24 hours from their North Carolina warehouse.
Differentiator
Problem solved
Functional benefit
Products and services
- Streetwise Stun Guns Streetwise-branded wholesale stun guns including the Ladies' Choice, Sting Ring, Black Jack, and Pain Pen models with voltage ratings from 17M to 25M volts, featuring Squeeze-N-Stun activation, built-in chargers, and lifetime warranties; sold to authorized self-defense dealers for downstream resale.
- JOLT Stun Guns JOLT brand stun guns including the Mini 98,000,000* model featuring Triple Stun Technology (TST), USB charging, and metal disable pins, distributed wholesale through the Streetwise authorized-dealer network.
- Police Force Stun Guns and Batons
- Wholesale Pepper Spray Pepper spray products including Streetwise 18, Police Force 23, and MACE branded sprays available in stream, gel, and foam formulations; distributed wholesale to authorized self-defense dealers.
- TASER Devices
- Wholesale Knives
- Bulletproof Gear
- Fox Labs Pepper Spray
- ElitEdge Fixed Blade Survival Knives
- SABRE Pepper Ball Launchers
- Streetwise Pepper Launcher
- Wholesale Diversion Safes
- Wholesale Handcuffs
- Tactical Flashlights
- Personal Alarms
- Self-Defense Keychains
- Crossbreed Holsters
- Zero Carry Products
- DVR & Surveillance
- Wholesale Batons
- Dropship Fulfillment Services
Quantifiable outcome
- 2,500+ active dealers across the US and worldwide
- +4 more outcomes
Companies that use Streetwise Security Products a division of Cutting Edge Products, Inc.
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles4 records
Streetwise Security Products a division of Cutting Edge Products, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Streetwise Security Products a division of Cutting Edge Products, Inc. partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and supporting.
- TASER (Axon)coreStreetwise Security Products is an authorized distributor of TASER devices (C2, Bolt, Pulse, Pulse+) and TASER accessories including live cartridges. Products include TASER C2/Bolt/Pulse/Pulse+ 10-Pack Live Cartridges sold through the wholesale catalog.
- SABREcoreAuthorized distributor of SABRE pepper spray, SABRE pepper launchers, and SABRE inert/live projectiles for 0.68 caliber pepper launchers. Products featured include SABRE SLP1C pepper launcher accessories.
- Fox LabscoreAuthorized distributor of Fox Labs pepper spray products and related self-defense items in the wholesale catalog.
- Police Force TacticalcoreAuthorized distributor of Police Force Tactical brand stun guns, stun batons, expandable batons, and holsters. Police Force stun guns and batons carry a lifetime warranty. Products include Police Force 12-inch and 16-inch expandable steel batons.
- JOLTcoreAuthorized distributor of JOLT brand stun guns, including the JOLT Mini 98,000,000 stun gun with Triple Stun Technology (TST), USB charging, and metal disable pin.
- ElitEdgesupportingAuthorized distributor of ElitEdge brand knives and tactical tools, including the 12.5-inch fixed blade survival knife with sheath, fire starter, and sharpening rod.
- Crossbreed HolsterssupportingAuthorized distributor of Crossbreed Holsters brand holsters and carry accessories.
- Zero CarrysupportingAuthorized distributor of Zero Carry brand concealed carry and self-defense accessories.
- BBB (Better Business Bureau)coreStreetwise Security Products is an A+ BBB Accredited Business since 2003. The BBB accreditation is prominently used as a trust signal across all marketing materials and website.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Streetwise Security Products a division of Cutting Edge Products, Inc. competitors and assessment
Company assessmentDirect peers
- Guard Dog Security: Manufacturer of stun guns, pepper spray, and personal security products sold through wholesale and retail channels. Comparable to Streetwise as a competing brand in stun guns and self-defense electronics with similar dealer-distributed go-to-market.
- Mace Security International: Manufacturer and wholesaler of pepper spray and personal security products, including the Mace brand, distributed through retailers and dealers. Closely comparable to Streetwise in product mix (stun devices, sprays, alarms) and channel (wholesale-to-dealer).
- Vipertek: Manufacturer of mass-market stun guns and personal security devices sold through wholesale and online channels. Comparable to Streetwise as a competing stun-gun brand competing for similar dealer shelf space.
- Self Defense Products: Online retailer and wholesale distributor of non-lethal self-defense products including stun guns, pepper spray, TASER, and alarms. Directly comparable to Streetwise in product breadth and dealer/online customer base.
- Fox Labs International: Manufacturer of high-performance OC pepper spray products distributed via dealers and retailers; a Streetwise brand partner. Directly comparable on pepper-spray SKUs and channel.
Broad incumbents
- ADI Global Distribution: Large wholesale distributor of security, AV, and low-voltage products to dealers and integrators. Comparable to Streetwise as a B2B wholesale security-products distributor, though with a much broader product portfolio.
- Safariland: Manufacturer of holsters, body armor, and law-enforcement equipment sold through wholesale and dealer channels. Comparable to Streetwise on tactical-gear and body-armor SKUs within an overlapping dealer customer base.
- Brownells: Wholesale distributor of firearms, tactical accessories, and related products sold to dealers and individual consumers. Comparable to Streetwise as a wholesale distributor serving gun-store and tactical-retail channels.
- Axon Enterprise (TASER): Manufacturer of TASER conducted-energy devices and a Streetwise brand partner. Comparable as a broad incumbent in the self-defense/law-enforcement category with direct dealer and consumer sales.
- SABRE (Security Equipment Corporation): Established manufacturer of pepper spray and pepper-launcher products and a current Streetwise brand partner. Comparable as a category-defining incumbent in OC sprays with broader retail penetration than Streetwise.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Streetwise Security Products a division of Cutting Edge Products, Inc. social profiles
Digital presenceStreetwise Security Products a division of Cutting Edge Products, Inc. compliance and trust
Trust signalCompliance1 record
Streetwise Security Products a division of Cutting Edge Products, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Streetwise Security Products a division of Cutting Edge Products, Inc. leadership team
Management profileNumber of profiles
Profiles1 record
Streetwise Security Products a division of Cutting Edge Products, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Streetwise Security Products a division of Cutting Edge Products, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Streetwise Security Products a division of Cutting Edge Products, Inc.
What does Streetwise Security Products a division of Cutting Edge Products, Inc. do?
Streetwise Security Products is a wholesale distributor of self-defense, security, and tactical products supplying 2,500+ authorized dealers across the United States and worldwide. The company warehouses and ships a catalog of 454+ SKUs spanning stun guns, pepper spray, TASER devices, personal alarms, tactical batons, bulletproof gear, knives, diversion safes, handcuffs, tactical flashlights, self-defense keychains, pepper ball launchers, and DVR/surveillance equipment, with 12+ patented safety innovations on the Streetwise brand. Dealers are approved within 1–2 business days, with no minimum order quantity for standard wholesale and dropship-ready inventory supported by full CSV product feeds.
Is Streetwise Security Products a division of Cutting Edge Products, Inc. a public or private company?
Streetwise Security Products a division of Cutting Edge Products, Inc. is a private company. It is classified as family owned and is currently operating.
When was Streetwise Security Products a division of Cutting Edge Products, Inc. founded?
Streetwise Security Products a division of Cutting Edge Products, Inc. was founded in 1990. It employs 11 to 50 people.
Where is Streetwise Security Products a division of Cutting Edge Products, Inc. based?
Streetwise Security Products a division of Cutting Edge Products, Inc. is headquartered in Winterville, United States, in the North America region.
How does Streetwise Security Products a division of Cutting Edge Products, Inc. make money?
Three revenue lines are on record. Wholesale Self-Defense Product Sales are the primary driver. The others are dropshipping Services and distributor Program.
Who are Streetwise Security Products a division of Cutting Edge Products, Inc.'s main competitors?
Direct peers on record are Guard Dog Security, Mace Security International, Vipertek, Self Defense Products and Fox Labs International. Broad incumbents are ADI Global Distribution, Safariland, Brownells, Axon Enterprise (TASER) and SABRE (Security Equipment Corporation).
Does Streetwise Security Products a division of Cutting Edge Products, Inc. have an API?
No public API is recorded for Streetwise Security Products a division of Cutting Edge Products, Inc..