Stevia Soul

What Stevia Soul does

Stevia Soul is the institutional brand of Steviafarma Industrial S/A, a privately held Brazilian corporation headquartered in Maringá, Paraná, that develops, manufactures, and commercializes stevia-based sweeteners and adjacent natural sweetener products. Founded in 1984 as Ingá, the company pioneered stevia cultivation and extraction in Brazil and operates the first stevia-leaf processing facility in the Western Hemisphere (inaugurated 1988). Its portfolio spans four consumer brands — Stevita (natural stevia sweetener), FIT Sucralose (sucralose for active consumers), Magrins (xylitol/erythritol-based), and Dolce Vita (sucrose-sucralose-stevia blend with 80% fewer calories) — sold via owned e-commerce stores (stevita.com.br, lojasteviasoul.com.br) and Brazilian retail gondolas.

The company's core technology is a proprietary stevia extraction and purification process: dried Stevia rebaudiana Bertoni leaves are immersed in boiling water, purified with food-grade alcohol, and naturally dried to produce high-purity steviol glycoside extracts up to 300 times sweeter than sugar with zero calories. This is complemented by an industrial ingredient line (STV 80, STV 95, STV 95 Organic, STV 100) and blended sweeteners (STVC, STVM, STVE) sold to food, beverage, and pharmaceutical manufacturers. The firm is vertically integrated, operating its own stevia farm in Paraná since 2008, and holds FSSC 22000, ISO 9001, Kosher, Halal, SMETA, FDA GRAS, and ANVIA regulatory approvals.

Stevia Soul generates revenue through four streams: direct-to-consumer e-commerce sales of branded products; private label and contract manufacturing for third-party brands across foods, beverages, cosmetics, and personal care; industrial ingredient and extract sales to B2B manufacturers; and international exports spanning more than 17 years and 20+ countries including the U.S. (via subsidiary SteviaSoul LLC, est. 2019), GCC nations, and select European and Asia-Pacific markets. The customer base spans health-conscious families, athletes, diabetics, food and beverage manufacturers, and international distributors, with no single anchor enterprise customer publicly disclosed.

Name

Stevia Soul

Legal name

STEVIAFARMA INDUSTRIAL S/A

Website

https://steviasoul.com.br

Company type

Private

Founded year

1984

Operating status

Operating

Short description

Stevia Soul (legal entity Steviafarma Industrial S/A) is a Brazilian pioneer in stevia cultivation and extraction since 1984, producing consumer sweetener brands (Stevita, FIT, Magrins, Dolce Vita) and industrial stevia extracts (STV 80/95/100) for health-conscious consumers, diabetics, athletes, and food and beverage manufacturers across 20+ countries.

Ownership category

akta.pro rank

Product category

Natural Sweeteners and Food Ingredients

NAICS

Sugar and Confectionery Product Manufacturing (3113), Flavoring Syrup and Concentrate Manufacturing (311930), Nonchocolate Confectionery Manufacturing (31134)

SIC

Sugar & Confectionery Products (2060), Food And Kindred Products (2000), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Natural High-Intensity Sweeteners (Stevia, Monk Fruit, Thaumatin) (AFAJAAAH)

akta.pro secondary industries

Sweeteners (Sugar, HFCS, Alternative Sweeteners) (CRADAOAB), Artificial High-Intensity Sweeteners (Aspartame, Sucralose, Acesulfame-K, Saccharin) (AFAJAAAI), Sweetener & Stimulant Specialty Crop Farming (Stevia, Guarana, Kola) (AFAGAGAM)

Keywords

• Stevia sweeteners
• Natural sugar substitutes
• Stevia extracts
• Private label manufacturing
• Food ingredients

Headquarters

HQ city

Maringá

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Direct-to-Consumer (B2C) Product Sales: Sale of finished consumer products through own e-commerce stores (stevita.com.br, lojasteviasoul.com.br) under four product lines: Stevita (stevia-based), FIT (sucralose-based), Magrins (xylitol-based), and Dolce Vita (sucrose-sucralose-stevia blend). Products include sweeteners, culinary ingredients, and chocolate powders.
2. Private Label Manufacturing (B2B): Production of merchandise for third-party brands, serving national and international clients according to their specifications. Covers foods, beverages, cosmetics, and personal care products with customized formulations.
3. Ingredient and Extract Sales: Sale of stevia extracts (STV 80, STV 95, STV 95 Organic, STV 100), blended sweeteners (STVC, STVM, STVE), and raw materials (stevia leaves, xylitol, erythritol, sucralose) to food and beverage industry manufacturers.
4. International Export: Export operations spanning over 17 years to markets including USA, Peru, Uruguay, Italy, Spain, Portugal, France, Japan, New Zealand, Australia, Russia, and Middle East through distributors and subsidiaries.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Stevia Soul cultivates Stevia rebaudiana Bertoni and produces stevia-based and other natural sweeteners across the full value chain — from leaf to finished product. It sells branded consumer sweeteners (Stevita, FIT, Magrins, Dolce Vita) via e-commerce and retail, and supplies industrial stevia extracts (STV 80/95/95 Organic/100), sweetener blends (STVC, STVM, STVE), and private-label manufacturing services to food, beverage, cosmetics, and personal-care companies in Brazil and internationally.

Product overview

Stevia Soul operates as a food ingredients and consumer products company with a portfolio of four main product lines: Stevita (100% natural stevia-based sweeteners), FIT Sucralose (sucralose-based products for athletes), Magrins (xylitol and erythritol-based sweeteners), and Dolce Vita (light sugars). The company also manufactures and supplies industrial ingredients including various purity grades of steviol glycosides (STV 80, STV 95, STV 95 Organic, STV 100) and sweetener blends (STVC, STVM, STVE). Their Private Label B2B service enables third-party brands to produce customized food, beverage, cosmetics and personal care products using Stevia Soul's formulations and manufacturing capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Stevita Stevia Soul's main consumer brand: a 100% natural sweetener made from fine stevia leaves, capable of sweetening up to 300x more than common sugar with no calories. Targeted at families and health-conscious consumers for daily use, cooking, baking, and beverages; safe for diabetics, pregnant and breastfeeding women.
• FIT Sucralose Consumer product line based on sucralose (~600x sweeter than sugar with no calories and no caries), positioned for sports enthusiasts and active-lifestyle consumers seeking practical, healthy sweetening options.
• Magrins Consumer product line based on xylitol, erythritol, and stevia — flavorful low-calorie sweeteners with anticariogenic properties and a freshness sensation, suitable for consumers seeking polyol-based alternatives.
• Dolce Vita Light sugar product mixing sucrose, sucralose, and stevia, providing 80% fewer calories than conventional sugar and approximately 5x the sweetness. Designed for baking and everyday culinary use.
• STV 80 Stevia Extract Industrial-grade stevia extract (white to yellowish powder) with 80% steviol glycoside purity; the most soluble grade in the STV family, formulated for beverages including dairy derivatives. Sold as a B2B ingredient to food and beverage manufacturers.
• STV 95 Stevia Extract Stevia extract with the highest rebaudioside A purity index in the Stevia Soul portfolio; intermediate solubility for use in both powder mixtures and liquids. Sold to food and beverage manufacturers as a high-purity ingredient.
• STV 95 Organic Stevia Extract Organic-certified version of STV 95 with all necessary certifications for products targeting health-conscious consumers; supplied as a B2B ingredient to manufacturers seeking certified-organic inputs.
• STV 100 Stevia Extract Stevia extract consisting of a unique blend of various rebaudiosides, providing high sweetness without metallic or bitter aftertaste; versatile for industrial applications across confectionery, beverages, and supplements.
• STVC Stevia-Maltodextrin Blend Blended sweetener combining stevia with maltodextrin for culinary use, delivering sweetness equivalent to sucrose with improved texture. Sold as a B2B ingredient.
• STVM High-Potency Stevia Blend High-potency stevia blend with approximately 10x the sweetness potential of sucrose, designed for finished products that require minimal raw-material inclusion. Sold as a B2B ingredient.
• STVE Stevia-Erythritol Blend Culinary sweetener blend combining stevia and erythritol — both non-glycemic, suitable for diabetics, with 4-5x the sweetness of sucrose. Sold as a B2B ingredient for food and beverage manufacturers.
• Private Label Manufacturing B2B contract manufacturing service producing food, beverage, cosmetic, and personal-care products for third-party brands according to client specifications, leveraging Stevia Soul's formulations, certifications (FSSC 22000, Kosher, Halal, SMETA), and manufacturing capabilities. Covers national and international clients including distributors in Uruguay, Paraguay, and Chile.

Quantifiable outcome

• Stevia is 300 times sweeter than sugar with zero calories and no consumption restrictions.
• +6 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• SteviaSoul LLC (USA Subsidiary)flagshipOthers · 1 January 2019Wholly-owned US subsidiary established in 2019 to serve the American market directly, representing the company's flagship international expansion initiative that drove 50% export growth.
• Universidade Estadual de MaringácoreStrategic or Co-development Partner · 10 September 1986Foundational research partnership with the university, led by Prof. Dr. Mauro Alvarez, which secured exclusive licensing rights for stevia processing technology. This partnership resulted in the first patent and technology transfer contract between two public entities and a private company in Brazil.
• Fundação Banco do BrasilcoreStrategic or Co-development Partner · 1 January 1986Partnership in the licensing contract for stevia patent exploitation and technology transfer, part of the foundational agreement that enabled the creation of Brazil's stevia industry.

Scale indicators7 records

Recent moves10 records

Expansion highlights5 records

Emerging players

• Whole Earth Brands: Branded and B2B sweetener platform (Wholesome, Swerve, etc.) covering stevia, monk fruit, erythritol, and blended sweetener consumer products. Comparable to Stevia Soul's Stevita/FIT/Magrins/Dolce Vita branded consumer lines in target customer (health-conscious consumers) and product positioning (zero/low-calorie natural sweeteners).

Direct peers

• GLG Life Tech: Canadian-Chinese producer of stevia extracts and monk fruit sweeteners supplying food and beverage manufacturers globally. Direct competitor in high-purity steviol glycoside ingredients (Reb A 95+ grades) with comparable B2B customer base.
• HYET Sweet: Netherlands-based stevia ingredient supplier offering a full range of steviol glycoside extracts to European and global food manufacturers. Comparable in product (Reb A and stevia blends) and target customers, with strong overlap in EU regulatory positioning that competes with Stevia Soul's European exports.
• PureCircle (Ingredion): One of the world's largest stevia ingredient producers, supplying high-purity steviol glycosides (Reb A, Reb M, Reb D) to global food and beverage manufacturers. Directly comparable to Stevia Soul's STV ingredient business in product, customer base (B2B formulators), and certifications, but with materially larger scale.
• Morita Kagaku Kogyo: Japanese pioneer in stevia extraction and one of the earliest commercial producers of high-purity steviol glycosides. Direct technology peer to Stevia Soul as a long-established stevia extraction specialist, with similar focus on ingredient purity grades for B2B customers.
• SweeGen: US-based stevia sweetener producer specializing in next-generation steviol glycosides (Reb M, Reb D) via bioconversion and fermentation. Competes with Stevia Soul's STV 95/100 portfolio in the same beverage, dairy, and confectionery B2B channels.
• Zhucheng Haotian Pharm: Chinese manufacturer of stevia extracts and other natural sweeteners (also monk fruit, erythritol) supplying global B2B customers. Comparable in steviol glycoside ingredient production scale, product range, and price-competitive positioning against Stevia Soul in international B2B channels.

Broad incumbents

• ADM (Archer Daniels Midland): Global agricultural processor and ingredient supplier with stevia sweetener offerings (via partnerships) alongside a vast sweetener, flavor, and nutrition portfolio. Overlaps with Stevia Soul in supplying sweeteners to multinational CPG and beverage manufacturers.
• Tate & Lyle: Global food ingredient powerhouse offering a broad sweetener portfolio (sucralose under the Splenda brand, stevia extracts, allulose). Comparable to Stevia Soul on B2B ingredient supply to food and beverage manufacturers, but operates at much greater scale and across multiple ingredient categories.
• Cargill: Diversified agricultural commodity and food ingredient company with a stevia sweetener line (EverSweet via fermentation partnership with DSM) plus extensive sweetener, starch, and oil portfolios. Overlaps with Stevia Soul in B2B sweetener ingredient supply to global CPG manufacturers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key highlights7 records

Customer concentration

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Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stevia Soul