What Stolab Mobel Ab does

Stolab Möbel AB is a Swedish handcrafted solid-wood furniture manufacturer, founded in 1907 and headquartered at Östra Järnvägsgatan 7, Smålandsstenar, where all production takes place. The company designs and produces seating (chairs, bar stools, stools, armchairs, sofas, footstools), tables (dining, coffee, side, and nested tables), storage (cabinets, sideboards, display cabinets, hallway furniture), and accessories such as cushions, care products, and spare parts. Core materials are solid birch, oak, and ash, with surface treatments including white oil, natural oil, vitriol, bright matt lacquer, and NCS colour coatings. The catalog is built on a stable of designer collaborations, most notably Yngve Ekström's 1950s–60s classics (Arka, Pinnockio, Småland, Palle Pall, and the Lilla Åland chair in continuous production since 1942), plus ongoing work with Jonas Lindvall, Mathieu Gustafsson, and Marie-Louise Hellgren, whose Lilla Snåland stool (2016) upcycles Lilla Åland production waste and is held in Nationalmuseum's permanent collection.

The business model is a hybrid of direct-to-consumer e-commerce via stolab.se, where individual consumers in Sweden purchase furniture at fixed retail SEK prices (for example, Lilla Åland birch from SEK 4,690 and Prima Vista oak tables around SEK 31,490) with Klarna Checkout checkout, a 60-day cancellation policy, and a 10-year (or 20-year) warranty; and a Stolab Professional B2B channel serving contract buyers in hospitality, restaurants, and public institutions. Revenue therefore comes from one-time sales of furniture plus aftermarket accessories and spare parts, with no subscription or recurring model. Marketing runs through owned digital channels — website content, email newsletter, and Facebook, Instagram, and LinkedIn — emphasizing Swedish provenance, craftsmanship, and multi-generational durability. The company is privately held; CEO Martin Johansson is identified as both VD (CEO) and owner, and there is no disclosed parent, institutional investor, or external funding.

Name

Stolab Mobel Ab

Legal name

Stolab Möbel AB

Website

https://stolab.se

Company type

Private

Founded year

1907

Operating status

Operating

Short description

Stolab Möbel AB is a Swedish handcrafted solid-wood furniture manufacturer founded in 1907 in Smålandsstenar, producing chairs, tables, storage, and accessories for Swedish consumers via stolab.se and for hospitality and contract buyers through its Stolab Professional division.

Ownership category

akta.pro rank

Headquarters

HQ city

Smålandsstenar

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Direct Furniture Sales (B2C): Stolab generates revenue through direct one-time sales of furniture to consumers via its e-commerce platform stolab.se. Customers purchase individual items such as chairs, tables, and storage units at listed prices. The company offers a 60-day cancellation policy and accepts returns.
2. Stolab Professional (B2B/Contract): Stolab operates a dedicated professional division for B2B customers including restaurants, hotels, and contract buyers who purchase furniture in bulk or for commercial projects.
3. Accessories and Spare Parts: Sale of accessories including cushions (dynor), care products (skötselvård), and spare parts (reservdelar) for Stolab furniture.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Stolab Möbel AB designs, manufactures, and sells solid-wood furniture — primarily chairs, stools, tables, and storage — in solid birch, oak, and ash, crafted at its factory in Smålandsstenar, Sweden. The company sells its products directly to consumers via its own e-commerce platform (stolab.se) and to professionals via the dedicated Stolab Professional trade channel, with a catalog developed through collaborations with Scandinavian designers.

Product overview

Stolab Mobel Ab is a Swedish furniture manufacturer founded in 1907, specializing in solid wood furniture with a focus on sustainability, functionality, and Scandinavian design. The company operates a single unified product portfolio centered on handcrafted furniture made to last generations. The core product lineup includes several chair collections (Lilla Åland, Småland Bistro, Miss Holly, Pal, Prima Vista, Arka, Pinnockio, Palle Pall, Miss Button), table collections (Miss Tailor, Prima Vista, Alt, Carl), and storage solutions (Prio). The product range is organized into two main categories: seating furniture (chairs, bar stools, stools, armchairs, sofas, footstools) and tables (dining tables, coffee tables, side tables), plus accessories (cushions, care products, spare parts). Notable collections include Lilla Åland (classic since 1942), the recent Pal collection (2024), and Lilla Snåland (sustainability-focused stool made from production waste). Stolab also offers a Professional line for contract and business customers. All products are manufactured in Smålandsstenar, Sweden, using solid wood (primarily birch and oak) with various surface treatments and upholstery options.

Differentiator

Problem solved

Functional benefit

Brands

• Stolab Professional: Professional segment for contract and business customers

Products and services

• Lilla Åland stool Iconic solid-wood stool first designed in 1958 by Yngve Ekström, manufactured by Stolab as a signature piece and covered by an extended 20-year warranty.
• Pinn series A series of solid-wood furniture pieces for residential and trade use.
• Tratten stool A solid-wood stool in Stolab's seating range.
• Alex series A series of tables and benches in solid wood from Stolab.
• Torben series A solid-wood chair series in Stolab's seating range.
• Frank series A solid-wood chair series in Stolab's seating range.
• Bertil series A solid-wood chair series in Stolab's seating range.
• Stina series A solid-wood chair series in Stolab's seating range.
• Traby series tables A series of solid-wood tables from Stolab.
• Curtis series A series of solid-wood furniture pieces in Stolab's catalog.
• Forte table A solid-wood table available via stolab.se e-commerce.
• Stolab Professional trade channel A dedicated trade channel offering architects, interior designers, and commercial buyers project services, dealer support, and access to Stolab's solid-wood furniture collections.
• Accessories (textiles, trays) Complementary accessories such as textiles and trays designed to complement the furniture range.

Quantifiable outcome

• 10-20 year warranty coverage demonstrating product durability and company confidence
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Carl Hansen & Søn: Danish manufacturer of solid wood Scandinavian furniture with deep reliance on iconic designer heritage (Hans J. Wegner), a contract/hospitality channel and premium pricing — closely mirroring Stolab's model of designer-driven, hand-built solid wood seating, tables and storage sold B2C and B2B.
• Bolia: Scandinavian design-driven furniture brand with a direct-to-consumer e-commerce model and a growing B2B/contract channel; competes for the same design-conscious residential and hospitality buyers in similar price bands.
• Norrgavel: Swedish solid-wood furniture brand built around long-life, sustainable construction and Scandinavian design — operates in the same Swedish market with an almost identical multi-generational durability value proposition.
• Swedese: Swedish solid wood furniture maker with comparable designer collaborations (e.g., Yngve Ekström-era heritage), operating in the same domestic market with overlapping retailer and contract/specifier channels and similar mid-to-premium pricing.
• Fredericia Furniture: Danish solid-wood and upholstered furniture maker with a strong contract/hospitality business and designer heritage (Børge Mogensen, Hans J. Wegner) — overlaps with Stolab's seating, tables and contract focus.

Emerging players

• Muuto: Contemporary Scandinavian design furniture brand with overlapping designer collaborations and a contract division; addresses a more contemporary aesthetic but competes for the same premium residential and hospitality buyers.
• Hay: Danish modern furniture and accessories brand with strong designer collaborations and a contract channel; competes in adjacent but slightly lower price points for the same Scandinavian design-conscious buyer.
• Gubi: Danish design house combining reissued mid-century designs and contemporary collaborations (similar heritage-plus-fresh-design model) and operating in overlapping premium residential and hospitality segments.

Broad incumbents

• Fritz Hansen: Established Danish premium furniture manufacturer with a much broader portfolio and global contract distribution; competes with Stolab in the premium Scandinavian contract and design-led consumer segments but with a wider catalogue.

Regional players

• Design House Stockholm: Swedish distributor/curator of Scandinavian design furniture and objects working with similar designers and serving overlapping retail and contract accounts in the Swedish/Nordic market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/stolab
• LinkedInlinkedin.com/company/stolab
• Instagraminstagram.com/stolab

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stolab Mobel Ab