Revmax As
Revmax AS is a Norwegian SaaS company that provides cloud-based revenue management software, analytics, and advisory services to mid-market hotels and small chains in the Norwegian and Nordic market, integrating with major PMS platforms to deliver dynamic pricing, multi-property dashboards, and outsourced revenue management.
- Company typePrivate
- Founded2021
- HeadquartersOslo, Norway
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Revmax As does
Revmax AS is a privately held Norwegian SaaS company founded in 2021 and headquartered in Oslo, providing revenue management software, analytics, and advisory services to the Norwegian and Nordic hotel industry. The company's core product is Revmax Revenue Cloud, a cloud-based commercial support system that integrates with major Property Management Systems (PMS) — including HotSoft, Opera Cloud, VisBook, Protel Cloud, and Mews — via API, ingesting reservation data, market benchmarks (Benchmarking Alliance, Lighthouse), and public registries (SSB, Brønnøysundregistrene) to deliver automated price recommendations, multi-property portfolio dashboards, OTA competitive insights, and 3-year revenue forecasts that exceed the 12-month horizon of typical revenue management systems. The platform distinguishes itself through a bransjestandard (industry-standard) database architecture that preserves reporting continuity across PMS migrations, near-instant data drill-down, and CRM-style integration with Norwegian corporate registries.
The business model is platform-plus-services, monetized through three quoted annual subscription tiers — Standard (Revenue Cloud software), Superior (adds consulting advisory), and Suite (adds a fully outsourced senior Revenue Manager) — with pricing customized by hotel size, number of properties, and modules selected. Complementing the SaaS, Revmax offers Revmax Revenue Management (outsourced RM), Revmax Revenue Consulting, Revmax Project Management (PMS/RMS implementation), Revmax Market Analysis (7-step feasibility modeling), and Revmax Finance (hotel-specific accounting in partnership with Finansco). GTM is sales-led and direct, driven through website demo requests and a consultative proposal process targeting mid-market independent hotels and small chains. The company is founder-led by CEO Terje Thorstensen (ex-Radisson, Scandic, Haut Nordic; Cornell M.Sc.) with a 4-person core leadership team, and has built distribution leverage through NHO Reiseliv online courses and a Høgskolen i Kristiania lecture partnership.
Revmax As firmographics
Firmographics- Name
- Revmax As
- Legal name
- Revmax AS
- Website
- https://revmax.no
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Revmax AS is a Norwegian SaaS company that provides cloud-based revenue management software, analytics, and advisory services to mid-market hotels and small chains in the Norwegian and Nordic market, integrating with major PMS platforms to deliver dynamic pricing, multi-property dashboards, and outsourced revenue management.
- Ownership category
- akta.pro rank
Revmax As industry classification
Industry- Product category
- Hotel Revenue Management Software (Hospitality SaaS)
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Business Support Services (5614)
- SIC
- Services-Prepackaged Software (7372), Services-Management Services (8741)
- akta.pro primary industry
- Hotel Revenue Management Systems (RMS) (THALAOAB)
- akta.pro secondary industries
- Revenue Management & Dynamic Pricing (THALACAE), Sales Enablement & Revenue Operations (RevOps) Tools & Services (BPAFAFAJ)
Keywords
Where Revmax As is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Revmax As business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Revmax Revenue Cloud (SaaS Subscription): Cloud-based software platform providing data insights, automated price recommendations, reporting, and analytics. Delivered as a subscription with pricing based on hotel size, number of properties, and modules selected. Includes full technical setup and onboarding.
- Revmax Revenue Consulting: Ongoing strategic advisory and expert guidance for hotel directors and Revenue Managers needing validation on complex strategic decisions. Delivered as a recurring advisory retainer.
- Revmax Revenue Management (Outsourced RM): Full outsourced Revenue Manager function — a senior Revenue Manager operates as part of the hotel's staff, handling all strategic and operational revenue management tasks. Represents a managed services retainer.
- Revmax Project Management: Support for hotel projects such as PMS/RMS implementation, distribution platform setup, and new hotel openings.
- Revmax Market Analysis: A 7-step standardized analysis combining public data sources (SSB, Brønnøysundregistrene, Benchmarking Alliance) to produce market forecasts, market share analysis, operational KPIs, and full Profit & Loss analysis for new or existing hotel projects. Can be used as basis for financial support applications.
- Revmax Finance (Accounting Partnership): Full accounting service in partnership with Finansco, combining certified hotel accounting expertise with Revmax revenue management analysis. Industry-specific cost metrics and profitability analysis beyond standard reporting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard: Revmax Revenue Cloud software with full technical setup and onboarding |
| Subscription | Annual | Superior: Standard + Revmax Revenue Consulting (ongoing strategic advisory) |
| Subscription | Annual | Suite: Full outsourced Revenue Management function (Senior Revenue Manager on staff) + Standard + Superior |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Revmax As product offering
Product offeringCore offering
Revmax AS sells Revmax Revenue Cloud, a cloud-based SaaS platform that integrates with hotel Property Management Systems via API to deliver real-time data aggregation, dynamic pricing recommendations, 3-year forecasting, multi-property portfolio dashboards, and competitive benchmarking for hotels. The platform is bundled with tiered service packages (Standard, Superior, Suite) that add outsourced Revenue Management, strategic consulting, project implementation, market analysis, and hotel-specific accounting to the core SaaS subscription. The company also publishes paid Revenue Management courses through NHO Reiseliv's academy.
Product overview
Revmax As is a Norwegian SaaS company offering a platform-plus-services model for hotel revenue management. The core product is Revmax Revenue Cloud, a cloud-based commercial support system that integrates with hotel PMS via API and provides real-time analytics, forecasting, and pricing recommendations. This is complemented by three service tiers: Revmax Revenue Management (dedicated external revenue manager), Revmax Revenue Consulting (strategic advisory), and specialized services including Project Management, Market Analysis, and Finance. Revmax also offers educational courses through NHO Reiseliv covering Revenue Management fundamentals, analysis and distribution, financial analysis, and restaurant revenue management. The platform is multi-property capable, managing entire portfolios in one solution.
Differentiator
Problem solved
Functional benefit
Brands
- Revmax Revenue Cloud: Cloud-based commercial support system for hotel revenue management that provides data-driven insights, pricing recommendations, and decision support.
- Revmax Revenue Management
- Revmax Revenue Consulting
- Revmax Project Management
- Revmax Market Analysis
- Revmax Finance
Products and services
- Revmax Revenue Cloud Cloud-based commercial support system for hotel revenue management that integrates with Property Management Systems via API to deliver real-time data insights, multi-property portfolio dashboards, dynamic pricing recommendations, 3-year forecasting, CRM with Brønnøysundregistrene integration, OTA market intelligence, and benchmark reporting. Sold as a SaaS subscription with full technical setup and onboarding.
- Revmax Revenue Management Full outsourced Revenue Manager service in which a senior Revmax Revenue Manager operates as part of the hotel's staff, handling all strategic and operational revenue management tasks including pricing, forecasting, distribution setup, and weekly strategy meetings. Designed for hotels and chains lacking dedicated in-house RM capability.
- Revmax Revenue Consulting Strategic advisory service providing ongoing expert validation and sparring for hotel directors and Revenue Managers making complex pricing, distribution, and commercial decisions. Sits on top of the Standard SaaS package.
- Revmax Project Management Implementation support service for hotel projects such as PMS and RMS implementations (including IDeaS, Atomize, and Duetto), distribution platform setup, and configuration for new hotel openings.
- Revmax Market Analysis Standardized 7-step market analysis combining public data sources (Statistics Norway SSB, Brønnøysundregistrene, Benchmarking Alliance) to produce market forecasts, market share analysis, operational KPIs, and full Profit & Loss analysis for new or existing hotel projects. Can be used as the basis for financial-support applications.
- Revmax Finance Full accounting service delivered in partnership with Finansco, combining certified hotel accounting expertise (Statsautorisert regnskapsfører) with Revmax's revenue management analysis. Includes industry-specific cost metrics (food cost, personnel cost per hour) and profitability analysis beyond standard reporting.
- NHO Nettkurs - Revenue Management (Modul 1) Digital course on Revenue Management fundamentals covering distribution of hotel rooms, success factors, competitive strategies, and the use of software for efficiency improvement. Delivered through NHO Reiseliv's digital academy, with CEO Terje Thorstensen as the primary instructor.
- NHO Nettkurs - Analyse og Distribusjon (Modul 2) Digital course on data analysis and distribution covering data structure, Excel analysis, sales channel integration, visibility, and decision-making. Delivered through NHO Reiseliv's digital academy.
- NHO Nettkurs - Finansanalyse (Modul 3) Digital course on financial analysis covering cost structures, productivity metrics, and Profit & Loss statement analysis for hotels. Delivered through NHO Reiseliv's digital academy.
- NHO Nettkurs - Restaurant Revenue Management Digital course on restaurant revenue management covering menu optimization, capacity management, demand analysis, and dynamic pricing. Delivered through NHO Reiseliv's digital academy.
Quantifiable outcome
- 21% average growth in lodging revenue
- +7 more outcomes
Companies that use Revmax As
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
Revmax As technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability7 records
Feature9 records
Revmax As partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- FinanscocoreRevmax Finance is delivered in partnership with Finansco, providing certified accounting services (Statsautorisert regnskapsfører) with specialized hotel accounting expertise, combined with Revmax's revenue management analysis. This partnership allows Revmax to offer full A-Å accounting with industry-specific cost metrics and profitability analysis beyond standard reporting.
- NHO ReiselivcoreRevmax has a course agreement with NHO Reiseliv (Norwegian Hospitality Association) for delivering Revenue Management education to the industry. Revmax (CEO Terje Thorstensen) develops and delivers 3 course modules: Introduction to Revenue Management, Analysis and Distribution, and Financial Analysis — plus a Restaurant Revenue Management module. Courses are published on NHO Reiseliv's digital academy platform.
- Høgskolen i KristianiaminorRevmax delivers guest lectures on Revenue Management at Høgskolen i Kristiania (The School of Hospitality and Tourism) as part of their 'Future Leaders' program. The lectures focus on Revenue Management in practice, bridging theory with real-world applications to educate the next generation of hospitality professionals.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Revmax As competitors and assessment
Company assessmentBroad incumbents
- Mews: Mews is a leading hospitality cloud platform (PMS + POS + integrations) that acquired Atomize and is extending into RMS. As one of Revmax's PMS integration partners, Mews is both an enabler and an emerging competitor that could absorb Revmax's layer.
- Cloudbeds: Cloudbeds is an all-in-one hotel operations platform serving independent properties worldwide with PMS, booking engine, and channel manager. Its expanding revenue management and analytics suite makes it a broad incumbent competing for the same mid-market hotel budgets as Revmax.
- HotSOS (Amadeus Hospitality): HotSOS, part of Amadeus Hospitality, provides hotel operations, service optimization, and revenue management solutions for chain hotels — a broad incumbent with overlapping commercial optimization capabilities aimed at larger chains.
Direct peers
- Beonprice: Beonprice is a Spain-based hotel RMS vendor offering dynamic pricing, competitor benchmarking, and revenue optimization — comparable to Revmax's offering for independent and chain hotels across Europe.
- Lighthouse (formerly OTA Insight): Lighthouse provides market intelligence, competitor benchmarking, and rate parity tools for hotels — directly overlapping with Revmax's OTA Insights Module and Benchmarking Alliance-driven competitive monitoring.
- Atomize: Atomize (now part of Mews) offers a cloud-native RMS with dynamic pricing for hotels. It is listed by Revmax as a complementary integration and competes head-on in the same dynamic-pricing-and-forecasting category.
- IDeaS: IDeaS (a SAS company) is one of the world's largest dedicated hotel revenue management software vendors, serving chains and independent hotels with automated pricing and forecasting — directly overlapping with Revmax Revenue Cloud's core value proposition.
- Duetto: Duetto is a leading SaaS RMS for hotels and casino-resorts offering Open Pricing, forecasting, and reporting. It directly competes with Revmax Revenue Cloud, particularly for multi-property chains that Revmax also targets.
Emerging players
- Profitroom: Profitroom is a hotel technology vendor offering booking engine, channel manager, and revenue management tools primarily across Europe — comparable to Revmax as an emerging player addressing independent hotel digital and commercial needs.
- SHR Group: SHR offers a hotel CRM, RMS, and central-reservation platform aimed at independent and chain hotels, overlapping with Revmax's CRM module, forecasting, and multi-property positioning.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Revmax As social profiles
Digital presenceRevmax As compliance and trust
Trust signalCompliance2 records
Revmax As financial estimates
Financial estimateRevenue estimate
Valuation estimate
Revmax As leadership team
Management profileNumber of profiles
Profiles4 records
Revmax As funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Revmax As M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Revmax As
What does Revmax As do?
Revmax AS sells Revmax Revenue Cloud, a cloud-based SaaS platform that integrates with hotel Property Management Systems via API to deliver real-time data aggregation, dynamic pricing recommendations, 3-year forecasting, multi-property portfolio dashboards, and competitive benchmarking for hotels. The platform is bundled with tiered service packages (Standard, Superior, Suite) that add outsourced Revenue Management, strategic consulting, project implementation, market analysis, and hotel-specific accounting to the core SaaS subscription. The company also publishes paid Revenue Management courses through NHO Reiseliv's academy.
Is Revmax As a public or private company?
Revmax As is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Revmax As founded?
Revmax As was founded in 2021. It employs 1 to 10 people.
Where is Revmax As based?
Revmax As is headquartered in Oslo, Norway, in the Europe region.
How does Revmax As make money?
Six revenue lines are on record. Revmax Revenue Cloud (SaaS Subscription) is the primary driver. The others are revmax Revenue Consulting, revmax Revenue Management (Outsourced RM), revmax Project Management, revmax Market Analysis and revmax Finance (Accounting Partnership).
Who are Revmax As's main competitors?
Broad incumbents on record are Mews, Cloudbeds and HotSOS (Amadeus Hospitality). Direct peers are Beonprice, Lighthouse (formerly OTA Insight), Atomize, IDeaS and Duetto. Emerging players are Profitroom and SHR Group.
Does Revmax As have an API?
Yes. Revmax Revenue Cloud integrates directly with Property Management Systems (PMS) via API. The system automatically fetches all non-personal reservation data daily, stores order reserve snapshots for comparison and sales curves, and connects internal and external data sources to create complete reports and analyses. Data fetching is near-immediate, and drilling down to details happens instantly. The database is built on industry standard, meaning hotels can seamlessly transition when switching PMS without losing data. Developer documentation is at cloud.revmax.no/#/login.
What industry is Revmax As in?
Revmax As's product category is Hotel Revenue Management Software (Hospitality SaaS). Its primary akta.pro industry code is THALAOAB, Hotel Revenue Management Systems (RMS), with a secondary code of THALACAE, Revenue Management & Dynamic Pricing. Its NAICS code is 5182 and its SIC code is 7372.