What Salastina does

Salastina is a 501(c)(3) nonprofit chamber music organization founded in 2009 by co-Artistic Directors Kevin Kumar and Maia Jasper White, headquartered in Glendale, California. Operating under the tagline "A Musical Salon for the 21st Century," it presents classical, contemporary, and baroque chamber music through a portfolio of programs: the Main Series of 5 subscription concerts per season, the lower-priced Happy Hour conversational concert series, the Sounds Delicious immersive dining-and-music events, the tuition-free Sounds Promising composer development program for emerging composers aged 18-30, the Vital Sounds hospital program delivering free virtual bedside concerts to ICU patients, and a new 2026 Chamber Music Workshop for adult learners. The organization serves a multi-segment audience including classical music enthusiasts, families, emerging composers, ICU patients, and member-donors across Southern California venues spanning West LA, Pasadena, Orange County, Santa Barbara, Downtown LA, Palos Verdes, and Lake Forest.

The underlying operational infrastructure is light: a 1-10 person staff, a resident artist ensemble of principal players from the Los Angeles Chamber Orchestra, Pacific Symphony, and Hollywood Bowl Orchestra, and venue partnerships with institutions such as the Pasadena Conservatory of Music, Music Academy of the West, The Village Studios, Virginia Robinson Gardens, and the Doheny Mansion. Distribution runs through a Squarespace-hosted website (salastina.org) for direct ticket and subscription sales, YouTube for recorded performances, a podcast, livestream subscriptions, and in-person concert programming. The organization holds 501(c)(3) tax-exempt status (Tax ID 83-4248512) and is governed by a Board of Directors.

Salastina's revenue model is a hybrid of earned and contributed income typical of mid-sized performing arts nonprofits. Earned revenue comes from individual ticket sales ($5 Happy Hour, $45 Main Series), subscription packages ($225-$230 for a full season, including a Build-Your-Own option and an $80 livestream subscription), monthly memberships starting at $20, premium-priced Sounds Delicious events ($50-$185), and high-end fundraisers ($250-$375 per ticket). Contributed revenue includes tax-deductible donations (channeled through the Arts-People donation platform), corporate and foundation grants (e.g., from Ann Peppers Foundation, Project: Music Heals Us, The Seaver Institute, and a $10,000 RMPF grant), and merchandise sales. The geographic market is concentrated in Southern California, with a virtual component enabling national remote audience reach through livestream and on-demand access.

Name

Salastina

Legal name

Salastina

Website

https://salastina.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Salastina is a 501(c)(3) nonprofit chamber music organization in Glendale, California, presenting world-class classical, contemporary, and baroque performances across Southern California, offering composer development and healing music programs for ICU patients, and serving music enthusiasts, families, emerging composers, and member-donors.

Ownership category

akta.pro rank

Product category

Performing Arts / Chamber Music

NAICS

Musical Groups and Artists (711130), Theater Companies and Dinner Theaters (711110), Independent Artists, Writers, and Performers (711510)

akta.pro primary industry

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)

akta.pro secondary industries

Music Production & Composition (Songwriting, Recording, DJing) (EDAMAAAF), Performing Arts Camps (Theater, Musical Theater, Dance) (EDAMALAI)

Keywords

• Chamber music performances
• Classical music concerts
• Composer development programs
• Community music programs
• Hospital bedside concerts

Headquarters

HQ city

Glendale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Ticket Sales: Revenue from individual concert tickets, including Main Series ($45 standard) and Happy Hour concerts ($5 general admission). Additional revenue from family-friendly events and special programming.
2. Subscription Packages: The Whole Shebang package ($230 general, $180 members, $50 students) includes 5 Main Series programs and 4 Happy Hours. Main Series Subscription at $225 (members $180, students $50). Livestream Subscription at $80 (free for members). Build-Your-Own option allows subscribers to select 4 concerts.
3. Membership Program: Monthly membership program starting at $20 per month, fully tax-deductible. Members receive discounts on tickets (20% off Main Series), free livestream access, free Happy Hour admission, and access to Members-Only content archive.
4. Donations and Fundraising: As a 501(c)(3) charitable organization, Salastina relies on tax-deductible donations. The organization holds fundraising events such as the Mozart Masquerade fundraiser ($375 per ticket). Additional revenue from merchandise sales (Merch section on website).
5. Special Event Revenue: Premium ticketed experiences including Sounds Delicious immersive dining concerts at venues like Robinson Gardens and Doheny Mansion, with ticket prices ranging from $50-$185 per person. Fundraiser events at $250-$375 per ticket.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Salastina is a 501(c)(3) chamber music organization that produces live classical, contemporary, and baroque concert performances through its Main Series and Happy Hour programs across Southern California venues. It also operates the Sounds Promising tuition-free composer development program for ages 18-30, the Vital Sounds virtual ICU bedside concert initiative, and the Sounds Delicious immersive dining-concert experiences, supplemented by subscriptions, livestream access, and a monthly membership program.

Product overview

Salastina is a 501(c)(3) classical music organization based in Los Angeles that operates as a unified suite of programs centered on live chamber music performance, education, and community engagement. The core offerings include the Main Series concert programs and Happy Hour concerts as the primary live performance products, supplemented by the Sounds Promising young composer development program and the Vital Sounds ICU bedside concert initiative. The organization also produces Sounds Delicious immersive culinary-music events. Subscription options include the Whole Shebang full-season package, Build Your Own flexible subscriptions, and Livestream access. The Membership program provides ongoing engagement with benefits including free livestreams, discounted tickets, and early access. All programs are delivered through in-person events at Southern California venues and virtual/online channels.

Differentiator

Problem solved

Functional benefit

Brands

• Vital Sounds: Program providing free virtual bedside concerts for ICU patients at Huntington Health and UCLA Medical Center
• Sounds Promising
• Sounds Delicious
• Happy Hour
• Main Series

Quantifiable outcome

• 70,000+ minutes of music delivered to 4,000+ patients and caregivers through Vital Sounds program since May 2020
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and supporting.

• Project: Music Heals UscoreGTM or Marketing PartnerMajor supporter of the Vital Sounds program, which provides free virtual bedside concerts to ICU patients. Project: Music Heals Us contributes funding and organizational support to enable the delivery of healing music experiences in healthcare settings.
• Virginia Robinson GardenscoreStrategic or Co-development PartnerPartnership for Sounds Delicious themed events including Alice in Wonderland High Tea and Jane Austen Garden Tea Party. The historic estate venue hosts Salastina's immersive dining concert experiences.
• The Da Camera SocietycoreStrategic or Co-development PartnerCo-presenter of Sounds Delicious events at the Doheny Mansion. The Da Camera Society opens its doors to the historic Doheny Mansion venue for Salastina's Gilded Christmas Tea and other premium events, celebrating its 50th Anniversary Season partnership.
• Huntington HealthcoreStrategic or Co-development PartnerPartner hospital for the Vital Sounds program. Patients in Huntington Health's ICU, including those receiving long-term and end-of-life care, receive private virtual bedside concerts from Salastina musicians every Monday, Wednesday, and Friday since May 2020.
• UCLA Medical CentercoreStrategic or Co-development PartnerPartner hospital for the Vital Sounds program. ICU patients at UCLA Medical Center receive free virtual bedside concerts from Salastina musicians alongside Huntington Health.
• Mount Saint Mary's UniversitysupportingStrategic or Co-development PartnerHost venue for Doheny Mansion events. The Pompeian Room at the Doheny Mansion provides an opulent setting for Salastina's holiday teas and masquerade fundraisers.
• The Wende MuseumsupportingStrategic or Co-development PartnerVenue partner for Happy Hour No. 131 with Gloria Cheng at the A-Frame Theater. Provides accessible Culver City location for intimate performances.
• Pasadena Conservatory of MusicsupportingStrategic or Co-development PartnerVenue partner for Main Series concerts at Barrett Hall. Key Southern California location for Salastina's chamber music programming.
• Music Academy of the WestsupportingStrategic or Co-development PartnerVenue partner for Santa Barbara performances at Lehmann Hall. Extends Salastina's geographic reach to the Central Coast region.
• The Village StudiossupportingStrategic or Co-development PartnerWest LA venue partner for Main Series concerts at the Moroccan Room. Prestigious recording studio facility provides unique setting for chamber music performances.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Kronos Quartet: Independent chamber ensemble with self-presented concert series, heavy contemporary programming, and commissioning pipeline for new works. Salastina's Sounds Promising composer program mirrors Kronos's 'Fifty for the Future' commissioning ethos.
• Da Camera Society: LA-based chamber music presenter and existing Salastina co-presenting partner for Sounds Delicious events at Doheny Mansion. Directly comparable presenter model, SoCal geography, and mixed classical/contemporary programming.
• Seattle Chamber Music Society: Regional chamber-music presenter with subscription series and resident-artist engagement. Closely analogous presenter structure, including seasonal concert programming and community engagement.
• Chamber Music Society of Lincoln Center: Premier New York presenter of classical chamber music with multi-format concert series, educational programming, and resident-artist model. Highly comparable in mission (chamber music presenting + composer development + audience education), though at significantly larger scale.
• Apollo's Fire: Cleveland-based period-instrument baroque and classical ensemble with self-presented subscription series and touring model. Comparable as an independent chamber ensemble with its own presenter arm and baroque/classical programming emphasis.
• La Jolla Music Society: Southern California presenter of chamber, classical, and jazz concerts with multi-venue programming and education initiatives. Comparable in geography, presenter (rather than orchestral-operator) model, and community-engagement mission.
• Chamber Music Northwest: Portland-based summer chamber music festival with subscription series and resident-artist ensemble. Directly comparable presenter model — multi-concert subscription season, world-class musicians, and educational outreach.
• Los Angeles Chamber Orchestra: LA-based professional chamber orchestra sharing Salastina's Southern California geography and classical programming focus. Several Salastina resident artists (e.g., Benjamin Smolen, Maia Jasper White historically) are LACO principals, making it the closest direct comparable for scale, repertoire, and audience.
• Mainly Mozart Festival: Southern California festival focused on Mozart and classical chamber repertoire with orchestra and chamber-ensemble programming. Comparable in geographic market, classical-only focus, and subscription/event-driven model.
• Boston Chamber Music Society: Long-running chamber music presenting organization with subscription concert series, resident ensemble, and educational programming. Closely mirrors Salastina's presenter-plus-resident-artist model in a different region.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/salastina
• LinkedInlinkedin.com/company/salastina-music-society

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salastina