Steenhandel Gelsing

What Steenhandel Gelsing does

Steenhandel Gelsing is an independent Dutch brick advisory and supply company founded in the 1950s, headquartered in a single showroom in Elst, Gelderland. It operates as a family business, with current owner Marc Mattijssen having taken over in 2012 after joining as a partner in 2008. The company sells and supplies hundreds of brick varieties sourced from domestic and foreign factories, alongside technical advisory services covering brick type selection (wasserstrich, strengpers, handvorm, vormbak), mortar specification, masonry bond patterns, and test wall evaluations (proefmuur).

The company's product surface extends beyond standard bricks into prefabricated masonry systems: brick lintels (concrete-core and ceramic adhesive variants), prefab masonry elements (lijmwerk), brick strips/cladding, the Nordic ceramic facade panel system (including glazed and heat-exchanger-integrated versions), and specialty products such as Fire Glazed bricks, ceramic acoustic bricks, the Fixbrick dry stacking system, and Klinker Baguettes. Circular/sustainable options (ECOFIR at 50% recycled material; DC Bricks Waste Based at 60% recycled material) extend the assortment into low-CO2 construction. Exclusive Dutch distribution rights for Wittmunder Klinker (Germany) and dealer relationships with DC Bricks, GIMA, and ABC Klinkergruppe form the supply backbone.

Steenhandel Gelsing makes money through quote-based project sales (hardware) and advisory/specification services (professional services), with no publicly disclosed pricing. The go-to-market is enterprise field sales via the Elst showroom, on-site visits with brick sampling, and remote consultations (MS Teams, Skype, Zoom). The company serves architects (primary decision influencers), contractors (aannemers), and project developers (opdrachtgevers), including housing corporations, healthcare clients, and government/heritage restoration projects (e.g., Rijksvastgoedbedrijf). Projects span the Netherlands and international markets including Belgium, the United Kingdom, Switzerland, and Russia.

Name

Steenhandel Gelsing

Legal name

Steenhandel Gelsing

Website

https://gelsing-steenhandel.nl

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

1–10 employees

Short description

Steenhandel Gelsing is an independent Dutch brick advisory and supply company serving architects, contractors, and developers with hundreds of brick varieties and custom masonry solutions across new construction, renovation, and restoration projects domestically and internationally.

Ownership category

akta.pro rank

Product category

Brick and masonry supply

NAICS

Concrete Block and Brick Manufacturing (327331), Concrete Pipe, Brick, and Block Manufacturing (32733), Other Concrete Product Manufacturing (327390)

SIC

Structural Clay Products (3250), Concrete Products, Except Block & Brick (3272)

akta.pro primary industry

Masonry Accessories & Reinforcement (Lintels, Ties, Mesh, Rebar) (IMADABAK)

akta.pro secondary industries

Brick & Block Repair / Replacement (HSAGALAI), Concrete Resurfacing, Overlays & Patching (HSAGALAD)

Keywords

• Brick supply
• Masonry advisory
• Facade systems
• Heritage restoration
• Brick specification

Headquarters

HQ city

Emst

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Brick product sales: Sale and supply of bricks to architects, contractors, and developers. The company acts as an independent brick supplier with hundreds of brick varieties from domestic and foreign factories. Products include standard bricks, special shapes, brick strips, and related systems.
2. Advisory and specification services: Independent consultancy on brick selection, technical specification, mortar matching, test wall evaluations (proefmuur), and project-specific custom brick development for monuments and heritage projects.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Steenhandel Gelsing is an independent Dutch brick advisory and supply company offering hundreds of brick varieties sourced from domestic and international factories, alongside prefabricated masonry systems (brick lintels, prefab masonry elements, brick strips), ceramic facade panels, and custom brick development services. The firm translates architects' and developers' aesthetic visions into specific brick specifications for new construction, renovation, and monument restoration projects.

Product overview

Steenhandel Gelsing is an independent brick advisory and supply company operating from Elst, Gelderland, Netherlands. Their portfolio centers on brick products and related masonry systems, including: core brick supply and advisory services (offering hundreds of varieties from domestic and international factories); prefabricated masonry solutions such as brick lintels (both concrete-core and ceramic adhesive versions) and prefab masonry elements; facade systems including brick strips/cladding and the Nordic ceramic panel system (available in standard and glazed versions, including a heat exchanger variant); and complementary products such as ceramic roof tiles, street bricks, and specialized items like acoustic bricks, Fire Glazed bricks, Fixbrick dry stacking system, Klinker Baguettes, and glazed architectural elements. They also provide circular/sustainable brick options including ECOFIR (50% recycled), Waste Based Bricks (60% recycled), and various technical information services. The company serves architects, contractors, and developers for new construction, renovation, and restoration projects, including international work.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Stadsarchief Delft won Wienerberger Brick Award 2020 in the 'working together' category
• +2 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• DC BrickscoreTechnology or IntegrationSteenhandel Gelsing is a dealer of DC Bricks, a brick manufacturer from Gendt (Nijmegen area) that produces bricks with 60% recycled material content. DC Bricks emerged from a collaboration between brick producers Zilverschoon Randwijk and Rodruza, producing waste-based bricks with a favorable CO2 footprint and low MKI (Milieu Kosten Indicator).
• Wittmunder KlinkercoreTechnology or IntegrationSteenhandel Gelsing holds an exclusive arrangement for Wittmunder Klinker in the Netherlands. Wittmunder Klinker is a traditional brick factory in East Frisia, Germany, producing high-quality bricks using a single clay type, one firing process, and one kiln — the ring oven. The company produces special commemorative brick sorts, including the Chilehaus Hamburg commemorative sort (100th anniversary) and Haus Esters/Haus Lange Krefeld sorts.
• Stichting KNB (KNB KeramieK)minorOthersSteenhandel Gelsing uses KNB's technical information sheets on brick types and masonry processing methods as technical references and shares these with clients. KNB provides standardized technical guidelines for the brick industry in the Netherlands.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wienerberger: World's largest brick manufacturer and a direct competitor in brick supply, but operating as a broad incumbent with vertically integrated production. Steenhandel Gelsing's independent advisor position contrasts with Wienerberger's manufacturer-direct sales model.
• CRH plc: Global building materials giant with brick and masonry product lines in Europe. Competes indirectly through scale and supply chain leverage, though not specialty-focused like Steenhandel Gelsing.
• Feldhaus Klinker: German specialty brick manufacturer with strong Dutch and European project reference list. Comparable in supplying high-end brick products for award-winning architecture, though as a producer rather than distributor.
• Röben Tonbaustoffe: German brick manufacturer with broad product portfolio including clinker and facade bricks. Competes in the Dutch market on brick quality and project supply, similar to Steenhandel Gelsing's premium positioning.
• Terca: Wienerberger's premium brick brand for the Dutch market, serving similar architectural and developer customers. Comparable in product positioning and architectural focus, though as a manufacturer-controlled brand.
• Vandersanden Group: European brick manufacturer with direct-to-architect sales in the Netherlands. Competes on brick portfolio breadth and project specification, though as a manufacturer rather than independent advisor.

Direct peers

• Janinhoff: Dutch brick supplier and advisor serving architects and developers across the Netherlands. Closest direct peer in the specialty brick advisory and distribution niche, with similar customer base and go-to-market motion.
• GIMA: German brick manufacturer specializing in Fire Glazed bricks and Klinker Baguettes — both sourced by Steenhandel Gelsing. Comparable in developing innovative specialty brick products for architectural applications.
• ABC Klinkergruppe: German brick manufacturer and partner of Steenhandel Gelsing for Nordic ceramic facade panels. Comparable in supplying specialty facade systems to architects and developers across Europe.

Others

• Stichting KNB (KNB KeramieK): Dutch brick industry association providing technical information sheets and standards. While not a direct competitor, KNB's technical reference materials and industry positioning are closely related to Steenhandel Gelsing's advisory role.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/GelsingSteen
• LinkedInlinkedin.com/company/steenhandel-gelsing
• Instagraminstagram.com/gelsingsteen

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Steenhandel Gelsing