What The Dames Group Llc does

The Dames Group LLC is a privately held, woman-owned leadership development and organizational development consultancy founded by Shaneiree "Shay" Dames. The firm offers executive and leadership coaching (1:1 and group), professional and management development training (including the full-day People Manager Accelerator), executive leadership retreats, curriculum and program development, and organizational development consulting. Underlying the service portfolio are proprietary assets: a self-awareness assessment application that delivers personalized micro-scenarios matched to manager readiness bands along with reflection prompts and breathwork (pranayama) protocols; a two-week Learning House Diagnostic Sprint that produces capability heatmaps and prioritized learning roadmaps; and a 90-day reinforcement system of structured nudges and accountability rhythms intended to convert one-time training into sustained behavior change.

The business operates on a professional-services revenue model. 1:1 executive coaching is publicly listed at $150 per hour as a limited-time offer, training is sold per session with volume discounts for three or more bookings, and keynote speaking, executive retreats, and diagnostic sprints are sold on a contact-quote basis. Distribution is direct-to-buyer: a website with Calendly-integrated booking for free consultations and paid engagements, LinkedIn presence for the founder and firm, email newsletter capture, and event-driven demand generation through speaking engagements at NBMBAA, DC Start-Up & Tech Week, Equity Now Inc., Global Youth Summit, and BERG Global Meeting.

The firm serves enterprise and mid-market clients across Big 4 accounting (KPMG), legal (AKIN Gump), hospitality (Marriott), sports/retail (Under Armour), technology (IBM), healthcare (Unity Healthcare, PCOM), education (Buffalo State University), government (City of Philadelphia), and nonprofit (NBMBAA) verticals. Headcount is reported at 1–10, with the founder as the principal deliverer of coaching, training, and keynote engagements; no institutional funding, parent company, or M&A activity is disclosed, and the firm is bootstrapped and founder-controlled.

Name

The Dames Group Llc

Legal name

The Dames Group LLC

Website

https://thedamesgroupllc.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

The Dames Group LLC is a woman-owned, founder-led leadership development consultancy providing executive coaching, professional and management training, curriculum design, and organizational development services to enterprise and mid-market clients across accounting, legal, healthcare, hospitality, technology, and nonprofit sectors.

Ownership category

akta.pro rank

Product category

Leadership Development Consulting

NAICS

Management Consulting Services (54161), Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Leadership Development & Executive Coaching (BPAHAGAD)

akta.pro secondary industries

Team & Group Executive Coaching (Leadership Teams) (EDABANAF), High-Potential & Succession Coaching (EDABANAC), Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH)

Keywords

• Leadership development training
• Executive coaching services
• Organizational development consulting
• Curriculum design services
• Management training programs

Headquarters

HQ city

Gaithersburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Executive Coaching Services: Hourly executive coaching sessions with Shaneiree Dames. Currently offered at $150/hour for limited time. Includes personalized playbook, breathwork integration, and access to self-awareness app.
2. Leadership Training Programs: Professional and management development training including the People Manager Accelerator (full-day Manager Academy), signature leadership topics, and 90-day reinforcement systems.
3. Executive Leadership Retreats: Curated executive retreat experiences aligned to leadership goals with 60-day personalized reinforcement via self-awareness app.
4. Keynote Speaking Engagements: Booking Shaneiree Dames to speak at corporate events, conferences, and summits. Contact-based pricing.
5. Curriculum & Program Development: Custom learning experience design, learning house diagnostic sprints, and behavior-focused curriculum development for organizations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

The Dames Group LLC is a woman-owned learning and development consultancy that delivers behavior-focused leadership development services to enterprise clients. Its core offerings include professional and management development training, executive and leadership coaching (1:1 and group), executive leadership retreats, curriculum and program development, a Learning House Diagnostic Sprint for organizational assessment, and organizational development consulting. All engagements are anchored in a proprietary self-awareness methodology integrated with pranayama breathwork protocols and a 90-day reinforcement system designed to convert training into sustained leadership behavior change.

Product overview

The Dames Group LLC is a behavior-focused leadership development consultancy offering a portfolio of interconnected services built around self-awareness as the foundational principle. The core offering consists of Professional & Management Development Training with a proprietary 90-day reinforcement system, complemented by the People Manager Accelerator for manager capability building. Executive & Leadership Coaching (1:1 or group) and Executive Leadership Retreats provide personalized development paths supported by ICF-aligned methodologies and a self-awareness app with micro-learning and accountability features. The Learning House Diagnostic Sprint provides organizational assessment to drive targeted curriculum and program development. All services integrate the company's signature breathwork (pranayama) practices and are designed to deliver measurable culture shift rather than one-time training events.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional & Management Development Training Personalized professional and management development training offerings designed to move leadership skills from one-time workshops into sustained behavior change, combining micro-learning, high-impact facilitation, and a 90-day accountability cadence. Targeted at organizations seeking reinforcement-based leadership development.
• People Manager Accelerator
• Executive & Leadership Coaching
• Executive Leadership Retreat
• Learning House Diagnostic Sprint
• Curriculum & Program Development
• 1-on-1 Executive Coaching with Shaneiree Dames
• Keynote Speaking Engagements

Quantifiable outcome

• Real growth happens through clarity, practice, and follow-through

Named customers11 records

Segments7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• ExecOnline: Online leadership development marketplace partnering with business schools and faculty to offer cohort-based executive programs to enterprises — a partial overlap with TDG's executive retreat/cohort model, particularly on enterprise L&D procurement.
• BetterUp: VC-funded coaching and leadership development platform pairing executives with a network of coaches via an app-based experience — directly competes for enterprise L&D budget with TDG and serves as a technology-enabled reference point for the self-awareness app category.
• Marshall Goldsmith Stakeholder Centered Coaching: Executive coaching methodology and certified-coach network focused on measurable leadership behavior change — directly comparable to TDG's ICF-aligned, measurement-led approach and a model for how a founder-IP brand can scale through a licensed coach network.

Direct peers

• Ken Blanchard Companies: Leadership training and coaching firm built around Situational Leadership and related content, serving mid-market and enterprise clients with workshops, coaching, and certification programs — directly comparable to TDG's training-plus-coaching bundle and signature-topic model.
• Development Dimensions International (DDI): Global leadership and selection specialist offering manager development, executive coaching, and leadership diagnostics — directly comparable on the manager-accelerator and diagnostic-sprint products and on the same enterprise buyer profile.
• Center for Creative Leadership: Nonprofit leadership development provider specializing in executive coaching, leadership programs, and feedback-driven behavior change research — highly comparable to TDG's measurement-anchored coaching and training, particularly for the same Big 4, legal, and government segments.
• BTS Group: Consulting and executive education firm specializing in leadership development, business acumen, and strategy simulation for global enterprises — directly comparable on enterprise leadership training and executive coaching engagements.

Broad incumbents

• Korn Ferry: Global organizational consulting firm with a large executive coaching and leadership development practice serving Fortune 500 leaders — directly overlaps with TDG's enterprise coaching and organizational consulting, with substantially broader scale and assessment IP.
• FranklinCovey: Large-scale leadership and execution training firm offering The 7 Habits, leadership coaching, and organizational consulting to global enterprises — directly comparable to TDG's leadership training and executive coaching, with a much broader content library and global delivery footprint.
• Skillsoft: Large corporate training and talent development platform offering leadership content, coaching, and digital learning to enterprises — adjacent competitor that often displaces boutique firms in enterprise L&D procurement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-dames-group-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Dames Group Llc