CAA-Québec

What CAA-Québec does

CAA-Quebec is a member-based automobile association and licensed insurance broker serving residents of the Province of Quebec, Canada. It is affiliated with the Canadian Automobile Association (CAA) and American Automobile Association (AAA), providing cross-Canada and cross-border roadside assistance coordination. The organization sells six membership tiers (CAA Go, CAA Classic, CAA Plus, CAA Premier, CAA Plus RV, and CAA Premier RV) at annual subscription prices ranging from C$49.99 to C$244.99, each varying by towing distance (5km to 320km) and number of included service calls. Primary revenue sources are individual and household membership subscriptions, commissions from a multi-line insurance brokerage (vehicle, home, travel, pet, life/health, accident, and business), and fees and commissions from a full-service travel agency.

CAA-Quebec operates a multi-channel service infrastructure including a 24/7 roadside assistance call center, an online service request portal (caaroadside.ca), a member mobile app, online insurance quote portals, SAAQ registration and driver's licence service centers, and a network of approved auto repair shops and residential suppliers. Adjacent revenue and member-value lines include Vehicle Inspection Centres, CAA-Quebec Driving Schools, a battery product line, a TripTik route planning tool, and the Rabais Dollars rewards program with over 100 Quebec merchant partners offering up to 50% instant discounts. The organization also runs a non-profit CAA-Quebec Foundation focused on road safety and community education. The member-facing technology stack is described as standard web and mobile applications plus an online account portal, with no proprietary AI/ML platform or public API disclosed.

Name

CAA-Québec

Legal name

CAA-Quebec

Website

https://caaquebec.com

Company type

Private

Founded year

1904

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

CAA-Quebec is a member-based automobile association and licensed insurance broker serving Quebec residents, offering roadside assistance, multi-line insurance, travel services, and home advisory products under a tiered annual subscription model.

Ownership category

akta.pro rank

Product category

Automobile Club Services

NAICS

Travel Agencies (561510), Insurance Agencies and Brokerages (524210)

SIC

Services-Membership Organizations (8600), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

IATA-Accredited Passenger Sales Agents (PSA) (THAKALAC)

Keywords

• Automobile club services
• Roadside assistance
• Travel agency services
• Insurance brokerage
• Membership subscriptions

Headquarters

HQ city

Clarke City

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Subscriptions: CAA-Quebec generates primary revenue through annual membership fees. Members pay subscription fees to access roadside assistance, travel benefits, insurance advisory services, and member discounts. The organization offers multiple membership tiers at different price points ranging from $49.99/year to $244.99/year.
2. Insurance Products: CAA-Quebec offers insurance products including vehicle, home, travel, pet, life, health, accident, and business insurance. These are distributed as a licensed insurance broker, earning commissions on policies sold.
3. Travel Agency Services: The organization operates a full-service travel agency offering bookings for flights, accommodations, all-inclusive packages, cruises, vehicle rentals, and organized trips. Revenue is generated through service fees and commissions from travel suppliers.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels6 records

Core offering

CAA-Québec is a membership-based automobile club serving Quebec residents through tiered annual subscriptions (CAA Go, Classic, Plus, Premier, Plus RV, Premier RV) that provide 24/7 roadside assistance including towing up to 320 km, battery service, and safe ride home. The organization also operates as a licensed insurance broker offering vehicle, home, travel, life/health, accident, pet, and business insurance products, a full-service travel agency for flights, accommodations, cruises, and organized trips, plus home and mobility advisory services. Members additionally access the Rabais Dollars CAA discount program at over 100 Quebec merchants.

Product overview

CAA-Québec operates as a membership-based automobile club offering a comprehensive suite of services organized around six membership tiers (CAA Go, CAA Classic, CAA Plus, CAA Premier, CAA Plus RV, and CAA Premier RV) with varying roadside assistance and towing coverage levels. The organization provides insurance products across vehicle, home, travel, life/health, accident, pet, and business categories. Travel services include a full-service agency with packages, flights, accommodations, vehicle rentals, cruises, and Disney vacations. Mobility offerings encompass roadside assistance, approved auto repair networks, vehicle inspection, battery services, driving schools, and advisory services. Home services include residential advisory services, approved supplier networks, and dispute resolution. Members also access a rewards program (Rabais Dollars) with discounts at over 100 Quebec merchants, plus digital tools including a mobile app and online account management portal.

Differentiator

Problem solved

Functional benefit

Brands

• CAA Go: Membership card option for those who do not need full Roadside Assistance
• CAA Classic
• CAA Plus
• CAA Premier
• CAA Plus RV
• CAA Premier RV
• Rabais Dollars CAA
• Bike Assist

Products and services

• CAA Membership

Quantifiable outcome

• Members can access up to 50% instant discounts at over 100 merchants and partners
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Canadian Automobile Association (CAA)coreStrategic or Co-development PartnerCAA-Quebec is an affiliate of the Canadian Automobile Association (CAA). This affiliation provides access to a national network of automobile clubs, cross-Canada roadside assistance coverage coordination, and shared brand association with one of Canada's most recognized consumer organizations.
• American Automobile Association (AAA)minorStrategic or Co-development PartnerCAA-Quebec maintains an affiliation with the American Automobile Association (AAA), enabling cross-border roadside assistance and travel services for members traveling in the United States.
• Enfant Soleil (Operation Enfant Soleil)minorGTM or Marketing PartnerCAA-Quebec is a key partner of Enfant Soleil (Operation Enfant Soleil), a children's charity. The partnership involves promotional activities including ticket sales for the Maison Enfant Soleil fundraiser, with exclusive member benefits attached to purchases.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RAC: UK's largest breakdown-cover and driving-services organization with comparable membership tiers, insurance, and travel services. International equivalent of the CAA-Quebec model.
• CAA Ontario: Largest CAA club by membership, operating the same model (roadside assistance, insurance brokerage, travel agency, member rewards) in Ontario. Direct sister-club peer with comparable product portfolio and tier structure.
• Touring Club Suisse (TCS): Switzerland's leading automobile club with roadside assistance, insurance, travel, and member benefits. Direct functional peer demonstrating the same multi-vertical membership model in a different geography.
• Canadian Automobile Association (CAA): National federation that owns and coordinates CAA-Quebec's affiliation. Operates the same automobile-club membership model with roadside assistance, insurance, and travel services across Canada. The closest 1:1 structural comparison.
• ADAC: Germany's largest automobile club with ~21M members, offering the same membership/towing/insurance/travel bundle. International equivalent of the CAA model with broader travel and insurance offerings.
• American Automobile Association (AAA): CAA-Quebec's stated international affiliate providing cross-border roadside assistance. Operates the same membership, towing, insurance, and travel agency model across the United States through regional clubs.
• CAA Atlantic Canada (Maritime): Regional CAA club serving the Atlantic provinces with the same membership, roadside, insurance, and travel model. Direct sister-club peer for benchmarking scale and product mix.
• CAA British Columbia (BCAA): Sister CAA club in British Columbia operating the same roadside, insurance, travel, and home advisory model. Direct peer with comparable pricing tiers and benefit structure.

Broad incumbents

• Intact Financial Corporation: Canada's largest P&C insurer and parent of Belairdirect. Operates broadly across personal and commercial insurance lines; competes with CAA-Quebec's brokerage via direct and broker channels across Canada.

Emerging players

• Belairdirect: Direct-to-consumer insurance provider operating in Quebec. Competes with CAA-Quebec's insurance brokerage through a digital-first model, posing a competitive threat to the bundled insurance revenue stream.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sharer/sharer.php?u=
• LinkedInlinkedin.com/company/caa-quebec

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CAA-Québec