The First Tee Of Hampton Roads

What The First Tee Of Hampton Roads does

The First Tee of Hampton Roads is a non-profit youth development organization founded in 1999 and operated as a program location of the YMCA of South Hampton Roads. It is one of only nine multi-purpose chapters within the First Tee national network of 150 chapters, which was founded by the PGA. The organization integrates age-based golf instruction with a life skills and character education curriculum built around nine core values and nine healthy habits, serving primarily youth ages 5-17 across the Hampton Roads region of Virginia and northeastern North Carolina.

The chapter operates from a 55-acre Virginia Beach facility featuring a nine-hole walking executive course, driving range, putting green, short-game practice area, and the Jane Batten Learning Center/clubhouse, with satellite program locations at Cedar Point Country Club in Suffolk and Eagle Creek Golf Club in Moyock, NC. Its core product set includes the Junior Golf and Life Skills Program, Summer Golf Camp, Family Golf Membership, Private Golf Lessons, Adult Golf 101, LPGA Girls Golf, Big T and Little T tournaments, an Annual Golf Tournament, the School Program (delivered in Virginia Beach City Public Schools PE classes at $5,000 per school), the Community Program, National Opportunities, and Financial Assistance programs including Open Doors sliding-scale pricing and a Military Voucher Program.

Revenue is generated through five streams: recurring monthly membership dues ($25 YMCA rate, $50 standard rate), per-program registration fees, an annual fundraising tournament with sponsorship tiers up to $10,000, charitable donations and grants from a roster of foundations and corporate partners (Edward T. Bedford Foundation, Stanley Blaxton Foundation, Charles Schwab, Dominion Foundation, Legacy Society donors), and private lesson fees at $60 per 45-minute session. Reach metrics indicate approximately 38,000 outreach participants, 700+ summer camp participants, 1,800+ weekly-class certifications, and 350+ military families served annually, with annual revenue not publicly disclosed as financial statements are consolidated within the YMCA of South Hampton Roads.

Name

The First Tee Of Hampton Roads

Legal name

Young Men's Christian Association of South Hampton Roads

Website

https://firstteehamptonroads.org

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

The First Tee of Hampton Roads is a non-profit youth development organization that integrates golf instruction with life skills curriculum for youth ages 5-17 in Hampton Roads, VA, operating as a program of the YMCA of South Hampton Roads within the 150-chapter national First Tee network.

Ownership category

akta.pro rank

Product category

Youth Development Services

NAICS

Golf Courses and Country Clubs (71391), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro industry

PRIMARYMPAKAEAD

Golf Courses & Golf Facilities

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

Keywords

• Youth golf instruction
• Life skills curriculum
• Character development programs
• Junior golf camps
• Community golf programs

Headquarters

HQ city

Virginia Beach

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Dues: Monthly membership fees providing unlimited golf access to the nine-hole walking course, clubs, push/pull carts, range balls, and bi-monthly tournaments. YMCA members receive discounted rates.
2. Program Registration Fees: Revenue from age-based golf instruction, summer camps, spring break camps, adult golf lessons, private lessons, LPGA Girls Golf events, and Big T Little T tournaments.
3. Annual Golf Tournament: Annual fundraising tournament generating revenue through team registrations ($2,000/foursome) and sponsorship packages ranging from $250 (hole sponsorship) to $10,000 (title sponsorship).
4. Donations and Grants: Charitable contributions from individuals, foundations, and corporate partners supporting the Military Voucher Program and general operations.
5. Private Lessons: Individual golf lessons taught by Director of Golf or certified coaches at $60 for 45 minutes.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

First Tee – Hampton Roads delivers youth development programs that integrate golf instruction with a life skills and character education curriculum. The organization provides age-based junior golf classes, summer and spring break camps, family golf memberships, private lessons, school PE programs, community-center programs, tournaments, and financial assistance, all taught by trained coaches and PGA professional consultants at a 55-acre Virginia Beach facility and satellite locations in Suffolk and Moyock.

Product overview

First Tee — Hampton Roads is a youth development organization that operates as a single unified program combining junior golf instruction with life skills curriculum. The organization offers age-based golf programs at its 55-acre Virginia Beach facility (featuring a nine-hole walking executive course, driving range, putting green, and short-game practice area) and at satellite locations in Suffolk (Cedar Point Country Club) and Moyock (Eagle Creek Golf Club). Core offerings include the Junior Golf & Life Skills Program, Summer Golf Camp (full-day and half-day options), Family Golf Membership, Private Golf Lessons, Adult Golf 101, LPGA Girls Golf, Big T & Little T Tournaments, and the Annual Golf Tournament. Additional programs include the School Program, Community Program, National Opportunities, College Scholarship Program, Financial Assistance (Open Doors), Military Voucher Program, and Free Family Golf Day for new participants. The organization also offers a Homeschool Program at Top Golf and various national competition opportunities.

Differentiator

Problem solved

Functional benefit

Products and services

• Junior Golf & Life Skills Program

Quantifiable outcome

• 2.2 million youth reached annually across First Tee network
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and major.

• YMCA of South Hampton RoadscoreStrategic or Co-development PartnerFirst Tee - Hampton Roads operates as a program location of the YMCA of South Hampton Roads. The YMCA provides organizational infrastructure, staffing, and operational support. The chapter is owned and operated by the YMCA.
• PGA TOURcoreStrategic or Co-development PartnerFirst Tee was founded by the PGA. PGA TOUR provides national partnership, event access (PURE Insurance Championship), and brand credibility. Local chapter involvement in PGA TOUR Champions events.
• USGAmajorStrategic or Co-development PartnerNational partner providing golf industry credibility, potential event support, and alignment with golf governing body.
• LPGAmajorStrategic or Co-development PartnerLPGA Girls Golf program partnership supporting female youth engagement through LPGA Girls Golf events and the 5 E's (Empowerment, Enrichment, Engagement, Energize, Exercise).
• Augusta National Golf ClubmajorStrategic or Co-development PartnerNational partner supporting First Tee network through Masters tournament connections and golf industry leadership.
• Virginia Beach City Public SchoolsmajorStrategic or Co-development PartnerPartnership to provide First Tee School Program in PE classes, aligned with SHAPE national physical education standards.
• Top GolfmajorStrategic or Co-development PartnerPartnership hosting the new Homeschool Program at Top Golf Virginia Beach location with mini-games and golf instruction.
• YMCAcoreChannel Partner/ Reseller/ DistributorPartnership with YMCA and Boys and Girls Clubs to bring First Tee programs to youth centers using games flexible to ages and abilities.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• PGA Jr. League: The PGA of America's flagship youth golf program, run by the same national body that founded First Tee. Targets a similar 5–17 age segment with team-based golf play; offers overlapping but more competition-focused programming versus First Tee's character/life-skills emphasis.
• Boys & Girls Clubs of America: A national youth-development network that Hampton Roads explicitly partners with for community delivery. Competes for the same after-school and character-development audience, but across a broader set of activities (not just golf).
• U.S. Kids Golf Foundation: A national organization running youth golf tournaments, instruction, and the Longleaf Tee System for kids. Comparable to First Tee in age-segment targeting and golf-instruction focus, but more tournament-centric and less focused on character/life-skills curriculum.

Direct peers

• First Tee of Greater Washington, DC: A larger First Tee chapter in the DC metro area with a comparable youth-development-plus-golf-instruction model, multi-location programming, and access to the same national partnership network as Hampton Roads.
• First Tee of Connecticut: Another First Tee chapter running the same nine-core-values curriculum and life-skills programming. Cited via alumna Veronica Diaz; operates a similar facility-plus-instruction model with comparable funding structures.
• LPGA Girls Golf: The LPGA's youth-girls program (the 5 E's framework) that Hampton Roads explicitly partners with and delivers locally. Competes for the same female-youth-golf audience while operating within the broader First Tee ecosystem.
• First Tee (National Headquarters): The national umbrella organization for the 150-chapter First Tee network that Hampton Roads is part of. It sets curriculum, manages the PGA / USGA / LPGA / Augusta National relationships, and runs national opportunities (PURE Insurance Championship, National Championship), making it the closest operational and strategic peer.
• YMCA of South Hampton Roads: The operating parent of First Tee – Hampton Roads. Itself a non-profit youth-and-family services organization offering comparable youth-development programming (camps, swim, sports, after-school), making it a directly comparable peer and operational benchmark.
• First Tee of Triangle: A nearby First Tee chapter serving the Raleigh-Durham area with a comparable mix of youth golf instruction, life-skills curriculum, and tournaments. Featured in the data via participant Arianna Beverly, making it a directly comparable chapter peer.
• The First Tee of Phoenix: Another First Tee chapter operating a comparable facility-plus-curriculum model in a different metro. Useful as a peer benchmark for facility-based chapter economics, donor development, and multi-stream revenue composition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC4cXfd4yYieeTy1XGA7qM9A
• Facebookfacebook.com/firsteehamptonroads
• Instagraminstagram.com/the_first_tee_hr
• LinkedInlinkedin.com/company/first-tee-of-hampton-roads

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about The First Tee Of Hampton Roads