The Friends For Friends Foundation > FFFF

What The Friends For Friends Foundation > FFFF does

The Friends For Friends Foundation (Fundația Friends For Friends, FFFF) is a Romanian non-profit foundation headquartered in Bucharest, founded in 2010 by advertising agency Friends TBWA and re-established in its current form on October 20, 2010. The organization operates across three thematic areas — non-formal education, media support, and youth rights — through five core programs: Superscrieri (an annual awards program for narrative journalism and non-fiction, running since 2011 and currently in its 15th edition); In a Relationship (a domestic violence prevention project for Romanian adolescents, created in 2016 in partnership with AVON Romania); Policlinica de Marketing și Comunicare pentru ONG-uri (a marketing and communication support program for NGOs, developed in 2015 with the Romanian-American Foundation); Mindcraft Academy (a university student development program initiated and funded by BRD – Groupe Société Générale); and IAA Vision on Ethical Media (a co-organized event with IAA Romania and Ethical Media Alliance launched in May 2026). A 12-15 person core team delivers programs across Romania, reaching an estimated 25,000+ youth through In a Relationship, awarding 100+ authors via Superscrieri, and supporting dozens of NGOs through Policlinica.

FFFF's business model is a hybrid non-profit funding structure combining corporate sponsorships (BRD, AVON, Bitdefender, ING Bank, Kaufland, FAN Courier), institutional grants (Romanian-American Foundation, Friedrich Naumann Foundation, Netherlands Embassy, Bucharest Community Foundation), individual donations through teledon campaigns and direct giving, and modest program fees from workshops and masterclasses. The foundation distributes through a community-led, event-driven go-to-market motion — annual galas, workshops across Bucharest, Iași, and Cluj, teledon livestreams on Facebook, Instagram, and YouTube, email newsletters, and earned media partnerships with Romanian outlets including Pagina de Media, IQads, and EuropaFM. There is no proprietary technology platform; digital infrastructure consists of standard websites (ffff.ro, inarelationship.ro, mindcraftacademy.ro, policlinicaelearning.ro), social media accounts, and a YouTube live-streaming channel (StayCreatiffff). All financial figures are undisclosed.

Name

The Friends For Friends Foundation > FFFF

Legal name

Fundația Friends For Friends

Website

https://ffff.ro

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Romanian non-profit foundation founded by Friends TBWA operating five programs: Superscrieri journalism awards, In a Relationship youth domestic violence prevention, Policlinica de Marketing NGO support, Mindcraft Academy student development, and IAA Vision on Ethical Media, serving journalists, NGOs, adolescents, and students across Romania with a 12-15 person team.

Ownership category

akta.pro rank

Product category

Non-profit Foundation / Civic Education and Media Support

NAICS

Grantmaking Foundations (813211), Grantmaking and Giving Services (81321), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Community Foundations (BPAGAKAB)

akta.pro secondary industries

Scholarship & Fellowship Foundations and Trusts (EDADAHAC), Corporate & Foundation Relations (Sponsorships, Grants, Partnerships) (EDALAOAE)

Keywords

• Journalism awards programs
• Non-formal education
• NGO marketing support
• Youth domestic violence prevention
• Creative philanthropy foundation

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Corporate Sponsorships and Grants: FFFF receives funding from corporate sponsors (BRD, Bitdefender, ING Bank, Avon, Kaufland, FAN Courier, Bitdefender) and institutional foundations (Romanian-American Foundation). These partnerships fund specific programs like scholarships, awards, and educational initiatives.
2. Donations and Fundraising: Individual donations through teledon campaigns and direct support. The organization runs periodic fundraising events like Teledon for Superscrieri (targeting 5000 EUR for Reader's Choice Award). Merchandise sales through Printoteca partnership.
3. Program Fees and Partnerships: Revenue generated through workshop fees, business writing courses, and collaborative programs with partners. Some programs charge participation fees for corporate training.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Fundatia Friends For Friends (FFFF) is a Romanian non-profit foundation that designs and delivers four flagship programs: Superscrieri (annual narrative journalism awards, scholarships, workshops and masterclasses since 2011); In a Relationship (domestic violence prevention project for Romanian adolescents in partnership with AVON since 2016); Policlinica de Marketing si Comunicare pentru ONG-uri (marketing and communications support program for NGOs in partnership with Romanian-American Foundation since 2015); and Mindcraft Academy (university student development program funded by BRD). The foundation's mission is to make Romania the country of creativity by 2030 through non-formal education, independent media support, and youth rights initiatives.

Product overview

FFFF (Fundația Friends For Friends) is a Romanian non-profit foundation operating across non-formal education, media, and youth engagement. Its portfolio consists of five core programs: Superscrieri (an annual awards festival for narrative journalism since 2011), In a Relationship (a domestic violence prevention initiative for youth since 2016), Policlinica de Marketing (a marketing support program for NGOs since 2015), and Mindcraft Academy (a student development program with BRD). Cross-cutting these programs are thematic scholarships, workshops, and masterclasses. FFFF also organizes the IAA Vision on Ethical Media event. All programs share three principles: responding to real needs, enabling continuous experimentation, and incorporating research and conclusions.

Differentiator

Problem solved

Functional benefit

Brands

• Superscrieri: Annual awards, scholarships, and seminars supporting independent narrative journalism in Romania since 2011.
• In a Relationship
• Policlinica de Marketing
• Mindcraft Academy

Products and services

• Superscrieri (Premiile Superscrieri) Annual awards program celebrating narrative journalism and creative non-fiction in Romania, running since 2011. Encompasses the Superscrieri Gala, thematic scholarships, workshops, masterclasses and an annual festival, all dedicated to supporting independent journalism and authors of non-fiction.
• In a Relationship Domestic violence prevention project dedicated to Romanian youth, created in partnership with AVON Romania and part of the Campania Respectului. Since 2016 it has documented violence in young people's relationships, provided psycho-emotional education, and published national research on abuse among Gen Z and Alpha.
• Policlinica de Marketing si Comunicare pentru ONG-uri Marketing and communication support program for non-governmental organizations, launched in October 2015 in partnership with Romanian-American Foundation (RAF). Provides assessment, workshops, mentorship, and campaign development for NGOs across Romania; the longest-running program in its field.
• Mindcraft Academy Program for Romanian university students initiated and funded by BRD – Groupe Société Générale. Builds dialogue with youth, offers contexts for testing ideas, and organizes the Leadership Academy and Big Decision Day events, grounded in the 'Student în România. Tânăr în România' research.
• IAA Vision on Ethical Media Annual event dedicated to ethics in communication and advertising, organized by IAA România, Ethical Media Alliance and Superscrieri. Brings together journalists, business professionals and advertising industry representatives to discuss sustainable journalistic ecosystems and ethical media practices.

Quantifiable outcome

• Over 100 authors awarded across 15 editions of Superscrieri
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• Romanian-American Foundation (RAF)coreStrategic or Co-development Partner · 1 October 2015RAF partnered with FFFF to develop Policlinica de Marketing for NGOs in October 2015. The program provides marketing assessment, workshops, mentoring, and strategy development for dozens of NGOs across Romania. RAF has been a consistent long-term partner supporting the most enduring program in the NGO marketing support field.
• AVON RomâniacoreStrategic or Co-development PartnerAVON Romania partnered with FFFF for the In a Relationship domestic violence prevention project, part of the Campania Respectului (Respect Campaign). Since 2016, the project documents youth relationship violence and provides psycho-emotional education. AVON has been a key partner for over 8 years.
• IAA RomâniamajorStrategic or Co-development PartnerIAA Romania (Romanian Advertising Association) co-organizes the IAA Vision on Ethical Media event with FFFF and Ethical Media Alliance. The event, held May 26 (day before Superscrieri Gala #15), brings together journalism, business, and advertising professionals.
• Ethical Media AlliancemajorStrategic or Co-development PartnerEthical Media Alliance co-organizes the IAA Vision on Ethical Media event with IAA Romania and Superscrijeri. The initiative addresses sustainable journalism ecosystems, free market, and democratic values.
• Friends TBWAcoreStrategic or Co-development PartnerFriends TBWA advertising agency founded FFFF, establishing the foundation's creative orientation. The agency continues to encourage active and responsible involvement of creative industry professionals in foundation projects.
• DiFine PRminorGTM or Marketing PartnerPR partner for FFFF communications support.
• PrintotecaminorGTM or Marketing PartnerMerchandise partner selling Superscrieri-branded t-shirts and mugs to support journalism awards.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Fundația Orange România: Corporate foundation of Orange Romania supporting digital education and youth programs, comparable to FFFF's Mindcraft Academy and youth-focused initiatives.
• Romanian-American Foundation: A larger international foundation operating in Romania that funds civil society programs. Comparable as an institutional peer and an existing partner of FFFF through Policlinica de Marketing.
• Fundația Friedrich Naumann pentru Libertate: International liberal foundation operating in Romania that supports civil liberties and journalism, currently funding one of FFFF's Superscrieri scholarships on civil partnerships.

Direct peers

• Centrul pentru Jurnalism Independent: Romanian independent journalism support NGO that, like FFFF's Superscrieri program, provides training, resources, and capacity building for journalists. Directly comparable as a peer NGO operating in the Romanian media-support niche.
• Fundația pentru Dezvoltarea Societății Civile: Romanian NGO that builds civil society capacity through training and grantmaking, comparable to FFFF's Policlinica de Marketing program for the NGO sector.
• ActiveWatch: Romanian media monitoring and press freedom NGO that shares FFFF's mission of supporting independent journalism and ethical media, overlapping with Superscrieri's editorial community.
• Fundația Comunitară București: Bucharest community foundation that also funds local journalism and civic initiatives. Directly comparable as a community foundation operating in the same geography and partnering with corporate sponsors.
• Asociația pentru Relații Comunitare: Romanian community development NGO focused on youth and local philanthropy, sharing FFFF's emphasis on community engagement and youth empowerment in Romania.

Regional players

• European Journalism Centre: International journalism support organization based in Europe, comparable to Superscrieri in mission (journalism training and awards) but operating at European rather than Romanian level.
• Konrad-Adenauer-Stiftung România: German political foundation active in Romania supporting media and civic education programs, comparable in scope and donor-base profile to FFFF's journalism and civic engagement work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@StayCreatiffff
• Facebookfacebook.com/FundatiaFriendsForFriends
• Instagraminstagram.com/ffff.ro
• LinkedInlinkedin.com/company/the-friends-for-friends-foundation-ffff

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Friends For Friends Foundation > FFFF