Sroka Design Incorporated
Sroka Design is a Washington, DC–based full-service residential interior design firm, founded in 1990, serving high-net-worth homeowners with end-to-end design services and a proprietary custom furniture sub-brand called S Brand.
- Company typePrivate
- Founded1990
- HeadquartersWashington, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Sroka Design Incorporated does
Sroka Design Incorporated is a privately held, full-service residential interior design firm founded in 1990 and headquartered at 2158 Wisconsin Ave NW, Washington, DC. The firm serves high-net-worth homeowners across the Washington DC metro area and selectively in New York, Maryland, and Virginia, delivering end-to-end design services including measured floor plans, space planning, custom furnishings, material and finish selection, lighting plans, construction drawings and oversight, art advisory, and turnkey installation. The practice is led by founder Skip Sroka, recognized among the world's top 100 designers via the Andrew Martin Interior Design Review and recipient of the John Russell Pope Award for interior design.
The firm's product surface comprises two layers: (1) bespoke design services scoped per engagement and (2) a proprietary sub-brand called S Brand, which designs and manufactures custom furniture, rugs, and lighting in-house when marketplace offerings cannot satisfy project requirements — products include the Corey Chair, Stacker Bookcase, The Curved Console, Dunmore Cabinet, and TV Wall Cabinet, some integrating power and storage solutions.
Revenue is generated primarily through professional services fees on individual residential projects, supplemented by one-time product sales from the S Brand line. Pricing is not publicly disclosed and all client engagements originate through a consultative, relationship-driven motion — direct inbound via the firm's website inquiry form, with vendor and trade inquiries routed to a dedicated email channel. Marketing relies on earned media across high-end design publications (Architectural Digest, Modern Luxury, The Washington Post, Home & Gardens, Livingetc, Business of Home) and an organic social presence on Instagram and Facebook. The firm holds no outside investment, operates as a closely held corporation with no disclosed subsidiaries, and has no parent entity.
Sroka Design Incorporated firmographics
Firmographics- Name
- Sroka Design Incorporated
- Legal name
- Sroka Design Inc.
- Website
- https://srokadesign.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sroka Design is a Washington, DC–based full-service residential interior design firm, founded in 1990, serving high-net-worth homeowners with end-to-end design services and a proprietary custom furniture sub-brand called S Brand.
- Ownership category
- akta.pro rank
Sroka Design Incorporated industry classification
Industry- Product category
- Residential Interior Design Services
- NAICS
- Interior Design Services (54141), Industrial Design Services (54142), Residential Electric Lighting Fixture Manufacturing (335131)
- SIC
- Household Furniture (2510), Wood Household Furniture, (No Upholstered) (2511)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
- akta.pro secondary industries
- Industrial/Product & Furniture Design (BPAHAKAM), Built-In Shelving, Niches & Custom Interior Features (HSAPAFAG)
Keywords
Where Sroka Design Incorporated is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sroka Design Incorporated business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Interior Design Services: Full-service interior design including measured floor plans, elevations, site checks, sketches, budget development, furnishing plans, material selections, window treatments, custom furnishings, procurement, construction drawings and oversight, tile and slab selections, lighting plans, molding plans, paint and wallcovering selections, decorative and fine art advisory, turnkey installation.
- Custom Furniture and Product Sales (S Brand): Sale of proprietary custom furnishings, rugs, and lighting designed and manufactured in-house when marketplace needs cannot be met. Products include Corey Chair, Stacker Bookcase, The Curved Console, Dunmore Cabinet, and TV Wall Cabinet.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Sroka Design Incorporated product offering
Product offeringCore offering
Sroka Design provides full-service residential interior design for high-net-worth homeowners, encompassing measured floor plans, elevations, site checks, sketches, budget development, furnishing plans, material selections, lighting and molding plans, custom window treatments, construction drawings, construction oversight, procurement, and turnkey installation. The firm also offers decorative and fine art advisory. Complementing its design services, Sroka Design operates S Brand, an in-house custom furnishings, rugs, and lighting line created when marketplace needs cannot be fulfilled.
Product overview
Sroka Design is a full-service interior design firm offering comprehensive interior design services including space planning, custom furnishings, material selections, construction oversight, and turnkey installation. The company operates a proprietary sub-brand called S Brand, which designs and manufactures custom furnishings, rugs, and lighting when marketplace needs cannot be met. S Brand products include the Corey Chair, Stacker Bookcase, The Curved Console, Dunmore Cabinet, and TV Wall Cabinet. These branded products complement the firm's design services and are showcased alongside their interior design portfolio.
Differentiator
Problem solved
Functional benefit
Brands
- S Brand: Custom furnishings, rugs, and lighting line created by Sroka Design when marketplace needs cannot be fulfilled. Products include Corey Chair, Stacker Bookcase, The Curved Console, Dunmore Cabinet, and TV Wall Cabinet.
Products and services
- Full-Service Residential Interior Design End-to-end interior design services for high-net-worth residential clients covering new construction, whole-home renovations, and updates to existing residences, from initial sketches through turnkey installation, including budget development and basis-cost reports for tax purposes.
- S Brand Custom Furnishings Proprietary line of custom-designed furnishings, rugs, and lighting created by Sroka Design for residential projects when standard marketplace offerings cannot meet project requirements, featuring integration of power outlets and storage within aesthetically refined pieces.
- Corey Chair Custom-designed chair from the S Brand collection of in-house furnishings.
- Stacker Bookcase Custom-designed bookcase from the S Brand collection of in-house furnishings.
- The Curved Console Custom-designed console table from the S Brand collection of in-house furnishings.
- Dunmore Cabinet Custom-designed cabinet from the S Brand collection of in-house furnishings.
- TV Wall Cabinet Custom-designed wall-mounted cabinet for televisions from the S Brand collection, featuring integrated storage and power solutions while maintaining aesthetic refinement.
Quantifiable outcome
- Featured in Andrew Martin Interior Design Review Volume 26 (2022), called 'Bible of the Interior Design World' by The London Times
- +2 more outcomes
Companies that use Sroka Design Incorporated
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
Sroka Design Incorporated technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Sroka Design Incorporated partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights3 records
Sroka Design Incorporated competitors and assessment
Company assessmentBroad incumbents
- Aerin: Luxury lifestyle brand spanning home furnishings, lighting, and decor with a designer-driven product assortment. Comparable in design-led home category, but operates as a scaled lifestyle brand rather than a project-based design practice.
- Nate Berkus Associates: Established national luxury interior design brand with broader retail product distribution and licensing. Comparable end-market and full-service offering, but at significantly larger scale with broader mass-premium product reach.
- RH (Restoration Hardware): Large-scale luxury home furnishings brand with showrooms, galleries, and interior design services. Overlaps with Sroka's HNW home category and adjacent to the S Brand product offering, but operates at dramatically different scale.
Direct peers
- Jamie Drake Design: NYC-based luxury interior designer known for high-end residential and hospitality work. Comparable in clientele tier, full-service model, and custom furnishings capability.
- Mark Sikes Interiors: National luxury residential interior designer with a signature product line sold through retail partners. Comparable in combining full-service design with branded product extensions targeting HNW consumers.
- Bunny Williams Interior Design: National luxury residential design firm led by a principal designer with a branded product line. Comparable in founder-led model, HNW residential focus, and integrated custom furnishings offering.
- Mary McDonald: National luxury residential interior designer with a branded product line. Comparable in founder-led brand, traditional-luxury aesthetic, and integration of product design with full-service interior work.
- Barry Dixon Inc. Virginia-based luxury interior designer with a national reputation for high-end residential projects. Comparable in clientele tier, custom furnishings orientation, and Mid-Atlantic operating geography.
- Thomas Pheasant Interiors: Washington DC-based luxury residential interior designer serving an overlapping HNW clientele in Georgetown, Kalorama, and the broader DC metro. Most directly comparable given shared geography, clientele, and full-service residential scope.
- Suzanne Kasler Interiors: Luxury residential interior designer with a substantial branded product line including lighting, furniture, and rugs. Highly comparable model combining full-service design with proprietary product, similar to Sroka's S Brand.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Sroka Design Incorporated social profiles
Digital presenceSroka Design Incorporated financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sroka Design Incorporated leadership team
Management profileNumber of profiles
Profiles1 record
Sroka Design Incorporated funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sroka Design Incorporated M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sroka Design Incorporated
What does Sroka Design Incorporated do?
Sroka Design provides full-service residential interior design for high-net-worth homeowners, encompassing measured floor plans, elevations, site checks, sketches, budget development, furnishing plans, material selections, lighting and molding plans, custom window treatments, construction drawings, construction oversight, procurement, and turnkey installation. The firm also offers decorative and fine art advisory. Complementing its design services, Sroka Design operates S Brand, an in-house custom furnishings, rugs, and lighting line created when marketplace needs cannot be fulfilled.
Is Sroka Design Incorporated a public or private company?
Sroka Design Incorporated is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sroka Design Incorporated founded?
Sroka Design Incorporated was founded in 1990. It employs 1 to 10 people.
Where is Sroka Design Incorporated based?
Sroka Design Incorporated is headquartered in Washington, United States, in the North America region.
How does Sroka Design Incorporated make money?
Two revenue lines are on record. Interior Design Services are the primary driver. The others are custom Furniture and Product Sales (S Brand).
Who are Sroka Design Incorporated's main competitors?
Broad incumbents on record are Aerin, Nate Berkus Associates and RH (Restoration Hardware). Direct peers are Jamie Drake Design, Mark Sikes Interiors, Bunny Williams Interior Design, Mary McDonald, Barry Dixon Inc., Thomas Pheasant Interiors and Suzanne Kasler Interiors.
Does Sroka Design Incorporated have an API?
No public API is recorded for Sroka Design Incorporated.
What industry is Sroka Design Incorporated in?
Sroka Design Incorporated's product category is Residential Interior Design Services. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services, with a secondary code of BPAHAKAM, Industrial/Product & Furniture Design. Its NAICS code is 54141 and its SIC code is 2510.