THE GIRAFFE PROJECT
- Company typePrivate
- Founded1982
- HeadquartersLangley, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
THE GIRAFFE PROJECT firmographics
Firmographics- Name
- THE GIRAFFE PROJECT
- Legal name
- The Giraffe Heroes Project
- Website
- https://giraffe.org
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
THE GIRAFFE PROJECT industry classification
Industry- Product category
- Character Education and Civic Engagement Nonprofits
- NAICS
- Educational Support Services (611710), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Community Service & Service-Learning Programs (School-Run) (EDAJAJAI)
- akta.pro secondary industry
- Fundraising & Annual Giving (EDALAOAB)
Keywords
Where THE GIRAFFE PROJECT is headquartered
LocationHeadquarters
- HQ city
- Langley
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
THE GIRAFFE PROJECT business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Individual Donations: The primary funding source for the organization. Individual donors contribute one-time gifts or monthly pledges via PayPal or credit card.
- Product Sales (The Giraffe Store): Sale of merchandise including books, T-shirts, sweatshirts, stickers, buttons, and educational kits like the Giraffe Heroes Kit and Voices of Hope anthology.
- Program Services: Fees for educational materials, curriculum guides, and workshop/speaking engagements for schools and organizations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Giraffe T-shirts |
| Unit Pricing | Pay-as-you-go | Giraffe stickers |
| Unit Pricing | Pay-as-you-go | Campaign buttons |
| Unit Pricing | Pay-as-you-go | Milton Glaser Sweatshirts |
| Unit Pricing | Pay-as-you-go | The Giraffe Heroes Kit |
| Unit Pricing | Pay-as-you-go | Voices of Hope Anthology |
| Unit Pricing | Pay-as-you-go | Voices of Hope Service Learning Guide |
| Unit Pricing | Pay-as-you-go | Stick Your Neck Out Book |
| Unit Pricing | Pay-as-you-go | Stick Your Neck Out Workbook |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
THE GIRAFFE PROJECT product offering
Product offeringCore offering
The Giraffe Heroes Project is a nonprofit that tells the stories of people who stick their necks out for the common good and sells educational curricula, books, and merchandise to inspire civic courage. Core offerings include K-12 character-education curricula, a free searchable database of over 1,300 hero profiles, books and anthologies, and merchandise such as T-shirts, stickers, and buttons. The organization also offers speakers and coaching resources for schools, conferences, and activist audiences.
Product overview
The Giraffe Heroes Project is a nonprofit organization that operates a multi-component platform centered on honoring and telling the stories of 'Giraffe Heroes'—people who stick their necks out for the common good. The core offering is the free searchable storybank database of over 1,300 hero profiles (giraffeheroes.org), complemented by educational curricula including The Giraffe Heroes Kit for ages 8-14, Voices of Hope anthology with Service Learning Guide for middle/high school students, and the Stick Your Neck Out book for older teens and adults. The organization publishes the Heads Up E-zine newsletter, provides speakers and free coaching resources, and sells merchandise (T-shirts, stickers, buttons, sweatshirts) featuring the Giraffe motif. For young children, they offer the Stan & Bea's Tall Tales audio content. The products work together to inspire and equip people of all ages to become courageous, compassionate active citizens tackling public problems.
Differentiator
Problem solved
Functional benefit
Products and services
- The Giraffe Heroes Kit A comprehensive educational kit for guiding 8-to-14-year-olds through learning about heroes, finding heroes in their world, and becoming heroes through community service projects. Includes teacher's guide, DVD with classroom handouts, videos of real Giraffe Heroes' stories, and Giraffe Hero trading cards. Price $65.
- Stick Your Neck Out Book A street-smart guide to creating change in your community and beyond, written by John Graham. Includes practical tips and inspiring examples of real Giraffe Heroes covering topics like choosing an issue, mapping out a plan, organizing a team, and working with media. Price $14.95 per book.
- Voices of Hope Anthology A middle/high school reading program featuring 40 stories of Giraffe Heroes that builds reading skills while encouraging students to be active citizens. Includes vocabulary, sentence structure, and comprehension exercises alongside stories of courageous compassion. Student Anthology $12.95 per book; 10 books for $115; 30 books for $330.
- Voices of Hope Service Learning Guide A companion guide to the Voices of Hope anthology that helps teachers guide students in creating and carrying out successful service projects on issues they care about. Contains easy-to-use service learning lesson plans and skills-building materials. Price $21.95 per guide.
- Giraffe T-shirts High-quality T-shirts (half cotton, half polyester) in various sizes for kids and adults, featuring the 'Stick Your Neck Out' Giraffe motif. Kid sizes $15, adult sizes $18.
- Giraffe Stickers Colorful peel-and-stick stickers featuring the 'Stick Your Neck Out' Giraffe motif. A sheet of 18 stickers costs $10.
- Campaign Buttons Campaign buttons to reward kids for completing Giraffe programs or for sticking their necks out. Sold in sets of ten for $5.
- Milton Glaser Sweatshirts Limited-edition sweatshirts featuring a logo designed by legendary graphic designer Milton Glaser. Available in small and medium sizes only. $75 plus $10 shipping.
- Speakers Bureau Provides speakers for events, including John Graham (Director and principal speaker/workshop leader) and Ann Medlock (Founder and Creative Director). Offers keynotes, workshops, and tailored presentations for conferences, corporations, schools, and government agencies.
Quantifiable outcome
- Over half a million kids helped through educational programs since 1991
- +4 more outcomes
Companies that use THE GIRAFFE PROJECT
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
THE GIRAFFE PROJECT technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
THE GIRAFFE PROJECT partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Giraffe Heroes IndiacoreIndependent affiliate of Giraffe Heroes International, finding and honoring Indian Giraffe Heroes and inspiring local civic engagement.
- Giraffe Heroes NepalcoreIndependent affiliate operating in Nepal, launched in collaboration with Giraffe Sushil Koirala and John Graham.
- Giraffe Heroes GhanacoreIndependent affiliate in Ghana as part of the Giraffe Heroes International network.
- Giraffe Heroes Sierra LeonecoreIndependent affiliate in Sierra Leone as part of the Giraffe Heroes International network.
- Giraffe Heroes KenyacoreIndependent affiliate in Kenya as part of the Giraffe Heroes International network.
- Giraffe Heroes ZimbabwecoreIndependent affiliate in Zimbabwe as part of the Giraffe Heroes International network.
- Giraffe Heroes SingaporecoreIndependent affiliate in Singapore as part of the Giraffe Heroes International network.
- Giraffe Heroes South AfricacoreIndependent affiliate in South Africa as part of the Giraffe Heroes International network.
- Giraffe Heroes ArgentinacoreIndependent affiliate in Argentina as part of the Giraffe Heroes International network.
- Giraffe Heroes EuropecoreLaunched in December 2017 as an ambitious expansion of the Giraffe Heroes movement to an entire continent, operating under the same model of finding local and regional Giraffe Heroes and telling their stories.
- Giraffe Heroes Egypt (Defunct)minorFormer affiliate that was shut down due to threats by the military government in Egypt.
- Milton GlaserminorLegendary graphic designer who created the Giraffe logo sweatshirt design as a gift in the 1990s. Remaining sweatshirts are collector's items.
Scale indicators5 records
Recent moves9 records
Expansion highlights5 records
THE GIRAFFE PROJECT competitors and assessment
Company assessmentBroad incumbents
- Points of Light: Largest civic-engagement nonprofit in the US, honoring volunteers and driving service initiatives globally. Highly comparable mission of inspiring citizen action, but operates at much larger scale across a broader portfolio of programs.
- Ashoka: Global organization supporting leading social entrepreneurs and changemakers ('Ashoka Fellows'), with a strong youth program (Ashoka Youth Ventures). Overlaps with Giraffe's identification-and-honoring of change-makers, though Ashoka focuses on systems entrepreneurs.
Direct peers
- Generation On: Nonprofit mobilizing youth through service-learning projects and leadership programs. Comparable youth-service mission with school-distribution channels overlapping Giraffe's K-12 curriculum sales.
- Youth Service America (YSA): Nonprofit focused on youth-led service-learning and civic engagement, including Global Youth Service Day. Closely comparable mission of mobilizing young people through service projects and recognized civic action.
- Do Something: Youth-focused nonprofit that mobilizes young people around social causes through campaigns and storytelling. Directly comparable to Giraffe Heroes Project's youth civic-engagement and storytelling mission, with more digital-native execution.
- Random Acts of Kindness Foundation: Nonprofit providing free K-12 kindness and character-education lesson plans and storytelling resources. Directly comparable K-12 character-education mission with a similar donation-and-content-distribution model.
- iCivics: Founded by Justice Sandra Day O'Connor, provides free civics curriculum and games for K-12 students. Directly comparable K-12 civic-engagement curriculum provider with stronger digital and gaming delivery.
- Character.org: Nonprofit advancing character education in K-12 schools through frameworks, curricula, and a National Schools of Character designation. Directly comparable as a K-12 character-development content provider competing for the same school-adoption budgets.
- Learning to Give: Provides K-12 lesson plans on philanthropy, civic engagement, and character using real-world examples. Highly comparable K-12 educational content model with a similar donation-funded nonprofit structure.
Emerging players
- AshokaU / Ashoka's Youth Venture: Program empowering young people to launch their own social-change initiatives. Comparable youth civic-engagement focus, but emerging-player status relative to Giraffe's 40-year track record.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
THE GIRAFFE PROJECT social profiles
Digital presenceTHE GIRAFFE PROJECT compliance and trust
Trust signalCompliance3 records
THE GIRAFFE PROJECT financial estimates
Financial estimateRevenue estimate
Valuation estimate
THE GIRAFFE PROJECT leadership team
Management profileNumber of profiles
Profiles8 records
THE GIRAFFE PROJECT subsidiaries and ownership
Company hierarchySubsidiaries11 records
THE GIRAFFE PROJECT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
THE GIRAFFE PROJECT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about THE GIRAFFE PROJECT
What does THE GIRAFFE PROJECT do?
The Giraffe Heroes Project is a nonprofit that tells the stories of people who stick their necks out for the common good and sells educational curricula, books, and merchandise to inspire civic courage. Core offerings include K-12 character-education curricula, a free searchable database of over 1,300 hero profiles, books and anthologies, and merchandise such as T-shirts, stickers, and buttons. The organization also offers speakers and coaching resources for schools, conferences, and activist audiences.
Is THE GIRAFFE PROJECT a public or private company?
THE GIRAFFE PROJECT is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was THE GIRAFFE PROJECT founded?
THE GIRAFFE PROJECT was founded in 1982. It employs 1 to 10 people.
Where is THE GIRAFFE PROJECT based?
THE GIRAFFE PROJECT is headquartered in Langley, United States, in the North America region.
How does THE GIRAFFE PROJECT make money?
Three revenue lines are on record. Individual Donations are the primary driver. The others are product Sales (The Giraffe Store) and program Services.
Who are THE GIRAFFE PROJECT's main competitors?
Broad incumbents on record are Points of Light and Ashoka. Direct peers are Generation On, Youth Service America (YSA), Do Something, Random Acts of Kindness Foundation, iCivics, Character.org and Learning to Give. AshokaU / Ashoka's Youth Venture is listed as an emerging player.
Does THE GIRAFFE PROJECT have an API?
No public API is recorded for THE GIRAFFE PROJECT.
What industry is THE GIRAFFE PROJECT in?
THE GIRAFFE PROJECT's product category is Character Education and Civic Engagement Nonprofits. Its primary akta.pro industry code is EDAJAJAI, Community Service & Service-Learning Programs (School-Run), with a secondary code of EDALAOAB, Fundraising & Annual Giving. Its NAICS code is 611710 and its SIC code is 8200.