THE NANCY OLDFIELD TRUST LIMITED

What THE NANCY OLDFIELD TRUST LIMITED does

Nancy Oldfield Trust provides accessible boating activities and adapted holiday accommodation for disabled and disadvantaged people. The charity offers motor cruising, sailing, canoeing, paddle sports and pedal launches tailored to a wide range of mobility and support needs. It operates fully accessible cruisers with lifts, onboard facilities and volunteer skippers, as well as sailing boats and paddlesports sessions on sheltered water. The organization also provides wellbeing on the water trips for people receiving palliative care or living with a terminal diagnosis. In addition, it manages self-catering, fully accessible holiday properties designed for individuals and groups with disabilities. Through these services it enables visitors to experience outdoor activity, relaxation and time on the water in an inclusive setting.

Name

THE NANCY OLDFIELD TRUST LIMITED

Legal name

THE NANCY OLDFIELD TRUST LIMITED

Website

https://nancyoldfield.org.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Nancy Oldfield Trust provides accessible boating activities and adapted holiday accommodation for disabled and disadvantaged people.

Ownership category

akta.pro rank

Product category

Accessible Recreation Services

NAICS

Scenic and Sightseeing Transportation, Water (4872), Scenic and Sightseeing Transportation, Water (487210), Recreational and Vacation Camps (except Campgrounds) (721214), RV (Recreational Vehicle) Parks and Campgrounds (721211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Transportation & Access Services (Shuttles, Ferry Access, Scenic Drives Permits) (THAAAGAC)

akta.pro secondary industries

Cabin & Cottage Campgrounds (THAMAJAD), Marina RV & Waterfront Campgrounds (THAMAJAH)

Keywords

• Accessible boating services
• Disability recreation
• Adaptive water sports
• Accessible accommodation
• Charitable disability services

Headquarters

HQ city

Norwich

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Donations and Fundraising: The Trust relies entirely on donations from individuals, charitable trusts, companies, and fundraising events. No statutory government grants are received. Donations can be made as one-off or monthly payments.
2. Charitable Trusts and Grants: Funding from charitable trusts and grants to support operations and capital improvements
3. Bequests and Legacies: Gifts in Wills or legacies from supporters help the Trust continue to develop and provide improved access
4. Activity Donations: Suggested donations for activities including motor cruiser trips (£25 half-day, £50 full day), canoeing/paddleboarding sessions (£25 half-day, £50 full day), and evening trips (£18 per person). Carers go free.
5. Accommodation Fees: Self-catering accessible accommodation at Kenyon Bungalow (sleeps 10) and Berwick Cottage (sleeps 6). Pricing varies by season and length of stay.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The Nancy Oldfield Trust provides accessible boating activities and adapted holiday accommodation for disabled and disadvantaged people on the Norfolk Broads. Core offerings include motor cruising, sailing, paddlesports (canoeing, pedal boating, paddleboarding) and self-catering accessible accommodation at Kenyon Bungalow and Berwick Cottage. All activities are supported by specialist adaptive equipment (wheelchair lifts, hoists, joystick steering) and Royal Yachting Association-qualified staff and volunteers.

Product overview

The Nancy Oldfield Trust operates a unified accessible water-based activities platform centred on four core service areas: motor cruising (4 accessible cruisers), sailing (12 boats across 4 types), paddlesports (canoeing, pedal launches, mega paddleboard), and residential accessible accommodation (Kenyon Bungalow and Berwick Cottage). All activities are designed for people with disabilities or disadvantages and supported by qualified RYA staff and volunteers. A bursary scheme provides up to 50% funding assistance. The Trust also offers a free Wellbeing on the Water programme for palliative and terminal care recipients.

Differentiator

Problem solved

Functional benefit

Products and services

• Accessible Motor Cruising
• Accessible Sailing
• Accessible Paddlesports
• Wellbeing on the Water
• Kenyon Bungalow Accommodation
• Berwick Cottage Accommodation
• Bursary Scheme

Quantifiable outcome

• Approximately 5,000 visitors welcomed annually
• +3 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Norwich SchoolcoreGTM or Marketing Partner · 1 May 2025Annual partnership with Norwich School for the Great Punt Run fundraising challenge. Students crew the Norfolk Punt alongside Trust staff, raising funds for the Trust's mission to make sailing accessible to people with disabilities.
• Richardson's Boatyard (Stalham)coreStrategic or Co-development Partner · 1 January 2025Richardson's Boatyard in Stalham has provided a new mooring location for the Trust at their impressive boat basin complete with electric hook up, pump out facilities and water. This supports the Trust's ability to continue providing accessible boating from a new location. Hazel operates from this location, with other boats to follow.
• St-cyrminorGTM or Marketing PartnerLocal clothing supplier partnered with Trust to offer Nancy Oldfield Trust merchandise in adult and child sizes. Purchasing merchandise supports the Trust financially.
• Broads AuthoritycoreGTM or Marketing PartnerFeatured in Broads Authority's Accessible Days Out video alongside other accessible organisations. Trust participates in authority events and promotions.
• Headway Norfolk & WaveneyminorStrategic or Co-development PartnerCollaborative podcast partnership for Headpods series - uplifting stories pairing Headway clients (acquired brain injury survivors) with experts, sharing recovery journeys including experiences at the Trust.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• The Calvert Trust: UK charity operating accessible outdoor activity centres (Exmoor, Lake District, Kielder) offering water sports, horse riding, and climbing to people with disabilities. Closest direct peer in mission, operating model, and beneficiary base.
• RYA Sailability: Royal Yachting Association programme supporting accessible sailing clubs across the UK. Directly comparable because Nancy Oldfield Trust is itself an RYA Sailability-affiliated centre delivering the same adapted water sports to disabled sailors.
• Jubilee Sailing Trust: UK charity operating two accessible tall ships (Tenacious and Lord Nelson) offering sailing experiences to mixed-ability crews. Comparable as a UK disability-sailing charity combining specialised vessels, trained volunteer crew, and fundraising-based revenue.
• Wetwheels Foundation: UK charity operating wheelchair-accessible powerboats from multiple coastal locations. Directly comparable for accessible boating model, hydraulic lift-equipped vessels, and charity-funded operating model serving disabled beneficiaries.
• Enable Holidays: UK accessible travel specialist offering adapted holidays for disabled travellers, including accommodation bookings. Comparable for accessible-accommodation product (akin to Berwick Cottage and Kenyon Bungalow) targeting the same beneficiary segment.

Regional players

• Sailabilty Scotland: Scottish equivalent of RYA Sailability, supporting accessible sailing at clubs across Scotland. Comparable for accessible sailing mission and adapted Hansa boats, but operates in a different UK region.

Broad incumbents

• Tourism For All UK: UK-wide umbrella charity promoting accessible tourism. Comparable as a broader industry body representing the accessible-tourism sector in which the Trust operates; not a direct competitor but a strategic adjacent player.
• Mencap: UK's largest charity supporting people with learning disabilities. Comparable beneficiary base and a current funder of the Trust (Norwich Mencap funded the bungalow upgrade). Not a peer in services but a key stakeholder in the disability-charity ecosystem.
• The Outdoor Trust (Wilderness Foundation UK): UK charity delivering outdoor and water-based experiences for disadvantaged and at-risk young people. Comparable as a charity-funded outdoor-activity provider serving similar beneficiary demographics through subsidised programming.

Others

• RNLI (Royal National Lifeboat Institution): UK water safety charity with overlapping volunteer base, water-safety training standards, and Norfolk Broads presence. Not a peer in service but a related ecosystem participant in accessible water recreation on the Broads.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-nancy-oldfield-trust-limited

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about THE NANCY OLDFIELD TRUST LIMITED