Swiss Watch Services Sarl

What Swiss Watch Services Sarl does

Swiss Watch Services Sarl is a Geneva-based B2B horological subcontracting company founded in 2015 by Patrick Pereira and Rony Persoud, both watchmakers with over ten years of experience at a major Geneva manufacture. The company provides specialized watchmaking services to a clientele spanning independent watchmakers and large watch manufacturers, structured around six service lines: garnissage (insertion of stones, pins, arbors, shoulders, pivots), assemblage (movement and additional plate assembly), réglage (finishing, starting, balance wheel balancing, and fine adjustment), emboitage (dial and hand setting, casing, and water resistance testing), SAV or after-sales service (refurbishment, reconditioning, cleaning, component exchange), and gestion opérationnelle (incoming control, stock management, production scheduling, quality tracking, and service rate monitoring). The firm emphasizes capability to comply with COSC and Poinçon de Genève certification requirements, positioning itself as a specialist partner for demanding production standards.

The business operates on a professional services revenue model, generating income through project-based contracts with watch manufacturers and independent watchmakers requiring specialized horological capacity. Its go-to-market is direct enterprise field sales, with no intermediaries, digital channels beyond a LinkedIn company page, or disclosed marketing programs. The company is headquartered at Route des Jeunes 5 in Les Acacias, Geneva, in Minergie-certified premises equipped with ergonomic workstations and modern digital tools for production management. The operational footprint is described as agile and flexible, with rigorous deadline and quality compliance.

Swiss Watch Services is a privately held, founder-owned Sarl (Swiss limited liability company) registered in Geneva. The two co-founders collectively control and operate the business: Pereira serves as Fondateur and Administrateur with expertise in quality support, methods, and training; Persoud serves as Co-fondateur with workshop management responsibilities. No external investors, parent companies, subsidiaries, funding rounds, or institutional ownership structures are evidenced. Revenue, headcount, customer count, and production capacity are not publicly disclosed, limiting financial scale assessment.

Name

Swiss Watch Services Sarl

Legal name

Swiss Watch Services Sarl

Website

https://swisswatchservices.ch

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Swiss Watch Services Sarl is a Geneva-based B2B horological subcontractor offering specialized watchmaking services — garnissage, assemblage, réglage, emboitage, and after-sales support — to independent watchmakers and large manufacturers, with capability to meet COSC and Geneva Seal certifications.

Ownership category

akta.pro rank

Product category

Watchmaking Subcontracting Services

akta.pro primary industry

Watch Manufacturing (Movements, Cases, Dials, Assembly) (CRAKADAJ)

Keywords

• Horological subcontracting
• Watchmaking services
• Movement assembly
• Watch component setting
• After-sales watch service

Headquarters

HQ city

Geneva

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Horological Subcontracting Services: B2B subcontracting services for watch manufacturers and independent watchmakers, including garnissage, assemblage, réglage, emboitage, and SAV (after-sales service). Revenue is generated through project-based contracts with enterprises and manufactures requiring specialized horological expertise.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Swiss Watch Services Sarl is a Geneva-based B2B horological subcontracting company that provides specialized watchmaking services to enterprises and manufactures. Its core offering spans the entire watch production chain, including garnissage (component setting), assemblage (movement assembly), réglage (timing adjustment and regulation), emboitage (casing, dial and hand fitting, water resistance testing), after-sales service (refurbishment, reconditioning, cleaning, component exchange), and operational management (quality control, stock management, scheduling, and service rate tracking). The company is qualified to meet COSC and Poinçon de Genève certification standards.

Product overview

Swiss Watch Services is a Geneva-based watchmaking subcontracting company offering a comprehensive suite of horological services. Their portfolio consists of six core service offerings: Garnissage (component setting), Assemblage (movement assembly), Réglage (timing adjustment and regulation), Emboitage (casing and dial/hand fitting), SAV (after-sales service), and Gestion Opérationnelle (operational management). The company serves independent watchmakers and large manufactures alike, with capabilities to meet certifications such as COSC and the Geneva Seal.

Differentiator

Problem solved

Functional benefit

Products and services

• Garnissage

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Swiss Watch Industry (Implied)coreOthersThe company positions itself as a specialist in horological subcontracting serving the Swiss watch industry, working with enterprises and manufacturers to meet COSC and Poinçon de Genève certification requirements. The partners section references industry partners via an SVG graphic but no specific partner names are listed.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Sellita Watch Co. SA: Leading independent Swiss movement manufacturer and assembler of mechanical movements. Addresses the same Swiss watchmaking customer base as Swiss Watch Services but with a more upstream, product-led model rather than service-based subcontracting.
• ETA SA Manufacture Horlogère Suisse: Swatch Group-owned movement manufacturer and the largest producer of Swiss watch movements and components. Comparable in serving Swiss watchmaking supply, but operates at industrial scale upstream of subcontractors like SWS rather than as a specialized atelier.
• Ronda AG: Swiss manufacturer of quartz and mechanical watch movements serving brands globally. Operates in the same upstream Swiss watchmaking supply chain as Swiss Watch Services but at significantly larger scale and with a movement-product focus rather than subcontracted assembly services.
• Vaucher Manufacture: Swiss movement manufacturer producing high-grade mechanical movements and components for premium and haute horlogerie brands. Comparable in serving certification-grade Swiss watchmaking and working with both independent and major brands, though more vertically integrated than SWS.

Direct peers

• Manufacture Horlogère ValFleurier: Geneva-based B2B horological subcontracting entity serving the Swatch Group's brands. Directly comparable to Swiss Watch Services in operating model (subcontracted movement assembly, casing, regulation) and customer type (large watch manufactures), though operating at significantly greater scale within a single group.
• Concepto Watch Factory: Switzerland-based movement assembly and watch manufacturing services provider serving independent brands and manufacturers. Closely mirrors Swiss Watch Services' B2B subcontracting model across movement assembly and regulation, with comparable positioning as a specialist atelier.

Emerging players

• Dubois et Fils: Swiss independent watchmaker offering restoration, customisation, and certified after-sales services. Overlaps with SWS's SAV line and independent-watchmaker customer segment, though also sells its own branded watches rather than purely operating as a subcontractor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/swiss-watch-services

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swiss Watch Services Sarl