Sroa -- Society For Radiation Oncology Administrators

What Sroa -- Society For Radiation Oncology Administrators does

SROA is a professional membership association founded in 1984 and incorporated in Illinois as a 501(c)(6) nonprofit, serving radiation oncology administrators across hospital systems, university settings, and freestanding clinics in the United States. The organization delivers a portfolio of member services including the annual SROA Annual Meeting (Boston, September 27-30, 2026), the SROA Soundboard podcast (52+ episodes), the SROA Connect online community platform, a Mentor Match program, the Career Center job board, the Practice Metrics Survey, the Radiation Oncology News quarterly publication, webinars, and blog content covering leadership, staffing, technology, payer trends, billing, and operational topics.

The technology footprint is intentionally minimal—no proprietary products are developed. SROA operates a public website (sroa.org), a member portal (members.sroa.org), the SROA Connect community platform, and distributes podcast content on Podbean, Spotify, Amazon Music, and Google Podcasts. Revenue is generated through annual membership dues, tiered annual meeting registration fees (ranging from $150 for pre-conference workshops to $1,345 for non-member full registration), publication-related revenue, and advertising/sponsorship. Distribution is direct-to-individual-member via the website; there is no enterprise sales motion.

SROA's go-to-market is community-led: growth depends on engagement with the SROA Connect platform, mentorship participation, peer networking, and the annual meeting as the primary acquisition and retention event. The organization pursues strategic alliances—most notably a 2023 payer-advocacy partnership with the American Society for Radiation Oncology (ASTRO) and a workforce-shortage collaboration with the American Society of Radiologic Technologists (ASRT)—and is governed by an elected board of directors. Leadership includes President Julie Abilheira, Chair Aaron Brammer, podcast host Tammy McCausland, and past president Brenda Marie Palo (who served through the 37th annual meeting in 2020).

Name

Sroa -- Society For Radiation Oncology Administrators

Legal name

Society for Radiation Oncology Administrators

Website

https://sroa.org

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

SROA is a 501(c)(6) professional membership association founded in 1984 that serves radiation oncology administrators across US hospital systems, universities, and freestanding clinics with an annual meeting, podcast, online community, mentorship program, and benchmarking survey.

Ownership category

akta.pro rank

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership dues from radiation oncology administrators. SROA is a nonprofit corporation tax exempt under Section 501(c)(6) of the Internal Revenue Code.
2. Annual Meeting Registration: Registration fees for the annual meeting including pre-conference workshops, general sessions, and full/one-day registration options. Member and non-member pricing tiers available.
3. Publications and Resources: SROA publishes Radiation Oncology News for Administrators and other member benefit publications.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

SROA is a nonprofit professional membership association that sells annual memberships, an annual in-person conference (the SROA Annual Meeting), member publications, and supporting educational content (podcast, webinars, blog, mentorship, career center) to radiation oncology administrators working in hospital systems, university settings, and freestanding radiation oncology practices. The core paid offerings are recurring membership dues and tiered annual meeting registration, complemented by a quarterly member newsletter and a Practice Metrics Survey benchmarking initiative.

Product overview

SROA is a membership association serving radiation oncology administrators, not a product company. The organization provides a portfolio of member services including the Annual Meeting conference, SROA Soundboard podcast, SROA Connect online community, Practice Metrics Survey, Radiation Oncology News publication, Career Center, Mentor Match program, webinars, and blog content. These services collectively support professional effectiveness, networking, education, and knowledge exchange for radiation oncology administrators across hospital systems, university settings, and freestanding environments.

Differentiator

Problem solved

Functional benefit

Brands

• SROA Soundboard: SROA's official podcast for radiation oncology administrators covering topics on AI, Medicaid changes, workforce challenges, and innovations in radiation oncology.
• SROA Connect
• SROA Mentor Match Program

Products and services

• SROA Annual Membership
• SROA Annual Meeting

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• American Society for Radiation Oncology (ASTRO)coreStrategic or Co-development Partner · 1 January 2023SROA and ASTRO have teamed up to tackle payer challenges in 2023. Both societies are collecting examples of inappropriate denials and delays in care and identifying trends and themes. They meet with payors to present patient cases and scenarios of commonly experienced, inappropriate prior-authorization trends.
• American Society of Radiologic Technologists (ASRT)minorStrategic or Co-development PartnerSROA features ASRT's 'Be Seen' campaign in its podcast and content, which raises awareness of medical imaging and radiation therapy careers while addressing critical workforce shortages. SROA supports the campaign to help inspire future professionals in the field.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Medical Group Management Association (MGMA): MGMA is the leading US association for medical practice administrators, providing benchmarking, education, and advocacy. While MGMA is broader (medical group management), radiation oncology administrators are a subset of its potential audience, making it a partial competitor for the same administrator mindshare.
• American College of Healthcare Executives (ACHE): ACHE is the premier professional society for healthcare executives across all healthcare settings. It serves as a parallel 'generalist' membership organization for healthcare administrators, overlapping with SROA's audience in hospital systems and competing for the same professional development/CE dollars.
• American Association of Physicists in Medicine (AAPM): AAPM is the professional society for medical physicists, whose members work alongside radiation oncology administrators in radiation oncology departments. AAPM is a community neighbor within the same radiation oncology ecosystem and shares overlapping conference and content infrastructure.
• Healthcare Financial Management Association (HFMA): HFMA serves healthcare finance professionals and offers education, certifications, and resources. Given SROA's stated focus on finance, operations, and HR management in radiation oncology, HFMA is a complementary competitor for the financial/administrative subset of SROA's audience.
• American Society of Radiologic Technologists (ASRT): ASRT is the national professional association for radiologic technologists and is a partner with SROA on the Be Seen campaign. Both serve distinct but overlapping professional communities within radiation oncology/radiology, addressing workforce and education for adjacent roles.
• American Society for Radiation Oncology (ASTRO): ASTRO is the largest radiation oncology professional society, serving physicians and the broader radiation oncology care team. SROA is a strategic partner with ASTRO (2023 payer advocacy alliance) and serves the administrative complement to ASTRO's clinical audience, making it the most directly adjacent organization.

Direct peers

• AHRA: The Association for Medical Imaging Management: AHRA is the professional association for radiology and medical imaging administrators. While SROA focuses specifically on radiation oncology administrators, AHRA serves the closely adjacent imaging administrator community with similar membership association services, conferences, and benchmarking.

Emerging players

• American Association of Medical Dosimetrists (AAMD): AAMD is the professional society for medical dosimetrists, a specialized allied profession within radiation oncology. While focused on the clinical dosimetry role rather than administration, AAMD operates with the same membership association model and shares the same radiation oncology ecosystem as SROA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/Society_SROA
• Facebookfacebook.com/TheSROA
• LinkedInlinkedin.com/company/society-for-radiation-oncology-administrators

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sroa -- Society For Radiation Oncology Administrators