Southeastern Insulation Contractors Association

What Southeastern Insulation Contractors Association does

Southeastern Insulation Contractors Association (SEICA) is a non-profit regional trade association, founded circa 1949/1950 and headquartered in Herndon, Virginia, serving industrial and commercial insulation contractors, distributors, manufacturers, and manufacturer reps across the southeastern United States. SEICA's core mission is to provide collective industry representation, networking, professional development, workforce advocacy, and communication services for members engaged in mechanical insulation and abatement of mechanical and industrial systems.

SEICA monetizes through three primary streams: recurring membership dues and a one-time $50 initiation fee across four member categories (Contractor, Distributor, Manufacturer, Manufacturer Rep); bundled advertising sales across seven annual publications (four printed newsletters, four digital newsletters, one printed directory, and two conference meeting books) priced between $1,100 and $2,055; and event revenue from the annual Spring and Fall conferences, including tiered sponsorships ($570-$1,610) and golf tournament entry ($415/person). Applications are approved by the Board of Directors and processed through a member365.org online portal.

The association's underlying technology footprint is limited to standard association infrastructure: a Squarespace website, a member365.org membership management platform, an email-distributed digital newsletter program (relaunched in a redesigned digital format), and a LinkedIn presence used to spotlight full-page advertisers. SEICA also operates the Rick Huggins Scholarship Fund, awarding multiple annual scholarships to students sponsored by member firms pursuing construction, engineering, and design curricula, providing a workforce pipeline function in addition to traditional trade association services. Strategic partnerships with the National Insulation Association (NIA) and Women in Insulation (WII) extend SEICA's reach into national policy alignment and diversity programming within the mechanical insulation sector.

Name

Southeastern Insulation Contractors Association

Legal name

Southeastern Insulation Contractors Association

Website

https://seica.org

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

1–10 employees

Short description

Southeastern Insulation Contractors Association (SEICA) is a 75-year-old non-profit trade association serving industrial and commercial insulation contractors, distributors, manufacturers, and manufacturer reps across the southeastern United States through membership services, annual conferences, publications, and a scholarship fund.

Ownership category

akta.pro rank

Headquarters

HQ city

Herndon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues and Initiation Fees: The association generates revenue through membership initiation fees ($50) and annual dues. Members include contractors, distributors, manufacturers, and manufacturer representatives in the industrial and commercial insulation industry. Only active members receive voting rights.
2. Advertising and Sponsorships: SEICA sells advertising placements in its newsletters (four printed, four digital), printed directory, and conference meeting books. Full-page advertisers also receive LinkedIn promotion. Additional revenue comes from conference sponsorship opportunities at Gold, Silver, and Bronze tiers.
3. Conference Registration and Event Revenue: Revenue generated from conference registrations including the annual Spring and Fall conferences. Golf tournament participation fees ($415 per person) and room block management at venue hotels also contribute to event revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

SEICA is a regional nonprofit trade association that provides membership programs, industry events (Spring and Fall conferences), printed and digital newsletters, an advertising platform spanning seven publications annually, and the Rick Huggins Scholarship Fund for southeastern U.S. insulation contractors, distributors, manufacturers, and manufacturer representatives. Members apply through the member365.org portal, pay a $50 initiation fee plus annual dues, and gain access to networking, advocacy, publications, and professional development resources.

Product overview

SEICA (Southeastern Insulation Contractors Association) is a professional trade association offering a unified suite of member services. The core offerings include the SEICA Member Database (an online portal for member management and applications), SEICA Events and Conferences (annual Spring and Fall gatherings for networking and education), the SEICA Newsletter (quarterly digital and printed publications), the Rick Huggins Scholarship Fund (supporting students in construction-related fields), and an Advertising Program (providing visibility across seven annual publications). These services work together to support the industrial and commercial insulation contractor community in the southeastern United States.

Differentiator

Problem solved

Functional benefit

Products and services

• SEICA Member Database Online member management portal providing membership applications for Contractor, Distributor, Manufacturer, and Manufacturer Rep categories, a member directory, and member-only resources for industrial and commercial insulation firms in the southeastern U.S.
• SEICA Events and Conferences Annual Spring and Fall conferences for SEICA members and the southeastern insulation industry, plus an annual golf tournament, providing networking, education, and professional development opportunities for contractors, distributors, manufacturers, and manufacturer reps.
• SEICA Newsletter Quarterly newsletter (Winter, Spring, Summer, Fall editions) published in both digital (emailed to membership and posted online) and printed formats, covering industry news, scholarship announcements, member updates, and advertising placements.
• Rick Huggins Scholarship Fund Scholarship fund supporting full-time high school students and students enrolled in construction, engineering, design, or related curricula at accredited institutions who are sponsored by or related to a SEICA member, with five recipients awarded for 2026-2027.
• SEICA Advertising Program Advertising program offering Full Page, Half Page, and Quarter Page placements across four printed newsletters, four digital newsletters, one printed directory, and two printed conference meeting books annually, plus a LinkedIn spotlight promotion for full-page advertisers.

Quantifiable outcome

• Scholarship support provided to students pursuing careers in insulation industry fields

Named customers5 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• National Insulation Association (NIA)coreStrategic or Co-development PartnerNIA is the primary industry association that SEICA maintains a formal connection with. SEICA's board includes an NIA Delegate position (Scotty Burnette from Breeding Insulation-Chattanooga). NIA President John Stevens presented at the 2026 Spring Conference on 'Honoring the Craft' initiative. The partnership facilitates industry-wide alignment and shared programs between regional and national insulation contractor associations.
• Women in Insulation (WII)coreStrategic or Co-development PartnerWII is a growing, member-driven organization focused on fostering meaningful connections, mentoring, education, and collaboration in the mechanical insulation industry. WII leaders present at SEICA events and preview networking opportunities and involvement pathways. SEICA actively supports WII programming at its conferences.
• Adams & Reese (Trent Cotney, Partner)minorStrategic or Co-development PartnerTrent Cotney from Adams & Reese serves as a conference speaker, presenting on 'State of the Industry: Legal and Regulatory Updates.' The law firm provides legal and regulatory expertise relevant to construction industry contractors.
• The Breakers (Palm Beach)minorOthersThe Breakers resort in Palm Beach, Florida serves as the host venue for SEICA's 2026 Spring Conference. SEICA has negotiated a discounted room rate of $410 per night with no resort fee. The venue provides conference facilities, accommodations, dining, golf, and recreational amenities for attendees.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• National Association of Home Builders (NAHB): NAHB is the largest U.S. trade association for the residential construction industry. While focused on home building rather than mechanical insulation, its federation model (state/local associations feeding national programs), annual events, and scholarship/workforce-development programs are operationally analogous to SEICA's regional federation structure.
• American Subcontractors Association (ASA): ASA represents subcontractors in the construction industry, including specialty trades such as insulation. Its model — regional chapters, networking events, advocacy on contractual issues, and education — is structurally similar to SEICA's, but with a cross-trade subcontractor scope rather than insulation-specific focus.
• Associated Builders and Contractors (ABC): ABC is a national construction-industry trade association representing commercial contractors. SEICA's contractor members often belong to ABC as well, and ABC's model — chapter-based membership, annual conferences, advocacy, apprenticeship/workforce programs — closely mirrors SEICA's structure at a broader scope.
• Mechanical Contractors Association of America (MCAA): MCAA is the national trade association for mechanical contractors, including HVAC and insulation. It serves a broader mechanical scope than SEICA's insulation-only niche, but its membership, conference programming (conventions, safety standdowns), and advocacy model are directly comparable to SEICA's contractor-association model.

Emerging players

• Women in Insulation (WII): WII is a growing industry organization in the mechanical insulation space that SEICA explicitly partners with, hosting WII programming at SEICA conferences. It overlaps on audience (insulation industry professionals) and event programming but focuses on connection, mentoring, and diversity rather than regional membership advocacy.

Others

• ASHRAE (American Society of Heating, Refrigerating and Air-Conditioning Engineers): ASHRAE is the global professional society for HVAC&R professionals, including insulation and energy conservation. While not a contractor trade association and not a direct competitor, it sits in the same technical community SEICA members serve, shares event/meeting formats, and produces content relevant to SEICA's insulation audience.
• American Fire Sprinkler Association (AFSA): AFSA is a national trade association for contractors in the fire sprinkler industry with regional chapter activity. It is not a direct competitor to SEICA, but it operates a comparable contractor-association model — regional representation, annual conventions, apprenticeship resources, advocacy, and a scholarship pipeline — serving as an adjacent industry benchmark.

Direct peers

• National Insulation Association (NIA): NIA is the national trade association for the mechanical insulation industry — the direct national counterpart to SEICA. SEICA holds a formal NIA Delegate board seat and NIA leadership presents at SEICA events, indicating a cooperative hierarchy rather than head-to-head competition, but the membership, advocacy, and event scope overlap materially.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/southeastern-insulation-contractors-association-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southeastern Insulation Contractors Association