SNOW Group

What SNOW Group does

SNOW Group is a French privately held spa and wellness company headquartered in Annecy (4 rue des Bouvières, PAE Les Glaisins, 74940). The group operates an integrated model built around three divisions: Snow Operations, which manages 60 company-owned spas and provides spa management services to hotels, resorts, cruise ships, and standalone wellness facilities; Snow Lab, which designs spa concepts and delivers design and implementation services for new or renovated wellness spaces; and Snow Brands, which owns and operates a portfolio of three cosmetic brands — Cinq Mondes (ancestral world beauty rituals, founded 2001), Deep Nature (nature-sourced skincare), and Algotherm (marine cosmeceuticals). The company employs 560 people and operates across 80 countries, with a partner network of 1,000+ spas that distribute the group's cosmetic products. Additional revenue streams include professional training services for spa staff and amenities products for hospitality partners.

The group's core "technology" is not a software stack but a vertically integrated operating platform: brand-owned formulations, in-house design capability, owned retail spa locations, and a B2B distribution network. No proprietary software, AI/ML systems, patents, or digital platform architecture is disclosed in the source data. The product portfolio spans full-service spa treatments, branded cosmetics sold through partner spas and brand-specific e-commerce sites (cinqmondes.com, algotherm.com, deepnature.fr), spa design services, training, and amenity products.

SNOW Group's revenue model is hybrid: managed services revenue from spa operations, wholesale/recurring revenue from cosmetic product distribution to partner spas and DTC e-commerce, project-based fees from Snow Lab design engagements, and professional services fees from training. Pricing is not publicly disclosed and appears quote-based for design and management contracts. The customer base spans enterprise buyers (hotel and resort operators, property developers) and premium individual consumers purchasing cosmetic products; no named customer logos, revenue concentration, or contract values are disclosed in the available material.

Name

SNOW Group

Legal name

SNOW Group

Website

https://snow.fr

Company type

Private

Founded year

2021

Operating status

Operating

Short description

SNOW Group is a French privately held spa and wellness company that operates 60 company-owned spas, designs spa concepts, and runs three cosmetic brands (Cinq Mondes, Algotherm, Deep Nature) across 80 countries with 1,000+ partner spas.

Ownership category

akta.pro rank

Headquarters

HQ city

Les Houches

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Spa Operations & Management: Revenue generated from operating 60 company-owned spas. Services include spa management contracts for hotels, resorts, and wellness facilities under the Snow Operations division.
2. Cosmetic Product Sales: Revenue from three cosmetic brands: Cinq Mondes (beauty rituals), Deep Nature (nature-based skincare), and Algotherm (marine cosmeceuticals). Products sold through partner spas and brand websites.
3. Spa Design Services: Snow Lab division provides spa design services for new or renovated wellness spaces, including conceptual design and implementation.
4. Training Services: Formation (training) services offered to spa professionals and partners in the wellness industry.
5. Amenities: Amenities products for spa and hospitality partners.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

SNOW Group develops and manages spas, designs spa concepts, and operates three cosmetics brands (Cinq Mondes, Algotherm, Deep Nature) across three divisions: Snow Operations (spa management), Snow Lab (spa design), and Snow Brands (cosmetic products). The company runs 60 owned spas, partners with 1,000+ spas in 80 countries, and also offers amenities and professional training services.

Product overview

SNOW Group operates a diversified spa and wellness business organized around three core divisions: Snow Operations (spa management for 60 company-owned spas and 1000+ partner spas), Snow Lab (spa design services), and Snow Brands (portfolio of three cosmetic brands). The company's flagship cosmetic brands are Cinq Mondes (world beauty rituals-inspired cosmetics), Deep Nature (nature-sourced cosmetics), and Algotherm (marine cosmeceutical products). Additional offerings include amenities products and professional training services for the spa industry.

Differentiator

Problem solved

Functional benefit

Brands

• Cinq Mondes: Rituels de beauté du monde® - Beauty rituals from around the world. Founded in 2001, exploring and inspiring from ancestral rituals of civilizations worldwide.
• Deep Nature
• Algotherm
• Snow Operations
• Snow Lab
• Snow Brands

Products and services

• Cinq Mondes Cosmetic brand founded in 2001 offering beauty rituals inspired by ancestral traditions of civilizations worldwide; sold to spa operators and individual consumers through partner spas and the brand's own e-commerce site.
• Deep Nature Nature-based cosmetics brand sourcing pure minerals and active ingredients from mountains, geology, and ocean environments; sold through spa partners and the brand's own e-commerce site to consumers seeking nature-inspired skincare.
• Algotherm Marine cosmeceutical brand combining ocean science and high technology to deliver expert dermocosmetic care positioned around cutaneous longevity; sold to spa operators and consumers through partner spas and brand e-commerce.
• Snow Operations - Spa Management (Gestion des Spas) Professional management and operation of spa facilities for hotels, resorts, and wellness venues; delivered to enterprise hospitality buyers as a contracted service using SNOW Group brands and protocols.
• Snow Lab - Spa Design Conceptual and physical design services for new or renovated spa and wellness facilities, sold to hotel groups, cruise operators, and property developers planning new wellness venues.
• Amenities Branded amenity products supplied to spa and hospitality partner locations for guest rooms and spa facilities.
• Formation (Training) Professional training services for spa staff, therapists, and partner-spa professionals, delivered under SNOW Group protocols and brand standards.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Partner SpascoreChannel Partner/ Reseller/ DistributorNetwork of over 1,000 spa partners who distribute SNOW Group cosmetic brands (Cinq Mondes, Algotherm, Deep Nature) to their customers. Partners include hotels, resorts, and standalone wellness facilities across 80 countries.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Sisley Paris: Family-owned French luxury cosmetics house with high-end spa partnerships and treatment lines. Comparable to Cinq Mondes and Deep Nature on premium positioning and brand heritage.
• Elemis: British premium skincare brand tightly coupled with spa distribution, sold through resort partners and own DTC channels. Closest direct analogue to Cinq Mondes and Algotherm given spa-led GTM and hero product rituals.
• Biologique Recherche: French premium skincare brand sold primarily through partner spa and institute channels with treatment-based protocols. Comparable to SNOW Group on premium positioning and spa-dependent GTM.
• Cinq Mondes (parent: SNOW Group itself): Owned by SNOW Group — included as a self-reference for brand portfolio context. Comparable as a direct premium spa/cosmetics operator.
• Thalgo: French marine cosmeceutical brand with deep spa channel penetration worldwide. Directly comparable to Algotherm on marine science positioning and to SNOW Group's spa-led distribution model.

Broad incumbents

• Six Senses Hotels Resorts Spas: Luxury hospitality brand with integrated wellness/spa operations; IHG-owned. Comparable on integrated spa design, operations, and brand-led wellness experiences.
• L'Occitane en Provence: Global naturals-inspired beauty group with extensive spa/hotel amenity business and own-brand retail. Broader incumbent competing across SNOW Group's brand portfolio.
• Aman Spa: Ultra-luxury hospitality group operating destination spas with proprietary wellness concepts. Comparable on premium spa design, operation, and ritual-driven positioning.
• Clarins: Established French premium beauty house with active spa partnership program (Clarins Spa) and treatment protocols. Comparable broad incumbent with overlapping spa-distributed skincare.
• Estée Lauder Companies: Global prestige beauty conglomerate owning multiple premium skincare brands including spa-distributed labels. Broad incumbent whose scale and R&D resources shape competitive dynamics for SNOW Group's brands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/snow-group
• Instagraminstagram.com/cinqmondes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SNOW Group