Sieva Recruitment & Marketing

What Sieva Recruitment & Marketing does

Sieva Recruitment & Marketing is a Dutch sole proprietorship founded in 2017 and operated by Sietske Visser from Nijeveen, Netherlands. The business serves technical MKB (SME) companies in the construction, installation, and infrastructure sectors — typically director-led firms with 10–100 employees — that struggle to fill skilled-trade vacancies such as servicemonteurs, werkvoorbereiders, calculators, procesoperators, and timmermannen. Sieva's core thesis is that vacancies often go unfilled because of weak vacancy texts, poor employer visibility on LinkedIn, and broken candidate experience rather than a lack of candidates, and the company positions itself as an external diagnostic and execution partner rather than a traditional CV-sending recruitment bureau.

The product portfolio is structured as a tiered service offering. At the top is the LinkedIn Take-over, a €1,497/month (excl. VAT) subscription with a 3-month minimum under which Sieva manages the director's personal LinkedIn profile, posts 4–8 times per month, and grows the professional network; this is the only recurring revenue product. The LinkedIn Werkplaats is a one-day on-site training (€1,997–€2,997) that teaches the client's team to make a personal profile recruitment-ready, supported by AI tooling. The Vacature Reset is a €997 1.5-hour diagnostic session delivering three concrete recommendations and a 3-month follow-up. A €197 self-paced 6-module online course and €77 individual modules extend the offering to lower-friction buyers and create an entry point for upsell. The business is bootstrapped, has no external funding, no patents, no partnerships, and no employees; all delivery is performed by the founder. GTM is sales-led and direct: prospects schedule a free 20–30 minute intro via Calendly, with phone and WhatsApp as additional entry points, and the company relies on organic content (LinkedIn, blog, email newsletter, podcast, Instagram, Facebook) for top-of-funnel demand generation. AI is used as an assistive tool for content drafting but is not a product differentiator.

Name

Sieva Recruitment & Marketing

Legal name

Sieva Recruitment & Marketing

Website

https://sieva.nl

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Sieva Recruitment & Marketing is a Dutch sole proprietorship, run by Sietske Visser, that helps technical MKB companies (construction, installation, infrastructure) fill skilled-trade vacancies through LinkedIn strategy, vacancy text optimization, and employer branding services sold via subscription and one-time engagements.

Ownership category

akta.pro rank

Product category

Recruitment Consulting Services

NAICS

Employment Placement Agencies (561311)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

General Permanent Placement (Multi-Industry) (BPACAFAA)

akta.pro secondary industry

Recruitment Marketing & Employer Branding for RPO (BPACABAL)

Keywords

• Recruitment strategy consulting
• LinkedIn employer branding
• Vacancy optimization services
• Technical recruitment training
• LinkedIn profile management

Headquarters

HQ city

Nijeveen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. LinkedIn Take-over (subscription): Monthly subscription service where Sietske manages the director's personal LinkedIn profile. Includes profile optimization, content creation (4-8 posts/month), network expansion, and bi-weekly consultations. Minimum 3 months commitment, then monthly cancellation.
2. LinkedIn Werkplaats (training): Live one-day on-site training at client location. Covers intake, persona development, tone of voice, content creation, and consistency planning. Includes access to online training materials and 3 posts post-training feedback.
3. Vacature Reset: 1.5-hour online session to diagnose vacancy issues. Includes pre-session inventory, concrete analysis, persona description, and 3 actionable recommendations. Followed by evaluation after 3 months.
4. Online LinkedIn Training: Self-paced 6-module video training with workbooks and AI prompts. One-time purchase for lifetime access. Individual modules also available for separate purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Sieva Recruitment & Marketing is a sole-practitioner consulting business that helps director-owned technical SMB companies (10–100 employees, primarily construction, installation, and infrastructure) fill skilled-trade vacancies through LinkedIn-based employer branding. Its core deliverables are a monthly managed LinkedIn profile subscription, a full-day on-site LinkedIn training, a 1.5-hour vacancy diagnostic session, and an online self-paced training course with individually purchasable modules.

Product overview

Sieva Recruitment & Marketing is a solo operator (Sietske Visser) offering a portfolio of LinkedIn-based recruitment services for technical SMB companies. The core offerings are: LinkedIn Take-over (monthly management subscription), LinkedIn Werkplaats (full-day in-person training), and Vacature Reset (diagnostic session). These can be supplemented with the online LinkedIn Training course and individual training modules purchased separately. The LinkedIn Werkplaats includes free access to the online training as reference material, creating a tiered offering where clients can start with individual modules and upgrade to full training or managed services.

Differentiator

Problem solved

Functional benefit

Products and services

• LinkedIn Take-over Monthly subscription service in which Sietske Visser manages the director's personal LinkedIn profile end-to-end: profile optimization for recruitment, 4–8 posts per month, network expansion with relevant professionals, and bi-weekly consultations. Includes free access to the LinkedIn training as reference material. Minimum 3-month commitment, then monthly cancellable. Targeted at director-owners of Dutch technical SMBs who want to be visible on LinkedIn without doing the work themselves.
• LinkedIn Werkplaats Full-day in-person training delivered at the client's location where participants learn to make their personal (or director's) LinkedIn profile recruitment-ready, write authentic content, and build a sustainable posting rhythm. Covers intake, persona development, tone of voice, content creation, and consistency planning, with use of AI and other tools for efficiency. Includes post-training feedback on 3 posts and free access to the online LinkedIn training as reference material; additional colleagues attend free. Targeted at Dutch technical SMB owners who want to manage LinkedIn themselves.
• Vacature Reset 1.5-hour online diagnostic session analyzing the client's vacancy texts, application process, and employer visibility. Includes pre-session inventory, concrete analysis, persona description, and three actionable recommendations delivered as a written summary, followed by an evaluation after 3 months. Targeted at technical SMB owners with open vacancies who want an honest external diagnosis before committing to a larger engagement.
• LinkedIn Training voor Employer Branding Self-paced six-module online video training with workbooks and AI prompts that teaches how to manage a director's LinkedIn profile for recruitment. Includes example posts from the installation technology sector and lifetime access after a one-time purchase. Targeted at technical SMB owners who prefer a do-it-yourself option over the managed Take-over or in-person Werkplaats.
• Losse Module: Content Creatie LinkedIn Single-module training teaching how to post vacancies on LinkedIn so they reach thousands of technicians. Covers posting timing, structure, and optimization of the featured section. Sold individually for buyers who want a specific skill from the broader course without buying the full package.
• Losse Module: Gouden Vacaturestrategie voor LinkedIn Single-module training on a vacancy strategy that achieves maximum reach on LinkedIn, including a specific approach for engaging scarce technical profiles who are not actively job-seeking. Sold individually as an à la carte extension to the broader training.

Quantifiable outcome

• Pandriks saved €60,000 on recruitment bureaus by finding 4 process operators through human-centered approach
• +4 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Randstad: Largest global staffing firm with substantial Netherlands operations across technical and industrial segments. Competes indirectly as the incumbent alternative for technical MKB recruitment spend.
• Robert Half: Global recruitment and consulting firm operating in the Netherlands. Targets professional and mid-market hiring, overlapping with the employer segment Sieva serves but at a different price/scale profile.
• Michael Page: International recruitment group with Netherlands coverage in professional and technical roles. Represents the established agency alternative for SMB and mid-market clients evaluating Sieva.
• HeadFirst Group: Netherlands-based recruitment and HR-services group serving SMB and mid-market employers. Provides a one-stop staffing alternative to Sieva's specialized LinkedIn-led offering.
• Hays: Global recruitment incumbent with strong Netherlands presence across professional and technical staffing. Serves the same ultimate employer customers but at larger scale and broader scope, representing the legacy bureau model Sieva positions against.

Direct peers

• Werf&: Dutch recruitment marketing agency focused on employer branding and vacancy marketing for SMB and mid-market clients. Overlaps directly with Sieva's employer-branding and LinkedIn-led recruitment proposition in the same geographic market.
• Rockstars Recruitment: Dutch recruitment agency specializing in placing candidates at SMBs with a strong content/employer-branding angle. Competes for the same Dutch SMB customer base using a content-led GTM similar to Sieva's.

Emerging players

• VONQ: Dutch-headquartered recruitment marketing technology vendor enabling programmatic job advertising and employer branding. Adjacent competitor offering a tech-enabled alternative to Sieva's hands-on LinkedIn service.

Others

• Textkernel: Dutch HR-tech vendor providing AI sourcing, matching, and parsing tools used by recruitment teams. Adjacent ecosystem participant whose tools could either complement Sieva's offering or be substituted for it by larger clients.
• Togetherwork / Freelance.nl: Dutch platform for freelance and flexible technical staffing, frequently used by installation and construction MKBs as an alternative to direct hire — competing for the same recruitment budget Sieva targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sievarecruitment
• LinkedInlinkedin.com/company/sietskevisser
• Instagraminstagram.com/sievarecruitment

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sieva Recruitment & Marketing