Steve Friedland Associates Inc

What Steve Friedland Associates Inc does

Steve Friedland Associates Inc is a professional services firm headquartered in Lake Oswego, Oregon, that provides leadership development consulting, executive coaching, team facilitation, keynote speaking, and structured training programs to government agencies, educational institutions, and non-profit organizations. The firm was founded in 1990 by Steve Friedland, who brings more than 30 years of consulting experience with a background in clinical and community psychology, adult learning, and neuroscience. Disclosed clients include the County of Ventura, LA County DPSS, Boston College, and UC Davis, indicating a portfolio weighted toward the public sector and higher education.

The firm's service delivery is anchored in two proprietary methodologies: the iModel Teaching and Coaching Process and Humanity Intelligence (HIQ), which differentiate its consulting, executive coaching, and team T-Session offerings from generic training providers. The firm does not operate a software or technology platform; engagement delivery is conducted through direct consultant interaction. The business operates on a Business-to-Business (B2B) and Business-to-Government (B2G) model, with revenue generated through consulting fees, program-based engagements, and keynote contracts.

The firm is bootstrapped with no external funding and operates with a small team. The only named team member beyond the founder is Linda Zimmerman, who appears to support program delivery. There is no public evidence of institutional investors, partnerships, distribution alliances, or technology infrastructure, consistent with a single-founder-led boutique consultancy model.

Name

Steve Friedland Associates Inc

Legal name

Steve Friedland Associates Inc

Website

https://stevefriedland.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Steve Friedland Associates Inc is a Lake Oswego, Oregon-based leadership development consultancy founded in 1990, serving government agencies, educational institutions, and non-profits through executive coaching, team training, and proprietary iModel and HIQ methodologies.

Ownership category

akta.pro rank

Product category

Leadership Development Consulting

NAICS

Management Consulting Services (54161), Human Resources Consulting Services (541612), Professional and Management Development Training (61143)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Corporate & Leadership Development (BPACANAA)

akta.pro secondary industries

Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH), Employee Experience, Engagement & Culture Advisory (BPACAJAI), DEI, Inclusive Leadership & Cultural Intelligence Coaching (EDABANAJ), Career, Purpose & Executive Wellbeing Coaching (EDABANAI)

Keywords

• Executive coaching services
• Leadership development consulting
• Organizational development training
• Professional development programs
• Team development facilitation

Headquarters

HQ city

Lake Oswego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Consulting Engagements: Strategic consulting engagements addressing complex organization, leadership, team, and professional development issues including culture change, inclusive leadership, DEI, ethics, and team dynamics.
2. Executive Coaching: One-on-one executive coaching sessions integrating consulting, coaching, and counseling processes delivered face-to-face, virtually, or by phone. Initial assessment followed by development plans and ongoing coaching sessions.
3. Leadership and Professional Development Programs: Customized training programs delivered on-site, off-site, virtually, or hybrid. Programs include leadership institutes, professional development curricula, and team development offerings.
4. Keynote Speaking: Customized keynote presentations aligned with conference themes and strategic goals, delivered to engage, inspire, motivate, educate, and transform diverse audiences.
5. Team T-Sessions: Dynamic team development sessions providing leaders and teams with assessment, coaching, and facilitation to improve performance, trust, communication, and team competencies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Steve Friedland Associates delivers customized organization, leadership, and professional development services to organizations, including strategic consulting on culture change, inclusive leadership, DEI, ethics, and team dynamics; one-on-one executive coaching; team-level T-Sessions; customized keynote presentations; and structured leadership institutes plus development programs. All engagements are built around the founder's proprietary iModel teaching and coaching methodology and the Humanity Intelligence (HIQ) framework, and are delivered on-site, off-site, virtually, or in hybrid formats.

Product overview

Steve Friedland Associates Inc is a professional services firm offering organization, leadership, and professional development solutions. The company provides an integrated portfolio of services including Consulting, Executive Coaching, Team T-Sessions, Keynotes, and Training Programs. These services are delivered through structured Leadership Institutes and both Leadership Development and Professional Development Programs covering areas such as culture change, DEI, ethics, wellness, and team performance. The core differentiator is the proprietary iMODEL teaching and coaching methodology developed by founder Steve Friedland.

Differentiator

Problem solved

Functional benefit

Products and services

• Consulting Services Strategic consulting engagements addressing organization, leadership, team, and professional development issues including culture change, inclusive leadership, coaching, communication, ethics, civility, DEI, interpersonal relationships, and team dynamics for organizations.
• Keynotes Customized keynote presentations that engage, inspire, motivate, educate, and transform diverse audiences, aligned with conference themes and strategic goals of the sponsoring organization.
• Executive Coaching One-on-one executive coaching integrating consulting, coaching, and counseling processes, including an initial assessment followed by a development plan and ongoing coaching sessions delivered face-to-face, virtually, or by phone, to help leaders and teams achieve next-level developmental goals.
• Team T-Sessions Dynamic team development process combining assessment, coaching, and facilitation to help leaders and teams identify issues, gain insights, improve competencies, and achieve improved performance and transformative change.
• Training Programs Leadership and professional development training programs designed with evidence-based curriculum providing participants with insights, research, strategies, skills, practices, tools, and resources delivered using the iMODEL teaching methodology on-site, off-site, virtually, or in hybrid format.
• Leadership Development Programs A suite of leadership development programs covering Next Level Leadership Transforming Leaders Inside and Out, Next Gen Next Level Leaders, Building Leader and Leadership Credibility, Leadership Communication, Leading Ethics and Civility, AWE 3.0, Leading Organizational Change, Building Inclusive High-Performance Teams, Leading Inclusive Conversations, Coaching and Mentoring, and Next Level Presentation Skills.
• Professional Development Programs Professional development programs covering Career Development, Change and Transition Management, Diversity Equity and Inclusion, Ethics and Civility, Interpersonal Communication, Peak Performance, and Wellness and Well-Being.
• Leadership Institutes Customized leadership institutes including the Next Level Culture Change Leadership Institute for executive and senior leaders, the Next Level Leadership Transforming Leaders Inside and Out advanced 2-day institute, and the Next Gen Next Level Leadership Institute for emerging and experienced leaders.

Quantifiable outcome

• Positive changes observed among 175 staff participants in AWE 2.0 well-being program

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves4 records

Expansion highlights1 record

Direct peers

• Center for Creative Leadership: Nonprofit specializing in leadership development research, executive education, and coaching. Directly comparable as a leadership development and executive coaching provider serving government, corporate, and nonprofit clients with proprietary methodologies.
• Development Dimensions International (DDI): Global leadership consulting firm providing assessment, coaching, and leadership development programs. Directly comparable in delivering customized leadership training, executive coaching, and selection/development solutions to enterprise and government clients.
• Dale Carnegie & Associates: Long-established provider of professional training, leadership, and corporate development programs delivered globally. Comparable as a training-led peer offering leadership and professional development courses to organizations, with a similar instructor-led, customized-program delivery model.
• FranklinCovey: Global leadership and organizational effectiveness consultancy offering training, coaching, and content (e.g., The 7 Habits). Directly comparable as a scaled provider of leadership development programs, executive coaching, and corporate training to enterprise and government clients.

Emerging players

• Marshall Goldsmith Partners: Executive coaching and leadership development firm built around a recognized individual coaching methodology. Comparable as a founder-led coaching and leadership development practice offering proprietary coaching processes and stakeholder-centered development.
• Senn Delaney (a Heidrick & Struggles company): Culture change consulting firm specializing in shaping organizational culture and leadership behavior. Comparable as a focused culture transformation and leadership development consultancy serving large enterprises and government organizations.
• BTS Group: Strategy execution consulting firm specializing in leadership development, sales force effectiveness, and change management. Comparable in providing customized consulting, leadership programs, and capability-building engagements to large enterprises and government entities.

Broad incumbents

• Korn Ferry: Global organizational consulting firm with a large leadership and talent development practice alongside executive search. Comparable as a broad incumbent offering leadership development, executive coaching, and culture/organization change services to large enterprises.
• Heidrick & Struggles: Executive search and leadership advisory firm with a dedicated Leadership Consulting practice offering executive coaching, team effectiveness, and culture transformation. Comparable in serving enterprise clients on culture change, leadership development, and team dynamics.
• Gallup: Analytics and consulting firm widely known for employee engagement research and CliftonStrengths-based leadership and management development. Comparable in delivering research-backed leadership and management training, coaching, and employee engagement advisory to enterprise and government clients.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/steve-friedland-associates-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Steve Friedland Associates Inc