Steelo Ab

What Steelo Ab does

Steelo AB is a privately held Swedish contract manufacturer of steel sheet-metal solutions headquartered in Bredaryd, Sweden. The company designs, engineers, fabricates, assembles, and distributes modular steel products for professional environments, with its full value chain integrated under one roof at a single Swedish facility powered by green energy. Its portfolio comprises six core lines built around the flagship Hyllsystemet modular shelving system: Butikssystem (retail display/storage), Lagersystem (warehouse storage for tires, volumetric, and long goods), Verkstad (workshop), Kontorsinredning (office interiors with pin-panel systems), and Övriga produkter (ancillary items including waste sorting). All manufacturing occurs in Sweden using primarily steel, a 100% recyclable material, and the company emphasizes generational durability and modular adaptability over disposable design.

The company's commercial model combines a standard catalog of pre-engineered steel solutions with a custom manufacturing service for buyers requiring specific dimensions, finishes, functions, or colors. It serves B2B customers across Swedish professional environments—including retail, warehouse, workshop, and workplace end-uses—and collaborates with interior designers as well as public-sector and industrial operators on tailored projects. Pricing is not publicly disclosed; transactions are quote-based, initiated through website inquiry forms and direct phone contact, indicating an enterprise field-sales motion. Certifications include ISO 9001 (quality), ISO 14001 (environmental), and EcoVadis sustainability assessment, supporting procurement-grade compliance for enterprise and public buyers.

Steelo is privately held with no disclosed investors, funding rounds, parent entity, or subsidiaries. Leadership is a small in-house team led by Vice CEO Peter Regnell, with named heads of key accounts, production, construction, and logistics. The company maintains a single LinkedIn channel for brand presence and operates without disclosed apps, APIs, or software products, consistent with a traditional industrial manufacturer rather than a software-enabled business.

Name

Steelo Ab

Legal name

Steelo AB

Website

https://steelo.se

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

11–50 employees

Short description

Steelo AB is a Swedish contract manufacturer of modular steel solutions for professional environments, producing shelving, shop, warehouse, workshop, office, and ancillary products at a single Bredaryd facility for B2B customers across Sweden.

Ownership category

akta.pro rank

Product category

Metal Fabrication & Steel Storage Solutions

NAICS

Steel Product Manufacturing from Purchased Steel (3312)

SIC

Sheet Metal Work (3444)

akta.pro primary industry

Structural Steel Fabrication (IMADACAA)

akta.pro secondary industry

Steel Plate, Sections & Welded Assemblies (IMADACAD)

Keywords

• Steel fabrication
• Metal manufacturing
• Modular shelving systems
• Contract manufacturing
• Industrial storage solutions

Headquarters

HQ city

Bredaryd

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Custom Steel Solutions: Steelo generates revenue through development and manufacturing of custom steel solutions for professional environments. They work with customers from early ideas through to finished product, handling design, construction, prototyping, and series production. Revenue comes from both standard product catalog and customized projects.
2. Standard Product Catalog: Sales of standard steel solutions including shelving systems, store systems, warehouse systems, workshop solutions, and office interiors. Products are developed and manufactured in Sweden with focus on function, durability, and long lifespan.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Steelo AB is a Swedish contract manufacturer of steel sheet metal solutions for professional environments. The company designs, constructs, produces, assembles, and delivers modular steel products including shelving, retail display, warehouse storage, workshop, and office furniture systems. Production occurs entirely in Sweden using green energy and 100% recyclable steel. Both standard catalog products and customized solutions are offered to B2B customers.

Product overview

Steelo Ab offers a unified portfolio of steel solutions for professional environments, consisting of six core product lines: Hyllsystemet (Shelving System) as the foundational modular shelving platform, Butikssystem (Shop System) for retail display and storage, Lagersystem (Warehouse System) for warehouse storage of tires and goods, Verkstad (Workshop) for workshop environments, Kontorsinredning (Office Furniture) for workspace solutions, and Övriga produkter (Other Products) including waste sorting. All products are developed and manufactured in Sweden with a focus on function, durability, and long lifespan. The systems are designed to be customizable in dimensions, execution, function, and color to meet specific project requirements.

Differentiator

Problem solved

Functional benefit

Products and services

• Hyllsystemet (Shelving System) A timeless modular steel shelving system designed for high load capacity, long lifespan, and enduring aesthetics. The modular construction enables adaptation, expansion, and change over time without replacement. Sold to professional B2B buyers for storage applications in retail, warehouse, workshop, and workplace environments.
• Butikssystem (Shop System) Flexible modular steel systems for display and storage in retail environments. Adaptable to assortment, flow, and space, designed for long lifespan and daily use. Sold to retail businesses and shop operators.
• Lagersystem (Warehouse System) Steel storage systems for efficient and safe storage of tires, volumetric goods, and long goods. Engineered for high loads in demanding environments, adaptable in function and scope over time. Sold to warehouse operators and logistics businesses.
• Verkstad (Workshop Solutions) Robust steel workshop solutions engineered for an efficient, safe, and organized work environment. Sold to industrial and workshop operators requiring heavy-duty organizational systems.
• Kontorsinredning (Office Furniture) Modular steel office interior solutions with pin panel functionality that adapts easily to different work environments. Provides organization and order with stylish, easy-to-integrate design. Sold to office operators and workplace managers.
• Övriga produkter (Other Products) Complementary steel solutions including waste sorting systems and other ancillary products for professional environments. Sold alongside core product lines to professional buyers.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered minor.

• Interior Designers and DecoratorsminorStrategic or Co-development PartnerSteelo collaborates with interior designers on projects requiring customized steel solutions. This partnership allows for tailored designs that integrate with room architecture and usage requirements.
• Public Sector and Industrial CustomersminorStrategic or Co-development PartnerSteelo works with operations within public environments and industry sectors where sustainable special solutions are required, creating customized steel products for specific operational needs.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Lista AG: Swiss manufacturer of industrial workspace storage, cabinets, and shelving systems. Comparable in durable steel storage for workshops, warehouses, and professional environments with a similar vertical-integration philosophy.
• Elfa International AB: Swedish-origin manufacturer of modular shelving and storage systems for retail, warehouse, and home use. Closest direct peer given shared Swedish heritage, modular steel shelving DNA, and overlapping professional-environment customer base.
• Troax AB: Swedish steel mesh panel and modular storage/partition specialist serving warehousing, industrial, and retail customers. Comparable in steel-based modular system design, Swedish manufacturing base, and B2B professional environment focus.
• Mecalux: Spanish-headquartered manufacturer of shelving, racking, and warehouse storage systems. Comparable as a steel-based modular storage fabricator serving warehousing and retail customers with standard and custom solutions.
• Polypal GmbH: European manufacturer of shelving and storage systems for retail, warehouse, and industrial applications. Comparable modular steel product architecture serving overlapping professional storage use cases.
• HMY Group: International retail fixture and shop-fitting manufacturer. Comparable as a steel-based fabricator serving retail customer environments (Butikssystem overlap) with custom and modular display solutions.

Broad incumbents

• Kardex Group: Swiss-listed intralogistics and automated storage solutions provider. Comparable in storage-systems category serving professional warehousing customers, though with a heavier automation focus and broader portfolio.
• Jungheinrich AG: German intralogistics major offering warehouse racking, shelving, and forklift systems. Broader portfolio and global scale, but overlaps materially with Steelo's Lagersystem (warehouse storage) customer use case.
• SSI Schäfer: Global intralogistics incumbent providing racking, shelving, and warehouse storage systems. Overlaps with Steelo's warehouse and storage offerings but operates at significantly larger scale with broader automation capabilities.

Others

• Nederman Holding AB: Swedish industrial air filtration and workplace environmental solutions provider. Adjacent Swedish industrial peer with overlapping professional-environment B2B customer base, though focused on air quality rather than steel storage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/steelo-ab

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Steelo Ab