Snyder's Shoes
Snyder's Shoes is an independent, family-owned footwear retailer founded in 1938, operating two stores in Northern Michigan that sell men's and women's footwear, accessories, orthotics, and cobbler services to local consumers and corporate accounts.
- Company typePrivate
- Founded1938
- HeadquartersLudington, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Snyder's Shoes does
Snyder's Shoes is an independent, family-owned footwear retailer founded in 1938, operating two physical storefronts in Downtown Ludington and Downtown Manistee, Michigan. The company sells men's and women's footwear across athletic, casual, dress, boots (fashion, outdoor, winter, work), sandals, slippers, and work/safety categories, carrying more than 50 brands including Birkenstock, HOKA, KEEN, Dansko, ECCO, Merrell, Timberland Pro, and exclusive lines such as Henry James. Beyond footwear, it offers accessories (socks, handbags, wallets, gift cards), orthotic insoles, in-store cobbler/repair services, and corporate/small business work footwear programs with a voucher system for employee benefits.
Revenue is generated through one-time product sales of footwear and accessories, recurring voucher programs for corporate accounts, and professional cobbler services. GTM motion is direct-to-consumer, primarily through the two downtown retail locations with personal fitting services, supplemented by an e-commerce site at snydershoes.com offering 24/7 online ordering with local pickup and delivery across Michigan. Pricing is unit-based, ranging from approximately $50 for entry-level Birkenstock EVA to $315+ for Thorogood work boots. The customer base is predominantly general consumer (men and women) in Northern Michigan, including locals and tourists, with a secondary corporate segment for work footwear procurement.
The company markets through Instagram, e-newsletter and SMS opt-ins, and community events such as the Duck Race raffle, LakeStride running events, and Lincoln Hills Golf Fashion Show. It has run co-marketing events with NAPA Auto Parts, 94.1 FM radio, and local food trucks. No institutional investors, parent company, M&A activity, or public-market signals are present. The company is privately held with 1-10 reported employees and makes no disclosed technology, AI, or platform investments beyond standard e-commerce operations.
Snyder's Shoes firmographics
Firmographics- Name
- Snyder's Shoes
- Website
- https://snydershoes.com
- Company type
- Private
- Founded year
- 1938
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Snyder's Shoes is an independent, family-owned footwear retailer founded in 1938, operating two stores in Northern Michigan that sell men's and women's footwear, accessories, orthotics, and cobbler services to local consumers and corporate accounts.
- Ownership category
- akta.pro rank
Snyder's Shoes industry classification
Industry- Product category
- Footwear Retail
- NAICS
- Shoe Retailers (458210), Footwear and Leather Goods Repair (81143)
- SIC
- Retail-Shoe Stores (5661)
- akta.pro primary industry
- Comfort, Orthopedic & Medical Footwear Retail (CRAAADAG)
- akta.pro secondary industries
- Casual & Lifestyle Footwear (CRAAACAB), Shoe Stretching, Fitting & Orthopedic Modifications (HSAJAIAF)
Keywords
Where Snyder's Shoes is headquartered
LocationHeadquarters
- HQ city
- Ludington
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Snyder's Shoes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Footwear Sales: One-time product sales of men's and women's footwear including athletic, casual, dress, boots, sandals, and slippers from multiple branded manufacturers.
- Accessories: Sale of accessories including socks, handbags, wallets, orthotics, shoe care products, and gift cards.
- Cobbler Services: Professional cobbler services for shoe repair and maintenance.
- Voucher Program: Corporate and small business work footwear programs, and voucher program for employees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard footwear pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Snyder's Shoes product offering
Product offeringCore offering
Snyder's Shoes is a multi-generational independent footwear retailer selling men's and women's branded footwear, orthotics, socks, handbags, wallets, and gift cards via two physical stores in Ludington and Manistee, Michigan, and an e-commerce website. The company additionally provides in-store cobbler/repair services and corporate/small business work footwear and voucher programs for employee outfitting.
Product overview
Snyder's Shoes is a brick-and-mortar and online footwear retailer founded in 1938, operating two physical locations in Downtown Ludington and Downtown Manistee, Michigan. The company offers a broad product portfolio organized around women's footwear and men's footwear as its two primary product lines, supplemented by a sale/clearance division and accessories. Women's footwear encompasses athletic, boots (fashion, outdoor, winter, work), casual (lace-up, Mary Jane, slip-on), dress, outdoors, sandals (casual, dress, sport), slippers, work and safety, and orthotics. Men's footwear mirrors this breadth covering athletic, boots (fashion, outdoor, winter, work), casual, dress, outdoors, sandals, slippers, and work and safety (safety toe, soft toe, non-slip). Beyond footwear, the company offers accessories (socks, handbags, wallets, gift cards), orthotic insoles, cobbler repair services, and corporate/small business work footwear programs including a voucher system. The company carries over 50 international and domestic brands including Birkenstock, Aetrex, Altra, ASICS, Blundstone, Clarks, Dansko, ECCO, HOKA, KEEN, Merrell, Oboz, Pikolinos, Remonte, Rieker, Sorel, Taos, and Timberland Pro.
Differentiator
Problem solved
Functional benefit
Products and services
- Women's Footwear Women's footwear line offering athletic, boots (fashion, outdoor, winter, work), casual, dress, outdoors, sandals, slippers, and work and safety shoes across numerous international and domestic brands, sold in-store and online.
- Men's Footwear Men's footwear line offering athletic, boots (fashion, outdoor, winter, work), casual, dress, outdoors, sandals, slippers, and work and safety (safety toe, soft toe, non-slip) shoes across numerous international and domestic brands, sold in-store and online.
- Sale / Clearance Footwear Discounted and clearance footwear for men and women, including sale athletic, casual, dress, and work boots at reduced prices.
- Orthotics Shoe insoles and orthotic supports for both men and women, including Birkenstock, Aetrex, and Spenco orthotic products sold as accessories.
- Accessories (Socks, Handbags, Wallets, Gift Cards) Non-footwear accessories including socks, handbags, wallets, and gift cards available in-store and online.
- Cobbler Services In-store shoe repair and cobbler services offered at Snyder's Shoes physical locations to extend the life of footwear.
- Corporate & Small Business Work Footwear Programs Business footwear programs offering corporate and small business accounts the ability to outfit employees with work boots and safety footwear.
- Voucher Program A voucher program allowing businesses to provide footwear benefits to employees through pre-paid vouchers redeemable in-store.
Companies that use Snyder's Shoes
Customer profileSegments3 records
Ideal customer profiles2 records
Snyder's Shoes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Snyder's Shoes partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- NAPA Auto PartsminorJoint promotional event for Milwaukee Tool Sale and Work Boot Event. Snyder's Shoes operated a Work Boot Tent at NAPA Auto Parts location offering 10% off work boots, free gifts with purchase, and prize drawings.
- 94.1 FM RadiominorRadio station broadcasting live from promotional events at Snyder's Shoes partner locations.
- Weiner WagonminorFood truck vendor participating in Snyder's Shoes promotional events.
- Meraki Coffee TruckminorCoffee truck vendor participating in Snyder's Shoes promotional events.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Snyder's Shoes competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Snyder's Shoes social profiles
Digital presenceSnyder's Shoes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Snyder's Shoes leadership team
Management profileNumber of profiles
Snyder's Shoes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Snyder's Shoes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Snyder's Shoes
What does Snyder's Shoes do?
Snyder's Shoes is a multi-generational independent footwear retailer selling men's and women's branded footwear, orthotics, socks, handbags, wallets, and gift cards via two physical stores in Ludington and Manistee, Michigan, and an e-commerce website. The company additionally provides in-store cobbler/repair services and corporate/small business work footwear and voucher programs for employee outfitting.
Is Snyder's Shoes a public or private company?
Snyder's Shoes is a private company. It is classified as family owned and is currently operating.
When was Snyder's Shoes founded?
Snyder's Shoes was founded in 1938. It employs 1 to 10 people.
Where is Snyder's Shoes based?
Snyder's Shoes is headquartered in Ludington, United States, in the North America region.
How does Snyder's Shoes make money?
Four revenue lines are on record. Footwear Sales are the primary driver. The others are accessories, cobbler Services and voucher Program.
Does Snyder's Shoes have an API?
No public API is recorded for Snyder's Shoes.
What industry is Snyder's Shoes in?
Snyder's Shoes's product category is Footwear Retail. Its primary akta.pro industry code is CRAAADAG, Comfort, Orthopedic & Medical Footwear Retail, with a secondary code of CRAAACAB, Casual & Lifestyle Footwear. Its NAICS code is 458210 and its SIC code is 5661.