Sales In Motion By M.r. Ltd.

What Sales In Motion By M.r. Ltd. does

Sales In Motion By M.R. Ltd. is a privately held, boutique consulting firm founded in 2006 by Markus Th. Ruediger in Germany, with a registered headquarters in Paphos, Cyprus and an operating office in Munich, Germany. The company provides strategic consulting across digital lead generation, online marketing, social media recruiting, process and system optimization, and positioning/visibility services, primarily targeting small and medium enterprises (SME/Mittelstand) in the DACH region and increasingly across nine countries including Cyprus, the UK, and the UAE. The firm is an officially BAFA-certified consulting company (ID 202292), which enables clients to access German government subsidies covering 50-80% of consulting fees (capped at €3,500 per project) under the "Förderung von Unternehmensberatungen für KMU" program — a structural cost advantage that uncertified competitors cannot easily replicate.

The business model combines professional services revenue (BAFA-funded consulting projects, individually scoped engagements) with subscription recurring revenue streams (Set-Up Fee + monthly management fees, Flatrate model with 6-month minimum commitment, and contingent contracts where each unit equals one job profile per location for a 30-day campaign). GTM is sales-led and direct, anchored by free Calendly-booked strategy consultations, senior consultants assigned to geographic territories, and a LinkedIn content marketing engine. The company has a 1-10 person team, is founder-owned (Markus and Manuela Ruediger), is bootstrapped with no disclosed funding rounds, and has completed 450+ consulting projects and 500+ BAFA-funded engagements since 2022 with named clients including Renault Retail Group, InLogSi, and AMZ Ingolstadt.

Name

Sales In Motion By M.r. Ltd.

Legal name

Sales In Motion by M.R. Ltd

Website

https://sales-in-motion.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Sales In Motion By M.R. Ltd. is a boutique consulting firm providing strategic digital lead generation, social media recruiting, and BAFA-funded government-subsidy advisory for small and medium enterprises, primarily across the DACH region and eight additional countries.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Marketing Consulting Services (541613), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYBPAHACAG

Customer, Marketing & Sales Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Management Consulting

SECONDARYBPAHACAA

Strategy & Corporate Development Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Management Consulting

Keywords

• Lead generation consulting
• BAFA funding advisory
• Strategic sales consulting
• Digital marketing services
• Social media recruiting

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Consulting Fees - BAFA-Funded Projects: Consulting engagements funded partially (50-80%) by BAFA government subsidies. Clients pay only the non-subsidized portion. Cap at €3,500 per consulting project, with subsidy covering €1,750-€2,800 depending on location.
2. Consulting Fees - Ongoing Retainers: Monthly or project-based consulting fees for continued system implementation, process optimization, and campaign management. Structured as Set-Up Fee plus ongoing monthly fees per the AGB.
3. Flatrate - Campaign Management: Ongoing campaign management Flatrate with minimum 6-month term, covering recruiting campaigns, answer management, pipeline care, and continuous optimization of automated marketing campaigns.
4. Contingent Contracts: One contingent equals one job profile for one client location, 30-day campaign run. Clients purchase campaign contingencies and trigger them as needed.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Sales In Motion By M.r. Ltd. delivers strategic consulting for SMEs focused on digital lead generation, sales process optimisation, and BAFA-funded business advisory. It also provides online marketing services and social media recruiting support, helping owner-managed businesses build predictable sales pipelines and acquire talent. Engagements are sold as fee-based consulting mandates, with portions of qualifying projects delivered through publicly subsidised BAFA programmes that reduce cost for SME clients.

Product overview

Sales In Motion By M.r. Ltd. is a strategic consulting company offering digital lead generation, online marketing, and recruiting services primarily for small and medium enterprises (SME) in German-speaking markets. The core offering consists of consulting services including strategic lead generation (Strategische Leadgewinnung), process and system consulting, positioning and visibility services, and BAFA funding consulting. The company specializes in LinkedIn-based customer acquisition and social media recruiting campaigns across platforms including LinkedIn, Xing, Facebook, and Instagram. Services are delivered through project-based consulting or subscription flatrate models, with BAFA funding support available for eligible clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Lead Generation Consulting
• BAFA-Funded Consulting
• Strategic Sales Consulting
• Online Marketing Services
• Social Media Recruiting

Quantifiable outcome

• 84% average increase in appointment conversion rate for clients
• +9 more outcomes

Named customers23 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

Feature2 records

Partnerships

One partnership is on record.

• BAFA (Bundesamt für Wirtschaft und Ausfuhrkontrolle)coreOthersOfficial government certification body for SME consulting subsidies in Germany. Sales In Motion is BAFA-certified (ID 202292), enabling them to offer government-funded consulting to clients under the 'Förderung von Unternehmensberatungen für KMU' program. This is a core strategic partnership that differentiates the company's offering through subsidy access.

Scale indicators9 records

Recent moves7 records

Expansion highlights10 records

Broad incumbents

• Serviceplan Group: Europe's largest independent agency group offering integrated marketing, digital, and sales consulting across multiple verticals. Broad incumbent serving overlapping Mittelstand clients but as part of a much wider full-service portfolio rather than specializing in lead-gen consulting.
• UDG United Digital Group: Full-service digital agency in Germany providing digital marketing, brand strategy, and customer experience services to enterprise and SME clients. Operates in overlapping customer acquisition space but at significantly larger scale and broader service scope.
• Funke Digital: Digital marketing and media arm of Funke Mediengruppe, providing cross-channel marketing services to German advertisers. Broad incumbent in adjacent marketing services space, serving similar SME clients with broader portfolio offerings.
• Ströer Media: Major German out-of-home and digital advertising media company offering marketing solutions including targeted digital campaigns. Broad incumbent with overlapping capabilities in customer acquisition channels, though operating at very different scale and focus.

Emerging players

• Reachhero: Germany-based digital lead generation and B2B marketing firm serving SMEs and mid-market clients. Emerging player with partial overlap in social selling, LinkedIn outreach, and digital customer acquisition services for the German market.
• Advidero: Emerging digital marketing and lead generation consultancy focused on performance marketing for SMBs. Comparable in targeting SME clients with digital customer acquisition services, but typically more campaign-execution focused than strategic consulting.

Direct peers

• Hutter Consult: German sales consulting firm focused on optimizing sales organizations and customer acquisition for Mittelstand clients. Comparable offering in sales strategy and execution support, serving a similar DACH SME customer base.
• Ramp Up Sales: B2B sales consulting firm specializing in building scalable sales systems and lead generation processes for SMEs and mid-market companies. Direct peer due to overlapping methodology around sales process optimization and digital customer acquisition.
• Calvus: B2B sales consulting and lead generation firm in the DACH region serving SMEs with strategic sales development. Comparable in niche specialization on customer acquisition systems and direct sales process support for German Mittelstand.
• DTO Consulting: DACH-based sales and revenue consulting firm offering go-to-market strategy, sales process optimization, and lead generation advisory for SMEs. Closely comparable to Sales In Motion's core customer acquisition and sales consulting focus, particularly in the German Mittelstand segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/salesinmotionbymr

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sales In Motion By M.r. Ltd.