Shawano Area United Way, Inc.

What Shawano Area United Way, Inc. does

Shawano Area United Way, Inc. is an independent local United Way chapter serving Shawano and Menominee Counties in Wisconsin, founded in 1968 and operating with 1-10 employees out of Shawano, Wisconsin. The organization functions as a community fundraiser, grantmaker, and direct-service provider, raising capital through annual workplace giving campaigns and individual donations (one-time, monthly recurring, and quarterly recurring tiers) and distributing grants to 14 local nonprofit agencies; in the 2026 cycle, $42,000 was allocated against $103,000 in agency requests. Beyond grantmaking, it operates three flagship direct-service programs: the Snuggled with a Hug Diaper Bank (free monthly diaper distribution to qualifying families with children aged 0-4, launched in 2021), Volunteer Income Tax Assistance (VITA) free tax preparation across Shawano, Gillett, Pulaski, and Keshena for households under $60,000, and Shawano Community Dinners (monthly free community meals). It also maintains community-resource infrastructure including the Local Community Resource Card, 211 Wisconsin referral partnership, and the Born Learning Trail at Kuckuk Park.

Name

Shawano Area United Way, Inc.

Legal name

Shawano Area United Way

Website

https://shawanocountyunitedway.org

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Community Social Services

NAICS

Civic and Social Organizations (8134), Grantmaking and Giving Services (81321), Emergency and Other Relief Services (624230)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Community Centers & Neighborhood Support Services (BPAGAEAL)

Keywords

• Community fundraising
• Nonprofit grantmaking
• Donor campaign management
• Social service coordination
• Community resource referral

Headquarters

HQ city

Shawano

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising Campaigns: The organization raises funds through annual workplace giving campaigns, individual donations via website and mail, and recurring donation options (monthly and quarterly). In 2026, $42,000 was distributed to 14 local agencies from campaign proceeds.

Pricing tiers

Distribution channels6 records

Marketing channels6 records

Core offering

Shawano Area United Way is a nonprofit organization that raises donations through workplace giving campaigns and individual giving, then distributes grants to 14 local agencies serving education, income, and health needs in Shawano and Menominee Counties. It also operates direct service programs including the Snuggled with a Hug Diaper Bank (monthly free diaper distribution), Volunteer Income Tax Assistance (VITA) free tax preparation, and Shawano Community Dinners (monthly free community meals). The organization functions as a central community resource hub through 211 Wisconsin referrals and the Local Community Resource Card.

Product overview

Shawano Area United Way is a nonprofit community service organization that operates as a collection of social impact programs rather than a technology product. Its core offerings include the Snuggled with a Hug Diaper Bank (distributing free diapers to qualifying families), Shawano Community Dinners (monthly free community meals), and Volunteer Income Tax Assistance (VITA) for free tax preparation. The organization also provides community resources including the Local Community Resource Card and 211 Wisconsin referral service, and supports environmental education through the Born Learning Trail. Funded through annual workplace giving campaigns, the organization distributes grants to 14 local nonprofit agencies annually focused on education, health, and financial stability outcomes.

Differentiator

Problem solved

Functional benefit

Brands

• Snuggled with a Hug Diaper Bank: Diaper bank program providing free diapers to qualifying families in Shawano County with children aged 0-4 years old, launched in 2021

Products and services

• Snuggled with a Hug Diaper Bank Diaper bank program that provides free diapers and wipes on the first Tuesday of each month to qualifying Shawano County families with children aged 0-4 who are enrolled in BadgerCare or WIC. Distribution held at First Presbyterian Church, Shawano.
• Shawano Community Dinners Free community meal program held on the fourth Tuesday of each month at the First Presbyterian Church in Shawano, with different local groups hosting meals each month. Open to all community members.
• Volunteer Income Tax Assistance (VITA) Free tax preparation service for households with annual income under $60,000, delivered by trained volunteers at sites in Shawano, Gillett, Pulaski, and Keshena. Helps file simple tax returns at no cost.
• 211 Wisconsin Resource Referral

Quantifiable outcome

• Over $500K in free tax returns processed for local families in 2025 through VITA program
• +3 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered minor and core.

• saYProminorStrategic or Co-development PartnerSponsor of the Volunteerism Roundtable hosted by Shawano Area United Way, focused on volunteer management and recruitment for nonprofit leaders in Shawano and Menominee Counties.
• Nonprofit Leadership InitiativeminorStrategic or Co-development PartnerFacilitator for the Volunteerism Roundtable event, providing expertise in nonprofit leadership development.
• Volunteer Fox CitiesminorStrategic or Co-development PartnerFacilitator for the Volunteerism Roundtable event, contributing volunteer management expertise.
• First Presbyterian ChurchcoreStrategic or Co-development PartnerProvides facility rental for monthly Diaper Bank distribution nights and Community Meals program at minimal cost.
• Shawano County WICcoreChannel Partner/ Reseller/ DistributorHelps share information about the Diaper Bank program with their families, serving as referral partner.
• Family Services of Northeast WisconsincoreChannel Partner/ Reseller/ DistributorPartners with Diaper Bank in various ways including sending families to their Community Giving Closet.
• SAFPARC (Shawano Area Food Pantry and Resource Center)coreChannel Partner/ Reseller/ DistributorOpens doors specifically for Diaper Bank families on distribution nights, allowing families to receive diapers and food in one visit.
• Peace UCC ShawanominorChannel Partner/ Reseller/ DistributorHosts dedicated diaper donation boxes for the Snuggled with a Hug Diaper Bank.
• Zion ELCA in ShawanominorChannel Partner/ Reseller/ DistributorRan diaper drives to support the Snuggled with a Hug Diaper Bank.
• Associated BankminorChannel Partner/ Reseller/ DistributorRan diaper drives to support the Diaper Bank program.
• BMO Bank in ShawanominorChannel Partner/ Reseller/ DistributorRan diaper drives to support the Diaper Bank program.
• Stubborn BrothersminorGTM or Marketing PartnerGold Sponsor of Shawano Area United Way.
• PreveaminorGTM or Marketing PartnerGold Sponsor of Shawano Area United Way.
• KerberRose ShawanominorGTM or Marketing PartnerGold Sponsor of Shawano Area United Way.
• Auto SelectminorGTM or Marketing PartnerPlatinum Sponsor of Shawano Area United Way.
• CoVantage Credit UnionminorGTM or Marketing PartnerPlatinum Sponsor of Shawano Area United Way.
• Thrivent ShawanominorGTM or Marketing PartnerPlatinum Sponsor of Shawano Area United Way.
• Charter AarrowcastminorGTM or Marketing PartnerKickoff Presenting Sponsor of Shawano Area United Way.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Feeding America Eastern Wisconsin: Regional food bank network that intersects with Shawano Area United Way's food and diaper distribution partnerships; broader scope but overlapping beneficiary base and shared reliance on donations and volunteer labor.
• United Way Worldwide: National umbrella organization for the United Way network; not a direct competitor but sets brand standards, shared infrastructure (e.g., 211), and donor expectations that shape how Shawano Area United Way operates.

Regional players

• Community Foundation for the Fox Valley Region: Regional community foundation that aggregates charitable giving and distributes grants to local nonprofits in Wisconsin; overlapping model (grantmaking + donor-advised funds) but in a different geography and with endowment-driven funding.
• Northeast Wisconsin Community Action Program (NEW CAP): Community action agency serving low-income households in northeastern Wisconsin with anti-poverty programming; overlapping target population and similar reliance on grants and donations.
• Goodwill Industries of North Central Wisconsin: Wisconsin-based nonprofit delivering workforce, financial stability, and community programs; competes for overlapping employer workplace giving dollars and ALICE-family donor mindshare.

Direct peers

• United Way of Marathon County: Wisconsin United Way affiliate with a similar small-city/rural footprint and comparable mix of direct-service programs (e.g., diaper bank, VITA) plus partner agency funding.
• United Way Fox Cities: Sibling Wisconsin United Way chapter with a comparable mix of workplace giving campaigns, community programs, and partner agency funding in a mid-size Wisconsin market.
• United Way of Dane County: Another Wisconsin-based United Way chapter operating the same workplace giving and community impact model; comparable in mission (education, income, health) but operates at meaningfully larger scale in a more populous county.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/shawano-area-united-way-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shawano Area United Way, Inc.